Mon.Dec 10, 2018

10 Proven Ways to Reduce Your Bounce Rate

Marketing Insider Group

Your bounce rate is a measure of how many people are clicking through to your website but then don’t stick around to explore it further – i.e., they visit only a single page of your site. In some cases, a high bounce rate can be a good thing, such as a sales page where you’re […].

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All AI Is Personal

Modern Marketing

If you work in high tech, or even if you don’t, you would probably nod your head if asked whether the following is on the top five list of most asked questions. Is artificial intelligence (AI) a good thing or a bad thing?

4 Trending B2B Marketing Strategies (Not Tactics) for 2019

Marketing Insider Group

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics.

How to Get Your B2B Outreach Program to C-Level Executives

Prospectr

With a plethora of new products and services paired with the advancement of technology, it is no wonder decision makers are making themselves scarce. Each new offering comes with a not-so-new sales pitch.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Use LinkedIn as a Brand Publishing Platform

Content Marketing Institute

Let’s play word association: I’ll say a word, then you answer with the first word that comes to mind. The word is “LinkedIn.”. Did you answer “career”? If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume.

More Trending

How to Use Video Content to Raise Brand Awareness and Sell Your Product

Buffer

Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content. And there’s data to back that up, too!

Customer-Powered Product Development: How to Create Better Products & Increase Demand

Influitive

Not hitting your product adoption targets? It could be that you haven’t achieved product-market fit—something that “80% of companies never achieve.” In my experience, most companies rely on time-consuming outreach to validate their products and gather customer feedback. Or, they send out impersonal email surveys that don’t motivate customers to respond. But there’s a more.

A Detailed Guide to Creating Your First Lead Magnet

DrumUp

Every customer (and every person) loves receiving value before they’ve paid for your services. It’s a natural line of thought that makes a potential customer wonder: “If I’m receiving this much value for free, how much value am I going to receive when I pay for it?”

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7 Secrets for a Successful Sales Career

Modern B2B Marketing

Sales can be the perfect place to develop a skillset in a constantly evolving industry where you can earn a great living. However, it’s hardly a cakewalk. A Harvard Business Review article on salesperson attrition notes that businesses can expect turnover rates of up to 27%.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Human Rights Day: A Focus on Criminal Justice Reform

Televerde

When I think about Human Rights Day , many communities and regions of the world come to mind where the dignity, rights and freedom of human beings have been stripped or compromised and require a global call to action to resolve.

Intuition beats best practice: An Interview with Jay Acunzo

Velocity Partners

Jay Acunzo is a rare beast. In a world full of marketers addicted to quick wins, no-brainer hacks and next-big-things, he’s the oddball who pauses to consider what’s really going on here. To advocate for the slow game.

Average cost per lead (CPL) for different B2B marketing channels in 2019

Visitor Queue

The old days where you throw money into newspaper, radio or television and hope for the best are gone. As a marketer in 2019, being armed with data and optimizing your efforts correctly are critical for success. At the forefront of your data is a stat called cost per lead, or for short, CPL.

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The 80 Most Common E-Commerce Website Mistakes

SEMrush

We have analyzed 1300 online shops with over 5 million pages in total to find out what technical and SEO mistakes are the most common. SEO experts from all around the world shared their expertise and commented on the study. SEO Research E-commerce On-Page SEO

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs web analytics

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PPC vs. SEO: Which One is Right for You and Your Organization?

EMagine B2B Blog

While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured.

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2019 Marketing Predictions: Responsiveness, Chatbots and Video

TowerData

As another year comes to an end, many people in the eCommerce sphere are wondering what’s ahead for 2019. Over the last five years, it seems as though new technologies and strategies have risen to popularity only to be replaced by a different approach.

Infosec Brands: Forget the Seasonal Listicle. Try These Ideas Instead.

nDash

It is the season of the listicle. A few weeks from now, half of all infosec blogs are going to feature an article called something like “10 of the Biggest Hacks and Mistakes in Information Security for 2018.” (The

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

PPC vs. SEO: Which One is Right for You and Your Organization?

EMagine B2B Blog

While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured.

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The Best Types of Video Content for Financial Advisors

FMG Suite

Including custom video content in your marketing strategy is a great way to engage your prospects and continue to deepen […]. Content General Marketing SEO & Google Analytics Social Media Video Video Marketing

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The 8 Best Jobs for Introverts

Hubspot

According to Psychology Today , if you're an introvert, here are a few potential truths about you -- your best thinking occurs when you're alone, you can be an exceptional leader (particularly if your team is self-driven), and you enjoy having time to yourself.

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How to Measure the Impact of Your Content Writing

SmartBug Media

In an age when 71 percent of B2B consumers start their buyer’s journey with organic search and 81 percent of shoppers use online research to inform their buying decisions, it’s no secret that content plays a key role in commercial success. Creating a comprehensive content strategy can help you earn more organic site traffic, engage more qualified leads, and convert those leads into loyal, paying customers.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

5 Pro Tips for Creating a Window Display That Sells [+ Examples]

Hubspot

Creating a window display is a lot like creating web content. If you write a formulaic blog post packed with clichés, it won’t resonate with your audience. Similarly, if you plop a standard mannequin dressed in a seasonal outfit in your window display, it won’t persuade anyone to shop at your store.

Delivra Salesforce Integration: A Perfect Fit for Your Marketing Tech Stack

Delivra

Deliver more personal, relevant email marketing to your Salesforce contacts with Delivra. For marketers across all industries, an airtight relationship with your sales team is key to a high-performing marketing program that drives conversions.

What's the Business Case for Virtual Reality? Here's What the Experts Say.

Hubspot

Around here, we give a lot of thought to the question, "What is the business case for VR?". Last week, I had a chance to attend VRX -- an annual virtual reality (VR) industry conference and expo, where I was able to hear insights and reflections on the state of VR -- and where it's going next.

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Professional Service Provider Honors KEO Marketing for Web Design

KEO Marketing

KEO Marketing, an innovative digital marketing company based in Phoenix, has been featured on Thervo.com’s list of the Best Pros for 2018. Thervo works with customers personally to select the most qualified professionals in their area.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.