Mon.Dec 10, 2018

10 Proven Ways to Reduce Your Bounce Rate

Marketing Insider Group

Your bounce rate is a measure of how many people are clicking through to your website but then don’t stick around to explore it further – i.e., they visit only a single page of your site. In some cases, a high bounce rate can be a good thing, such as a sales page where you’re […].

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All AI Is Personal

Modern Marketing

If you work in high tech, or even if you don’t, you would probably nod your head if asked whether the following is on the top five list of most asked questions. Is artificial intelligence (AI) a good thing or a bad thing?

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4 Trending B2B Marketing Strategies (Not Tactics) for 2019

Marketing Insider Group

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics.

Customer-Powered Product Development: How to Create Better Products & Increase Demand


Not hitting your product adoption targets? It could be that you haven’t achieved product-market fit—something that “80% of companies never achieve.” In my experience, most companies rely on time-consuming outreach to validate their products and gather customer feedback. Or, they send out impersonal email surveys that don’t motivate customers to respond. But there’s a more.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How to Get Your B2B Outreach Program to C-Level Executives


With a plethora of new products and services paired with the advancement of technology, it is no wonder decision makers are making themselves scarce. Each new offering comes with a not-so-new sales pitch.

More Trending

How to Use LinkedIn as a Brand Publishing Platform

Content Marketing Institute

Let’s play word association: I’ll say a word, then you answer with the first word that comes to mind. The word is “LinkedIn.”. Did you answer “career”? If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume.

How to Build Your Own Facebook Chatbot in About 10 Minutes


This article was originally published in March 2017. The article was updated to reflect new information available on chatbots in December 2018. Recently I awoke to an intense, pulsing pain in my lower abdomen.

How to Use Video Content to Raise Brand Awareness and Sell Your Product


Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content. And there’s data to back that up, too!

A Detailed Guide to Creating Your First Lead Magnet


Every customer (and every person) loves receiving value before they’ve paid for your services. It’s a natural line of thought that makes a potential customer wonder: “If I’m receiving this much value for free, how much value am I going to receive when I pay for it?”

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

7 Secrets for a Successful Sales Career


Sales can be the perfect place to develop a skillset in a constantly evolving industry where you can earn a great living. However, it’s hardly a cakewalk. A Harvard Business Review article on salesperson attrition notes that businesses can expect turnover rates of up to 27%.

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Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs web analytics

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Human Rights Day: A Focus on Criminal Justice Reform


When I think about Human Rights Day , many communities and regions of the world come to mind where the dignity, rights and freedom of human beings have been stripped or compromised and require a global call to action to resolve.

Intuition beats best practice: An Interview with Jay Acunzo

Velocity Partners

Jay Acunzo is a rare beast. In a world full of marketers addicted to quick wins, no-brainer hacks and next-big-things, he’s the oddball who pauses to consider what’s really going on here. To advocate for the slow game.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Average cost per lead (CPL) for different B2B marketing channels in 2019

Visitor Queue

The old days where you throw money into newspaper, radio or television and hope for the best are gone. As a marketer in 2019, being armed with data and optimizing your efforts correctly are critical for success. At the forefront of your data is a stat called cost per lead, or for short, CPL.

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The Best Types of Video Content for Financial Advisors

FMG Suite

Including custom video content in your marketing strategy is a great way to engage your prospects and continue to deepen […]. Content General Marketing SEO & Google Analytics Social Media Video Video Marketing

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Infosec Brands: Forget the Seasonal Listicle. Try These Ideas Instead.


It is the season of the listicle. A few weeks from now, half of all infosec blogs are going to feature an article called something like “10 of the Biggest Hacks and Mistakes in Information Security for 2018.” (The

PPC vs. SEO: Which One is Right for You and Your Organization?

EMagine B2B Blog

While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

2019 Marketing Predictions: Responsiveness, Chatbots and Video


As another year comes to an end, many people in the eCommerce sphere are wondering what’s ahead for 2019. Over the last five years, it seems as though new technologies and strategies have risen to popularity only to be replaced by a different approach.

PPC vs. SEO: Which One is Right for You and Your Organization?

EMagine B2B Blog

While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured.

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7 Page Speed Stats Every Marketer Should Know


If we asked you to describe an effective digital marketing campaign, you might tout the value of strong design, ad targeting, or the benefits of conversion optimization. But even if your web and landing pages are aesthetically on point, it can mean nothing if you haven’t considered page speed.

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5 Pro Tips for Creating a Window Display That Sells [+ Examples]


Creating a window display is a lot like creating web content. If you write a formulaic blog post packed with clichés, it won’t resonate with your audience. Similarly, if you plop a standard mannequin dressed in a seasonal outfit in your window display, it won’t persuade anyone to shop at your store.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How to Measure the Impact of Your Content Writing

SmartBug Media

In an age when 71 percent of B2B consumers start their buyer’s journey with organic search and 81 percent of shoppers use online research to inform their buying decisions, it’s no secret that content plays a key role in commercial success. Creating a comprehensive content strategy can help you earn more organic site traffic, engage more qualified leads, and convert those leads into loyal, paying customers.

The 8 Best Jobs for Introverts


According to Psychology Today , if you're an introvert, here are a few potential truths about you -- your best thinking occurs when you're alone, you can be an exceptional leader (particularly if your team is self-driven), and you enjoy having time to yourself.

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Delivra Salesforce Integration: A Perfect Fit for Your Marketing Tech Stack


Deliver more personal, relevant email marketing to your Salesforce contacts with Delivra. For marketers across all industries, an airtight relationship with your sales team is key to a high-performing marketing program that drives conversions.

What's the Business Case for Virtual Reality? Here's What the Experts Say.


Around here, we give a lot of thought to the question, "What is the business case for VR?". Last week, I had a chance to attend VRX -- an annual virtual reality (VR) industry conference and expo, where I was able to hear insights and reflections on the state of VR -- and where it's going next.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!