Tue.Oct 06, 2020

Do Keywords Still Matter? What B2B Marketers Need to Know in 2020

Marketing Insider Group

Breaking a long-term habit is one of the most challenging things you’ll ever do. Have you ever seen someone try to change another person’s diehard opinion? Of course, we all have. It’s usually futile because it requires disrupting someone’s entire worldview they’ve held for decades.

The Ultimate Rebranding Guide: How To Re-Emerge Stronger And Smarter


A company’s brand identity is more than just its name and logo. It represents what the company does and how it does it, and helps establish trust and credibility in the target audience.


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Report: 43% of All B2B Marketers Now Have a Documented Content Strategy

KoMarketing Associates

B2B marketers are constantly strategizing to make the most of their content, and new research suggests that doing so is paying off for those with a plan in place.

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5 most useful and important WordPress functions


WordPress is the favorite CMS (Content Management System) for bloggers and companies because it is easy to use. Also, customizing it is a big part of the platform’s appeal. That is why a large portion of the internet’s websites are built on this system.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Using Agile to Manage Your Enterprise Agile Transformation

Marketing Insider Group

Over several years of working on Agile transformations, I’ve seen the whole spectrum of issues, ideas, and idiosyncrasies. Some organizations want a pixel-perfect plan for their entire transformation before they buy one single sticky note.

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An Intro to a Go-To-Market Strategy’s Steps


We’ve previously written about the four quadrants that make up the go-to-market framework for businesses. Those quadrants include building loyalty; expanding offers; expanding markets; and company transformation.

Adopting an Agile Approach? Don't Forget a Few Key Things


At the start of the year, we took a deep dive into the concept of agile marketing and what it takes to adopt the approach for your marketing team: proper planning and training and, crucially, a collaborative and centralized planning solution (among other things, of course).

An Intro to a Go-To-Market Strategy’s Steps


We’ve previously written about the four quadrants that make up the go-to-market framework for businesses. Those quadrants include building loyalty; expanding offers; expanding markets; and company transformation.

Expert Answers to 10 Tough SEO Questions


When five top SEO experts answer 10 challenging, in-depth questions about SEO best practices on a panel, the result is an outpouring of SEO wisdom in a concise package. Guidance on what works in SEO today —not five years ago.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Is A Sales Team Lead Role Worth Exploring?


Vice President of Sales at ZoomInfo, Steve Bryerton, shares his thoughts on how to implement a Team Lead within your organization. Picture this: You’re a sales leader, currently responsible for a team of nearly 10+ sales development reps. You have a strong solution to go along with a solid stream of both inbound and outbound activity, which prompted you to split the team by each channel to maximize meeting creation (and hopefully pipeline!).

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2020 Stevie Award Winners Announced- Melissa Chang Receives Bronze for Women in Business


Danvers, Massachusetts – October 6th, 2020 – Pure Incubation Founder and Chair of the Board, Melissa Chang is the recipient of a Silver Stevie® Award in the Women-Run Workplace of the Year (More Than 10 Employees) category in the 17 th annual Stevie Awards for Women in Business.

The End of Third-Party Cookies: What Marketers Need to Know

Content Marketing Institute

A customer-centric content experience is the goal. But data management issues and an impending seismic shift may thwart that. Use these approaches to bridge the chasm created when Google, Apple, and others end third-party cookies.

How a Well Designed B2B Website Builds Confidence

BOP Design

In the era of pandemics, your B2B website is literally the front door to your business operations. To be part of the future is to have an effective, professional and efficient online presence.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Small Business Email Marketing Tips for 2021

Benchmark Email

Email marketing is an essential part of your small business success.

10 Simple Steps: How to Get Online Reviews for Your Business

Outbound Engine

We’ve mentioned before that 85 percent of small businesses say that word-of-mouth referrals are the No. 1 way new prospects find out about them, which is great for business.

Demo: Salesforce Sales Cloud vs. Microsoft Dynamics 365 Sales

Ledgeview Partners

Are you ready to compare two of the world’s leading CRM solutions back to back with our team?

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Why Every B2B Marketer Should be Leveraging Intent Data

Inbox Insight

By now, businesses are well aware that the better they know their prospects, the more likely they are to encourage conversion. Similarly, the better they understand their customers, the easier it is to retain them.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Page Speed Tips from a B2B Website Developer

BOP Design

Page speed is a critical element of every website in 2020. Not only do users expect a website to load quickly, but Google demands it. There’s a lot that goes into page speed.

Metadata.io Sweeps as Leader in G2’s Account-Based Advertising Category


Metadata named the Top Leader in multiple reports of the Account-Based Advertising category for the first time, proving the ABM market is shifting towards demand technologies San Francisco, CA, Oct.

Blow Up Your Website’s Resource Center And You’ll Generate More Leads Immediately

Square 2 Marketing

Moving Educational Materials Out Of The Resource Center And Into Your Website Will Jump-Start Your Sales Efforts Instantly. If you spend 10 minutes looking at websites, you’ll notice that almost all of them have a resource center. You might even have one on your site.

Three predictions about the future of virtual & hybrid events


30-second summary: Even when in-person events resume, virtual and hybrid formats will remain a go-to. Attendees may be given the choice between attending in-person or virtually, making every event experience and community a hybrid.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Do’s and don’ts of growing your audience


In episode 19 of the Deliverability Defined podcast, Melissa and I discuss the ways that you should and shouldn’t grow your list: List collection has a major impact on deliverability. Everyone in the email world wants more subscribers – that’s a given. But how you go about getting those people on your list can have a major impact on your email deliverability , which, in turn, affects all your other email metrics.

10 Family Reunion Video Ideas


Reunited never felt so good. Getting the family together, whether in-person or virtually ( you’re on mute dad ) is always entertaining, to say the least.

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Why You Need to Focus on Discoverability Rather Than Awareness

Measure Up Marketing

You may recall the astonishing research shared by the Conference Executive Board a few years ago that revealed that in the world of B2B (business-to-business), over 60% of the sales decision-making process is done before the sale is made. Whether you agree with the statistic or not, it sparked an increased focus on the importance of understanding the customer buying journey , which has become a pivotal capability for every organization. How do customers discover your business?

4 Ways Manufacturing Marketers Can Encourage Decision Maker Sign-Off

SmartBug Media

Marketers in the manufacturing industry face complex challenges that can be unique based on the specific buyer they are trying to reach. Once they do successfully reach their target audience, closing the deal can be extremely difficult.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.