Hubspot
APRIL 8, 2019
In 2019, there are now over four billion active internet users, and over three billion social media users, worldwide -- simply put, that's a ton of opportunity for your brand to engage with an audience and achieve massive growth for your business. One of the most effective methods for spreading brand awareness and attracting new customers to your business is through content marketing.
Marketing Insider Group
APRIL 8, 2019
Creating great content is obviously an important part of any content marketing plan, but your job doesn’t end as soon as you hit the publish button. If that content is going to bring you any benefits, people need to actually read it, and so your content promotion strategy is just as vital as the research […]. The post The Ultimate Guide To Content Promotion appeared first on Marketing Insider Group.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adobe Experience Cloud Blog
APRIL 8, 2019
In a way, sales reps are like nurses or doctors. They take people’s temperatures to determine how they’re feeling. A “hot” prospect is ready to buy. A “cold” prospect is merely browsing inventory. Before the internet, this heat check was usually performed in person. Sales reps would get a good sense of how interested someone was in their company’s products or services by spending some time with them.
Rev
APRIL 8, 2019
Psychological Pricing For Bigger B2B Sales. When it comes to the psychology of pricing products or services, what you don’t know might be impacting your B2B revenue. Experts talk about the characteristics of a great B2B sales team , or how to recruit the best sales reps and for good reason, because these elements have a huge impact on your performance, but the psychology of numbers is another topic that shouldn’t be disregarded.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Fusion Marketing Partners
APRIL 8, 2019
Companies who are considered commodity providers face price and competitive pressures. This article discusses how to use pull marketing to become a branded authority in your field and improve sales results.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convert
APRIL 8, 2019
Content marketing, if done right, is capable of producing dramatic results for your business. That’s why a staggering 91% of companies and marketers have reported that they rely on content marketing strategies. It’s critical to the success of your business that you start incorporating content marketing into your overall growth strategy. You do, however, need.
SEMrush
APRIL 8, 2019
This post outlines the common use cases and targeting options for Google Display Network (GDN) activity, common attribution problems and key metrics you should be using to put a business case together for full-funnel GDN investment and measure the success of your display network activity.
Brandpoint
APRIL 8, 2019
A well-crafted email newsletter is a perfect way to bridge the gap between generated leads and happy clients. The people who you’re speaking to are the ones who willingly gave you their email, who downloaded your eBook or subscribed to your blog , and are basically saying, “Alright, show me what you got.” We all know that marketing teams in, well, basically every industry are notoriously spread thin, so the thought of adding another channel to your strategy might seem a bit dau
Buffer
APRIL 8, 2019
This week we’re taking a journey through time and uncovering some of the greatest, yet most unexpected marketing lessons from some of history’s most influential thinkers, philosophers, and leaders. You may not realize it now, but there is so much we can learn from leaders like Socrates and Oprah and Cleopatra. Much of what they would consider their mantra has a ton of implications on marketing today.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Emplifi
APRIL 8, 2019
Due to their similarity to Facebook ads, Instagram ads are confusing to many marketers. How is Instagram advertising different from Facebook advertising? What campaign objectives are available on Instagram? Where can businesses place their ads on the platform?
EveryoneSocial
APRIL 8, 2019
By now, your company should be well aware that employee engagement activities are critical for the success of the business. For example, companies with engaged employees see 233% greater customer loyalty and a 26% greater annual increase in revenue. ( Aberdeen ). But employee engagement also greatly impacts your employees. You want your organizations’ employees to be interested in their jobs, to feel as though they’re part of the team, and impact the success of the company.
Emplifi
APRIL 8, 2019
Due to their similarity to Facebook ads, Instagram ads are confusing to many marketers. How is Instagram advertising different from Facebook advertising? What campaign objectives are available on Instagram? Where can businesses place their ads on the platform?
Ontraport
APRIL 8, 2019
We’ve replaced our former date condition language with more straightforward options: On Not on After Before On or after On or before For example, if you would like to create a group of contacts added to your account in the last 30 days, you can set a condition to be “Date Added is on or […]. The post Setting Date Conditions is Now Easier appeared first on The ONTRAPORT Blog.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
illumin
APRIL 8, 2019
The top 10 Most Viewed Video Ads for this year’s March Madness tournament are IN! There were some great videos throughout the list from top brands in a wide array of industries. This year, the top ads relied on humor and NBA athletes to garner attention during “The Big Dance”. Geico. [link] class="__youtube_prefs__" title="YouTube player" allow="autoplay; encrypted-media" allowfullscreen data-no-lazy="1" data-skipgform_ajax_framebjll="">.
SmartBug Media
APRIL 8, 2019
They say “beauty is in the eye of the beholder,” but if that were completely true, designers would have an extremely difficult time producing communications with any certainty of results. Everything would be a shot in the dark. Although communication design is not an exact science, an understanding of human psychology and how people respond to core design elements can ensure that your design is on target and achieves the desired effect.
Rev
APRIL 8, 2019
Psychological Pricing For Bigger B2B Sales. When it comes to the psychology of pricing products or services, what you don’t know might be impacting your B2B revenue. Experts talk about the characteristics of a great B2B sales team , or how to recruit the best sales reps and for good reason, because these elements have a huge impact on your performance, but the psychology of numbers is another topic that shouldn’t be disregarded.
Heinz Marketing
APRIL 8, 2019
By Matt Heinz, President of Heinz Marketing. It’s another episode of Sales Pipeline Radio , ( live every Thursday at 11:30 a.m. Pacific ). It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
SmartBug Media
APRIL 8, 2019
Oftentimes, businesses struggle with the concept of using Facebook. They don't recognize its value or see how it contributes to the bottom line. When allocating limited resources, social media goes on the back burner. But for senior care communities, social media—and in particular, Facebook—can be a valuable tool for improving occupancy rates. Why Social Media Is Important for Senior Care Communities.
Allocadia
APRIL 8, 2019
Are you running your marketing organization like a submariner? I recently welcomed Bryan Semple , CMO of SmartBear , to our Marketers Count podcast. I’m always inspired by talking to modern marketers like Bryan and hearing about the strategies they’re using to make an impact in their organizations. While Bryan’s now leading marketing for a 250-personal company that sells software quality tools, he began his career serving in the U.S.
Atomic Reach
APRIL 8, 2019
If you've used marketing automation in the past, you know it can be tricky. And that's why, one of the most successful content marketing influencers on our list, Cassio Politi , explains how important it is to be careful with the promises that marketing automation tools can make to you. Cassio Politi is the Founder of Tracto Content Marketing , a group of consultants who provide content marketing services to their clients.
Allocadia
APRIL 8, 2019
It’s easy to get tangled up in a web of ROI data that promises to solve all marketing woes. However, ROI is a tough beast to wrangle, and few will succeed without a solid underpinning strategy to guide the way. We were fortunate enough to participate in a live case study at SiriusDecisions with Ryan Danner, Director of Global Marketing Planning & Financials at Red Hat.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Allocadia
APRIL 8, 2019
Try our business value calculator to find out how much extra revenue you could drive with Allocadia, as well as how much your current budgeting & planning processes is costing your organization. Try Now.
Get Lift
APRIL 8, 2019
We will periodically feature a new B2B marketer answering questions about their job, their best tips, their B2B skill set, and showcase their marketing and career advice. This month we are excited to feature Mike Moore , Chief Sales and Marketing Officer at Averetek. I first met Mike after attending the “Top 6 Ways to get Channel Partners More Engaged and Productive” webinar that he co-presented.
Allocadia
APRIL 8, 2019
Setting a course for your marketing team through plans and strategy that drive real impact sounds like a great idea when you’re a small, agile company that can adopt new processes in a heartbeat. It’s relatively easy for small businesses to try something on for size and then put it back in the closet if it doesn’t quite fit. That’s not the case with enterprise organizations.
Advertisement
Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
ActiveDEMAND
APRIL 8, 2019
Options for eCommerce are fantastic these days. From hosted platforms like Shopify to self-hosted like Magento or WordPress specialty ones like WooCommerce, eCommerce is more flexible, is more feature packed, and is more extend-able than ever before. Why Integrate eCommerce with Marketing Automation. Most eCommerce engines come with some automation built-in, so why integrate with a marketing automation platform like ActiveDEMAND?
Allocadia
APRIL 8, 2019
View the video recording. There‘s a little secret most marketers know, but don‘t talk about. According to The CMO Survey of marketers, only 35 percent of decisions are made based on marketing analytics. Think about that. Just one in three marketing decisions is data-driven. The remaining decisions are based on experience and field feedback. And, according to SiriusDecisions, fewer than 20 percent of B2B organizations are comfortable with their ability to quantify return on marketing spend.
Delivra
APRIL 8, 2019
Email newsletters are a great way to turn leads into conversions, encouraging more consumers to interact with a brand in the form of a purchase. Ideally, that’s the goal when rolling out email newsletters and lead nurture campaigns. Marketers want to make an impression on their audience, establish a connection, and build trust. The sheer volume of email users across the world makes email one of the best ways to establish these relationships.
Expert insights. Personalized for you.
78 
Let's personalize your content