INDUSTRY INSIGHTS YOUR PEERS ARE READING
What is Multichannel Marketing? There are several ways to define multichannel marketing. A basic definition, however, is that it is the implementation of a single marketing strategy across several platforms or multiple channels to maximize opportunities to interact with potential customers. MORE
The top 10 Most Viewed Video Ads for this year’s March Madness tournament are IN! There were some great videos throughout the list from top brands in a wide array of industries. This year, the top ads relied on humor and NBA athletes to garner attention during “The Big Dance”. Geico. MORE
If you've used marketing automation in the past, you know it can be tricky. And that's why, one of the most successful content marketing influencers on our list, Cassio Politi , explains how important it is to be careful with the promises that marketing automation tools can make to you. MORE
This week we’re taking a journey through time and uncovering some of the greatest, yet most unexpected marketing lessons from some of history’s most influential thinkers, philosophers, and leaders. MORE
To the untrained eye, social media might appear like the exclusive playground of B2C brands—where hip corporations trade gif-laden tweets with their audiences and forge partnerships with stylish Instagram influencers. MORE
Regardless of popular belief, SEO is still important today for any business’s online strategy. Yet one of the most important considerations is choosing a tool that can help you reach your goals. MORE
When I worked on the marketing team at Highfive there was one meeting every week that I dreaded. The story meeting. It should have been the most exciting meeting of the week, a chance to explore ideas and think about exciting new stories that we could publish on our blog. But that was never the case. MORE
In a way, sales reps are like nurses or doctors. They take people’s temperatures to determine how they’re feeling. A “hot” prospect is ready to buy. A “cold” prospect is merely browsing inventory. Before the internet, this heat check was usually performed in person. MORE
Sure, we can learn from our mistakes. But we also can learn from others’ mistakes and avoid making them. To help you, we enlisted the help of some smart and wise people who share mistakes they’ve seen and how to fix them. MORE
Would you rather listen to this blog instead of reading it? Just click play below. As your SaaS company matures, the development of a partner program is one enhancement you’ll likely want to make to your go-to-market strategy. You’ve proven product-market fit , you have a predictable direct sales pipeline, and your customer success team is growing your existing customers while keeping churn at a minimum. Adding a partner channel is a very natural next step as you scale. MORE
A well-crafted email newsletter is a perfect way to bridge the gap between generated leads and happy clients. MORE
This post outlines the common use cases and targeting options for Google Display Network (GDN) activity, common attribution problems and key metrics you should be using to put a business case together for full-funnel GDN investment and measure the success of your display network activity. MORE
Every marketer should take a moment and consider who their audience is. Who are they trying to reach? And why? You might have a huge and diverse consumer base to look at, but you can break them down into segments. MORE
We’ve replaced our former date condition language with more straightforward options: On Not on After Before On or after On or before For example, if you would like to create a group of contacts added to your account in the last 30 days, you can set a condition to be “Date Added is on or […]. MORE
Content marketing, if done right, is capable of producing dramatic results for your business. That’s why a staggering 91% of companies and marketers have reported that they rely on content marketing strategies. MORE
Psychological Pricing For Bigger B2B Sales. When it comes to the psychology of pricing products or services, what you don’t know might be impacting your B2B revenue. Experts talk about the characteristics of a great B2B sales team , or how to recruit the best sales reps and for good reason, because these elements have a huge impact on your performance, but the psychology of numbers is another topic that shouldn’t be disregarded. MORE
Creating great content is obviously an important part of any content marketing plan, but your job doesn’t end as soon as you hit the publish button. MORE
Companies who are considered commodity providers face price and competitive pressures. This article discusses how to use pull marketing to become a branded authority in your field and improve sales results. Branded Authority Pull Marketing Branding MORE
They say “beauty is in the eye of the beholder,” but if that were completely true, designers would have an extremely difficult time producing communications with any certainty of results. Everything would be a shot in the dark. MORE
The post appeared first on ONLY B2B. blogs ABM Account based marketing MORE
In 2019, there are now over four billion active internet users, and over three billion social media users, worldwide -- simply put, that's a ton of opportunity for your brand to engage with an audience and achieve massive growth for your business. MORE
Due to their similarity to Facebook ads, Instagram ads are confusing to many marketers. How is Instagram advertising different from Facebook advertising? What campaign objectives are available on Instagram? Where can businesses place their ads on the platform?Read Read on to get detailed answers to these questions and learn how to make the most of the Instagram advertising options MORE
Most B2B marketers agree that Account-Based Marketing (ABM) delivers higher ROI than other forms of marketing. When done right, ABM also brings greater alignment between marketing and sales, larger deal sizes and other important business benefits. MORE
By Matt Heinz, President of Heinz Marketing. It’s another episode of Sales Pipeline Radio , ( live every Thursday at 11:30 a.m. Pacific ). It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. MORE
Social media can be one of the most effective digital marketing channels today. Social media enable you to run targeted campaigns with greater control. However, with so many platforms to choose from viz. Facebook, Twitter, Instagram, etc., MORE
Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated. In fact, when I first started to delve into GA’s waters, I wondered if I’d ever truly get it. There were so many concepts to learn and reports to run. MORE
HG Data
APRIL 8, 2019
Most B2B marketers agree that Account-Based Marketing (ABM) delivers higher ROI than other forms of marketing. When done right, ABM also brings greater alignment between marketing and sales, larger deal sizes and other important business benefits.
Hubspot
APRIL 8, 2019
In 2019, there are now over four billion active internet users, and over three billion social media users, worldwide -- simply put, that's a ton of opportunity for your brand to engage with an audience and achieve massive growth for your business.
Marketing Insider Group
APRIL 8, 2019
Creating great content is obviously an important part of any content marketing plan, but your job doesn’t end as soon as you hit the publish button.
Biznology
APRIL 8, 2019
Social media can be one of the most effective digital marketing channels today. Social media enable you to run targeted campaigns with greater control. However, with so many platforms to choose from viz. Facebook, Twitter, Instagram, etc.,
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Modern Marketing
APRIL 8, 2019
Every marketer should take a moment and consider who their audience is. Who are they trying to reach? And why? You might have a huge and diverse consumer base to look at, but you can break them down into segments.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Convert
APRIL 8, 2019
Content marketing, if done right, is capable of producing dramatic results for your business. That’s why a staggering 91% of companies and marketers have reported that they rely on content marketing strategies.
Engagio
APRIL 8, 2019
When I worked on the marketing team at Highfive there was one meeting every week that I dreaded. The story meeting. It should have been the most exciting meeting of the week, a chance to explore ideas and think about exciting new stories that we could publish on our blog. But that was never the case.
Modern B2B Marketing
APRIL 8, 2019
In a way, sales reps are like nurses or doctors. They take people’s temperatures to determine how they’re feeling. A “hot” prospect is ready to buy. A “cold” prospect is merely browsing inventory. Before the internet, this heat check was usually performed in person.
ClearVoice
APRIL 8, 2019
Regardless of popular belief, SEO is still important today for any business’s online strategy. Yet one of the most important considerations is choosing a tool that can help you reach your goals.
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Account-Based Marketing is a strategy, not a solution.
Fusion Marketing Partners
APRIL 8, 2019
Companies who are considered commodity providers face price and competitive pressures. This article discusses how to use pull marketing to become a branded authority in your field and improve sales results. Branded Authority Pull Marketing Branding
Ontraport
APRIL 8, 2019
We’ve replaced our former date condition language with more straightforward options: On Not on After Before On or after On or before For example, if you would like to create a group of contacts added to your account in the last 30 days, you can set a condition to be “Date Added is on or […].
SEMrush
APRIL 8, 2019
This post outlines the common use cases and targeting options for Google Display Network (GDN) activity, common attribution problems and key metrics you should be using to put a business case together for full-funnel GDN investment and measure the success of your display network activity.
Content Standard
APRIL 8, 2019
To the untrained eye, social media might appear like the exclusive playground of B2C brands—where hip corporations trade gif-laden tweets with their audiences and forge partnerships with stylish Instagram influencers.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Buffer
APRIL 8, 2019
This week we’re taking a journey through time and uncovering some of the greatest, yet most unexpected marketing lessons from some of history’s most influential thinkers, philosophers, and leaders.
Unbound B2B
APRIL 8, 2019
What is Multichannel Marketing? There are several ways to define multichannel marketing. A basic definition, however, is that it is the implementation of a single marketing strategy across several platforms or multiple channels to maximize opportunities to interact with potential customers.
AcuityAds
APRIL 8, 2019
The top 10 Most Viewed Video Ads for this year’s March Madness tournament are IN! There were some great videos throughout the list from top brands in a wide array of industries. This year, the top ads relied on humor and NBA athletes to garner attention during “The Big Dance”. Geico.
SmartBug Media
APRIL 8, 2019
They say “beauty is in the eye of the beholder,” but if that were completely true, designers would have an extremely difficult time producing communications with any certainty of results. Everything would be a shot in the dark.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Only B2B
APRIL 8, 2019
The post appeared first on ONLY B2B. blogs ABM Account based marketing
LeadCrunch
APRIL 8, 2019
Psychological Pricing For Bigger B2B Sales. When it comes to the psychology of pricing products or services, what you don’t know might be impacting your B2B revenue. Experts talk about the characteristics of a great B2B sales team , or how to recruit the best sales reps and for good reason, because these elements have a huge impact on your performance, but the psychology of numbers is another topic that shouldn’t be disregarded.
SocialBakers
APRIL 8, 2019
Due to their similarity to Facebook ads, Instagram ads are confusing to many marketers. How is Instagram advertising different from Facebook advertising? What campaign objectives are available on Instagram? Where can businesses place their ads on the platform?Read Read on to get detailed answers to these questions and learn how to make the most of the Instagram advertising options
Heinz Marketing
APRIL 8, 2019
By Matt Heinz, President of Heinz Marketing. It’s another episode of Sales Pipeline Radio , ( live every Thursday at 11:30 a.m. Pacific ). It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
Atomic Reach
APRIL 8, 2019
If you've used marketing automation in the past, you know it can be tricky. And that's why, one of the most successful content marketing influencers on our list, Cassio Politi , explains how important it is to be careful with the promises that marketing automation tools can make to you.
SmartBug Media
APRIL 8, 2019
Would you rather listen to this blog instead of reading it? Just click play below. As your SaaS company matures, the development of a partner program is one enhancement you’ll likely want to make to your go-to-market strategy. You’ve proven product-market fit , you have a predictable direct sales pipeline, and your customer success team is growing your existing customers while keeping churn at a minimum. Adding a partner channel is a very natural next step as you scale.
Hubspot
APRIL 8, 2019
Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated. In fact, when I first started to delve into GA’s waters, I wondered if I’d ever truly get it. There were so many concepts to learn and reports to run.
Brandpoint
APRIL 8, 2019
A well-crafted email newsletter is a perfect way to bridge the gap between generated leads and happy clients.
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.
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