Mon.Apr 08, 2019

Why it takes TEAM effort for ABM success

HG Data

Most B2B marketers agree that Account-Based Marketing (ABM) delivers higher ROI than other forms of marketing. When done right, ABM also brings greater alignment between marketing and sales, larger deal sizes and other important business benefits. But how do you ensure you have the right data, approach and platforms in place to start – or get the most out of – your ABM program?

The Ultimate Round-Up of Content Marketing Tips

Hubspot

In 2019, there are now over four billion active internet users, and over three billion social media users, worldwide -- simply put, that's a ton of opportunity for your brand to engage with an audience and achieve massive growth for your business. One of the most effective methods for spreading brand awareness and attracting new customers to your business is through content marketing.

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The Ultimate Guide To Content Promotion

Marketing Insider Group

Creating great content is obviously an important part of any content marketing plan, but your job doesn’t end as soon as you hit the publish button. If that content is going to bring you any benefits, people need to actually read it, and so your content promotion strategy is just as vital as the research […]. The post The Ultimate Guide To Content Promotion appeared first on Marketing Insider Group. Content Marketing

Creating a Marketing Persona: Influencers Matter

Oracle

Every marketer should take a moment and consider who their audience is. Who are they trying to reach? And why? You might have a huge and diverse consumer base to look at, but you can break them down into segments. Then based upon the characteristics of each segment, you can create a sketch, or a persona, that stands in for that segment. They act as their representative and avatar when you draw up your content marketing plans and strategies.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

5 Pricing Strategies That Drive B2B Sales

LeadCrunch

Psychological Pricing For Bigger B2B Sales. When it comes to the psychology of pricing products or services, what you don’t know might be impacting your B2B revenue. Experts talk about the characteristics of a great B2B sales team , or how to recruit the best sales reps and for good reason, because these elements have a huge impact on your performance, but the psychology of numbers is another topic that shouldn’t be disregarded.

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24 Big Mistakes You Should Avoid in Content Marketing

Content Marketing Institute

Sure, we can learn from our mistakes. But we also can learn from others’ mistakes and avoid making them. To help you, we enlisted the help of some smart and wise people who share mistakes they’ve seen and how to fix them. Continue reading → The post 24 Big Mistakes You Should Avoid in Content Marketing appeared first on Content Marketing Institute. Company News

Are You a Branded Authority or One of the Crowd?

Fusion Marketing Partners

Companies who are considered commodity providers face price and competitive pressures. This article discusses how to use pull marketing to become a branded authority in your field and improve sales results. Branded Authority Pull Marketing Branding

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The 3 Essentials of a Successful Qualified Leads Program

Marketo

In a way, sales reps are like nurses or doctors. They take people’s temperatures to determine how they’re feeling. A “hot” prospect is ready to buy. A “cold” prospect is merely browsing inventory. Before the internet, this heat check was usually performed in person. Sales reps would get a good sense of how interested someone was in their company’s products or services by spending some time with them.

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8 Unexpected Marketing Lessons from History’s Most Influential Leaders

Buffer Social

This week we’re taking a journey through time and uncovering some of the greatest, yet most unexpected marketing lessons from some of history’s most influential thinkers, philosophers, and leaders. You may not realize it now, but there is so much we can learn from leaders like Socrates and Oprah and Cleopatra. Much of what they would consider their mantra has a ton of implications on marketing today.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Setting Date Conditions is Now Easier

Ontraport

We’ve replaced our former date condition language with more straightforward options: On Not on After Before On or after On or before For example, if you would like to create a group of contacts added to your account in the last 30 days, you can set a condition to be “Date Added is on or […]. The post Setting Date Conditions is Now Easier appeared first on The ONTRAPORT Blog. Engineering

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A Guide To Boosting Google Display Network Performance

SEMrush

This post outlines the common use cases and targeting options for Google Display Network (GDN) activity, common attribution problems and key metrics you should be using to put a business case together for full-funnel GDN investment and measure the success of your display network activity.

Multichannel Marketing Tools for 2019: Step-By-Step Guide

Unbound B2B

What is Multichannel Marketing? There are several ways to define multichannel marketing. A basic definition, however, is that it is the implementation of a single marketing strategy across several platforms or multiple channels to maximize opportunities to interact with potential customers. The idea is to provide consumers with as much choice as possible for where and when to purchase what they want.

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Most Viewed Video Ads: March Madness Finalists

AcuityAds

The top 10 Most Viewed Video Ads for this year’s March Madness tournament are IN! There were some great videos throughout the list from top brands in a wide array of industries. This year, the top ads relied on humor and NBA athletes to garner attention during “The Big Dance”. Geico. link] class="__youtube_prefs__" title="YouTube player" allow="autoplay; encrypted-media" allowfullscreen data-no-lazy="1" data-skipgform_ajax_framebjll="">. Taking first place this year is Geico with over 8.3

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Partner Enablement 101: Top 3 Must-Haves For Your SaaS Partner Program

SmartBug Media

Would you rather listen to this blog instead of reading it? Just click play below. As your SaaS company matures, the development of a partner program is one enhancement you’ll likely want to make to your go-to-market strategy. You’ve proven product-market fit , you have a predictable direct sales pipeline, and your customer success team is growing your existing customers while keeping churn at a minimum. Adding a partner channel is a very natural next step as you scale.

Everything You Need to Know About Instagram Ads

SocialBakers

Due to their similarity to Facebook ads, Instagram ads are confusing to many marketers. How is Instagram advertising different from Facebook advertising? What campaign objectives are available on Instagram? Where can businesses place their ads on the platform?Read Read on to get detailed answers to these questions and learn how to make the most of the Instagram advertising options: Social Media News instagram instagram for business instagram marketing

5 Pricing Strategies That Drive B2B Sales

LeadCrunch

Psychological Pricing For Bigger B2B Sales. When it comes to the psychology of pricing products or services, what you don’t know might be impacting your B2B revenue. Experts talk about the characteristics of a great B2B sales team , or how to recruit the best sales reps and for good reason, because these elements have a huge impact on your performance, but the psychology of numbers is another topic that shouldn’t be disregarded.

Everything You Need to Know About Instagram Ads

SocialBakers

Due to their similarity to Facebook ads, Instagram ads are confusing to many marketers. How is Instagram advertising different from Facebook advertising? What campaign objectives are available on Instagram? Where can businesses place their ads on the platform?Read Read on to get detailed answers to these questions and learn how to make the most of the Instagram advertising options

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Psychology of Design 101

SmartBug Media

They say “beauty is in the eye of the beholder,” but if that were completely true, designers would have an extremely difficult time producing communications with any certainty of results. Everything would be a shot in the dark. Although communication design is not an exact science, an understanding of human psychology and how people respond to core design elements can ensure that your design is on target and achieves the desired effect.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs ABM Account based marketing

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Why Using Facebook Is Important for Senior Care Communities

SmartBug Media

Oftentimes, businesses struggle with the concept of using Facebook. They don't recognize its value or see how it contributes to the bottom line. When allocating limited resources, social media goes on the back burner. But for senior care communities, social media—and in particular, Facebook—can be a valuable tool for improving occupancy rates. Why Social Media Is Important for Senior Care Communities.

A Simple 7-Step Guide to Creating Better B2B Content

Engagio

When I worked on the marketing team at Highfive there was one meeting every week that I dreaded. The story meeting. It should have been the most exciting meeting of the week, a chance to explore ideas and think about exciting new stories that we could publish on our blog. But that was never the case. Each story meeting felt like an exercise in guessing and then trying to meet our customers’ expectations. In hindsight it was absurd.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Sales Pipeline Radio Episode 160: Q & A with Liz Michaud @emichaud

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. It’s another episode of Sales Pipeline Radio , ( live every Thursday at 11:30 a.m. Pacific ). It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

6 Reasons Why You Need Email Newsletters in Your Content Marketing Strategy

Brandpoint

A well-crafted email newsletter is a perfect way to bridge the gap between generated leads and happy clients. The people who you’re speaking to are the ones who willingly gave you their email, who downloaded your eBook or subscribed to your blog , and are basically saying, “Alright, show me what you got.”

How Sales and Marketing can use Technographic Data

EverString

Wouldn’t. The post How Sales and Marketing can use Technographic Data appeared first on EverString. Marketing Marketing Basics Sales Effectiveness

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Carefully Using Marketing Automation with Cassio Politi from Tracto Content Marketing [#AtomicFeature:012]

Atomic Reach

If you've used marketing automation in the past, you know it can be tricky. And that's why, one of the most successful content marketing influencers on our list, Cassio Politi , explains how important it is to be careful with the promises that marketing automation tools can make to you. Cassio Politi is the Founder of Tracto Content Marketing , a group of consultants who provide content marketing services to their clients.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.