Mon.Apr 08, 2019

Why it takes TEAM effort for ABM success

HG Data

Most B2B marketers agree that Account-Based Marketing (ABM) delivers higher ROI than other forms of marketing. When done right, ABM also brings greater alignment between marketing and sales, larger deal sizes and other important business benefits.

The Ultimate Round-Up of Content Marketing Tips


In 2019, there are now over four billion active internet users, and over three billion social media users, worldwide -- simply put, that's a ton of opportunity for your brand to engage with an audience and achieve massive growth for your business.

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The Ultimate Guide To Content Promotion

Marketing Insider Group

Creating great content is obviously an important part of any content marketing plan, but your job doesn’t end as soon as you hit the publish button.

How to Choose the Right Social Media Channels for Your Business


Social media can be one of the most effective digital marketing channels today. Social media enable you to run targeted campaigns with greater control. However, with so many platforms to choose from viz. Facebook, Twitter, Instagram, etc.,

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Creating a Marketing Persona: Influencers Matter

Modern Marketing

Every marketer should take a moment and consider who their audience is. Who are they trying to reach? And why? You might have a huge and diverse consumer base to look at, but you can break them down into segments.

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How to Revamp Your Content Marketing Strategy in 2019


Content marketing, if done right, is capable of producing dramatic results for your business. That’s why a staggering 91% of companies and marketers have reported that they rely on content marketing strategies.

A Simple 7-Step Guide to Creating Better B2B Content


When I worked on the marketing team at Highfive there was one meeting every week that I dreaded. The story meeting. It should have been the most exciting meeting of the week, a chance to explore ideas and think about exciting new stories that we could publish on our blog. But that was never the case.

The 3 Essentials of a Successful Qualified Leads Program

Modern B2B Marketing

In a way, sales reps are like nurses or doctors. They take people’s temperatures to determine how they’re feeling. A “hot” prospect is ready to buy. A “cold” prospect is merely browsing inventory. Before the internet, this heat check was usually performed in person.

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Head-to-Head Review: Comparing Majestic vs. Ahrefs


Regardless of popular belief, SEO is still important today for any business’s online strategy. Yet one of the most important considerations is choosing a tool that can help you reach your goals.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Are You a Branded Authority or One of the Crowd?

Fusion Marketing Partners

Companies who are considered commodity providers face price and competitive pressures. This article discusses how to use pull marketing to become a branded authority in your field and improve sales results. Branded Authority Pull Marketing Branding

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Setting Date Conditions is Now Easier


We’ve replaced our former date condition language with more straightforward options: On Not on After Before On or after On or before For example, if you would like to create a group of contacts added to your account in the last 30 days, you can set a condition to be “Date Added is on or […].

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A Guide To Boosting Google Display Network Performance


This post outlines the common use cases and targeting options for Google Display Network (GDN) activity, common attribution problems and key metrics you should be using to put a business case together for full-funnel GDN investment and measure the success of your display network activity.

How Brands Can Leverage B2B Social Media for Content Marketing Success

Content Standard

To the untrained eye, social media might appear like the exclusive playground of B2C brands—where hip corporations trade gif-laden tweets with their audiences and forge partnerships with stylish Instagram influencers.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

8 Unexpected Marketing Lessons from History’s Most Influential Leaders


This week we’re taking a journey through time and uncovering some of the greatest, yet most unexpected marketing lessons from some of history’s most influential thinkers, philosophers, and leaders.

Multichannel Marketing Tools for 2019: Step-By-Step Guide

Unbound B2B

What is Multichannel Marketing? There are several ways to define multichannel marketing. A basic definition, however, is that it is the implementation of a single marketing strategy across several platforms or multiple channels to maximize opportunities to interact with potential customers.

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Most Viewed Video Ads: March Madness Finalists


The top 10 Most Viewed Video Ads for this year’s March Madness tournament are IN! There were some great videos throughout the list from top brands in a wide array of industries. This year, the top ads relied on humor and NBA athletes to garner attention during “The Big Dance”. Geico.

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Psychology of Design 101

SmartBug Media

They say “beauty is in the eye of the beholder,” but if that were completely true, designers would have an extremely difficult time producing communications with any certainty of results. Everything would be a shot in the dark.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs ABM Account based marketing

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5 Pricing Strategies That Drive B2B Sales


Psychological Pricing For Bigger B2B Sales. When it comes to the psychology of pricing products or services, what you don’t know might be impacting your B2B revenue. Experts talk about the characteristics of a great B2B sales team , or how to recruit the best sales reps and for good reason, because these elements have a huge impact on your performance, but the psychology of numbers is another topic that shouldn’t be disregarded.

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Everything You Need to Know About Instagram Ads


Due to their similarity to Facebook ads, Instagram ads are confusing to many marketers. How is Instagram advertising different from Facebook advertising? What campaign objectives are available on Instagram? Where can businesses place their ads on the platform?Read Read on to get detailed answers to these questions and learn how to make the most of the Instagram advertising options

Sales Pipeline Radio Episode 160: Q & A with Liz Michaud @emichaud

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. It’s another episode of Sales Pipeline Radio , ( live every Thursday at 11:30 a.m. Pacific ). It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Carefully Using Marketing Automation with Cassio Politi from Tracto Content Marketing [#AtomicFeature:012]

Atomic Reach

If you've used marketing automation in the past, you know it can be tricky. And that's why, one of the most successful content marketing influencers on our list, Cassio Politi , explains how important it is to be careful with the promises that marketing automation tools can make to you.

Partner Enablement 101: Top 3 Must-Haves For Your SaaS Partner Program

SmartBug Media

Would you rather listen to this blog instead of reading it? Just click play below. As your SaaS company matures, the development of a partner program is one enhancement you’ll likely want to make to your go-to-market strategy. You’ve proven product-market fit , you have a predictable direct sales pipeline, and your customer success team is growing your existing customers while keeping churn at a minimum. Adding a partner channel is a very natural next step as you scale.

The Ultimate Guide to Google Analytics in 2019


Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated. In fact, when I first started to delve into GA’s waters, I wondered if I’d ever truly get it. There were so many concepts to learn and reports to run.

6 Reasons Why You Need Email Newsletters in Your Content Marketing Strategy


A well-crafted email newsletter is a perfect way to bridge the gap between generated leads and happy clients.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.