Mon.Apr 08, 2019

Why it takes TEAM effort for ABM success

HG Data

Most B2B marketers agree that Account-Based Marketing (ABM) delivers higher ROI than other forms of marketing. When done right, ABM also brings greater alignment between marketing and sales, larger deal sizes and other important business benefits.

The Ultimate Round-Up of Content Marketing Tips

Hubspot

In 2019, there are now over four billion active internet users, and over three billion social media users, worldwide -- simply put, that's a ton of opportunity for your brand to engage with an audience and achieve massive growth for your business.

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The Ultimate Guide To Content Promotion

Marketing Insider Group

Creating great content is obviously an important part of any content marketing plan, but your job doesn’t end as soon as you hit the publish button.

Creating a Marketing Persona: Influencers Matter

Modern Marketing

Every marketer should take a moment and consider who their audience is. Who are they trying to reach? And why? You might have a huge and diverse consumer base to look at, but you can break them down into segments.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

A Guide To Boosting Google Display Network Performance

SEMrush

This post outlines the common use cases and targeting options for Google Display Network (GDN) activity, common attribution problems and key metrics you should be using to put a business case together for full-funnel GDN investment and measure the success of your display network activity.

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24 Big Mistakes You Should Avoid in Content Marketing

Content Marketing Institute

Sure, we can learn from our mistakes. But we also can learn from others’ mistakes and avoid making them. To help you, we enlisted the help of some smart and wise people who share mistakes they’ve seen and how to fix them.

Are You a Branded Authority or One of the Crowd?

Fusion Marketing Partners

Companies who are considered commodity providers face price and competitive pressures. This article discusses how to use pull marketing to become a branded authority in your field and improve sales results. Branded Authority Pull Marketing Branding

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A Simple 7-Step Guide to Creating Better B2B Content

Engagio

When I worked on the marketing team at Highfive there was one meeting every week that I dreaded. The story meeting. It should have been the most exciting meeting of the week, a chance to explore ideas and think about exciting new stories that we could publish on our blog. But that was never the case.

5 Pricing Strategies That Drive B2B Sales

LeadCrunch

Psychological Pricing For Bigger B2B Sales. When it comes to the psychology of pricing products or services, what you don’t know might be impacting your B2B revenue. Experts talk about the characteristics of a great B2B sales team , or how to recruit the best sales reps and for good reason, because these elements have a huge impact on your performance, but the psychology of numbers is another topic that shouldn’t be disregarded.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The 3 Essentials of a Successful Qualified Leads Program

Marketo

In a way, sales reps are like nurses or doctors. They take people’s temperatures to determine how they’re feeling. A “hot” prospect is ready to buy. A “cold” prospect is merely browsing inventory. Before the internet, this heat check was usually performed in person.

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Setting Date Conditions is Now Easier

Ontraport

We’ve replaced our former date condition language with more straightforward options: On Not on After Before On or after On or before For example, if you would like to create a group of contacts added to your account in the last 30 days, you can set a condition to be “Date Added is on or […].

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Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs ABM Account based marketing

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Everything You Need to Know About Instagram Ads

SocialBakers

Due to their similarity to Facebook ads, Instagram ads are confusing to many marketers. How is Instagram advertising different from Facebook advertising? What campaign objectives are available on Instagram? Where can businesses place their ads on the platform?Read

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Multichannel Marketing Tools for 2019: Step-By-Step Guide

Unbound B2B

What is Multichannel Marketing? There are several ways to define multichannel marketing. A basic definition, however, is that it is the implementation of a single marketing strategy across several platforms or multiple channels to maximize opportunities to interact with potential customers.

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Most Viewed Video Ads: March Madness Finalists

AcuityAds

The top 10 Most Viewed Video Ads for this year’s March Madness tournament are IN! There were some great videos throughout the list from top brands in a wide array of industries. This year, the top ads relied on humor and NBA athletes to garner attention during “The Big Dance”. Geico.

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8 Unexpected Marketing Lessons from History’s Most Influential Leaders

Buffer

This week we’re taking a journey through time and uncovering some of the greatest, yet most unexpected marketing lessons from some of history’s most influential thinkers, philosophers, and leaders.

Psychology of Design 101

SmartBug Media

They say “beauty is in the eye of the beholder,” but if that were completely true, designers would have an extremely difficult time producing communications with any certainty of results. Everything would be a shot in the dark.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Everything You Need to Know About Instagram Ads

SocialBakers

Due to their similarity to Facebook ads, Instagram ads are confusing to many marketers. How is Instagram advertising different from Facebook advertising? What campaign objectives are available on Instagram? Where can businesses place their ads on the platform?Read Read on to get detailed answers to these questions and learn how to make the most of the Instagram advertising options

5 Pricing Strategies That Drive B2B Sales

LeadCrunch

Psychological Pricing For Bigger B2B Sales. When it comes to the psychology of pricing products or services, what you don’t know might be impacting your B2B revenue. Experts talk about the characteristics of a great B2B sales team , or how to recruit the best sales reps and for good reason, because these elements have a huge impact on your performance, but the psychology of numbers is another topic that shouldn’t be disregarded.

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Carefully Using Marketing Automation with Cassio Politi from Tracto Content Marketing [#AtomicFeature:012]

Atomic Reach

If you've used marketing automation in the past, you know it can be tricky. And that's why, one of the most successful content marketing influencers on our list, Cassio Politi , explains how important it is to be careful with the promises that marketing automation tools can make to you.

Partner Enablement 101: Top 3 Must-Haves For Your SaaS Partner Program

SmartBug Media

Would you rather listen to this blog instead of reading it? Just click play below. As your SaaS company matures, the development of a partner program is one enhancement you’ll likely want to make to your go-to-market strategy. You’ve proven product-market fit , you have a predictable direct sales pipeline, and your customer success team is growing your existing customers while keeping churn at a minimum. Adding a partner channel is a very natural next step as you scale.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

6 Reasons Why You Need Email Newsletters in Your Content Marketing Strategy

Brandpoint

A well-crafted email newsletter is a perfect way to bridge the gap between generated leads and happy clients.

The Ultimate Guide to Google Analytics in 2019

Hubspot

Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated. In fact, when I first started to delve into GA’s waters, I wondered if I’d ever truly get it. There were so many concepts to learn and reports to run.

Head-to-Head Review: Comparing Majestic vs. Ahrefs

ClearVoice

Regardless of popular belief, SEO is still important today for any business’s online strategy. Yet one of the most important considerations is choosing a tool that can help you reach your goals.

Sales Pipeline Radio Episode 160: Q & A with Liz Michaud @emichaud

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. It’s another episode of Sales Pipeline Radio , ( live every Thursday at 11:30 a.m. Pacific ). It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!