Tue.Oct 25, 2011

5 Reasons Content Marketing is Getting Harder

Writing on the Web

I hate to be a purveyor of gloom, there’s too much of that around these days. But I’ve been thinking about this and want to share my thoughts with you. Here are some reasons content marketing is getting more challenging. There exists: A shift away from focusing on your products and services (what you know well). A shift towards the reader/customer and their needs (what you may not know very well). A business environment that is changing rapidly (what is unknown).

5 Steps To A Better Marketing Plan

Marketing Insider Group

The first step to great marketing is having a great marketing plan. However, not everyone bothers to plan – even though most agree that it is the foundation to successfully achieving your marketing objectives.

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Trending Sources

The 4 Critical Elements of an Effective Business Website


The first step in optimizing your online presence is making sure you have a website worth optimizing. That means creating a site that your target visitors will be glad they found once they arrive, and will spend some time with because the site provides the information they need in an easy-to-find manner. It’s like planning a large event or party in your home.

Buyerology: Understanding Buyer Choice

Tony Zambito

Image by Will Lion via Flickr. When formulating marketing, sales, demand generation, and content strategies, an important factor is that of understanding the choices buyers make.    Oftentimes, strategies are crafted with a singular focus on the purchase decision. 

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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Social Media Sleuthing: A-List Traffic and bit.ly Tricks

Digital B2B Marketing

Ever wonder how much traffic social media A-listers and publishers drive with their own Twitter stream? Using bit.ly, you can often see this as well as a wealth of other information, such as what content someone shares and even what accounts they manage. If you know me, you probably know that I am part analyst, [.]. Measurement Social Media AT&T bitly Jay Baer Mashable NYTimes Oregonian Portland Business Journal social media sleuthing twitter Verizon

30 New Tablet Usage Stats Marketers Should Know [Infographic]


As adoption of mobile devices grows among consumers, it's important for marketers to keep up with its evolution and know the facts. What are the trends that are shaping mobile usage? Which devices are more popular than others? How is information getting consumed on these devices?

Chart Chat: Social Media Platforms and B2B Marketing

Modern B2B Marketing

by Maria Pergolino Back on August 18 th , MarketingSherpa posted a chart highlighting which social networks, according to their research, were the most successful when it came to inbound marketing.

You’ve probably over-farmed your donors’ land


Image via Wikipedia. When it comes to your direct mail campaigns, you’ve probably over-farmed your land. You’ve been emailing and snail mailing the same donors you have done for a decade. It is time to leave the land fallow and let the lists rest.

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

5 Deadly Twitter Sins to Avoid


This is a guest blog post written by our friends Nikki and Tammy at MarketMeSuite , the free social media marketing dashboard. Twitter can be a great platform for many inbound marketers to connect with potential customers, maintain relationships with current customers, and generate new leads.

Finding and leveraging your market’s key influencers

EMagine B2B Blog

OK, you were intrigued by my title, but now I hear you wondering, “Why is this important?” Well, the short answer is that it’s not just important… it’s vital. In his post on Junta42’s Content Marketing Revolution blog, Joe Pulizzi ticks off a few reasons… It can help drive your social media execution. It can [.]. B2B Web Strategy Driving Traffic Search Engine Marketing Social Media

B2B Data Hygiene: It Pays to Scrub Your Lists

MLT Creative

Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Bounce rates are hitting the ceiling. Direct mail return rates are shockingly wasteful. Data master Dun & Bradstreet says the current level of data quality costs U.S. business $600 billion per year in printing, mailing costs and staff overhead alone. Blame this instability on the volatility of today’s businesses.

7 Pro Tips for Expert LinkedIn Marketing


LinkedIn has rolled out some great improvements over the past few weeks, making it more and more valuable as a lead generation channel. We always knew it was where business-focused folks hung out, and now LinkedIn is giving marketers some great tools to reach them properly and more effectively.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Sky's the Limit for How B2B Firms Can Use QR Codes Effectively.


The 4-Step Guide to Writing Flawless Marketing Emails


How many times have you not clicked on an email because the subject line didn't grab your attention? Well, the same goes for your customers. An email's subject line is critical to get your target audience to even consider opening your email.

Fathom Part of bigBANG!, Social Innovation in NE Ohio


Check out Fathom’s social media lounge at the bigBANG! conference , hosted by the CSU student center. Chat with Fathom staff, get social media tips, network with investors and non-profits, or just relax. What: bigBANG! featuring a workshop led by MIT senior lecturer and author, Peter Senge — Register today! When: Friday, October 28 | 9:00 a.m.-5:00 5:00 p.m. Where: CSU Student Center, 2121 Euclid Avenue, Cleveland, OH 44115.

5 Reasons Marketing and Sales Should Get Married


This is a guest post written by Michael Lieberman , co-founder and president of Square 2 Marketing. Mike is an author, blogger, and speaker on the topic of Reality Marketing™ and can be followed on Twitter @Mike2Marketing.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

How to Sell to People Not Contacts

Sales Intelligence View

Relationships and the ability to form them – not simply reams of contact information – matter more than ever for those charged with closing deals. Research has shown that more than 90 percent of executives never even respond to cold-call sales or unsolicited emails. At the same time, more than 80 percent do engage when referred by a connection – whether through a friend, colleague, customer or industry peer.

5 Ways to Maximize Ecommerce Holiday Marketing


Say "Happy Holidays" to a shopper, and they'll most likely interpret it as, "Congratulations! Here's your giant headache. You're welcome." After all, what is a holiday shopping trip mean, anyway?