KoMarketing Associates
DECEMBER 4, 2017
As marketers look ahead to 2018, they are still struggling to justify their investment in data analytics and technology, according to recent research. The “Communications and Marketing Survey 2017/18” from Cognito Communications found that within the next 12 months, securing budget/investment (89 percent) is the top challenge for marketers in terms of analytics and technology.
Marketing Insider Group
DECEMBER 4, 2017
It’s no secret that B2C marketing tactics have a way of ascending to the B2B industry over time. Whether you’re targeting a consumer or another business, you’re still tasked with forming a human connection and creating a need for your offering, after all. Most recently and according to McKinsey1, the adoption of multi-channel marketing in […].
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InsightSquared
DECEMBER 4, 2017
Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. It’s that time of year again. Days are getting shorter, nights are longer, and the holidays are right around the corner. With that comes a brand new year with changes on the horizon. In the six or seven years I’ve worked in sales operations, every year seems to have brought bigger and bigger changes, and I have no doubt that 2018 will be no different.
Marketing Insider Group
DECEMBER 4, 2017
Podcasts are finally getting the credit they deserve. They’re a powerful content marketing medium because they offer marketers the ability to build an active following from an already engaged audience. Also, while they may not be a new concept in content marketing, audio may be the next shift in content consumption if consumer technology continues […].
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Biznology
DECEMBER 4, 2017
Lesson for leaders. Facebook and Google are currently the most efficient at digital advertising, but can they be disrupted by their negative perceptions and a digital wealth paradigm? Tech’s anti-people bias is increasingly discussed. That’s fueled by surveillance business models that manage people with profiles and algorithms, and replacing jobs with AI and automation.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Standard
DECEMBER 4, 2017
If I had a dollar for every time I’ve heard someone express the goal of becoming a “thought leader” in their industry—well, I wouldn’t be rich, but I could definitely treat the whole office to coffee and donuts. A 2014 survey of B2B content marketers by LinkedIn’s Technology Marketing group found thought leadership to be the second most common goal of content marketing after lead generation.
Hubspot
DECEMBER 4, 2017
The holidays are coming, and I'm feeling cheerful. So, I'll do you a solid: I won't lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy. But, in the spirit of giving, I will share the following fun facts: By 2020, the economic impact of virtual and augmented reality is predicted to reach $29.5 billion. By the end of 2017, the combined total of VR software and hardware from Sony, Oculus, HTC, and others is predicted to reach 5.1 million units.
chiefmartech
DECEMBER 4, 2017
A couple of weeks ago, I met with Stuart Williams and Seth Ulinski , analysts at TBR , who shared some of their latest digital marketing technology research with me. Many fascinating findings — including the stat that I shared at MarTech in Boston , that over 75% of enterprises now have an executive explicitly responsible for leading adoption of marketing technology.
Vidyard
DECEMBER 4, 2017
Last week we hosted Fast Forward , our virtual video marketing & sales summit. We were joined by over 2,000 sales and marketing professionals to hear our keynote speakers discuss how video is redefining the sales and marketing landscape. Watch On-Demand Now. Hear From The Experts. Watch On-Demand Now. It was an exciting two days, filled with fantastic topics from industry leaders, wonderful discussions about the industry and the role video is playing in it, and great take aways that helped s
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Kapost
DECEMBER 4, 2017
All too often, pain points get lost in translation between marketing strategists and the tactical implementers. Our latest benchmark found that 42% of creators aren’t sure how content aligns with broader strategic. The post How to Get Executive Support for a Content Operation appeared first on Kapost Content Marketing Blog.
Strategic-IC
DECEMBER 4, 2017
What components need to combine to create a successful inbound campaign? We look at nine aspects to consider. Regardless of the varied goals and KPIs you’ve set for your inbound campaigns, there are a number of building blocks that underpin every strategy. To ensure a seamless campaign, it’s important that each of these components are taken into account, and fully planned. 9 Core Components of Successful Inbound Marketing Campaigns. 1.
Navigate the Channel
DECEMBER 4, 2017
It’s been said that the average human attention span has gone down from 12 seconds in the year 2000 to just eight seconds today. With the advent of mobile just-about-everything and the mainstreaming of the internet of things (IoT), this statistic is hardly surprising—these days, it’s all about instant gratification. But what does this mean for your content marketing efforts?
Bound360
DECEMBER 4, 2017
Amy Larsen has over 15 years of experience in enterprise marketing. Amy is the Director of Demand Generation at Siemens— where she acts as a change agent for driving campaign alignment around strategic markets. On the B2B Growth Podcast, Amy talks about how her team understands content performance on their website. Amy’s team segments and serves content to their target audiences based on the industry.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
EMagine B2B Blog
DECEMBER 4, 2017
Launching a new website calls for a celebration. We love working with our clients to help their vision for their website’s design become a reality, and when that happens after months of collaboration, hard work and dedication we can’t wait to recognize them. Today’s featured client is Oil Price Information Services , or OPIS, a company providing easy access to transparent data, expert-level customer service, educational events and energy data solutions for price transparency across the global fu
Heinz Marketing
DECEMBER 4, 2017
A friend of mine earlier this year described the parenting dichotomy in a way that’s stuck in my head ever since – “The days are long, but the years are short.” One of my favorite parenting podcasts is literally called “ The longest shortest time ” which basically says the same thing. When the kids won’t eat what you cooked and won’t listen to anything you say on a Tuesday evening, you can’t wait to put them to bed and pour yourself a drink.
Contify
DECEMBER 4, 2017
Image by Freepik Google Alerts remains one of the most popular news monitoring services. It is free and incredibly easy to set-up. Users have been creative in defining the use-cases that range from tracking companies, business and political leaders, significant events, interesting topics and more. From a business perspective, there are two major use-cases in particular: Media monitoring: Usually done by the PR functions to measure the impact and reach of their content.
Crafted Agency
DECEMBER 4, 2017
Learn how to start building a successful B2B ecommerce strategy for your organization
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Bluetext
DECEMBER 4, 2017
Bluetext has always prided itself as one of the leading naming agencies in the U.S. market. Our laser focus is on how a brand communicates its key attributes through the look and feel of its visual identity, and of course, through the name itself. Naming is, in fact, one of the more challenging elements of a brand, and the one that often stumps top branding agencies.
SnapApp
DECEMBER 4, 2017
. With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun. . And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .
Sharpspring
DECEMBER 4, 2017
Separating yourself from the pack on social media can be challenging, particularly if you’re a small business and you have limited resources. And considering that 94% of small businesses use social media to market their products or services, your business faces an even bigger challenge of differentiating itself from your competition. That said, your social media marketing and branding strategies don’t necessarily have to be innovative; you just have to find ways to stand out in your
Content Marketing Institute
DECEMBER 4, 2017
Next week I’ll join my counterparts from around the world in Berlin to talk about live event experiences. It’s an annual gathering where we can share ideas, successes, and challenges, and learn to better understand each other’s businesses. For many, creating pre-event content to build excitement (and maybe a bit of FOMO [fear of missing out]) for our events is a hot topic.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
GreenRope
DECEMBER 4, 2017
Custom Objects, Custom User Fields, and Why They Matter. By Lars Helgeson. Edited by Shay Lucena. In the evolution of CRM, the ability to store information in a flexible, easy-to-use way is the key to a successful implementation. It's important to know the difference between customizable tools and how to use each of them. GreenRope already has many custom objects built into the design of our Complete CRM.
GreenRope
DECEMBER 4, 2017
Custom Objects, Custom User Fields, and Why They Matter. By Lars Helgeson. Edited by Shay Lucena. In the evolution of CRM, the ability to store information in a flexible, easy-to-use way is the key to a successful implementation. It's important to know the difference between customizable tools and how to use each of them. GreenRope already has many custom objects built into the design of our Complete CRM.
GreenRope
DECEMBER 4, 2017
Custom Objects, Custom User Fields, and Why They Matter. By Lars Helgeson. Edited by Shay Lucena. In the evolution of CRM, the ability to store information in a flexible, easy-to-use way is the key to a successful implementation. It's important to know the difference between customizable tools and how to use each of them. GreenRope already has many custom objects built into the design of our Complete CRM.
GreenRope
DECEMBER 4, 2017
Custom Objects, Custom User Fields, and Why They Matter. By Lars Helgeson. Edited by Shay Lucena. In the evolution of CRM, the ability to store information in a flexible, easy-to-use way is the key to a successful implementation. It's important to know the difference between customizable tools and how to use each of them. GreenRope already has many custom objects built into the design of our Complete CRM.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
GreenRope
DECEMBER 4, 2017
Custom Objects, Custom User Fields, and Why They Matter. By Lars Helgeson. Edited by Shay Lucena. In the evolution of CRM, the ability to store information in a flexible, easy-to-use way is the key to a successful implementation. It's important to know the difference between customizable tools and how to use each of them. GreenRope already has many custom objects built into the design of our Complete CRM.
GreenRope
DECEMBER 4, 2017
Custom Objects, Custom User Fields, and Why They Matter. By Lars Helgeson. Edited by Shay Lucena. In the evolution of CRM, the ability to store information in a flexible, easy-to-use way is the key to a successful implementation. It's important to know the difference between customizable tools and how to use each of them. GreenRope already has many custom objects built into the design of our Complete CRM.
GreenRope
DECEMBER 4, 2017
Custom Objects, Custom User Fields, and Why They Matter. By Lars Helgeson. Edited by Shay Lucena. In the evolution of CRM, the ability to store information in a flexible, easy-to-use way is the key to a successful implementation. It's important to know the difference between customizable tools and how to use each of them. GreenRope already has many custom objects built into the design of our Complete CRM.
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