Marketing Insider Group
FEBRUARY 10, 2025
While its said that people will come if you build something, thats never really been the case. Thats all the more true in the internet age, where more than 1.1 billion websites are online — although fewer than 194 million are active. With so many websites available, its unrealistic to assume that your target customer will find and patronize you.
Salesforce Marketing Cloud
FEBRUARY 10, 2025
Is there anything more frustrating than typing a query into the search bar of a companys website, only to get an irrelevant response or, worse, no result at all? It shouldnt be that hard. Thats why Salesforce is experimenting with Agentforce , the digital labor platform, on a new web experience for Salesforce.com that will take the burden off users to find what theyre looking for.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
FEBRUARY 10, 2025
Retaining customers can be challenging, but it’s far more lucrative than finding new ones. According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker. With rising customer expectations and increased competition, retaining loyal customers matters.
Convince & Convert
FEBRUARY 10, 2025
Digital marketing strategies tend to revolve around familiar platforms like Google Ads, LinkedIn campaigns, and Facebook retargeting. Theyre reliable platforms with measurable outcomes you can assess for ROI. But are these commonly used strategies always the best choice? Is it possible that by stepping beyond the familiarity, youll discover opportunities that offer even better results?
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Martech
FEBRUARY 10, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are the marketing opportunities in Web 3 technologies Web3 technologies refer to the next generation of the internet, characterized by decentralization, blockchain technology and enhanced user control over data and digital assets.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Salesforce Marketing Cloud
FEBRUARY 10, 2025
Running a small or medium-sized business (SMB) can be both exciting and overwhelming. Getting customers is the number one priority for any entrepreneur, and now with the power of artificial intelligence (AI) , you can reach your sales goals and still have time at the end of the day. AI can help by acting like a personal assistant, automating tasks and giving real-time insights to make things better, faster, and easier.
Trade Press Services
FEBRUARY 10, 2025
A recent Microsoft survey found that the heaviest email users spend 8.8 hours per week managing their inboxes. Thats more than an entire workday lost to emails. Worse yet, 68 percent of the respondents say they dont have enough time for deep work. Constant inbox distractions dont just slow productivity, they disrupt decision-making and strategic thinking.
sagefrog
FEBRUARY 10, 2025
Data-driven B2B marketing has never been more crucial. Artificial intelligence (AI), automation, and machine learning advancements have redefined how marketers collect, process, and use data. Privacy regulations such as GDPR and CCPA are reshaping data governance, pushing companies toward first-party and zero-party data strategies. And most importantly, the modern B2B buyer has evolved.
SWZD
FEBRUARY 10, 2025
Small businesses are investing in AI, security, and laptops but struggle with budget constraints. Discover how marketers can align with their needs in 2025.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Sprout Social
FEBRUARY 10, 2025
Algorithm shifts. Economic uncertainty. Crowded feeds. Like all social marketers, this is the social landscape our team faces. At Sprout, we turn to employee advocacy to help us overcome our most pressing challenges and amplify our content. Advocacy is our secret superpower for creating awareness, says Olivia Jepson, Sprout Socials Senior Social Media Strategist.
Martech
FEBRUARY 10, 2025
Meta somewhat quietly introduced Signals Gateway last week, describing it as a solution that helps businesses maximize the value of their first-party data. The CDP Institute quickly proclaimed Signals Gateway to be a customer data platform (CDP). If thats the case, its an interesting time to enter the CDP market. Since late 2024, a wave of consolidation swept over independent CDP vendors, with Rokt buying mParticle , Contentstack acquiring Lytics and Uniphore picking up ActionIQ.
Roketto
FEBRUARY 10, 2025
Efficiency and innovation are essential, especially in marketing content creation. With audiences more discerning than ever, marketers are under relentless pressure to produce engaging, high-quality content to supercharge their inbound marketing efforts. This is where digital content managementsupported by various content creation tools like document management and AIcome into play to enhance and streamline the creative workflow.
Martech
FEBRUARY 10, 2025
Your WordPress site might be packed with great content and stunning visuals, but without proper search engine optimization (SEO), it could be hard to find. SEO ensures your site gets noticed, eventually driving traffic to your content and boosting engagement. Thankfully, SEO doesnt have to be complicated. Many WordPress plugins simplify key tasks like optimizing content, structuring your site, and improving performance, all of which contribute to better rankings.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Roketto
FEBRUARY 10, 2025
The digital era demands efficiency and innovation, especially in marketing content creation. With audiences more discerning than ever, marketers are under relentless pressure to produce engaging, high-quality content to supercharge their inbound marketing efforts. This is where digital document tools come into play to enhance and streamline the creative workflow.
Martech
FEBRUARY 10, 2025
Ad fraud remains a persistent challenge in digital advertising, siphoning billions from marketers and undermining trust in the ecosystem. While industry efforts are making significant strides in reducing fraudulent activity, bad actors continue to adapt. The next frontier in fraud prevention depends on greater transparency and stronger security measures.
Hubspot
FEBRUARY 10, 2025
Successfully executing a sales process is a lot like growing a flower, and in the context of this half-baked analogy, prospecting is like finding seeds. If you only find seeds that dont want to be flowers, do shoddy seed research and wind up with seeds that grow the wrong kind of flower, manage to upset the seeds you find by badgering them, try to appeal to seeds too generically, or dont present a compelling enough value proposition for why the seeds you connect with should be flowers, your gard
Martech
FEBRUARY 10, 2025
Sales enablement technologies like Seismic, Outreach, Salesloft and Salesforces Sales Engagement evolved to automate outbound selling. These tools help sales teams stay on track with their pipeline, timing outreach and using pre-built email templates or phone scripts to engage more prospects efficiently. Many of these platforms include content libraries for marketing materials like flysheets or thought leadership pieces, but marketings involvement often stops there.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
B2BMarketing.net
FEBRUARY 10, 2025
Whether youre a seasoned marketing manager or just stepping into the field, AI has the potential to optimize your strategy, streamline processes and boost ROI. But how can you harness the power of AI in digital marketing to make your life easier and more efficient? Lets find out! What is AI Marketing? Impact on B2B Marketing To put it simply, AI refers to the simulation of human intelligence by machines, designed to perform a wide range of tasks.
Go Beyond SEO
FEBRUARY 10, 2025
In today’s digital marketing landscape, businesses are constantly seeking ways to improve their online presence and grow their customer base. While SEO is well-known for drawing in traffic, CRO, or Conversion Rate Optimization, plays a crucial role in turning that traffic into actual customers. This blog aims to explain how CRO services can enhance your SEO strategy, turning visits into valuable conversions.
Orange Owl Blog
FEBRUARY 10, 2025
Content Marketing Content Auditing for B2B Marketing: A Comprehensive Guide Vivek Goel February 10, 2025 Share : Table of Contents Introduction Content Auditing is a critical process for B2B marketers aiming to optimize their content strategy, improve engagement, and drive conversions. According to Semrush , 65% of successful B2B marketers conduct content audits at least twice a year, leading to higher lead generation and better ROI.
Salesforce Marketing Cloud
FEBRUARY 10, 2025
Our recycling and sustainability company, TOMRA Collection Australia (TCA), was gearing up for a period of rapid expansion, but our old-school processes were slowing us down. We were using 25 different programs and tools, and even a whiteboard. We were ready for something more efficient. The team at TCA considered all of the big players, including Salesforce, IFS and Microsoft.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
SocialPilot
FEBRUARY 10, 2025
For businesses, reputation isnt just importantits everything. In todays hyper-connected world, where opinions are made in seconds and spread like wildfire, a businesss reputation is constantly on the line. But heres the thing- most businesses, especially the small and medium ones, find it challenging to manage their reputation actively across all major review sites.
Salesforce Marketing Cloud
FEBRUARY 10, 2025
By 2030, there will be over 26 million electric vehicles on U.S. roads. For the utility providers poised to become the primary supplier of fuel, this is a fantastic opportunity to drive efficient growth, build customer loyalty, and support a resilient grid. But for now, customers dont think to consult their utility when theyre considering an electric vehicle (EV) purchase.
chiefmartech
FEBRUARY 10, 2025
It’s 2025, and martech stacks are going through all kinds of changes. From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks and the marketing ops heroes who manage them are experiencing a Renaissance of new ideas and new technologies.
Salesforce Marketing Cloud
FEBRUARY 10, 2025
Nearly every company sells their goods and services online, whether its direct-to-consumer or to assist with B2B sales. But until recently, only a few companies could afford to run a digital marketplace an experience that connects third-party sellers with buyers either alongside or in addition to a companys own products and services. In the past, digital marketplaces required large investments in business and technology to develop and maintain.
Advertisement
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Animalz blog
FEBRUARY 10, 2025
“How much traffic will we get from SEO?” It’s a question you’ve likely facedwhether you’re pitching leadership or mapping out next quarter’s content strategy. Forecasting organic traffic often means choosing between two painful options: building complicated spreadsheet models or paying thousands for enterprise SEO tools.
CMSWire
FEBRUARY 10, 2025
For CX leaders, success with AI depends on a foundation of accurate, well-governed data. Continue reading.
Learn from the Pros
FEBRUARY 10, 2025
Dallas TX: Today, Vende Digital announced that it has reached the platinum tier of the HubSpot Solutions Partner Program. HubSpot , the customer platform for scaling companies, works hand-in-hand with partner experts to grow their businesses through inbound software, services, and support. The Solutions Partner Program is an ecosystem of experts that offer marketing, sales, customer service, web design, CRM, and IT services.
Expert insights. Personalized for you.
130 
Let's personalize your content