Tomorrow People

MARCH 8, 2018

If you wanna be the best marketer with the greatest content marketing strategy in town, you should get a load of this. Start with the basics and work your way to content superstardom. What’s this content marketing strategy thing all about? Content is one of life’s essentials. It can be anything from the conversation you have with a friend, to important news you receive by email, to a blog post that helps you decide where to go on holiday.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Marketing Insider Group

MARCH 8, 2018

Despite the emergence of new communication channels, email remains king. The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. On average, businesses can earn $44 for every dollar spent on email marketing. As email marketers, it’s important to know how your email marketing results […].

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Conversion Rate Comparison Email Marketing Conversion 272

Webbiquity

MARCH 8, 2018

Guest post by Steve Hill. As social media has become more fundamental to marketing, it’s forged new ways to attract, reach and influence an increasingly broad customer base. While landing a celebrity to wear or promote your product was once the PR scoop of the century, today the rising profiles of social media influencers have made reaching wider audiences much more accessible.

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Top of Funnel Blogger Multi-Channel Marketing Funnels 224

The Point

MARCH 8, 2018

Technology marketers love analyst reports. Sure, they’re expensive to license, but they’re instant fodder for all sorts of content marketing, they bring credibility and name recognition to a campaign, and – bonus – they say nice things about your product. However, in my experience, most tech companies don’t know how to market them. By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of v

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Marketing Report Planning Gartner Demand Generation Agencies 216

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

MARCH 8, 2018

No offense, but most of your B2B leads most likely won’t convert into sales. Some might not be ready to buy, some you could lose to competition, while some might have needs that your solutions don’t exactly fit. As B2B marketers, you need to assess which of your prospects have the attributes and behaviors that […]. The post How to Prioritize Your Best B2B Leads appeared first on Marketing Insider Group.

Leads 206

Leads Lead Marketing Qualified Leads B2B 206

Zoominfo

MARCH 8, 2018

So you’ve heard the news—the General Data Protection Regulation—or GDPR—goes into effect on May 25 th , 2018. But, what does GDPR really mean for you, your business, and your customers? If you’re still not sure, today’s blog post is for you. Keep reading as we break down some of the biggest questions surrounding GDPR and give you important pointers about GDPR compliance.

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FAQ Zoominfo Advertising Agencies Paid Search Agency 186

Adobe Experience Cloud Blog

MARCH 8, 2018

Regions vary regarding their perception of design. While a particular design may resonate in one place, the same design may fall flat in another. There are a variety of reasons for regional differences in response to design. In this blog, I’ll explain why one design does not fit all and how to adapt to regional design differences. Saturation Differences.

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Design Opt-out Eye-Tracking Thought Leadership 134

Marketing Craftmanship

MARCH 8, 2018

Wall Street Journal columnist Jason Zweig recently called out “marketing services specialist” Clint Arthur for selling speaking opportunities at the Harvard Faculty Club and the West Point Club, as a means for his paying clients to leverage the credibility associated with those two respected institutions. As Zweig’s article points out , however, the schools neither sponsored those events, nor endorsed the program in any way.

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SME PR Ideal Customer Profiles Thought Leadership 100

Exo B2B

MARCH 8, 2018

We start March with our Top 30 marketing influencers of 2018. In March 2017, we did the same thing and the blog post was very successful. So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. These influencers are all over the place. People talk about them and companies are ready to pay the big price to benefit from their audience and their credibility, and get their help in building a strategy.

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Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Roketto

MARCH 8, 2018

There has never been more pressure on SaaS executives to implement software sales techniques that work. It’s true that it wasn’t always this way. There was a time when money was flowing throughout Silicon Valley so hot and fast that all that you needed was an idea and something resembling a long term monetization plan. But those days are long gone.

Enterprise Management 89

Enterprise Management Top of Funnel Work Management Marketing Management 89

Hubspot

MARCH 8, 2018

Sales qualification is a game of questions. Unless you ask the right questions, you won't uncover the right needs. Unless you ask the right questions, you won't understand the right problems to solve. But there's an art to asking sales questions. Which is why I'd like to share these tips for asking more effective sales qualification questions. Asking the Right Questions in Sales.

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Effectiveness Tips Budget Programs Paid Search Agency 100

Circle Studio

MARCH 8, 2018

As A/E/C websites continue to evolve to become more user-centric and growth-focused, it’s imperative that your firm’s website features the right content and design elements. This means that some elements that have been long-time staples are simply no longer relevant to the needs of today’s user. Here’s a list of 11 items that you should consider removing from your website now or as part of a future website redesign. 1.

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Advertising Agencies Marketing Websites Ideal Customer Profiles Press 83

JotForm

MARCH 8, 2018

At JotForm, our users matter to us. A lot. After all, we have 3.2 million of them. They create forms and receive responses through us every day. We want to make our users’ experience with us as easy and enjoyable as possible. How do we do this? By listening to them and learning from them whene.

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Spending Product 79

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Varicent

MARCH 8, 2018

Today's conversation is with Jenny Coupe , Senior Director of Americas Marketing at Akamai , about how she uses the Sales and Marketing experience she's gathered over her career in numerous startups and applies it to her new role in an Enterprise business. Tell me about Akamai and then a little bit about your role with the company …. Akamai Technologies is based in Cambridge, Massachusetts.

Enterprise Management 81

Enterprise Management Startups Paid Content Top of Funnel 81

Heinz Marketing

MARCH 8, 2018

By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features from Inc Magazine and Lifehacker’s. In that vein, we started our own series asking several leading business leaders and sales experts (including but not limited to Anthony Iannarino , Dave Brock and Trish Bertuzzi. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

Work Management 75

Work Management DemandBase Marketing Management Planning 75

Hubspot

MARCH 8, 2018

To understand how Instagram’s algorithm works, it’s important to consider the purpose behind it: the algorithm aims to delight you. If it doesn’t show you interesting and engaging content, you’ll exit the app. The algorithm needs to keep you scrolling. How does the Instagram Algorithm work? When deciding how high your post should show up in someone else’s feed, t he Instagram algorithm measures how quickly your post attracts engagement, and evaluates the relationship between your account and you

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Profiling Order Display Traffic 78

Navigate the Channel

MARCH 8, 2018

There are many blogs and headlines focused on how new tech is disrupting the marketing industry, but there is actually another area being disrupted that is just as important. Led by Millennials, new talent is moving unapologetically into tech companies from media. The group of people who grew up on the tail end of Prodigy and AOL Online is now experiencing, just like the rest of us, the proliferation of digital technology in mainstream life.

Marketing AI 66

Marketing AI Paid Search Agency Planning Advertising Agencies 66

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Champion Communications

MARCH 8, 2018

Today marked International Women’s Day intended to celebrate women’s achievements, both cultural and economic, and a call for gender parity. With the #MeToo tsunami taking the media by storm, the latest slew of corporations weighing in reached a record high, some hitting their mark more than others.

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Branding Brand Identity Media Social Media 59

Leadspace

MARCH 8, 2018

The quest for a “ single source of truth ” for Marketing and Sales data has an almost mythical feel to it. Sure, we’d all love to have one – a single place where we can source all the data we need on customers, prospects and net-new – the problem is, it doesn’t actually exist. The best we can do is keep filling our CRMs and Marketing Automation Platforms with more data, and take the good with the bad.

Lead Ranking 54

Lead Ranking Marketing Automation Services Marketing Management Marketing Qualified Leads 54

Hinge Marketing

MARCH 8, 2018

We recently released the 2018 High Growth Study: Accounting and Financial Services Edition , and it confirms what we had been hearing from our clients: a perfect storm of market conditions is hammering the industry and making it difficult to grow. In fact, the accounting and finance industry lags well behind all other professional services (see figure below).

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CPA Cost per Acquisition Peer-to-peer Lead Ranking 48

Lead Liaison

MARCH 8, 2018

There are various types of marketing events to attend; traditional marketing events like trade shows, corporate events, social gatherings, and more. Regardless of the event, a marketer must go through some checkpoints before the event. In this article we’ll cover how to prepare for a marketing event to make your event as successful as possible. Prepare your Booth.

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Work Management Marketing Management Lead Liaison Lead Ranking 48

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Champion Communications

MARCH 8, 2018

It’s International Women’s day and by any measure 2018 has already been a tumultuous year for women. Light has continued to be shone into the dark corners of gender inequality, whether that’s pay, politics or post Weinstein. And while the exposures create debate, and the debate can create change, there is such a long way to go.

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Inbound Marketing Marketing 48

SWZD

MARCH 8, 2018

In honor of International Women’s Day we’re pleased to re-post the following B2BSignals interview featuring successful female tech marketing exec Lynn Teo, Vice President of Digital Marketing at CA Technologies. This is one in a series of compelling, insightful interviews produced by B2B Signals as part of their thought leadership series.

Design 48

Design Paid Search Agency B2B Thought Leadership Demand Generation Agencies 48

Launch Marketing

MARCH 8, 2018

The Project. A leading technology company in the security space carried out paid search (PPC) campaigns and search engine optimization (SEO) efforts as part of their broader marketing strategy. After a significant period of lackluster results, they looked to Launch Marketing to elevate these programs and deliver measurable ROI via strategic advisement and program management services.

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Paid Search Agency ROI SEO Lead Scoring 48

EMagine B2B Blog

MARCH 8, 2018

Digital health is on the rise. The digital health revolution is changing the way consumers are accessing and looking for information. From wireless devices and social networks, to the Internet and apps, consumers are armed with a world of information at their fingertips. This has empowered consumers to start taking control of their health plan and treatment options.

Marketing & Strategy 51

Marketing & Strategy Marketing Strategy Multi-Channel Planning 51

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Brightedge

MARCH 8, 2018

We recently caught up with Avi Bhatnagar, Senior Director of Digital Strategy at WhiteHat Security, to learn about how he increased website traffic and leads using the BrightEdge Smart Content framework. Avi oversees several marketing channels and often comes up with a new approach for one program that he later reapplies elsewhere. The interview below […].

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SEM Efficiency Content SEO 45

EMagine B2B Blog

MARCH 8, 2018

The digital health revolution is changing the way consumers are accessing and looking for information. From wireless devices and social networks, to the Internet and apps, consumers are armed with a world of information at their fingertips. This has empowered consumers to start taking control of their health plan and treatment options. Technology has opened the door for consumers to easily search for the best options for their medical needs influencing how biotech, medical device and pharmaceuti

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Multi-Channel Planning 40

The Freeman Company

MARCH 8, 2018

How the women of Freeman are leading, working, and succeeding

Press 40

Press Branding Brand Identity Leads 40