Only B2B
JULY 1, 2022
It’s wonderful to get a hot lead, but it’s also a process that needs a significant amount of planning, commitment, and time before you can consider the sale done. Consider your favorite competitors crossing the finish line this summer at the Olympics. They didn’t just show up one day and enter the competition. Every single one of them has put money into themselves and prepared for success on the track.
Search Engine Journal
JULY 1, 2022
Want to create a content strategy aligned with search intent at every stage of the funnel? Here's what you need to know. The post Creating Content That Satisfies Search Intent & Meets Customer Needs appeared first on Search Engine Journal.
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Content Standard
JULY 1, 2022
Like many of you, I’m watching the economy closely. We entered 2022 with marketing budgets finally climbing back from the pandemic’s record lows to an average of 9.5% of total business revenue. However, concerns of a recession now threaten those gains. Some CMOs I’ve recently spoken with are preparing for budget cuts as high as 30%.
Search Engine Journal
JULY 1, 2022
Content marketing is a marathon, not a sprint. Learn how a long-term content strategy can help you outpace even tough competitors. The post 10 Reasons You Need A Long-Term Content Strategy appeared first on Search Engine Journal.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Salesforce Marketing Cloud
JULY 1, 2022
Step 1: Discover your ideal role Step 2: Make time for learning and plan your path Step 3: Build in-demand skills (and win prizes*) Step 4: Get support and build connections Choose your adventure! Popular Trailhead badges to get you started. Trailhead—Salesforce’s free online learning platform —helps Trailblazers worldwide skill up and prepare for success in the Salesforce ecosystem.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
JULY 1, 2022
Mission-critical components of the martech stack were among the most replaced by marketing organizations over the last year. MA and CRM lead the pack. That’s one of the standout findings of the 2022 MarTech Replacement Survey. Despite the implications of ripping out a solution likely at, or near, the center of your marketing operations, we found teams swapping out their marketing automation and CRM platforms at a higher rate than anything else, and at a rate comparable with the previous ye
Search Engine Journal
JULY 1, 2022
Former Google CEO Eric Schmidt shares details about the “brutal” review process employees had to go through when pitching ideas for new products. The post Former Google CEO Describes ‘Brutal’ Review Process For New Projects appeared first on Search Engine Journal.
Content Marketing Institute
JULY 1, 2022
Content marketers often lament the difficulty of doing something new because it requires stopping or changing something old. Robert Rose shares four questions to ask to keep your content strategy from running aground.
Search Engine Journal
JULY 1, 2022
Simple translations won't do. Venture out into German-speaking markets with these 5 tried-and-tested SEO tactics and gain more visibility in their local SERPs. The post SEO Tips For Expanding Into German-Speaking Markets appeared first on Search Engine Journal.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Martech
JULY 1, 2022
A customer data platform (CDP) centralizes an organization’s customer data, providing a single 360-view of each consumer that engages with the company. Yet there are still data-related considerations that organizations have to make beyond what the CDP does. “[CDPs] were designed to fill a need – to enable a marketer to easily get to the data they need to create their segmentation and then go on and mark it from that point,” said George Corugedo, CTO of data management company Redpoint Global, at
Parse.ly
JULY 1, 2022
When it comes to analytics, usership is the only metric that matters. Zuora’s CEO, Tien Tzuo, explains what usership is in very simple terms: . “Start paying attention to consumption, as opposed to unit sales. Miles driven, not cars sold. Hours played, not games shipped. Features used, not applications downloaded. That’s where the real value lies. That’s where the usership lives.”.
Huptech Web
JULY 1, 2022
Using Agile Scrum for web development is a tremendous hit! And the reason is simple. It helps you save on time, resources and budget! Plus, it also helps eliminate chances of project management failure while encouraging better communication between the customer and the web development team. Now, since you’re here, we’re assuming that you know what the Scrum framework is.
TowerData
JULY 1, 2022
Are you a nonprofit marketer that relies on email to open doors and drive donations? If so, your success hinges on your ability to ensure that every email address in your database is clean, deliverable, and belongs to your intended recipient.
Advertiser: ZoomInfo
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
ScanmarQED
JULY 1, 2022
New Choices For Marketing Mix Modeling Implementation. For the last few decades the process of implementing marketing mix models (MMM) has been pretty much the same, write an RFP, meet with vendors, and select a specialized firm. As technology has changed nearly everything in life, it has also brought us new options for MMM. If you are responsible for implementing a Marketing Mix Model you should ask yourself these questions before deciding on the best approach: Who knows the business better, my
Sana Commerce
JULY 1, 2022
White paper: The Benefits of Integration. E-Commerce Built for Your ERP System. Thank you! You will receive an email shortly with the report. At Sana Commerce, we wanted to find a way to make e-commerce more straightforward , efficient and accurate. The solution? ERP-integrated e-commerce. It’s simple really. By plugging your web store directly into your ERP — where your pricing structures, order availability and customer information are already stored — you can automatically transfer the data a
RebelMouse
JULY 1, 2022
If you feel like you’ve been hearing about updates from Google more often, it’s not just in your head. During a recent Google Meetup in NYC, Search Liaison Danny Sullivan said that Google hasn’t been launching more updates lately, but it has made a point to communicate about its updates to users more frequently. Even though you may know when updates are happening more than before, you still won’t know about every little change that Google makes.
Drew Neisser
JULY 1, 2022
The confusing thing about the term “Growth Marketing” is that every business wants to grow. Every business wants to acquire new customers, to increase revenue, to measure success in dollar signs year over year. But desire alone does not the growth marketer make. It’s about so much more than that. Yes, you need to acquire customers, but you also need to make acquisition easier.
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Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.
Sana Commerce
JULY 1, 2022
The medical industry has begun to see the immense value in healthcare supply chain automation, in no small part because of the COVID-19 pandemic. At the peak of the pandemic, many hospitals struggled to get the resources they required to carry out efficient healthcare delivery. While news around the pandemic has slowed, the reality of the event and its consequences are far from over.
Zoominfo
JULY 1, 2022
Inbound marketing is all about increasing leads, revenue, and brand authority. But which tools do marketers use to ensure they’re working with the right customers? Today, the answer is often a website chatbot. Inbound marketers typically use chatbots as a qualifying tool that helps determine a lead’s quality as quickly as possible. Chatbots do this by learning about the person on the other end of the chat box, gathering the prospect’s email address or company name, and keeping them engaged while
Litmus
JULY 1, 2022
We’re at the halfway point of 2022 and marketers aren’t slowing down. With the summer weather in full swing, brands are using vacations and the climbing temperatures to their advantage to really catch subscribers’ attention. Whether it was a clever subject line, the perfect timing of a triggered email, or some amazing examples of personalization —read on to see the emails that caught our eyes this month.
ClearVoice
JULY 1, 2022
Short-form or long-form content — which one is better? Long-form content is often considered the gold standard by SEO experts. However, that doesn’t mean you should churn out 5,000-word articles every. single. time. In some cases, short-form content performs better at accomplishing marketing goals and ranking pages. To help you decide which content you should create, continue reading this guide on short-form versus long-form content.
Advertiser: ZoomInfo
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.
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