Fri.Jul 01, 2022

How to Get Your Leads to the Finish Line

Only B2B

It’s wonderful to get a hot lead, but it’s also a process that needs a significant amount of planning, commitment, and time before you can consider the sale done. Consider your favorite competitors crossing the finish line this summer at the Olympics.

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Creators! It’s time for a fresh start

ConvertKit

You’re in a hurry to kickstart your creator business. After a quick Google search, you sign up for a bunch of products assuming they'll help you deliver great content.

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Creating Content That Satisfies Search Intent & Meets Customer Needs via @sejournal, @zackkadish

Search Engine Journal

Want to create a content strategy aligned with search intent at every stage of the funnel? Here's what you need to know. The post Creating Content That Satisfies Search Intent & Meets Customer Needs appeared first on Search Engine Journal. Content Strategy SEO

Creators! It’s time for a fresh start

ConvertKit

You’re in a hurry to kickstart your creator business. After a quick Google search, you sign up for a bunch of products assuming they'll help you deliver great content.

The Essential Guide to the Buying Experience of the Future

Forget your old sales playbook. Your best value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read this Essential Guide to the Buying Experience of the Future to find out how to empower your customer-facing teams to thrive in modern selling environments.

Look Through These 4 Windows To Right Your Content Marketing Ship

Content Marketing Institute

Content marketers often lament the difficulty of doing something new because it requires stopping or changing something old. Robert Rose shares four questions to ask to keep your content strategy from running aground. Continue reading → Company News

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Usership: the Only Thing That Matters With Analytics

Parse.ly

When it comes to analytics, usership is the only metric that matters. Zuora’s CEO, Tien Tzuo, explains what usership is in very simple terms: . Start paying attention to consumption, as opposed to unit sales. Miles driven, not cars sold. Hours played, not games shipped.

10 Reasons You Need A Long-Term Content Strategy via @sejournal, @JuliaEMcCoy

Search Engine Journal

Content marketing is a marathon, not a sprint. Learn how a long-term content strategy can help you outpace even tough competitors. The post 10 Reasons You Need A Long-Term Content Strategy appeared first on Search Engine Journal. Content Marketing Content Strategy

SaaS Content Marketing Made Easy: 10 Steps to Success

SEMrush

Explore this definitive guide to design a powerful SaaS content strategy and develop content ideas that resonate with your audience. Discover the best SaaS content marketing examples. Based on Semrush research and insights from industry experts. Content Strategy

During This Time of Uncertainty, May I Remind You Why Content is Your Best Bet?

Content Standard

Like many of you, I’m watching the economy closely. We entered 2022 with marketing budgets finally climbing back from the pandemic’s record lows to an average of 9.5% of total business revenue. However, concerns of a recession now threaten those gains.

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

Top 6 Free Survey Maker Tools For Marketers via @sejournal, @amelioratethis

Search Engine Journal

When it comes to free survey makers, you have plenty of options. Here are the six of your best options and why they rock. The post Top 6 Free Survey Maker Tools For Marketers appeared first on Search Engine Journal. Content Marketing Tools

Signed Up for a Trailhead Account? Here Are Your Next 4 Steps

Salesforce

Step 1: Discover your ideal role Step 2: Make time for learning and plan your path Step 3: Build in-demand skills (and win prizes*) Step 4: Get support and build connections Choose your adventure! Popular Trailhead badges to get you started.

Former Google CEO Describes ‘Brutal’ Review Process For New Projects via @sejournal, @MattGSouthern

Search Engine Journal

Former Google CEO Eric Schmidt shares details about the “brutal” review process employees had to go through when pitching ideas for new products. The post Former Google CEO Describes ‘Brutal’ Review Process For New Projects appeared first on Search Engine Journal. News Tools

The benefits of integration: E-commerce built for your ERP system

Sana Commerce

White paper: The Benefits of Integration. E-Commerce Built for Your ERP System. Thank you! You will receive an email shortly with the report. At Sana Commerce, we wanted to find a way to make e-commerce more straightforward , efficient and accurate. The solution? ERP-integrated e-commerce.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

SEO Tips For Expanding Into German-Speaking Markets via @sejournal, @adrianakstein

Search Engine Journal

Simple translations won't do. Venture out into German-speaking markets with these 5 tried-and-tested SEO tactics and gain more visibility in their local SERPs. The post SEO Tips For Expanding Into German-Speaking Markets appeared first on Search Engine Journal. Content Strategy International Search

Google Says They’re Increasing Communication About Algorithm Updates

RebelMouse

If you feel like you’ve been hearing about updates from Google more often, it’s not just in your head.

Why healthcare supply chain automation is an industry priority

Sana Commerce

The medical industry has begun to see the immense value in healthcare supply chain automation, in no small part because of the COVID-19 pandemic. At the peak of the pandemic, many hospitals struggled to get the resources they required to carry out efficient healthcare delivery.

Short-Form vs. Long-Form Content: Which Do I Use?

ClearVoice

Short-form or long-form content — which one is better? Long-form content is often considered the gold standard by SEO experts. However, that doesn’t mean you should churn out 5,000-word articles every. single.

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Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

The Litmus Team’s Favorite Emails of June 2022

Litmus

We’re at the halfway point of 2022 and marketers aren’t slowing down. With the summer weather in full swing, brands are using vacations and the climbing temperatures to their advantage to really catch subscribers’ attention.

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