Fri.Jul 01, 2022

article thumbnail

How to Get Your Leads to the Finish Line

Only B2B

It’s wonderful to get a hot lead, but it’s also a process that needs a significant amount of planning, commitment, and time before you can consider the sale done. Consider your favorite competitors crossing the finish line this summer at the Olympics. They didn’t just show up one day and enter the competition. Every single one of them has put money into themselves and prepared for success on the track.

Leads 118
article thumbnail

Creating Content That Satisfies Search Intent & Meets Customer Needs via @sejournal, @zackkadish

Search Engine Journal

Want to create a content strategy aligned with search intent at every stage of the funnel? Here's what you need to know. The post Creating Content That Satisfies Search Intent & Meets Customer Needs appeared first on Search Engine Journal.

Intent 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AnyDesk Review

The Daily Egg

AnyDesk is a capable remote access solution for personal use or small-scale commercial IT support. It is reasonably affordable, easy to configure. The post AnyDesk Review appeared first on The Daily Egg.

article thumbnail

During This Time of Uncertainty, May I Remind You Why Content is Your Best Bet?

Content Standard

Like many of you, I’m watching the economy closely. We entered 2022 with marketing budgets finally climbing back from the pandemic’s record lows to an average of 9.5% of total business revenue. However, concerns of a recession now threaten those gains. Some CMOs I’ve recently spoken with are preparing for budget cuts as high as 30%.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

10 Reasons You Need A Long-Term Content Strategy via @sejournal, @JuliaEMcCoy

Search Engine Journal

Content marketing is a marathon, not a sprint. Learn how a long-term content strategy can help you outpace even tough competitors. The post 10 Reasons You Need A Long-Term Content Strategy appeared first on Search Engine Journal.

More Trending

article thumbnail

Replacement Survey: The top 5 solutions replaced

Martech

Mission-critical components of the martech stack were among the most replaced by marketing organizations over the last year. MA and CRM lead the pack. That’s one of the standout findings of the 2022 MarTech Replacement Survey. Despite the implications of ripping out a solution likely at, or near, the center of your marketing operations, we found teams swapping out their marketing automation and CRM platforms at a higher rate than anything else, and at a rate comparable with the previous ye

article thumbnail

Top 6 Free Survey Maker Tools For Marketers via @sejournal, @amelioratethis

Search Engine Journal

When it comes to free survey makers, you have plenty of options. Here are the six of your best options and why they rock. The post Top 6 Free Survey Maker Tools For Marketers appeared first on Search Engine Journal.

article thumbnail

Look Through These 4 Windows To Right Your Content Marketing Ship

Content Marketing Institute

Content marketers often lament the difficulty of doing something new because it requires stopping or changing something old. Robert Rose shares four questions to ask to keep your content strategy from running aground.

article thumbnail

Former Google CEO Describes ‘Brutal’ Review Process For New Projects via @sejournal, @MattGSouthern

Search Engine Journal

Former Google CEO Eric Schmidt shares details about the “brutal” review process employees had to go through when pitching ideas for new products. The post Former Google CEO Describes ‘Brutal’ Review Process For New Projects appeared first on Search Engine Journal.

Process 85
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Google Drive Review

The Daily Egg

Google Drive is one of the most popular cloud storage services on the market today, with more than 1 billion users worldwide. The post Google Drive Review appeared first on The Daily Egg.

Google 73
article thumbnail

SEO Tips For Expanding Into German-Speaking Markets via @sejournal, @adrianakstein

Search Engine Journal

Simple translations won't do. Venture out into German-speaking markets with these 5 tried-and-tested SEO tactics and gain more visibility in their local SERPs. The post SEO Tips For Expanding Into German-Speaking Markets appeared first on Search Engine Journal.

SEO 84
article thumbnail

Usership: the Only Thing That Matters With Analytics

Parse.ly

When it comes to analytics, usership is the only metric that matters. Zuora’s CEO, Tien Tzuo, explains what usership is in very simple terms: . “Start paying attention to consumption, as opposed to unit sales. Miles driven, not cars sold. Hours played, not games shipped. Features used, not applications downloaded. That’s where the real value lies. That’s where the usership lives.”.

article thumbnail

Best Times To Post On Facebook In 2022: An Analysis Of 30,000+ Accounts [Original Research]

CoSchedule

When is the best time to post on Facebook? According to new proprietary research on the best times to post on social media conducted in mid-2022, the pandemic has changed the best times to post on Facebook. Read the full report to see how often and when people are most engaged on Facebook. [table of contents]. Download Your “Best Time To Post” Google Analytics Custom Reports + Social Media Calendar Template.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Supercharge Your Digital Fundraising Efforts with SafeToSend Email Validation

TowerData

Are you a nonprofit marketer that relies on email to open doors and drive donations? If so, your success hinges on your ability to ensure that every email address in your database is clean, deliverable, and belongs to your intended recipient.

article thumbnail

4 Elemental Questions To Ask Regarding Marketing Mix Modeling

ScanmarQED

New Choices For Marketing Mix Modeling Implementation. For the last few decades the process of implementing marketing mix models (MMM) has been pretty much the same, write an RFP, meet with vendors, and select a specialized firm. As technology has changed nearly everything in life, it has also brought us new options for MMM. If you are responsible for implementing a Marketing Mix Model you should ask yourself these questions before deciding on the best approach: Who knows the business better, my

article thumbnail

The benefits of integration: E-commerce built for your ERP system

Sana Commerce

White paper: The Benefits of Integration. E-Commerce Built for Your ERP System. Thank you! You will receive an email shortly with the report. At Sana Commerce, we wanted to find a way to make e-commerce more straightforward , efficient and accurate. The solution? ERP-integrated e-commerce. It’s simple really. By plugging your web store directly into your ERP — where your pricing structures, order availability and customer information are already stored — you can automatically transfer the data a

article thumbnail

Google Says They’re Increasing Communication About Algorithm Updates

RebelMouse

If you feel like you’ve been hearing about updates from Google more often, it’s not just in your head. During a recent Google Meetup in NYC, Search Liaison Danny Sullivan said that Google hasn’t been launching more updates lately, but it has made a point to communicate about its updates to users more frequently. Even though you may know when updates are happening more than before, you still won’t know about every little change that Google makes.

Google 52
article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

What the Heck is Growth Marketing!?

Drew Neisser

The confusing thing about the term “Growth Marketing” is that every business wants to grow. Every business wants to acquire new customers, to increase revenue, to measure success in dollar signs year over year. But desire alone does not the growth marketer make. It’s about so much more than that. Yes, you need to acquire customers, but you also need to make acquisition easier.

article thumbnail

Why healthcare supply chain automation is an industry priority

Sana Commerce

The medical industry has begun to see the immense value in healthcare supply chain automation, in no small part because of the COVID-19 pandemic. At the peak of the pandemic, many hospitals struggled to get the resources they required to carry out efficient healthcare delivery. While news around the pandemic has slowed, the reality of the event and its consequences are far from over.

article thumbnail

Using Agile Scrum For Web Development

Huptech Web

Using Agile Scrum for web development is a tremendous hit! And the reason is simple. It helps you save on time, resources and budget! Plus, it also helps eliminate chances of project management failure while encouraging better communication between the customer and the web development team. Now, since you’re here, we’re assuming that you know what the Scrum framework is.

article thumbnail

How to Write Chatbot Scripts That Help You Land More Deals

Zoominfo

Inbound marketing is all about increasing leads, revenue, and brand authority. But which tools do marketers use to ensure they’re working with the right customers? Today, the answer is often a website chatbot. Inbound marketers typically use chatbots as a qualifying tool that helps determine a lead’s quality as quickly as possible. Chatbots do this by learning about the person on the other end of the chat box, gathering the prospect’s email address or company name, and keeping them engaged while

article thumbnail

5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

article thumbnail

How clean, organized and actionable is your data?

Martech

A customer data platform (CDP) centralizes an organization’s customer data, providing a single 360-view of each consumer that engages with the company. Yet there are still data-related considerations that organizations have to make beyond what the CDP does. “[CDPs] were designed to fill a need – to enable a marketer to easily get to the data they need to create their segmentation and then go on and mark it from that point,” said George Corugedo, CTO of data management company Redpoint Global, at

article thumbnail

The Litmus Team’s Favorite Emails of June 2022

Litmus

We’re at the halfway point of 2022 and marketers aren’t slowing down. With the summer weather in full swing, brands are using vacations and the climbing temperatures to their advantage to really catch subscribers’ attention. Whether it was a clever subject line, the perfect timing of a triggered email, or some amazing examples of personalization —read on to see the emails that caught our eyes this month.

article thumbnail

Short-Form vs. Long-Form Content: Which Do I Use?

ClearVoice

Short-form or long-form content — which one is better? Long-form content is often considered the gold standard by SEO experts. However, that doesn’t mean you should churn out 5,000-word articles every. single. time. In some cases, short-form content performs better at accomplishing marketing goals and ranking pages. To help you decide which content you should create, continue reading this guide on short-form versus long-form content.