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Only B2B
JULY 1, 2022
It’s wonderful to get a hot lead, but it’s also a process that needs a significant amount of planning, commitment, and time before you can consider the sale done. Consider your favorite competitors crossing the finish line this summer at the Olympics.
ConvertKit
JULY 1, 2022
You’re in a hurry to kickstart your creator business. After a quick Google search, you sign up for a bunch of products assuming they'll help you deliver great content.
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Search Engine Journal
JULY 1, 2022
Want to create a content strategy aligned with search intent at every stage of the funnel? Here's what you need to know. The post Creating Content That Satisfies Search Intent & Meets Customer Needs appeared first on Search Engine Journal. Content Strategy SEO
ConvertKit
JULY 1, 2022
You’re in a hurry to kickstart your creator business. After a quick Google search, you sign up for a bunch of products assuming they'll help you deliver great content.
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Forget your old sales playbook. Your best value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read this Essential Guide to the Buying Experience of the Future to find out how to empower your customer-facing teams to thrive in modern selling environments.
Content Marketing Institute
JULY 1, 2022
Content marketers often lament the difficulty of doing something new because it requires stopping or changing something old. Robert Rose shares four questions to ask to keep your content strategy from running aground. Continue reading → Company News
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Parse.ly
JULY 1, 2022
When it comes to analytics, usership is the only metric that matters. Zuora’s CEO, Tien Tzuo, explains what usership is in very simple terms: . Start paying attention to consumption, as opposed to unit sales. Miles driven, not cars sold. Hours played, not games shipped.
Search Engine Journal
JULY 1, 2022
Content marketing is a marathon, not a sprint. Learn how a long-term content strategy can help you outpace even tough competitors. The post 10 Reasons You Need A Long-Term Content Strategy appeared first on Search Engine Journal. Content Marketing Content Strategy
SEMrush
JULY 1, 2022
Explore this definitive guide to design a powerful SaaS content strategy and develop content ideas that resonate with your audience. Discover the best SaaS content marketing examples. Based on Semrush research and insights from industry experts. Content Strategy
Content Standard
JULY 1, 2022
Like many of you, I’m watching the economy closely. We entered 2022 with marketing budgets finally climbing back from the pandemic’s record lows to an average of 9.5% of total business revenue. However, concerns of a recession now threaten those gains.
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As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.
Search Engine Journal
JULY 1, 2022
When it comes to free survey makers, you have plenty of options. Here are the six of your best options and why they rock. The post Top 6 Free Survey Maker Tools For Marketers appeared first on Search Engine Journal. Content Marketing Tools
Salesforce
JULY 1, 2022
Step 1: Discover your ideal role Step 2: Make time for learning and plan your path Step 3: Build in-demand skills (and win prizes*) Step 4: Get support and build connections Choose your adventure! Popular Trailhead badges to get you started.
Search Engine Journal
JULY 1, 2022
Former Google CEO Eric Schmidt shares details about the “brutal” review process employees had to go through when pitching ideas for new products. The post Former Google CEO Describes ‘Brutal’ Review Process For New Projects appeared first on Search Engine Journal. News Tools
Sana Commerce
JULY 1, 2022
White paper: The Benefits of Integration. E-Commerce Built for Your ERP System. Thank you! You will receive an email shortly with the report. At Sana Commerce, we wanted to find a way to make e-commerce more straightforward , efficient and accurate. The solution? ERP-integrated e-commerce.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.
Search Engine Journal
JULY 1, 2022
Simple translations won't do. Venture out into German-speaking markets with these 5 tried-and-tested SEO tactics and gain more visibility in their local SERPs. The post SEO Tips For Expanding Into German-Speaking Markets appeared first on Search Engine Journal. Content Strategy International Search
RebelMouse
JULY 1, 2022
If you feel like you’ve been hearing about updates from Google more often, it’s not just in your head.
Sana Commerce
JULY 1, 2022
The medical industry has begun to see the immense value in healthcare supply chain automation, in no small part because of the COVID-19 pandemic. At the peak of the pandemic, many hospitals struggled to get the resources they required to carry out efficient healthcare delivery.
ClearVoice
JULY 1, 2022
Short-form or long-form content — which one is better? Long-form content is often considered the gold standard by SEO experts. However, that doesn’t mean you should churn out 5,000-word articles every. single.
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Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!
Litmus
JULY 1, 2022
We’re at the halfway point of 2022 and marketers aren’t slowing down. With the summer weather in full swing, brands are using vacations and the climbing temperatures to their advantage to really catch subscribers’ attention.
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