Digilant

MARCH 30, 2021

There’s a lot of data out there, and it’s only growing in size. Whether you’re an SMB seeking expansion, a startup business keen on driving conversions, or an established brand owner—data matters. More important, however, is the way it’s applied. Between boosting visibility, enhancing your cross-market potential, or need to expand upon your current consumer segment, your sales team will be behind the steering wheel.

Analytics 52

Analytics Marketing Management Planning Paid Search Agency 52

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? You might think of Coca-Cola, Apple, Nike, or Dove – each one a giant in its respective industry. Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. They must see themselves as the protagonist in your story and feel like you’re speaking directly to them through marketing and advertising.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

KoMarketing Associates

MARCH 30, 2021

As more marketers turn to customization to provide a more robust customer experience (CX), new research suggests that they are also becoming increasingly aware of the demand for more personalization. Merkle recently published “The State of Digital Transformation” report, and statistics indicated that the majority of marketers (80%) believe their customers care about personalization “a great deal.

Personalization 296

Personalization Enterprise Management Digital Transformation Custom Publishing 296

Vision Edge Marketing

MARCH 30, 2021

If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed , perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. It did for me. For us at VisionEdge Marketing, it continues to corroborate our research benchmarking CMOs regarding their ability to prove their value, impact, and contribution to the business.

Enterprise Management 281

Enterprise Management Work Management CMO Marketing Management 281

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Webbiquity

MARCH 30, 2021

Guest post by Dhruv Mehta. Significantly edited from the original. In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Unsurprisingly, the metric that clinched the first position was “quality of leads.” Image credit: Outfunnel. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

chiefmartech

MARCH 30, 2021

I remember the mad rush to finish the 2016 marketing technology landscape five years ago, just in time to present it for my opening keynote at that spring’s MarTech conference in San Francisco. In the previous years — 2011 , 2012 , 2014 , and 2015 — the landscape had grown exponentially, from 150 solutions to just under 2,000. Many pundits ( *cough* here’s an old article with a few *cough* ) thought that the field would consolidate dramatically.

Product 144

Product Software Startups Acquisitions 144

Content Marketing Institute

MARCH 30, 2021

Email consistently ranks as one of the top channels for B2B and B2C marketers. But that doesn’t mean you don’t have to revisit the what, why, and how of email. Here are 10 thoughts from email experts. Continue reading → The post 10 Things to Think About Using Email Marketing appeared first on Content Marketing Institute.

Email Marketing 142

Email Marketing Paid Search Agency B2B Marketing Marketing 142

SEMrush

MARCH 30, 2021

Google algorithm updates are a part of life for digital marketers and SEOs. In this post, we‘ll cover the most important Google algorithm updates that still matter today.

Google 134

Google SEO Marketing 134

Biznology

MARCH 30, 2021

Intellectual property—trademarks, copyrights, patents, etc.—is a topic most organizations don’t think about enough. That’s especially true for mission-driven organizations. But as we’ll learn in this episode, intellectual property should very much be a concern of mission-driven organizations. . Key Takeaways: There are three types of intellectual property: trademarks to project brands, patents to protect ideas, and copyrights to protect words.

Organization 104

Organization Copyright Peer-to-peer Advertising Agencies 104

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

The Lead Agency

MARCH 30, 2021

The year 2020 meant many B2B marketers have (in most cases) turned away from outbound marketing and towards inbound and B2B digital marketing activities. This pivot was, of course, necessary with the shift of individuals working from home driving digital initiatives. Telemarketing became a challenge, with office calls being diverted to a receptionist working at home, and therefore not easily able to transfer those calls onto key decision-makers.

Telemarketing 118

Telemarketing Campaigns Tips B2B 118

BOP Design

MARCH 30, 2021

Email marketing continues to be a fantastic method for nurturing B2B marketing leads. However, it’s crucial to be thoughtful about the types of emails you send, who you are emailing, and how often you are sending content to their inbox. In the first post of our four-part series on email marketing, we take a look at best practices for using B2B email marketing for lead nurturing.

Lead Nurturing 117

Lead Nurturing Planning Top of Funnel Work Management 117

Sprout Social

MARCH 30, 2021

Social listening is a social media superpower. And with the right tool, you can wield that power for the good of your brand. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. Read on to discover how Sprout customers and employees have used Listening to answer nine brand-critical questions. 1.

Marketing Management 122

Marketing Management Paid Search Agency Social Media Keywords 122

The Daily Egg

MARCH 30, 2021

Web hosting is the first step required to get any site published on the web. Some of you might have started organizing your content in a CMS platform, but your site won’t be live until you get the hosting figured out. For beginners, the concept of web hosting can be a bit overwhelming. With so […]. The post 5 Easy Steps to Host a Website appeared first on The Daily Egg.

Marketing Websites 122

Marketing Websites Organization Content 122

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Liveintent

MARCH 30, 2021

On International Women’s Day in 2020, I distinctly remember walking into LiveIntent’s New York City office and finding a red rose on my desk tied with a note saying, “Happy International Women’s Day.” All LiveIntenters who identify as women receive this every year from Women With Intent, LiveIntent’s original Employee Resource Group (ERG) , in recognition and celebration of this great day for all women.

Intent 116

Intent Communities Resources Organic Leads 116

Benchmark Email

MARCH 30, 2021

We’re obviously big fans of email here at Benchmark, but we also understand that they can be a significant drain on your time. Who hasn’t started on a project only to get distracted over and over again by that little notification bubble on their phone or desktop? And who among us can really claim membership… The post 4 Email Productivity Tips, Tricks, and Hacks appeared first on Benchmarkemail.

Product 119

Product Tips Advertising Benchmark Email Marketing 119

Engagio

MARCH 30, 2021

During Women’s History Month in March, the employee resource group at Demandbase Women@DB asked the #badasswomen at Demandbase to share their stories. This post collects submissions from fellow colleagues about the women who have inspired them. We all have one. A friend, relative, or some other luminary who has inspired us to find our own strength and courage, who somehow made our journeys easier, or lightened the heavy loads we sometimes carry.

DemandBase 112

DemandBase Enterprise Management Work Management Paid Search Agency 112

ConvertKit

MARCH 30, 2021

To emoji or not to emoji? Can sending a test email actually harm deliverability? Is my title too vague? Too specific? Email marketing is an artform and mastering it takes more than a quick how-to. But even if you’re a pro at emails, you may be making minor mistakes that can have a major impact on deliverability. In this episode, we’re walking through 10 common email marketing mistakes to avoid, plus, a few bonus tips and tricks for prime deliverability.

Email Marketing 110

Email Marketing Deliverability Amazon Opt-out 110

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SEMrush

MARCH 30, 2021

Pageviews can be an important element of measuring your site’s performance. We’ll explore how they work, how they’re tracked, and how to increase your site’s pageviews.

Analytics 112

Analytics Google SEO 112

Industrial Marketer

MARCH 30, 2021

Manufacturing SaaS products are becoming more and more popular as manufacturers develop their Industry 4.0 strategies and become more integrated, data-driven organizations. In the front of the house, there is an accelerated adoption of more “traditional” SaaS products, such as CRMs, to help manage sales and accounting functions. But manufacturing SaaS products are also taking.

Marketing & Strategy 105

Marketing & Strategy Marketing Strategy Organization Product 105

Search Engine Journal

MARCH 30, 2021

Google’s John Mueller advises site owners that mobile-friendliness is not the same as ready for mobile-first indexing. The post Google: Mobile-Friendly Does Not Mean Ready For Mobile-First Index via @MattGSouthern appeared first on Search Engine Journal.

Google 94

Google SEO 94

Hubspot

MARCH 30, 2021

These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don't have a page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: They just don't look legitimate. But once you've created your business page , navigating the waters of building a Facebook presence is another matter entirely.

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Search Engine Journal

MARCH 30, 2021

Learn tips and tricks to help land that digital marketing job through LinkedIn, where nearly every hiring manager and recruiter will check you out. The post How to Optimize Your LinkedIn Profile for Digital Marketing Jobs via @5le appeared first on Search Engine Journal.

Profiling 93

Profiling Linkedin Optimization Search Marketing 93

Alaniz

MARCH 30, 2021

In building your career, nothing is more important than your personal brand. When you think of powerful women like Oprah, Rihanna, or Gwenyth Paltro, you can’t help but to think of their personal brands. Yes, they have strong business ventures, but the culture they have created and the purpose behind their companies started with them. Before their companies were established, they distinguished their purpose and created a message that connected with others, separating them from the pack.

Personalization 93

Personalization Brand Identity Branding Tips 93

SendGrid

MARCH 30, 2021

Email is key to a strong communications strategy. Learn to send bulk emails to mailing lists created with Twilio SendGrid's Email API, Laravel, and Vue.js. The post Create a Mailing List using Twilio’s SendGrid Email API, Laravel, and Vue.js appeared first on SendGrid.

API 85

API Marketing & Strategy Email Marketing Marketing 85

Search Engine Journal

MARCH 30, 2021

Learn tactics to better connect with today’s local consumers by providing personalized, meaningful brand interactions and maximize your marketing ROI. The post Proven Local Marketing Strategies to Drive Customer Experience & ROI via @lorenbaker appeared first on Search Engine Journal.

ROI 82

ROI Marketing Strategy Marketing & Strategy Webinar Metrics 82

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Scoop.it

MARCH 30, 2021

Email marketing is an invaluable tool for companies trying to improve their relationship with customers and increase traffic to their website. However, it can be quite difficult to achieve success with email campaigns – more so than other forms of advertising. Anybody can post social media content and see a decent amount of engagement from consumers.

Email Marketing 77

Email Marketing Work Management Marketing Management Paid Search Agency 77

Search Engine Journal

MARCH 30, 2021

Accidental typos and guestimated spellings actually train Google's spelling algorithm. Find out how. The post Why Spelling Mistakes In Google Searches Are Actually A Good Thing via @RebekahDunne appeared first on Search Engine Journal.

Google 78

Google Training Tools 78

seo.co

MARCH 30, 2021

We all know that Linkedin is an effective tool for networking with other professionals and finding quality leads in new markets, recruiting talent, and marketing your business to new clients. The problem with much of the work that is done on Linkedin is that it is time-consuming and incredibly tedious (not to mention boring as can be). Who wants to spend hours sending out the same repetitive messages and connection requests or making posts about your business?

Work Management 76

Work Management Marketing Management Linkedin Software 76