What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]
Sword and the Script
JANUARY 25, 2020
The company has survived a tumultuous period: turnover in customers, pressure from investors, layoffs and bad press. Somehow, by grit and will, the founders and executive team had pulled the company through. Today, employees were happy, customers were plentiful, and earnings followed suit. It had all the makings of a good story, except for one thing: the company didn’t want to discuss those earlier rough times anymore.