Thu.Aug 08, 2019

Is Your B2B Marketing Strategy Like Stale Potato Chips? [Infographic]


Guest post by Adam Kraus. You’re hungry. It’s in between meals, so there’s no need for four-course nourishment, but definitely a longing for some slight satisfaction. You head to the pantry, excited to explore your options.

The Death of B2B Sales is Greatly Exaggerated

Fusion Marketing Partners

There are many industry gurus out there proclaiming the death of the B2B sales profession. Forrester Research predicted that 1 […]. B2B Sales Sales

The 11 Principles of Purposeful Marketing

ATAK Interactive

“A man gotta have a code.” – Omar Little . The Purposeful Marketing Method is a three-part framework. It is an easy-to-adopt system that small to mid-enterprise businesses can use for pragmatic growth.

Do Your Marketing and Sales Teams Need Couples Therapy? Use These Steps to Improve Alignment


Some people might say that sales and marketing are from different planets. Today many teams measure themselves against misaligned goals, barely communicate, and then wonder why they aren’t driving the kind of results they want.

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6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

4 Ways Content Creators Can Pitch Themselves Successfully

Marketing Insider Group

You know how valuable your products and services are. Your audience, however, still needs some convincing. Content bridges that gap between unfamiliarity and loyalty, but only when it’s well-crafted.

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Leveraging the Internet of Things to Improve Your Digital Marketing Strategy


The Internet of Things provides marketers with insights and tools to improve their digital marketing strategies and implement effective tactics. Content Demand & Lead Generation Marketing Automation

What’s up with B2B Marketing in Argentina


I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer. The students were pretty enthusiastic about the concepts and tactics I shared. So, I decided to look into what’s going on in B2B marketing in Argentina.

9 Things That Must Be in Your Electronic Press Kit

SmartBug Media

Originally written on June 10, 2016. Content was updated August 8, 2019. Securing widespread press coverage isn’t something that happens overnight. Generating publicity requires planning, consistent outreach, follow-up, and dedication.

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Do’s and Don’ts of B2B Demand Generation

Marsden Marketing

If you’re tasked with generating leads for your company, then you know just how difficult it is to cut through the clutter. Today’s buyers are savvier than ever, and getting their eyes on your content is no easy feat. According to Nielsen , U.S.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

3 Lessons From an Editor of the Largest U.S. Publications (B2C CMY Finalist)

Content Marketing Institute

This B2C Content Marketer of the Year finalist’s mission is to use the power of words to benefit the world. That’s evident in his work at the two largest U.S. magazines, which together deliver a one-two punch against stereotypes.

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Using Surveys at Every Stage of the Buying Funnel


The more that you can customize your content and recommendations to your audience, the better chance you have of guiding that audience down the sales pipeline.

Sprinklr Releases 300 New Features across its 5 Products; Unveils Salesforce 2.0 Connector

Martech Advisor

The updates across Sprinklr’s Unified Front Office Platform will now enable a better customer experience. Marketing Automation

Is Your CX an Awkwardly Long Hug?

Carla Johnson

August 8, 2019 Everyone’s grumbling about customer experience getting worse. Is it our imagination? It’s a real thing. At least that’s the findings from a report from Oracle and Customer Experience Expert Jeanne Bliss.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

3 Questions With Designer Daniel Gallegos

Blue Flame Thinking

For Daniel , a designer with Blue Flame Thinking , an important part of creating work that resonates with audiences is a drive to never stop learning.

What Could The Death of Instagram’s Public ‘Like’ Count Mean For Marketers?

Brandwatch Marketing

The Ultimate ‘How-To Playbook’ For Creating A Customer Advocacy Program

Square 2 Marketing

Customer Advocacy Is A Must-Have For Today’s Marketing And Sales Execution. The world has shifted 180 degrees in the past 10 years. In 2009, sales still ran the show. Sales reps controlled the sales process, leaking information out to prospects on a “need-to-know” basis.

How Remarketing Can Help Increase Conversions

Single Grain

NOW UPDATED! This article on remarketing has been refreshed for 2019 – enjoy! Good marketers know that it’s a rare occurrence for a new visitor to land on a website for the first time and buy a product right then and there. So where do the majority of customers come from? Repeat buyers.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

If Likes No Longer Matter on Social Media, Then What Does?


You’ve probably heard the news: Instagram is in the process of removing like counts from posts in the Instagram feed. At first blush, this might appear to be a massive change. They’re removing one of the most recognizable elements of social proof that’s ever existed.

Instagram Stories: How to Use It Like a Pro and Build Your Audience


Brands are on board with Instagram Stories. Half of businesses on the platform have created at least one Story in the last month, and nearly all U.S. marketers who are currently using IG Stories ads plan to continue doing so.

5 of the best Google Alerts alternatives to check out

Smart Insights

Google Alerts is no longer enough. You need software that will go beyond blogs and news websites to monitor everything that’s going on with your brand. When it launched, Google Alerts was a revolutionary service.

The Economics of Bad Data


We all know that bad data is, well, a bad thing. But few have stopped to take the time to quantify its economic impact, and the potential revenue upside in creating a regular data hygiene program.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

How to Create Targeted Content for Every Stage of Your Marketing Automation Funnel


We automate so many things in our life — online grocery shopping, scheduling a monthly cleaning lady, monthly credit card auto payments and so much more — why not do it on a professional platform?

How Can Sales Reps Enable Their Marketers to Deliver Great ABM?


In hockey, there are 5 skaters and a goalie on the ice at once per team. But when you try to put a 6th skater out there, you’ll get penalized for too many men on the ice. In football, there’s a penalty for having more than 11 players on the field at once.

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Does Your Website Need a Blog?

The Lead Agency

Blogs are becoming an increasingly common component of many B2B content marketing strategies. The business landscape is only continuing to grow in competitiveness and, if organisations fail to evolve, they’ll likely be left behind in the rush.

How to Hire Creative Roles for a Content Operation


Hiring for creative roles can be intimidating without a strong understanding of the skills each role brings to the content operation. We’ve outlined technical skills to look for when hiring. The post How to Hire Creative Roles for a Content Operation appeared first on Kapost Blog.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy