Thu.Aug 08, 2019

Is Your B2B Marketing Strategy Like Stale Potato Chips? [Infographic]

Webbiquity

Guest post by Adam Kraus. You’re hungry. It’s in between meals, so there’s no need for four-course nourishment, but definitely a longing for some slight satisfaction. You head to the pantry, excited to explore your options.

The Death of B2B Sales is Greatly Exaggerated

Fusion Marketing Partners

There are many industry gurus out there proclaiming the death of the B2B sales profession. Forrester Research predicted that 1 […]. B2B Sales Sales

The 11 Principles of Purposeful Marketing

ATAK Interactive

“A man gotta have a code.” – Omar Little . The Purposeful Marketing Method is a three-part framework. It is an easy-to-adopt system that small to mid-enterprise businesses can use for pragmatic growth.

Do Your Marketing and Sales Teams Need Couples Therapy? Use These Steps to Improve Alignment

SnapApp

Some people might say that sales and marketing are from different planets. Today many teams measure themselves against misaligned goals, barely communicate, and then wonder why they aren’t driving the kind of results they want.

MQL 73

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

4 Ways Content Creators Can Pitch Themselves Successfully

Marketing Insider Group

You know how valuable your products and services are. Your audience, however, still needs some convincing. Content bridges that gap between unfamiliarity and loyalty, but only when it’s well-crafted.

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How AWS Increased User Interactions on Its Website by 180,000 in One Week

Kaon

With Amazon Web Services re:Invent right around the corner, AWS needed an innovative, visually engaging, interactive way to not just tell, but show their Global Cloud Infrastructure story in their booth, while also bringing the same story to life on their website. .

What’s up with B2B Marketing in Argentina

Biznology

I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer. The students were pretty enthusiastic about the concepts and tactics I shared. So, I decided to look into what’s going on in B2B marketing in Argentina.

Using Surveys at Every Stage of the Buying Funnel

Hatchbuck

The more that you can customize your content and recommendations to your audience, the better chance you have of guiding that audience down the sales pipeline.

3 Lessons From an Editor of the Largest U.S. Publications (B2C CMY Finalist)

Content Marketing Institute

This B2C Content Marketer of the Year finalist’s mission is to use the power of words to benefit the world. That’s evident in his work at the two largest U.S. magazines, which together deliver a one-two punch against stereotypes.

B2C 88

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Account-Based Marketing for B2B Tech Companies

Golden Spiral

The Article in 60 Seconds. Account-based marketing (ABM) is not a fad. ABM can be a great marketing tactic, but only when you integrate it into a comprehensive marketing strategy.

9 Things That Must Be in Your Electronic Press Kit

SmartBug Media

Originally written on June 10, 2016. Content was updated August 8, 2019. Securing widespread press coverage isn’t something that happens overnight. Generating publicity requires planning, consistent outreach, follow-up, and dedication.

Press 84

How Remarketing Can Help Increase Conversions

Single Grain

NOW UPDATED! This article on remarketing has been refreshed for 2019 – enjoy! Good marketers know that it’s a rare occurrence for a new visitor to land on a website for the first time and buy a product right then and there. So where do the majority of customers come from? Repeat buyers.

Do’s and Don’ts of B2B Demand Generation

Marsden Marketing

If you’re tasked with generating leads for your company, then you know just how difficult it is to cut through the clutter. Today’s buyers are savvier than ever, and getting their eyes on your content is no easy feat. According to Nielsen , U.S.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

The What, Why, and How of Behavioral Marketing [+ Examples]

Hubspot

Marketing, in essence, is about delivering solutions to those who might benefit from them. Historically, marketers have had a difficult time using data to correctly identify and target their audiences.

If Likes No Longer Matter on Social Media, Then What Does?

Buffer

You’ve probably heard the news: Instagram is in the process of removing like counts from posts in the Instagram feed. At first blush, this might appear to be a massive change. They’re removing one of the most recognizable elements of social proof that’s ever existed.

How to Create Targeted Content for Every Stage of Your Marketing Automation Funnel

ClearVoice

We automate so many things in our life — online grocery shopping, scheduling a monthly cleaning lady, monthly credit card auto payments and so much more — why not do it on a professional platform?

The Ultimate Guide to PPC

Hubspot

Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us.

PPC 74

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

What Could The Death of Instagram’s Public ‘Like’ Count Mean For Marketers?

Brandwatch Marketing

Is Your CX an Awkwardly Long Hug?

Carla Johnson

August 8, 2019 Everyone’s grumbling about customer experience getting worse. Is it our imagination? It’s a real thing. At least that’s the findings from a report from Oracle and Customer Experience Expert Jeanne Bliss.

3 Questions With Designer Daniel Gallegos

Blue Flame Thinking

For Daniel , a designer with Blue Flame Thinking , an important part of creating work that resonates with audiences is a drive to never stop learning.

How to Think About Your Curated Content: Key Dimensions to Consider

Scoop.it

Curated content is the best way to keep your social channels and newsletters stocked with some of the best-written and most engaging articles on the internet.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Instagram Stories: How to Use It Like a Pro and Build Your Audience

Hootsuite

Brands are on board with Instagram Stories. Half of businesses on the platform have created at least one Story in the last month, and nearly all U.S. marketers who are currently using IG Stories ads plan to continue doing so.

The Ultimate ‘How-To Playbook’ For Creating A Customer Advocacy Program

Square 2 Marketing

Customer Advocacy Is A Must-Have For Today’s Marketing And Sales Execution. The world has shifted 180 degrees in the past 10 years. In 2009, sales still ran the show. Sales reps controlled the sales process, leaking information out to prospects on a “need-to-know” basis.

How to Write High-Quality Content at Scale

MarketMuse

Creating great content is one thing. Doing it at scale is another. Here's a foolproof content creation process. The post How to Write High-Quality Content at Scale appeared first on MarketMuse. Content Creation

How to Hire Creative Roles for a Content Operation

Kapost

Hiring for creative roles can be intimidating without a strong understanding of the skills each role brings to the content operation. We’ve outlined technical skills to look for when hiring. The post How to Hire Creative Roles for a Content Operation appeared first on Kapost Blog.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.