Thu.Aug 08, 2019

Is Your B2B Marketing Strategy Like Stale Potato Chips? [Infographic]

Webbiquity

Guest post by Adam Kraus. You’re hungry. It’s in between meals, so there’s no need for four-course nourishment, but definitely a longing for some slight satisfaction. You head to the pantry, excited to explore your options.

The Death of B2B Sales is Greatly Exaggerated

Fusion Marketing Partners

There are many industry gurus out there proclaiming the death of the B2B sales profession. Forrester Research predicted that 1 […]. B2B Sales Sales

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The 11 Principles of Purposeful Marketing

ATAK Interactive

“A man gotta have a code.” – Omar Little . The Purposeful Marketing Method is a three-part framework. It is an easy-to-adopt system that small to mid-enterprise businesses can use for pragmatic growth.

Do Your Marketing and Sales Teams Need Couples Therapy? Use These Steps to Improve Alignment

SnapApp

Some people might say that sales and marketing are from different planets. Today many teams measure themselves against misaligned goals, barely communicate, and then wonder why they aren’t driving the kind of results they want.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

4 Ways Content Creators Can Pitch Themselves Successfully

Marketing Insider Group

You know how valuable your products and services are. Your audience, however, still needs some convincing. Content bridges that gap between unfamiliarity and loyalty, but only when it’s well-crafted.

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What’s up with B2B Marketing in Argentina

Biznology

I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer. The students were pretty enthusiastic about the concepts and tactics I shared. So, I decided to look into what’s going on in B2B marketing in Argentina.

How AWS Increased User Interactions on Its Website by 180,000 in One Week

Kaon

With Amazon Web Services re:Invent right around the corner, AWS needed an innovative, visually engaging, interactive way to not just tell, but show their Global Cloud Infrastructure story in their booth, while also bringing the same story to life on their website. .

9 Things That Must Be in Your Electronic Press Kit

SmartBug Media

Originally written on June 10, 2016. Content was updated August 8, 2019. Securing widespread press coverage isn’t something that happens overnight. Generating publicity requires planning, consistent outreach, follow-up, and dedication.

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Account-Based Marketing for B2B Tech Companies

Golden Spiral

The Article in 60 Seconds. Account-based marketing (ABM) is not a fad. ABM can be a great marketing tactic, but only when you integrate it into a comprehensive marketing strategy.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Do’s and Don’ts of B2B Demand Generation

Marsden Marketing

If you’re tasked with generating leads for your company, then you know just how difficult it is to cut through the clutter. Today’s buyers are savvier than ever, and getting their eyes on your content is no easy feat. According to Nielsen , U.S.

How Remarketing Can Help Increase Conversions

Single Grain

NOW UPDATED! This article on remarketing has been refreshed for 2019 – enjoy! Good marketers know that it’s a rare occurrence for a new visitor to land on a website for the first time and buy a product right then and there. So where do the majority of customers come from? Repeat buyers.

What Could The Death of Instagram’s Public ‘Like’ Count Mean For Marketers?

Brandwatch Marketing

3 Lessons From an Editor of the Largest U.S. Publications (B2C CMY Finalist)

Content Marketing Institute

This B2C Content Marketer of the Year finalist’s mission is to use the power of words to benefit the world. That’s evident in his work at the two largest U.S. magazines, which together deliver a one-two punch against stereotypes.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

5 Surprising Sources of High-Quality Leads

Zoominfo

For jackpot-winning businesses in hot sectors, high-quality leads just flow in naturally. However, for the majority of organizations, lead generation is a little more complicated than simply whispering you’re open for business.

The What, Why, and How of Behavioral Marketing [+ Examples]

Hubspot

Marketing, in essence, is about delivering solutions to those who might benefit from them. Historically, marketers have had a difficult time using data to correctly identify and target their audiences.

If Likes No Longer Matter on Social Media, Then What Does?

Buffer

You’ve probably heard the news: Instagram is in the process of removing like counts from posts in the Instagram feed. At first blush, this might appear to be a massive change. They’re removing one of the most recognizable elements of social proof that’s ever existed.

Does Your Website Need a Blog?

The Lead Agency

Blogs are becoming an increasingly common component of many B2B content marketing strategies. The business landscape is only continuing to grow in competitiveness and, if organisations fail to evolve, they’ll likely be left behind in the rush.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

3 Questions With Designer Daniel Gallegos

Blue Flame Thinking

For Daniel , a designer with Blue Flame Thinking , an important part of creating work that resonates with audiences is a drive to never stop learning.

How to Think About Your Curated Content: Key Dimensions to Consider

Scoop.it

Curated content is the best way to keep your social channels and newsletters stocked with some of the best-written and most engaging articles on the internet.

The Ultimate Guide to PPC

Hubspot

Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us.

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Is Your CX an Awkwardly Long Hug?

Carla Johnson

August 8, 2019 Everyone’s grumbling about customer experience getting worse. Is it our imagination? It’s a real thing. At least that’s the findings from a report from Oracle and Customer Experience Expert Jeanne Bliss.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

What Is a Squeeze Page, Anyways? (With 4 High-Converting Examples)

Unbounce

As marketers, we love to use fancy words to describe the things we do (and we also like to change ‘em up a lot). Content isn’t long-lasting, it’s evergreen. You don’t need a marketing funnel, you need a flywheel. And don’t even get us started on growth hacking.

The Ultimate ‘How-To Playbook’ For Creating A Customer Advocacy Program

Square 2 Marketing

Customer Advocacy Is A Must-Have For Today’s Marketing And Sales Execution. The world has shifted 180 degrees in the past 10 years. In 2009, sales still ran the show. Sales reps controlled the sales process, leaking information out to prospects on a “need-to-know” basis.

How to Get on the Instagram Explore Page

Sprout Social

If you’ve recently joined the visual-first hordes of Instagram to generate awareness and recognition for your brand, then there’s a good chance you’ve found yourself hoping for a spot on the Explore Page.

How to Hire Creative Roles for a Content Operation

Kapost

Hiring for creative roles can be intimidating without a strong understanding of the skills each role brings to the content operation. We’ve outlined technical skills to look for when hiring. The post How to Hire Creative Roles for a Content Operation appeared first on Kapost Blog.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!