Key Insights: Marketers reveal their confidence, fears, and marketing technology inclinations
ClickZ
JUNE 13, 2020
30-second summary: Marketing technology spend has risen from the March slump towards the early phase of June. A seven-day rolling of the statistics showed that 41% are increasing their marketing technology spend budgets. Our benchmark survey revealed that 62% of marketers are confident about achieving their goals. Search & Social Advertising, Ecommerce marketing, SEO, and Mobile & Web Analytics stand strong as marketers’ favorite technologies across April, May, and early June.
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