Mon.Jul 26, 2021

5 Consumer Behavior Trends Marketers Are Watching in 2021

Marketing Insider Group

In a year where just about nothing was predictable, consumers actually were. Clear consumer behavior trends have emerged over the past several months, even as circumstances have changed.

The Return of Co-working and Third Places

Biznology

In a clear signal that co-working is coming back post-pandemic, the high-end combo social club/co-working space Soho House went public last week under the name Membership Collective Group. Soho House is targeted mostly at creative professionals and has 30 current locations across the globe.

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Curiosity May Have Killed the Cat But It Could Save Your Content

Content Marketing Institute

It’s tempting to exploit innate human curiosity with dramatic headlines and provocative social posts. But it won’t pay off in the long run – unless you understand how to keep audiences reading, watching, and clicking for more.

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Why Building An Audience-First Communications Strategy is Key

Litmus

Email is often the most important component of a communications strategy. In many cases, it’s the only method by which your audience consumes the information you’re providing.

Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales Engagement leverages process, tools, and training to align your efforts to your buyer’s journey and exceed their expectations. See how to equip sellers to effectively prospect, create meaningful connections and manage a sales cycle from beginning to closed-won! Download the guide today!

7 Hubspot CRM Integrations to Increase Sales FAST

Optinmonster

Do you want to integrate customer relationship management (CRM) apps with HubSpot to improve your workflow and increase sales? HubSpot offers powerful and seamless integrations to popular marketing, sales, and lead generation tools.

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Deep Dive into ABM Best Practices with These 7 Articles

TrueInfluence

Account-based marketing (ABM) is taking B2B teams by storm. Here’s what you need to know. Learn More About ABM Best Practices with These Resources. 1 – Don’t Make These 5 Common ABM Mistakes.

How to Keep Your Webinar Audience Engrossed Till the End

DivvyHQ

If you’ve decided to introduce webinars into your content marketing mix, one of the keys to success is creating an engaging presentation. But what are some techniques to keep your audience glued to their seats? Let’s take a look.

60% of Messaging is Inconsistent or Diluted When It Reaches the Buyer.

OnMessage

While CMOs have been talking about delivering a seamless multichannel experience for years, the fact is most companies are still failing. And not without good reason. Complexity has grown significantly.

Blog: Get More Value Out of Your Virtual Events and Webinars

Conversica

As a Marketer, you put a lot of sweat into attracting leads and building pipeline for your Sales team. Webinars and virtual events are prime examples. You spend hours preparing the perfect event.

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

How Marketers Should Use Intent Data

SalesIntel

By and large, the success or failure in marketing is defined through two metrics – engagement and conversions. Yes, there is the intangible element of branding, but over time it also contributes to these two metrics.

Metrics that translate to marketing campaign performance

Choozle

Marketing metrics are the key performance indicators (KPIs) used by marketing teams to quantify a campaign’s results. Marketing metrics are used to measure a campaign’s performance and represent how effective it was in reaching specific goals.

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The Ultimate Web Content Writing Checklist for SEO  via @sejournal, @ashleymadhatter

Search Engine Journal

Find tips on reader experience, SEO-friendliness, and content quality. Plus, use these pre-publishing checklists for the best SEO content writing possible. The post The Ultimate Web Content Writing Checklist for SEO appeared first on Search Engine Journal. Content Marketing SEO

How long should social posts be? Free social media character counter

Sprout Social

Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like completely different tasks. But they all have one thing in common – they each have a platform-specific character limit.

The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

Google Page Experience: Why Google Page Experience Matters for SEO & How to Improve it

seo.co

Have you heard about Google Page Experience? It’s not about your personal feelings as you scroll through the search engine results pages (SERPs).

How to Get More Conversions Through Convenience

Go Beyond SEO

Are you familiar with Entenmann’s cookies? The chocolate-dipped donuts. The marbled or lemon pound cake. The chocolate chip cookies. Many people have childhood memories filled with Entenmann’s goodies, whether you had them at your house or a friend’s house.

Don’t Let Website Redesign Projects Ruin Your SEO

Search Engine Journal

Website redesign projects must involve SEO from the start to avoid serious SEO damage. Learn why and how to do it in this article. The post Don’t Let Website Redesign Projects Ruin Your SEO appeared first on Search Engine Journal. SEO Sponsored Posts

Differentiate Your Company: Offer Marketers Valid Reasons to Use Direct Mail

MindFire

As digital advertising grows, print companies must increasingly differentiate and offer marketers valid reasons to invest in direct mail. For some, this is undoubtedly a struggle. But, for others, their success is demonstrated in their growth and the sales results they drive for their clients.

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.

Sue Dyer on How High-Trust Environments Positively Impact Innovation

Carla Johnson

July 27, 2021 Have you ever had a brilliant idea that you knew would push sales through the roof? Or one on how to fix a problem but didn’t feel comfortable raising your hand to share it? Instead of shining, you let others pop off idea after idea because you’re worried that yours will sound stupid.

Google Link Spam Algorithm Update Rolling Out on July 26 via @sejournal, @MattGSouthern

Search Engine Journal

Google begins rolling out the “link spam update,” which makes its algorithms more effective at identifying and nullifying link spam. The post Google Link Spam Algorithm Update Rolling Out on July 26 appeared first on Search Engine Journal. News SEO

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What is Lead Enrichment and Why is it Important for your Sales Strategy?

PureB2B

Lead enrichment means acquiring and organizing supporting data for the leads in your database to ensure that they are highly current and accurate, utilizing all available data.

What Is a Lead Magnet & 10 Examples You Can Use Now via @sejournal, @andybetts1

Search Engine Journal

Discover what makes an effective lead magnet and learn how they can attract and convert prospects to boost your online sales. The post What Is a Lead Magnet & 10 Examples You Can Use Now appeared first on Search Engine Journal. Content Marketing

Core Principles of Great Sales Enablement are the Same: It's The Tactics That Have Changed

If your role includes supporting sellers, then this in-depth sales guide is for you! Discover valuable insights on how to adjust your tactics and keep remote onboarding and training engaging. Take the next steps from sales to revenue enablement by downloading this essential guide today!

2048 Bit DKIM Keys: Enhanced Protection for Your Email Program

SendGrid

Now, you can set up 2048 bit keys for your Twilio SendGrid account. Implement 2048 bit DKIM keys to protect your domain and email reputation. . The post 2048 Bit DKIM Keys: Enhanced Protection for Your Email Program appeared first on SendGrid. Email Marketing Technical

Why Google May Remove a Site’s FAQ Rich Results via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller explains the reasons why Google may remove FAQ rich results displayed by a site The post Why Google May Remove a Site’s FAQ Rich Results appeared first on Search Engine Journal. News SEO

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Sales Pipeline Radio, Episode 253: Q & A with Kris Rudeegraap @rudeegraap

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning.

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How to Choose the Right Link Building Services

SEMrush

Backlinks are a vital part of your SEO campaign, but how should you choose the right backlink building service? We’ll share 5 tips to help you find the right one.

From Planning to Results, How to Choose a Tool to Manage Marketing Projects

With increased channels, tools, and pressure to achieve goals, your work management platform must be able to: Manage complex projects within tight time frames, Harness data from all channels to make decisions in real time, Prove ROI to the broader business. Download the eBook today!