Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ).

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Spiralytics

JANUARY 27, 2019

In the past few months, we’ve been experimenting and building various linkable content to improve our site’s backlink profile.

Studies 114

Studies Content Profiling Ad Building 114

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ).

Word of Mouth 100

Word of Mouth Peer-to-peer Advertising Agencies Buzz 100

ClearVoice

JANUARY 27, 2019

To white label marketing tools that make your agency look bigger and more professional than the competition, look for marketing solutions that allow you to fully brand the tool as your own, from visual appearance down to domain; to manage billing and support; and to send emails from your own domain. I’ve worked with dozens of brands, and many of them wouldn’t have felt as comfortable working with me if they had known how small of a shop I was running, just myself and a few other contractors.

Paid Search Agency 86

Paid Search Agency Marketing Automation Services Advertising Agencies Work Management 86

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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TaylorMadeIn KEW

JANUARY 27, 2019

Photo by Ramón Salinero on Unsplash. I received a very odd telephone call last week. Someone rang up and asked me if I was interested in marketing technology (Martech) as a strategy for my business. Awkward silence on my end as I tried to figure out who this person was and what they wanted. Turned out (of course) that it was a sales call for an upcoming MarTech conference.

Marketing & Strategy 71

Marketing & Strategy Marketing Management Cold Calling B2B Marketing 71

EMagine B2B Blog

JANUARY 27, 2019

I preach the importance of creating value. I promise it to prospective and current clients, as well as, constantly reiterate the importance of it to our digital marketing team. It’s core to what we do and it’s critical for building long-term partnerships with our customers. The beginning of the year is a great time for reflection and looking forward to the year ahead.

Paid Content 69

Paid Content Paid Search Agency PPC Planning 69

nDash

JANUARY 27, 2019

Although we’d love to take credit for originating the concept of a Content Community , the truth is that brands have been successfully leveraging this approach for years. As part of our latest blog series — “Content Community Pioneers” — we’ll be highlighting a few of those brands and examining how they’ve been able to build a scalable, repeatable, and sustainable content marketing operation so that you can do the same.

Communities 65

Communities Content Custom Publishing Distribution 65

B2B Marketing Directions

JANUARY 27, 2019

In my previous two posts, I've discussed the expanding role of marketing in driving business growth. Recent research shows that many marketing leaders now believe they are primarily responsible for leading growth efforts in their organization, and that CEOs and other senior executives share this belief. The recent research also shows, however that leading growth is more of an aspirational goal than a current reality for most marketers.

Differentiation 40

Differentiation Purchase Organic Leads Buy 40

Messages that Matter

JANUARY 27, 2019

If Gartner’s Magic Quadrant for Sales Force Automation (SFA) took into account marketing effectiveness, Microsoft and Oracle would get dinged for lack of differentiation.

Positioning 40

Positioning Paid Search Agency Automation Companies 40

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

EverString

JANUARY 27, 2019

Last. The post Top Five Marketing Books of 2018 appeared first on EverString.

Marketing 48

Marketing Content Marketing Content 48

Outbrain

JANUARY 27, 2019

Another year has passed, and with it, so many new trends and changes in search marketing. In the search field, every week is a lifetime, and as search marketers, we never stop learning, even for a minute. We must stay up-to-date and follow the latest tweets, keep up to speed on search conference recaps, watch the In-Office Hours Hangouts by Google, the list goes on an on…We can never get enough!

Conference 40

Conference Paid Search Agency SEM Co-Registration 40

Televerde

JANUARY 27, 2019

When you think about the stereotypical chief financial officer what comes to mind? I’ll tell you what comes to mine: strict, penny-pinching, number-crunching, process-driven, introverted, and always with a pocket protector! Am I right? I am all these things when I need to be (minus the pocket protector), but I also break a lot of stereotypes. For example, I’m very outgoing, I love adventures, I dislike math and I have a construction background, all of which makes me an approachable and relatable

Dwell 40

Dwell Paid Search Agency Validation Demand Generation 40