Navigate the Channel
FEBRUARY 7, 2025
One of the biggest misconceptions in the construction world? That an outdated or static website is good enough. Today, your website can be a gateway to undeniable opportunitiesif maintained with care and strategy. By consistently sharing fresh, informative content, you dont just keep your digital presence alive; you unlock new avenues to build relationships, gain credibility, and drive real growth.
Zoominfo
FEBRUARY 7, 2025
The sales and marketing go-to-market frameworks weve relied on for decades staples like the funnel, the flywheel, and the buyers journey are fast becoming obsolete or are out the door already. We all know that buyers use traditional online resources like vendor websites, trade publications, social media, and forums to conduct research and minimize their engagement with sales teams.
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Martech
FEBRUARY 7, 2025
I am not a brilliant fella, but I have moments of brilliance from time to time. Here are a few moments of martech brilliance that are worth sharing. Vendor expressing concerns I once worked on a complex multi-system project involving several existing vendors. One valued vendor was taking on a new role, which understandably raised concerns for them. So, we talked to the vendor team about this.
RightOn Interactive
FEBRUARY 7, 2025
Search Engine Optimization (SEO) continues to evolve as technology advances and user behavior shifts. Staying on top of emerging SEO trends is critical for businesses looking to maintain their online visibility and drive meaningful engagement. At Right On Interactive, were here to guide you through the SEO landscape for 2025 with key trends that can [.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Martech
FEBRUARY 7, 2025
Choosing the right paid media channels is key to B2B advertising success. This guide covers the best PPC platforms — Google, LinkedIn , Microsoft, and more — plus expert tactics to reach decision-makers and drive results. 1. Google Search Google is an effective way to reach B2B decision-makers when they are actively searching. But how do you ensure you’re reaching someone truly looking for a food supplier for their restaurant and not just Joe Schmoe craving a steak dinner?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
FEBRUARY 7, 2025
Your customer base is the single greatest determinant of your future success. In the competitive world of B2B, youre in a race for profitability. Your technology might give you a temporary edge, but competitors will catch up. What truly sets you apart is your ideal customer profile (ICP). Done right, its your catalyst for sustainable growth, propelling you to long-term profitability and customer success.
Orange Owl Blog
FEBRUARY 7, 2025
Content Marketing The Ultimate Guide to Content Repurposing :Maximizing Reach and Engagement Vivek Goel February 7, 2025 Share : Table of Contents Introduction Content creation is time-consuming and resource-intensive, yet many businesses fail to maximize the full potential of their content. Thats where content repurposing comes in. Instead of creating new content from scratch every time, repurposing allows you to leverage existing content in various formats to reach different audiences, boost e
Heinz Marketing
FEBRUARY 7, 2025
By Carly Bauer , Marketing Consultant at Heinz Marketing Short-Term Wins and Long-Term Growth Too often, the pressure to drive short-term demand leads companies to neglect the foundational work required to build a lasting brand. However, a strong brand story isnt just about long-term reputationit plays a crucial role in generating demand today and setting up sustainable growth for the future.
Orange Owl Blog
FEBRUARY 7, 2025
B2B Marketing Comprehensive Guide on Loyalty Programs in B2B Marketing Vivek Goel February 7, 2025 Share : Table of Contents Introduction In the B2B landscape , fostering long-term relationships and customer loyalty is essential for sustainable growth. Unlike B2C, where impulse purchases are common, B2B transactions involve longer sales cycles, higher-order values, and multiple decision-makers.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Lead Forensics
FEBRUARY 7, 2025
A strong sales pipeline is a buffer of qualified opportunities that’ll help you meet (and hopefully exceed) sales targets. If that buffer is absent, you’re stuck with unpredictable revenue, slower growth, and a general sense of unease. Studies show that companies with weak sales pipeline coverage struggle to forecast accurately and see higher churn rates over time.
Salesforce Marketing Cloud
FEBRUARY 7, 2025
In todays uncertain economic environment, businesses need to find ways to do more with less. On AppExchange, you can do that by using Flows and Collections. Flows bring time-saving automations and capabilities to the apps you already use, and Collections provide an efficient way to find multiple, similar problem-solving apps. Both make your work processes more efficient, allowing your teams to reach new levels of productivity.
Single Grain
FEBRUARY 7, 2025
Brands should no longer strictly aim to top Google SERPs. Your audience is active all over the internet; they shop for products on Amazon, ask ChatGPT for answers to their most pressing questions, and search for videos on YouTube and TikTok. And even though TikTok is currently banned in the U.S., we’re keeping it on our radar in case some does end up acquiring it in the states (but that’s another topic for another day).
Salesforce Marketing Cloud
FEBRUARY 7, 2025
Every business leader and employee I talk to is re-evaluating how they work and live. We are all reimagining success amidst a number of economic, societal, and environmental crises. And while we know technology can help, it alone is not the answer. Applying new technology to old ways of doing things wont magically change the way your teams work or deliver great customer experiences at scale.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Drew Neisser
FEBRUARY 7, 2025
How do marketers bridge the gap between bold creative ambition and the hard-nosed expectations of the C-suite? In this episode, Drew Neisser chats with Kay Moffett of Amplify , Katrina Klier of Sage Strategy Group , and Lakshmi Randall to uncover how CMOs can align marketing initiatives with business priorities while proving their value to their CEOs and CFOs.
Salesforce Marketing Cloud
FEBRUARY 7, 2025
Sustainability teams are often strapped for resources, and the climate crisis demands urgent action. These teams are small, have limited budgets, and are frequently asked to do more with less. The pressure is mounting, with increasing demands from leadership, suppliers, and regulatory bodies; sustainability transformation has never been more critical for value creation.
Brightedge
FEBRUARY 7, 2025
As we kick off 2025, the landscape of AI-powered search has undergone a seismic shift. With OpenAI's December 2024 integration of SearchGPT into the free version of ChatGPT, and significant advances in both Google's AI Overviews and Perplexity's intent parsing capabilities, we're witnessing an unprecedented evolution in how AI systems handle complex, conversational queries.
Salesforce Marketing Cloud
FEBRUARY 7, 2025
For the past century, oil and gas companies have shown an inherent resilience. They have rebounded and adapted to geopolitical, social, and environmental forces while maintaining a powerful role in the global economy. Now, the industry is at another pivotal moment: It can no longer rely on steady growth as the world seeks to reduce its carbon footprint.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
CMSWire
FEBRUARY 7, 2025
Without teams who know how to use AI in smart, meaningful ways, its just another shiny tool gathering dust. Continue reading.
RDW Group
FEBRUARY 7, 2025
If it feels like TikTok has been around forever, it’s probably because, in internet years, it kind of has. The … The post The State of TikTok in the United States appeared first on RDW Group.
CMSWire
FEBRUARY 7, 2025
AI agents arent just something on the horizon in a future-planning PowerPoint: theyre already in use in your organization. Continue reading.
Visitor Queue
FEBRUARY 7, 2025
Measuring website traffic is crucial in understanding visitor behavior, optimizing for user experience, and making data-driven decisions that can help your company grow. For B2B companies specifically, sales cycles are typically long, so, its important to ensure your visitors find what they are looking for on your website. In this article, were going to go […] The post The Best Ways to Measure Your Website Traffic in 2025 appeared first on Visitor Queue Blog | Identify Website Traffic.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Stevens & Tate
FEBRUARY 7, 2025
As marketers, we all know that Buyer Persona provides valuable insights into our target audiences behaviors, motivations, and pain points. They help us shape messaging, refine our strategies, and create more personalized marketing campaigns. However, does that mean you should serve every buyer who fits your general profile? The answer is NO! Not all buyers are equally valuable to your business.
CMSWire
FEBRUARY 7, 2025
Is AI in healthcare revamping patient care or replacing human touch? Explore the benefits, risks and skills needed for AI-driven healthcare CX. Continue reading.
SalesIntel
FEBRUARY 7, 2025
Every day, your website attracts visitors. But, how many of them are actually high-value leads? If youre in the dark about whos visiting, what theyre interested in, and their buying intent, you could be letting prime opportunities slip through your fingers. The real challenge isnt just bringing people to your site; its knowing which visitors are worth engaging with and how to effectively capture their attention.
Orange Owl Blog
FEBRUARY 7, 2025
Social Media Marketing The Most Comprehensive Guide to B2B Social Media Marketing Success in 2025 Vivek Goel February 8, 2025 Share : Table of Contents Social media marketing has evolved from a peripheral activity to a core component of B2B content marketing strategies. In 2025, the landscape of B2B social media marketing continues to shift, driven by technological advancements, changing consumer behaviours, and new platform features.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Litmus
FEBRUARY 7, 2025
You strive to deliver the perfect email experience to your subscribers. But if you’re glossing over email accessibility, you could be alienating those with visual, physical, cognitive, and neurological disabilities. Read on to learn how to make your emails more accessible for all of your subscribers. What is email accessibility? Why does email accessibility matter?
Orange Owl Blog
FEBRUARY 7, 2025
Unicorn Chronicles Mindtickle Case Study: 5 Powerful Lessons Entrepreneurs Can Learn Vivek Goel February 8, 2025 Share : Table of Contents Introduction In the dynamic startup ecosystem, where countless ideas emerge and fade daily, some success stories leave a lasting impact, inspiring entrepreneurs to push boundaries. One such case study is Mindtickle , a unicorn that redefined sales training with innovation and determination.
Martech
FEBRUARY 7, 2025
Customer engagement and experience (CX) are in the midst of yet another big shift thanks to new technology and changing customer behaviors. So businesses are turning to AI to personalize interactions, boost satisfaction and improve efficiencyall while driving revenue. Two recent reports provide important insights into todays CX landscape, investment trends and AIs growing role.
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