Sun.May 06, 2012

Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More

B2B Lead Generation Blog

Tweet To successfully ride the winds of change, emphasize the positive: Look at what your customers value most about you, and make that the focus of your marketing communications.

What Brain Research Teaches about Selecting Marketing Automation Software

Customer Experience Matrix

I’m spending more time on airplanes these days, which means more time browsing airport bookshops. Since spy stories and soft core porn are neither to my taste, the pickings are pretty slim. But I did recently stumble across Jonah Lehrer’s How We Decide , one of several recent books that explain the latest scientific research into human decision-making.

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Capitalizing on Strengths as a New Sales Manager

Sales Intelligence View

As a new sales manager, your role may be to improve sales, streamline a process and/or boost employee productivity. Under the circumstances, it may be tempting to focus on what’s not working. However, salespeople are just like all other human beings who appreciate encouragement and gratitude.

Dwell 25

Welcome to Kate Wilsson

Tomorrow People

Guest Blogger. I'd like to welcome Kate Wilsson who will be a contributor to our blog

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.