Wed.Aug 28, 2019

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Creating a Culture of Accountability

InsightSquared

It is crucial to have a “clean” Salesforce instance, but it’s another daunting task to maintain it. Startups are built from the ground up and one of the major stepping stones is promoting an environment of accountability among your sales reps to properly input data and to follow sales best practices. If reps are not accurately updating opportunities properly (MANA, close dates, value, next step fields, etc) then the validity of your sales process diminishes.

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Keeping the Customer First in B2B Marketing

Launch Marketing

When you think of “B2B” marketing, you naturally think “Business to Business,” not “Business to Customer.” But insufficient focus on the customer experience or customer marketing is a crucial mistake that many B2B companies inadvertently make. The modern B2B customer expects an experience that’s personalized, omni-channel optimized and engaging, just like what they have come to know know and trust in their consumer buying experiences.

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Do You Take Quality Content for Granted?

Marketing Insider Group

Content is core to any buying process, and it is marketing’s opportunity to create relationships with existing and potential customers. Content is everywhere, and in this digital age, that might cause some marketers to take good content for granted. Just because there is an abundance of content wherever a buyer looks, that doesn’t mean the […].

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Creating a Culture of Accountability

InsightSquared

It is crucial to have a “clean” Salesforce instance, but it’s another daunting task to maintain it. Startups are built from the ground up and one of the major stepping stones is promoting an environment of accountability among your sales reps to properly input data and to follow sales best practices. If reps are not accurately updating opportunities properly (MANA, close dates, value, next step fields, etc) then the validity of your sales process diminishes.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Report: Most Enterprise Marketers Would Only Rate Voice-of-the-Customer Programs as ‘Somewhat Successful’

KoMarketing Associates

Many enterprise companies have Voice-of-the-Customer (VoC) programs in place to enhance the overall customers experience. However, new research suggests that marketers at these companies are struggling to implement VoC programs, and as a result, they are not seeing as much success. The XM Institute recently published “The State of Voice of the Customer Programs, 2019” report, and statistics showed that most enterprise marketers (48 percent) would only rate their VoC program as “somewhat successf

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How AI is Changing the Restaurant Industry

Biznology

Artificial intelligence (AI) is rapidly breaking into almost all sectors of society, and the restaurant industry is no exception. Here are six ways AI is reshaping how the restaurant industry functions. 1. Assisting With Scheduling. Shift scheduling is exceptionally tricky in the restaurant business. There are so many fluctuations to contend with, ranging from the number of restaurant reservations to the amount of foot traffic arriving.

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33 Of The Greatest Marketing Quotes To Inspire Your Strategy

Marketing Insider Group

When I first started in marketing, I used to write down what I thought were the best marketing quotes to inspire me to dream big and to do big things. A few years ago I gathered all these bits of paper and sticky notes and wrote down on one piece of paper my favorite marketing quotes and words of wisdom and inspiration. When I speak, I also tried to invent some of my own tweetable quotes.

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Lead Gen Tips: Find LinkedIn Names That Aren't In Your Network

Smashmouth Marketing

Most sales people today have found that using LinkedIn as a research tool to identify specific prospects has been a fantastic way to find the needle in a haystack of potential leads. However, LinkedIn doesn't always show you all the names of the individuals your search produces: So how do you find this specific person's name? Just three more clicks according to Green Leads' BDR Mira.

Lead Gen 100
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Do You Take Quality Content for Granted?

Marketing Insider Group

Content is core to any buying process, and it is marketing’s opportunity to create relationships with existing and potential customers. Content is everywhere, and in this digital age, that might cause some marketers to take good content for granted. Just because there is an abundance of content wherever a buyer looks, that doesn’t mean the majority of it is quality, useful content for their purposes.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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8 Ways To Help Your Business Grow

Only B2B

Listening to your customers can help your business grow. Let us tell you how. What often comes to your mind when you think about customer support? If like most people. The post 8 Ways To Help Your Business Grow appeared first on ONLY B2B.

Business 101
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How Capgemini Created The Most Massive Content Marketing ROI I’ve Ever Seen (And The Humble Team Behind It)

Marketing Insider Group

If you’ve heard me deliver one of my keynote speaking presentations anytime in the last two years, you’ve heard me tell the story of Lyly Lepinay who used to be the digital marketing manager at global consulting services powerhouse Capgemini. I met Lyly (over the phone) about 5 years ago when she reached out to me get some advice on their content marketing strategy.

ROI 100
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Purposeful Marketing Method: Great Customers – Yours and Theirs

ATAK Interactive

Let me tell you a story about a woman named Maggie. . About six months after I moved to a neighborhood just north of Pasadena, I signed up for a boot camp. On the first day, I got paired in an exercise with a woman named Maggie. As we were rowing a band back and forth, I decided to make small talk to distract myself from the pain my out-of-shape body was feeling. .

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33 Of The Greatest Marketing Quotes To Inspire Your Strategy

Marketing Insider Group

When I first started in marketing, I used to write down what I thought were the best marketing quotes to inspire me to dream big and to do big things. A few years ago I gathered all these bits of paper and sticky notes and wrote down on one piece of paper my favorite marketing […]. The post 33 Of The Greatest Marketing Quotes To Inspire Your Strategy appeared first on Marketing Insider Group.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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8 Brilliant Ways to Increase Sales

Hubspot

Are your sales numbers flat this year? Are you struggling to get to hit your sales quotas? Do you need something extra to get the team motivated and meeting aggressive goals? I asked a few sales experts about their current favorite techniques for increasing sales — and threw in a few tips of my own. Finish the year strong and find your new favorite technique in this list. 1.

Stats 95
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Google News Digest: JavaScript Support for AMP, Privacy Sandbox, and More

SEMrush

We have summarized different tests and changes the SEO community has found and documented, as well as the updates Google has announced over the last two weeks. There have been some major changes in Google Ads and some updates in Google tools all marketers should know about.

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How to Send Effective Order Confirmation Emails [Examples + Template]

Hubspot

If you're a frequent online shopper like I am, you're likely already well-acquainted with order confirmation emails. At its most basic, an order confirmation email needs to signal to the customer that their order has been processed -- without receiving one, a customer might believe their transaction hasn't gone through properly. But an order confirmation email can do more than just act as a digital receipt.

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Content Leader Takes Team From Silo to Powerful Presence (B2B CMY Finalist)

Content Marketing Institute

Seven years ago, Red Hat’s content and communications team was isolated. Laura Hamlyn set out to change that and make the team matter to the business. Now, she is a finalist for 2019 B2B Content Marketer of the Year. Continue reading → The post Content Leader Takes Team From Silo to Powerful Presence (B2B CMY Finalist) appeared first on Content Marketing Institute.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Purposeful Marketing Method: Great Customers – Yours and Theirs

ATAK Interactive

Let me tell you a story about a woman named Maggie. . About six months after I moved to a neighborhood just north of Pasadena, I signed up for a boot camp. On the first day, I got paired in an exercise with a woman named Maggie. As we were rowing a band back and forth, I decided to make small talk to distract myself from the pain my out-of-shape body was feeling. .

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Promos Are for Now, but Love Is for the Long-Term

Martech Advisor

Long-term brand building is essential for brand health, growth and equity, but it often falls behind campaigns which promise short-term results. It’s time for a change, writes, Alon Tvina, CEO Novarize. Whether you’re aware of it or not, every marketing activity your brand generates produces a mix of two kinds of marketing effects: sales activation, and brand building.

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Why You Should Invest in Email Now More Than Ever

Litmus

How do you feel about your current email marketing budget? If your team doesn’t have the budget to do everything it should be doing, you’re not alone. Each business has to make decisions about which marketing channels receive how much money. Unfortunately, it’s common for email teams to lack the resources they need to plan, test, and execute flawless campaigns.

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The Enduring Art of Storytelling is  the Key to Business Transformation

Martech Advisor

Stories are fundamental to how we understand our world—especially when it comes to complex ideas and products. In this article, we unpack why storytelling matters so much in technology marketing, and look at some examples of storytelling done right, shares, Ann Sung Ruckstuhl, Senior Vice President and Chief Marketing Officer of Unisys. “Tell me the facts and I will learn, tell me the truth and I will believe.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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The Key to Updating Evergreen Content

BenchmarkONE

Evergreen content is the centerpiece of many business’s blogging efforts — and for good reason. By its very nature, evergreen content serves to provide brands with long-term value extending far beyond its publication date. By focusing on content that is always relevant — such as how-to guides, case studies, resource guides, and pillar pages — a business can future proof its content offerings and establish a strong SEO foundation.

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Lights, Camera, Action: Video for Demand Generation

SmartBug Media

The way people consume content has changed dramatically thanks to the rise of the internet and smartphones. Content is now available to virtually anyone, anywhere, at any time. Because of our increasingly digitized lifestyle, our attention spans are now shorter than that of a goldfish —so it should come as no surprise that it is harder than ever for marketers to gain the attention of their buyers.

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5 Key Takeaways from the “State of ABM” Sirius Decisions Report

Strategic-IC

We look at key takeaways from the 2019 Sirius Decisions report ‘The State of the Account-Based Marketing Revenue Engine’ detailing key thoughts, takeaways and considerations for success in the future. The State of ABM in 2019. 2019 has been in many ways the “tipping point” for the perception of ABM as a crucial and effective strategy for B2B marketers.

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Purposeful Marketing Method: Great Customers – Yours and Theirs

ATAK Interactive

Let me tell you a story about a woman named Maggie. . About six months after I moved to a neighborhood just north of Pasadena, I signed up for a boot camp. On the first day, I got paired in an exercise with a woman named Maggie. As we were rowing a band back and forth, I decided to make small talk to distract myself from the pain my out-of-shape body was feeling. .

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Channel Program Strategy: Setting Up Your Channel for Future Success

Computer Market Research

The channel landscape has undergone tremendous changes. Changes from “Second Platform” to “Third Platform” stage of IT is leaving businesses who rely on traditional IT infrastructure behind. Businesses who have invested in the Second Platform will continue to see growth from 2018 to 2012. However, according to Andrea Miner, Tech Data’s director of business intelligence, businesses who embrace the Third Platform are expected to continue to see large growth in revenu

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Resources for New Managers from a New Manager

Heinz Marketing

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. I’m less than a year into a new role managing a team of consultants at Heinz Marketing and I am very much learning as I go. 8 months in, am I an expert on the subject of management? No. Will I ever be? Also no. But I’ve learned a ton and have been scouring the internet for resources to add to my queue.

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Content Planning Hacks to Streamline Your Process

DivvyHQ

Does content planning bring about anxiety and dread? You're not alone. It’s a challenging exercise that requires structure, brainpower, time and effort. But without a solid content plan, it’s almost impossible to be successful in your content efforts. So, perhaps it’s time we remove some of that trepidation. Let’s simplify with eight content planning hacks to streamline your process.