How marketing intelligence platforms are transforming B2B content strategy
Oktopost
MARCH 9, 2025
Marketing intelligence platforms: the future of B2B content strategy B2B marketers have more data than everbut are they making the most of it? Marketing teams track website visits, email engagement, and social media performance, but these metrics only tell part of the story. What about c ompetitor moves, industry trends, and customer sentiment ? Without this intelligence, content strategies are often based on guesswork instead of facts.
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