Fri.Sep 21, 2018

4 Little Known Ways to Implement Cross-Channel Marketing

Modern Marketing

It's a great time to be in marketing because there are so many more channels and outlets to reach customers and prospects. Each channel has different expectations and opportunities to connect with your audience. You need to know which channels mean the most to your specific audience.

Why Don Peppers Advocates for His Favorite Brands & How to Become Besties with Your Customers

Influitive b2b

Don Peppers, best-selling author of the book Customer Experience: What, How and Why Now, believes that like friendship, customer advocacy is priceless. Don is an inductee in the Data & Marketing Association Hall of Fame, and holds the title as SatMetrix’s “world’s most authoritative expert on customer experience” for 2015. So, he definitely knows a.

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6 Common Problems Holding You Back from Content Mastery

Contently

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read.

The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. Good morning. You probably saw that late yesterday Adobe bought Marketo. And if you didn’t, now you know!). For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? And what does this mean for our ANNUITAS Perpetual Demand Generation ® (PDG) investments?

See the PureCloud call center in action

All cloud contact centers are not created equal. Register now for an upcoming live demo covering supervisor, admin, and agent experience in PureCloud!

Transform Your Landing Pages with Interactivity

ScribbleLive

What does a landing page consist of? Simply put, it’s a place where a web user may end up after clicking a link in a social media ad, a banner ad, or on a different web page. The structure of a landing page is often very simple—a form is placed high above the fold and is paired with an image and headline or subheadline.

3 thoughts on Adobe acquiring Marketo for $4.75 billion and what it means for martech

chiefmartech

The deal was announced yesterday afternoon: Adobe is acquiring Marketo for $4.75 billion. (As

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5 Advanced Methods to Promote Your Content in 2018

Content Marketing Institute

Just because you create content doesn’t mean anyone will see it. People have to know the content exists in order to consume it. The digital landscape is increasingly competitive.

What Adobe’s acquisition of Marketo will mean for B2B marketers in 5 years

Bulldog Solutions

Editor’s Note: No animals were harmed as a result of the time travel required to complete this article. This week, Adobe announced its acquisition of the marketing-automation firm Marketo for $4.75 billion. .

Ooh, Shiny! Stop Letting Random Acts of Content Derail Your Content Strategy

Content Standard

The content beast must be fed regularly and fed well; otherwise he’ll grind to a halt, and so will all your team’s content marketing goals.

Only B2B - Untitled Article

Only B2B

7 Amazing ToFU Hacks To Try Right Now ToFU! As we all know can be read as Top of the funnel and describes initial efforts put in order to. The post appeared first on ONLY B2B. blogs Lead Generation sales funnel

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7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Improving the security of your containers in OCIR with Twistlock

Modern Marketing

Introduction to OCIR. Last May, Oracle introduced a new cloud service on Oracle Cloud Infrastructure, for container native developers to store their Docker images. Simply, Oracle Cloud Infrastructure Registry, or OCIR for short. Usage of this new cloud service has grown rapidly, and its primary use is to store container images used in conjunction with Container Engine for Kubernetes, or OKE for short. A managed Kubernetes service on Oracle Cloud Infrastructure.

6 Advanced Google Analytics Hacks You Need to Know

Matchcraft

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today.

How Cognitive Computing Can Make You a Better Marketer

Hubspot

When Sophia , a robot who uses artificial intelligence to interact with humans (like Jimmy Fallon ) visited my college last year, I was awestruck.

7 Things Marketers Should Know About Copywriting For ABM

Listenloop

ABM is definitely not new but it has become more popular recently. It is a type of marketing by targeting a very specific group of prospects who have a need and the budget for your product.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

How to Delete Twitter [Easy Guide]

Hubspot

There are a few reasons you might be considering deleting Twitter. Maybe your friends don't use it anymore. Perhaps you spend too much time on it, and believe you'd be more productive without it. Whatever the reason, it's easy to deactivate your Twitter account.

4 Branding and Marketing Tips for Entrepreneurs In 2018

Altitude Branding

Photo credits: [link]. Starting a new business can be very overwhelming sometimes. Entrepreneurship is definitely not a piece of cake, but once everything falls right in the place, you will definitely enjoy the fruit out of it.

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How to Fire Someone: A Step-by-Step Guide to Letting an Employee Go

Hubspot

To terminate is to bring to an end. And if you've ever had to figure out how to terminate an employee, you know things don’t get much harder or sadder. Most managers dread this part of the job more than any other.

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Why Your Marketing Copy Should Be Grounded In a Strong Value Proposition

Kapost

This is a post about value propositions, a topic you’ve probably read about a thousand times. Heck, you might even think you know all about value props, how to create. The post Why Your Marketing Copy Should Be Grounded In a Strong Value Proposition appeared first on Kapost Content Marketing Blog.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Generate Demand from Senior Executives

LeadCrunch

Ever have to reach senior level executives in large companies? It’s no easy feat. That’s why salespeople ask marketing for help with those kinds of connections. Yadin Porter de Leon , Global Executive Content Strategist at VMware , has this very objective. He shared a story that illuminates the difficulty. “I I was talking to a CIO and asked, ‘How do you consume content? How do people reach you? Who gets your attention?’ He said, ‘You’ve got to be in my circle of trust.

33Across Introduces AttentionX™ to Solve the Advertising “Attention Deficit”

33Across

33Across, the leading programmatic platform provider, announced on September 21, 2018 the widespread availability of its AttentionX™, the first open exchange to deliver only viewable inventory and beyond. The post 33Across Introduces AttentionX™ to Solve the Advertising “Attention Deficit” appeared first on 33Across. News Press Releases

Storytelling with Data – Part II – Getting to “What”

Heinz Marketing

By Ollie, the Marketing Performance Mutt… regular contributor to the Heinz Marketing Blog. See my inaugural post “ Storytelling with Data – Starting with Why and How. In August’s blog post , I suggested building Executive Business Review reports with the focus on the Why and How. Why a number is what it is, Why that line is trending upward or downward and How to maintain it or fix it. Now, let’s look at What. What should we do? What can we do to improve on a particular KPI?

Data Integrity Is Crucial To Your Business. Learn Why!

Valasys

45% of leads that are added to marketing databases include invalid, duplicate or incomplete data. Data is a valuable marketing asset but there is still a need for data that is of good quality and that can help drive marketing strategies.

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Whitepaper: 24 Tips for CX Innovation

ERDM

Extensive Voice of Customer (VoC) research conducted by our firm, ERDM , for clients such as IBM, Microsoft, Gilt, QVC, Shinola and HP, indicates a high level of BtoC and B2B frustration with the poor quality of today's personalization, CX and lifecycle engagement.

The Transformation And Impact Of AI On Marketing

Valasys

61% of 6,000 people believe Artificial Intelligence will make the world a better place. Since the past few years, Artificial Intelligence (AI) has witnessed a major revival but various forms of AI have been around us for a long time.

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Redacting Roadmap – User Scenarios

Technology Services Group

As part of the TSG Product Roadmap and based on clients requests, we are currently in the midst of adding additional redaction capabilities across our product set.

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Ann Handley on Why Jargon Can Be Detrimental to Your Brand Voice & Tone

Modern B2B Marketing

One of the biggest branding mistakes that companies can make is to not pay enough attention to their tone of voice. Voice” sounds high-minded, doesn’t it? More suited for the literary world rather than the business world? But tone of voice just refers to how you sound in your writing. In marketing, your tone of voice can be a significant differentiator. It’s a strong advantage because a lot of companies aren’t yet thinking about it.

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The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

From the Experts: Creative Usecases for ONTRAPORT’s Visual CRM

Ontraport

When our ONTRAPORT users talk, we listen. One of the things that many of our clients were asking for was an easier way to work within our robust CRM. So we gave it to them. We created a new visual CRM display called Card View that makes all of your customer data more accessible and […]. The post From the Experts: Creative Usecases for ONTRAPORT’s Visual CRM appeared first on The ONTRAPORT Blog.

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Introducing a new kind of open exchange

33Across

We’re excited to announce the launch of AttentionX™ , the first open exchange offering only viewable inventory and beyond, including high impact formats and attention-based ad products. Sadly, 50-70% of all inventory on exchanges today is. The post Introducing a new kind of open exchange appeared first on 33Across. Blog Featured Product Releases