Fri.Sep 21, 2018

4 Little Known Ways to Implement Cross-Channel Marketing

Modern Marketing

It's a great time to be in marketing because there are so many more channels and outlets to reach customers and prospects. Each channel has different expectations and opportunities to connect with your audience. You need to know which channels mean the most to your specific audience.

Why Don Peppers Advocates for His Favorite Brands & How to Become Besties with Your Customers

Influitive

Don Peppers, best-selling author of the book Customer Experience: What, How and Why Now, believes that like friendship, customer advocacy is priceless. Don is an inductee in the Data & Marketing Association Hall of Fame, and holds the title as SatMetrix’s “world’s most authoritative expert on customer experience” for 2015. So, he definitely knows a.

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6 Common Problems Holding You Back from Content Mastery

Contently

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read.

The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. Good morning. You probably saw that late yesterday Adobe bought Marketo. And if you didn’t, now you know!). For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? And what does this mean for our ANNUITAS Perpetual Demand Generation ® (PDG) investments?

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

What Adobe’s acquisition of Marketo will mean for B2B marketers in 5 years

Bulldog Solutions

Editor’s Note: No animals were harmed as a result of the time travel required to complete this article. This week, Adobe announced its acquisition of the marketing-automation firm Marketo for $4.75 billion. .

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3 thoughts on Adobe acquiring Marketo for $4.75 billion and what it means for martech

chiefmartech

The deal was announced yesterday afternoon: Adobe is acquiring Marketo for $4.75 billion. (As

How to Capture User Insights with Interactive Landing Pages

ScribbleLive

Our ScribbleLive solution, ion interactive, has spent years stressing the importance of launching landing pages that include additional engagement points for users. Landing pages have long been used to move prospects from interested shoppers to potential buyers by providing them with the right information rather than making them search for it. Unfortunately, on a traditional landing page, your visitors only have one opportunity to engage with you—the form.

Why Your Marketing Copy Should Be Grounded In a Strong Value Proposition

Kapost

This is a post about value propositions, a topic you’ve probably read about a thousand times. Heck, you might even think you know all about value props, how to create. The post Why Your Marketing Copy Should Be Grounded In a Strong Value Proposition appeared first on Kapost Content Marketing Blog.

5 Advanced Methods to Promote Your Content in 2018

Content Marketing Institute

Just because you create content doesn’t mean anyone will see it. People have to know the content exists in order to consume it. The digital landscape is increasingly competitive.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Improving the security of your containers in OCIR with Twistlock

Modern Marketing

Introduction to OCIR. Last May, Oracle introduced a new cloud service on Oracle Cloud Infrastructure, for container native developers to store their Docker images. Simply, Oracle Cloud Infrastructure Registry, or OCIR for short. Usage of this new cloud service has grown rapidly, and its primary use is to store container images used in conjunction with Container Engine for Kubernetes, or OKE for short. A managed Kubernetes service on Oracle Cloud Infrastructure.

Mistakes that don't (necessarily) kill startups

JotForm

No one expects to become a statistic. But the sobering statistic is everywhere: 90% of startups fail. Almost every entrepreneur launches their business with a potent mix of hope and exhilaration. They have big dreams. They see freedom — and maybe a magazine cover or two. According to CBInsigh.

Only B2B - Untitled Article

Only B2B

7 Amazing ToFU Hacks To Try Right Now ToFU! As we all know can be read as Top of the funnel and describes initial efforts put in order to. The post appeared first on ONLY B2B. blogs Lead Generation sales funnel

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What are the best techniques for off page SEO in B2B?

Directive Agency

Today we’re going to answer a question from Quora, that we also get from our clients a lot, which is: “What are the best techniques for off page SEO in B2B?” ” Let’s address this and share two great things you can be doing today.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

5 Ways to Use Video in B2B Marketing

Metadata

By 2019, 80 percent of internet traffic will involve video. In addition, video can help customers move through the sales pipeline. It’s not necessary to make a viral video to make video marketing effective.

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Ooh, Shiny! Stop Letting Random Acts of Content Derail Your Content Strategy

Content Standard

The content beast must be fed regularly and fed well; otherwise he’ll grind to a halt, and so will all your team’s content marketing goals.

How to Generate Demand from Senior Executives

LeadCrunch

Ever have to reach senior level executives in large companies? It’s no easy feat. That’s why salespeople ask marketing for help with those kinds of connections. Yadin Porter de Leon , Global Executive Content Strategist at VMware , has this very objective. He shared a story that illuminates the difficulty. “I I was talking to a CIO and asked, ‘How do you consume content? How do people reach you? Who gets your attention?’ He said, ‘You’ve got to be in my circle of trust.

We’ve Moved!

Triblio

We’ve moved! Coming off our third CODiE and a number of award-winning ABM success stories, Triblio has expanded into new office space. You can find us at our new home: 11600 Sunrise Valley Dr, Reston VA, 20191. . Our Humble Beginnings.

Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

6 Advanced Google Analytics Hacks You Need to Know

Matchcraft

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today.

Marketing Analysis For Growth: A Step-By-Step Guide

Ladder.io

“Tell me what’s happening with marketing.”. As a junior marketing executive I got cold-called by our CEO late at night with that deceptively simple sounding question. Ummm, well Google, the ads, they’re good and we’re still getting a lot of users from Organic Search.

5 Ways CPQ Makes It Easier for You to Do Business

FPX

Both buyers and sellers today demand convenience, from guided selling to mobile access. Whether you’re trying to make it easier for partners to do business with you or grow a direct sales channel, the buying experience must accommodate fast and simple self-service.

Finally Announcing JotForm Enterprise! ??

JotForm

We’re excited to announce JotForm Enterprise is here! We’ve created a version of JotForm specifically for the needs of enterprise users and are excited to bring JotForm Enterprise to the market. Millions of companies of all sizes collect data with JotForm. With JotForm Enterprise, companies with.

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

4 Branding and Marketing Tips for Entrepreneurs In 2018

Altitude Branding

Photo credits: [link]. Starting a new business can be very overwhelming sometimes. Entrepreneurship is definitely not a piece of cake, but once everything falls right in the place, you will definitely enjoy the fruit out of it.

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Three Tips for Writing Engaging and Effective SEO Content

Walker Sands

B2B SEO SEO Thought Leadership

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Dreamforce, Salesforce and Best-fit CRMs for your B2B Company

DemandMatrix

Dreamforce, the world’s favorite (and largest) technology conference hosted by Salesforce (the world’s number 1 CRM provider) is just round the corner. It’s the biggest meet up for technology leaders. Technographics account-based marketing

33Across Introduces AttentionX™ to Solve the Advertising “Attention Deficit”

33Across

33Across, the leading programmatic platform provider, announced on September 21, 2018 the widespread availability of its AttentionX™, the first open exchange to deliver only viewable inventory and beyond. The post 33Across Introduces AttentionX™ to Solve the Advertising “Attention Deficit” appeared first on 33Across. News Press Releases

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

From the Experts: Creative Usecases for ONTRAPORT’s Visual CRM

Ontraport

When our ONTRAPORT users talk, we listen. One of the things that many of our clients were asking for was an easier way to work within our robust CRM. So we gave it to them. We created a new visual CRM display called Card View that makes all of your customer data more accessible and […]. The post From the Experts: Creative Usecases for ONTRAPORT’s Visual CRM appeared first on The ONTRAPORT Blog.

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Are You Addicted To Email?

Liveintent

Are you addicted to email? We’re guessing that’s a yes. In 2017, it was reported that 3.7 billion people use email. That means approximately half of the worldwide population can be described as an email “user.”. What we have on our hands is an epidemic of biblical proportions, so as a matter of public health, we’ve got therapist, Dr. Nick, with 3 simple questions you can ask to see if you’re an email “user”. Check These Infographics Out!

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Storytelling Lessons From Top Podcasts

Content4Demand

Podcasts were a top trend in the 2018 Content Preferences study. Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito.