Fri.Sep 21, 2018

4 Little Known Ways to Implement Cross-Channel Marketing

Modern Marketing

It's a great time to be in marketing because there are so many more channels and outlets to reach customers and prospects. Each channel has different expectations and opportunities to connect with your audience. You need to know which channels mean the most to your specific audience.

Why Don Peppers Advocates for His Favorite Brands & How to Become Besties with Your Customers

Influitive

Don Peppers, best-selling author of the book Customer Experience: What, How and Why Now, believes that like friendship, customer advocacy is priceless. Don is an inductee in the Data & Marketing Association Hall of Fame, and holds the title as SatMetrix’s “world’s most authoritative expert on customer experience” for 2015. So, he definitely knows a.

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6 Common Problems Holding You Back from Content Mastery

Contently

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read.

The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. Good morning. You probably saw that late yesterday Adobe bought Marketo. And if you didn’t, now you know!). For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? And what does this mean for our ANNUITAS Perpetual Demand Generation ® (PDG) investments?

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

Transform Your Landing Pages with Interactivity

ScribbleLive

What does a landing page consist of? Simply put, it’s a place where a web user may end up after clicking a link in a social media ad, a banner ad, or on a different web page. The structure of a landing page is often very simple—a form is placed high above the fold and is paired with an image and headline or subheadline.

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How to Capture User Insights with Interactive Landing Pages

ScribbleLive

Our ScribbleLive solution, ion interactive, has spent years stressing the importance of launching landing pages that include additional engagement points for users. Landing pages have long been used to move prospects from interested shoppers to potential buyers by providing them with the right information rather than making them search for it. Unfortunately, on a traditional landing page, your visitors only have one opportunity to engage with you—the form.

Ooh, Shiny! Stop Letting Random Acts of Content Derail Your Content Strategy

Content Standard

The content beast must be fed regularly and fed well; otherwise he’ll grind to a halt, and so will all your team’s content marketing goals.

6 Advanced Google Analytics Hacks You Need to Know

Matchcraft

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today.

3 thoughts on Adobe acquiring Marketo for $4.75 billion and what it means for martech

chiefmartech

The deal was announced yesterday afternoon: Adobe is acquiring Marketo for $4.75 billion. (As

The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

Why Your Marketing Copy Should Be Grounded In a Strong Value Proposition

Kapost

This is a post about value propositions, a topic you’ve probably read about a thousand times. Heck, you might even think you know all about value props, how to create. The post Why Your Marketing Copy Should Be Grounded In a Strong Value Proposition appeared first on Kapost Content Marketing Blog.

What Adobe’s acquisition of Marketo will mean for B2B marketers in 5 years

Bulldog Solutions

Editor’s Note: No animals were harmed as a result of the time travel required to complete this article. This week, Adobe announced its acquisition of the marketing-automation firm Marketo for $4.75 billion. .

Improving the security of your containers in OCIR with Twistlock

Modern Marketing

Introduction to OCIR. Last May, Oracle introduced a new cloud service on Oracle Cloud Infrastructure, for container native developers to store their Docker images. Simply, Oracle Cloud Infrastructure Registry, or OCIR for short. Usage of this new cloud service has grown rapidly, and its primary use is to store container images used in conjunction with Container Engine for Kubernetes, or OKE for short. A managed Kubernetes service on Oracle Cloud Infrastructure.

Only B2B - Untitled Article

Only B2B

7 Amazing ToFU Hacks To Try Right Now ToFU! As we all know can be read as Top of the funnel and describes initial efforts put in order to. The post appeared first on ONLY B2B. blogs Lead Generation sales funnel

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Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

What are the best techniques for off page SEO in B2B?

Directive Agency

Today we’re going to answer a question from Quora, that we also get from our clients a lot, which is: “What are the best techniques for off page SEO in B2B?” ” Let’s address this and share two great things you can be doing today.

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5 Ways to Use Video in B2B Marketing

Metadata

By 2019, 80 percent of internet traffic will involve video. In addition, video can help customers move through the sales pipeline. It’s not necessary to make a viral video to make video marketing effective.

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Mistakes that don't (necessarily) kill startups

JotForm

No one expects to become a statistic. But the sobering statistic is everywhere: 90% of startups fail. Almost every entrepreneur launches their business with a potent mix of hope and exhilaration. They have big dreams. They see freedom — and maybe a magazine cover or two. According to CBInsigh.

Marketing Analysis For Growth: A Step-By-Step Guide

Ladder.io

“Tell me what’s happening with marketing.”. As a junior marketing executive I got cold-called by our CEO late at night with that deceptively simple sounding question. Ummm, well Google, the ads, they’re good and we’re still getting a lot of users from Organic Search.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

Storytelling Lessons From Top Podcasts

Content4Demand

Podcasts were a top trend in the 2018 Content Preferences study. Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito.

5 Ways CPQ Makes It Easier for You to Do Business

FPX

Both buyers and sellers today demand convenience, from guided selling to mobile access. Whether you’re trying to make it easier for partners to do business with you or grow a direct sales channel, the buying experience must accommodate fast and simple self-service.

7 Things Marketers Should Know About Copywriting For ABM

Listenloop

ABM is definitely not new but it has become more popular recently. It is a type of marketing by targeting a very specific group of prospects who have a need and the budget for your product.

4 Branding and Marketing Tips for Entrepreneurs In 2018

Altitude Branding

Photo credits: [link]. Starting a new business can be very overwhelming sometimes. Entrepreneurship is definitely not a piece of cake, but once everything falls right in the place, you will definitely enjoy the fruit out of it.

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7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Three Tips for Writing Engaging and Effective SEO Content

Walker Sands

B2B SEO SEO Thought Leadership

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Whitepaper: 24 Tips for CX Innovation

ERDM

Extensive Voice of Customer (VoC) research conducted by our firm, ERDM , for clients such as IBM, Microsoft, Gilt, QVC, Shinola and HP, indicates a high level of BtoC and B2B frustration with the poor quality of today's personalization, CX and lifecycle engagement.

How to Generate Demand from Senior Executives

LeadCrunch

Ever have to reach senior level executives in large companies? It’s no easy feat. That’s why salespeople ask marketing for help with those kinds of connections. Yadin Porter de Leon , Global Executive Content Strategist at VMware , has this very objective. He shared a story that illuminates the difficulty. “I I was talking to a CIO and asked, ‘How do you consume content? How do people reach you? Who gets your attention?’ He said, ‘You’ve got to be in my circle of trust.

How Cognitive Computing Can Make You a Better Marketer

Hubspot

When Sophia , a robot who uses artificial intelligence to interact with humans (like Jimmy Fallon ) visited my college last year, I was awestruck.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Recover from Negative Reviews

Hatchbuck

Like it or not, you’re not always going to be able to please everyone. There will always be someone who feels dissatisfied with your product or service. And the longer you’re in business, the greater the likelihood of ending up with a few negative reviews under your belt. Unfortunately, thanks to the internet, people can now share their opinions with the world with a few clicks of a keyboard.

33Across Introduces AttentionX™ to Solve the Advertising “Attention Deficit”

33Across

33Across, the leading programmatic platform provider, announced on September 21, 2018 the widespread availability of its AttentionX™, the first open exchange to deliver only viewable inventory and beyond. The post 33Across Introduces AttentionX™ to Solve the Advertising “Attention Deficit” appeared first on 33Across. News Press Releases

We’ve Moved!

Triblio

We’ve moved! Coming off our third CODiE and a number of award-winning ABM success stories, Triblio has expanded into new office space. You can find us at our new home: 11600 Sunrise Valley Dr, Reston VA, 20191. . Our Humble Beginnings.