Wed.Dec 13, 2017

AI and Digital Transformation Are Top Priorities for Marketers in 2018

KoMarketing Associates

Looking ahead to 2018, marketers have already carved out their top priorities heading into the new year, according to a new survey. WARC recently surveyed more than 600 marketers from around the world to gauge their top priorities heading into 2018. The results showed that more than 50 percent of marketers are making artificial intelligence (AI) a priority in the yew year. In addition, about 24 percent of respondents claim that voice interfaces are a priority for 2018.

27 Amazing Facts about B2B Content Marketing

Act-On

Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

Trending Sources

How You Can Use Video To Enhance Your Customer Support

Vidyard

There’s only so many hours in the day—that’s why top support teams use video to increase deflection and resolve cases 25% faster, all while boosting overall customer satisfaction. Have we piqued your curiosity?

10 Hard Truths About Management No One Tells You

Hubspot

I remember talking with an acquaintance a few years back who had recently graduated from college about how she envisioned her career progressing. Here’s how she broke down the steps: Get a job. Master that job. Manage other people doing that job. Run sh*t” (her exact words).

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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5 Account-Based Marketing Challenges (and How to Solve Them)

Strategic-IC

We explore common account-based marketing challenges and look at how to solve them. Account-Based Marketing (ABM) is an increasingly considered B2B tactic; designed to drive growth and awareness with specific high-value, high-propensity accounts. Many marketers are already using ABM to some success - yet still face a few challenges. For example, as ABM campaigns are highly personalised and targeted, they can require substantial resource.

How to Avoid the “Not Secure” Warning with Google Chrome Browser Changes

Modern B2B Marketing

Earlier this year we all saw the first of a series of planned changes to how Google’s Chrome browser will display HTTP web pages without TLS/SSL encryption.

The No. 1 Gift This Holiday Season? Whatever Looks Awesome on Instagram

Content Standard

If all you want for Christmas is a gift that’s worthy of posting on the ’Gram, you’re not alone. New research shows that for many this gift-giving season, what’s most important isn’t the gift they receive—it’s whether it looks cool on Instagram.

3 Tips (and a Bonus) for Writing a Better LinkedIn Profile

Marketing Insider Group

“Everyone’s in sales,” Chris said to me on a conference call. Chris and I have been friends for 20+ years and this is the first time our paths have crossed professionally. I know he’s a great sales professional by reputation, but having a front-row seat to watch the magic happen firsthand made me think about […]. The post 3 Tips (and a Bonus) for Writing a Better LinkedIn Profile appeared first on Marketing Insider Group. Social Media

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Alfresco and Amazon Web Services – Disrupting Legacy Content Services – Alfresco Day London – Keynote

Technology Services Group

TSG gave a keynote presentation on December 7th for Alfresco Day London.

How to Robot-Proof Your Job as a Content Creator

Content Marketing Institute

Artificial intelligence is all around us. As I shared in Content Creation Robots Are Here , billions of AI-created pieces of content are published yearly. What does this mean for humans who create content? Are you in danger of losing a job? Not quite.

The Heinz Marketing Must-Have Holiday Playlist 2017

Heinz Marketing

We’re back! With the holidays officially in full-swing, and with Christmas right around the corner, I’d like to present the second year of the Heinz Marketing Must-Have Holiday Playlist. Below, you’ll find an array of our favorite Christmas songs from this year, ranging from pop favorites to new originals to the Christmas classics and more! (And And don’t forget to check out last year’s playlist too!).

How to Use 3rd Party B2B Intent Data to Drive Leads

NuSpark

Online users leave digital clues about their intentions wherever they go on the internet. When they visit your website or click on links in emails, that information is 1 st party data that belongs to you.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Forget Trends and Predictions: Do More of What Works

Kapost

As we near the end of the year, everyone will be talking about which trends you should watch for in 2018. And they’ll make lofty predictions about all of them—which. The post Forget Trends and Predictions: Do More of What Works appeared first on Kapost Content Marketing Blog.

A Healthcare Marketer’s Guide to Local SEO

EMagine B2B Blog

Searching for the right healthcare provider is a unique process that differs from other service-related decisions. Seeking medical care involves a great deal of research. Very few individuals make impulse decisions when it comes to their health or the wellness of a loved one.

Bop Design Recognized as a Top Web Designer & Digital Agency in Clutch’s Global Leader Press Release

BOP Design

Bop Design, a San Diego based B2B Agency for Web Design, Content Marketing, & Branding, was awarded a spot as a Clutch Global Leader, a list of the 475+ most highly reviewed companies around the world.

12 Days of B2B Marketing: Technology (Day 6)

Heinz Marketing

By Lisa Heay , Marketing Consultant for Heinz Marketing. On the 6 th day of B2B Marketing, let’s talk marketing technology. It’s easy to get lost in the vast array of tech options at marketers’ fingertips these days. According to chiefmartech.com , almost 5,000 companies are now part of the marketing technology landscape, a huge leap from the 150 back in 2011.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Investing in the future of B2B eCommerce – why the customer experience deserves your attention

Aspidistra

By the end of 2017, more than half of b2b buyers are forecast to be making over 50% of their purchases online.

Capitalizing on Healthcare SEO and Content Marketing When the Niche Calls for It

Marketing Insider Group

If you work on behalf of a healthcare professional, like a physician, dentist, or other types of healthcare professional, you probably have an idea of the nature of customer service and especially as it relates to the specific clientele of the medical industry (a.k.a. patients). Possibly you know first-hand because you are the healthcare professional […]. The post Capitalizing on Healthcare SEO and Content Marketing When the Niche Calls for It appeared first on Marketing Insider Group.

Agency and Vendor Searches without Losing your Mind

Jackie Walts

The right vendors act as valued strategic partners and maximize the time of your marketing team. But if your call center, agency or marketing automation platform aren’t doing the job, is it time to make a switch? Here’s some hints on how to replace a critical vendor without losing your mind. First, figure out why you want to make a change. Is it possible that if you had a frank discussion, you could work things out with your existing vendor? It’s also smart to take a look in the mirror.

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4 Steps to Ensure a Successful Salesforce Implementation

Overground

Ensure that your B2B organization is equipped for success during its first 60 days of Salesforce implementation with these four tips

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Fundamental SEO Strategies for B2B Organizations

Launch Marketing

The importance of search engine optimization (SEO) is widely recognized, yet all too often it’s not as high of a priority for B2B organizations, which is a bit mind-boggling when you consider the following statistics: 93% of online experiences begin with a search engine.

Capitalizing on Healthcare SEO and Content Marketing When the Niche Calls for It

Marketing Insider Group

If you work on behalf of a healthcare professional, like a physician, dentist, or other types of healthcare professional, you probably have an idea of the nature of customer service and especially as it relates to the specific clientele of the medical industry (a.k.a. patients). Possibly you know first-hand because you are the healthcare professional […]. The post Capitalizing on Healthcare SEO and Content Marketing When the Niche Calls for It appeared first on Marketing Insider Group.

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Interview with Mari Smith

Onalytica B2B

Mari Smith – Facebook Marketing Expert | Social Media Influencer | Speaker | Author. Key Topics: Facebook Marketing & Advertising, Social Media Marketing, Influencer Marketing. Location: San Diego, CA, USA.

Is Your Marketing System Broken? [VIDEO]

Hinge Marketing

Do you have the right combination of marketing tools and techniques specifically tailored to your firms needs? Liz Harr explains what works best at each different phase of the buyer journey. Transcription.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.