Wed.Dec 13, 2017

27 Amazing Facts about B2B Content Marketing

Act-On

Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

3 Tips (and a Bonus) for Writing a Better LinkedIn Profile

Marketing Insider Group

“Everyone’s in sales,” Chris said to me on a conference call. Chris and I have been friends for 20+ years and this is the first time our paths have crossed professionally. I know he’s a great sales professional by reputation, but having a front-row seat to watch the magic happen firsthand made me think about […]. The post 3 Tips (and a Bonus) for Writing a Better LinkedIn Profile appeared first on Marketing Insider Group. Social Media

How to Use 3rd Party B2B Intent Data to Drive Leads

NuSpark

Online users leave digital clues about their intentions wherever they go on the internet. When they visit your website or click on links in emails, that information is 1 st party data that belongs to you.

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Capitalizing on Healthcare SEO and Content Marketing When the Niche Calls for It

Marketing Insider Group

If you work on behalf of a healthcare professional, like a physician, dentist, or other types of healthcare professional, you probably have an idea of the nature of customer service and especially as it relates to the specific clientele of the medical industry (a.k.a. patients). Possibly you know first-hand because you are the healthcare professional […]. The post Capitalizing on Healthcare SEO and Content Marketing When the Niche Calls for It appeared first on Marketing Insider Group.

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The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

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What your social media marketing consultant will never tell you

Biznology

Too many companies try to outsource their social media in hopes that a social media expert, like me, will care about their brand just as much as they do. I hate to break it to you, but no consultant will ever care as much about your brand as you do—even those of us who get paid a pretty handsome penny for our services. When you outsource, you lose touch. There’s no way around it. Out of sight, out of mind.

5 Disruptions to Marketing, Part 1: Digital Transformation (2018 Update)

chiefmartech

At the end of last year, I wrote a series on 5 disruptions to marketing.

How to Avoid the “Not Secure” Warning with Google Chrome Browser Changes

Modern B2B Marketing

Earlier this year we all saw the first of a series of planned changes to how Google’s Chrome browser will display HTTP web pages without TLS/SSL encryption.

The No. 1 Gift This Holiday Season? Whatever Looks Awesome on Instagram

Content Standard

If all you want for Christmas is a gift that’s worthy of posting on the ’Gram, you’re not alone. New research shows that for many this gift-giving season, what’s most important isn’t the gift they receive—it’s whether it looks cool on Instagram.

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How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

Bop Design Recognized as a Top Web Designer & Digital Agency in Clutch’s Global Leader Press Release

BOP Design

Bop Design, a San Diego based B2B Agency for Web Design, Content Marketing, & Branding, was awarded a spot as a Clutch Global Leader, a list of the 475+ most highly reviewed companies around the world.

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How to Robot-Proof Your Job as a Content Creator

Content Marketing Institute

Artificial intelligence is all around us. As I shared in Content Creation Robots Are Here , billions of AI-created pieces of content are published yearly. What does this mean for humans who create content? Are you in danger of losing a job? Not quite.

How You Can Use Video To Enhance Your Customer Support

Vidyard

There’s only so many hours in the day—that’s why top support teams use video to increase deflection and resolve cases 25% faster, all while boosting overall customer satisfaction. Have we piqued your curiosity?

12 Days of B2B Marketing: Technology (Day 6)

Heinz Marketing

By Lisa Heay , Marketing Consultant for Heinz Marketing. On the 6 th day of B2B Marketing, let’s talk marketing technology. It’s easy to get lost in the vast array of tech options at marketers’ fingertips these days. According to chiefmartech.com , almost 5,000 companies are now part of the marketing technology landscape, a huge leap from the 150 back in 2011.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

Fundamental SEO Strategies for B2B Organizations

Launch Marketing

The importance of search engine optimization (SEO) is widely recognized, yet all too often it’s not as high of a priority for B2B organizations, which is a bit mind-boggling when you consider the following statistics: 93% of online experiences begin with a search engine.

Is Your Marketing System Broken? [VIDEO]

Hinge Marketing

Do you have the right combination of marketing tools and techniques specifically tailored to your firms needs? Liz Harr explains what works best at each different phase of the buyer journey. Transcription.

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The Heinz Marketing Must-Have Holiday Playlist 2017

Heinz Marketing

We’re back! With the holidays officially in full-swing, and with Christmas right around the corner, I’d like to present the second year of the Heinz Marketing Must-Have Holiday Playlist. Below, you’ll find an array of our favorite Christmas songs from this year, ranging from pop favorites to new originals to the Christmas classics and more! (And And don’t forget to check out last year’s playlist too!).

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A Healthcare Marketer’s Guide to Local SEO

EMagine B2B Blog

Searching for the right healthcare provider is a unique process that differs from other service-related decisions. Seeking medical care involves a great deal of research. Very few individuals make impulse decisions when it comes to their health or the wellness of a loved one.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

10 Hard Truths About Management No One Tells You

Hubspot

I remember talking with an acquaintance a few years back who had recently graduated from college about how she envisioned her career progressing. Here’s how she broke down the steps: Get a job. Master that job. Manage other people doing that job. Run sh*t” (her exact words).

Forget Trends and Predictions: Do More of What Works

Kapost

As we near the end of the year, everyone will be talking about which trends you should watch for in 2018. And they’ll make lofty predictions about all of them—which. The post Forget Trends and Predictions: Do More of What Works appeared first on Kapost Content Marketing Blog.

5 Account-Based Marketing Challenges (and How to Solve Them)

Strategic-IC

We explore common account-based marketing challenges and look at how to solve them. Account-Based Marketing (ABM) is an increasingly considered B2B tactic; designed to drive growth and awareness with specific high-value, high-propensity accounts. Many marketers are already using ABM to some success - yet still face a few challenges. For example, as ABM campaigns are highly personalised and targeted, they can require substantial resource.

Alfresco and Amazon Web Services – Disrupting Legacy Content Services – Alfresco Day London – Keynote

Technology Services Group

TSG gave a keynote presentation on December 7th for Alfresco Day London.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Agency and Vendor Searches without Losing your Mind

Jackie Walts

The right vendors act as valued strategic partners and maximize the time of your marketing team. But if your call center, agency or marketing automation platform aren’t doing the job, is it time to make a switch? Here’s some hints on how to replace a critical vendor without losing your mind. First, figure out why you want to make a change. Is it possible that if you had a frank discussion, you could work things out with your existing vendor? It’s also smart to take a look in the mirror.

4 Steps to Ensure a Successful Salesforce Implementation

Overground

Ensure that your B2B organization is equipped for success during its first 60 days of Salesforce implementation with these four tips

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Investing in the future of B2B eCommerce – why the customer experience deserves your attention

Aspidistra

By the end of 2017, more than half of b2b buyers are forecast to be making over 50% of their purchases online.

Rebrand Leads to Big Acquisition

Bluetext

Many companies turn to Bluetext for a rebrand to increase visibility and market share, to better compete against other major challengers, and to enter new markets with a compelling message. In the case of some of our clients, the goal is to launch their product or service into the market with a look and feel that will attract attention and result in an acquisition. It’s always gratifying when our work pays off for our clients.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.