Wed.Dec 13, 2017

27 Amazing Facts about B2B Content Marketing

Act-On

Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

AI and Digital Transformation Are Top Priorities for Marketers in 2018

KoMarketing Associates

Looking ahead to 2018, marketers have already carved out their top priorities heading into the new year, according to a new survey. WARC recently surveyed more than 600 marketers from around the world to gauge their top priorities heading into 2018. The results showed that more than 50 percent of marketers are making artificial intelligence (AI) a priority in the yew year. In addition, about 24 percent of respondents claim that voice interfaces are a priority for 2018.

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How to Use 3rd Party B2B Intent Data to Drive Leads

NuSpark

Online users leave digital clues about their intentions wherever they go on the internet. When they visit your website or click on links in emails, that information is 1 st party data that belongs to you.

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3 Tips (and a Bonus) for Writing a Better LinkedIn Profile

Marketing Insider Group

“Everyone’s in sales,” Chris said to me on a conference call. Chris and I have been friends for 20+ years and this is the first time our paths have crossed professionally. I know he’s a great sales professional by reputation, but having a front-row seat to watch the magic happen firsthand made me think about […]. The post 3 Tips (and a Bonus) for Writing a Better LinkedIn Profile appeared first on Marketing Insider Group. Social Media

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Interview with Mari Smith

Onalytica B2B

Mari Smith – Facebook Marketing Expert | Social Media Influencer | Speaker | Author. Key Topics: Facebook Marketing & Advertising, Social Media Marketing, Influencer Marketing. Location: San Diego, CA, USA.

Capitalizing on Healthcare SEO and Content Marketing When the Niche Calls for It

Marketing Insider Group

If you work on behalf of a healthcare professional, like a physician, dentist, or other types of healthcare professional, you probably have an idea of the nature of customer service and especially as it relates to the specific clientele of the medical industry (a.k.a. patients). Possibly you know first-hand because you are the healthcare professional […]. The post Capitalizing on Healthcare SEO and Content Marketing When the Niche Calls for It appeared first on Marketing Insider Group.

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Capitalizing on Healthcare SEO and Content Marketing When the Niche Calls for It

Marketing Insider Group

If you work on behalf of a healthcare professional, like a physician, dentist, or other types of healthcare professional, you probably have an idea of the nature of customer service and especially as it relates to the specific clientele of the medical industry (a.k.a. patients). Possibly you know first-hand because you are the healthcare professional […]. The post Capitalizing on Healthcare SEO and Content Marketing When the Niche Calls for It appeared first on Marketing Insider Group.

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How to Robot-Proof Your Job as a Content Creator

Content Marketing Institute

Artificial intelligence is all around us. As I shared in Content Creation Robots Are Here , billions of AI-created pieces of content are published yearly. What does this mean for humans who create content? Are you in danger of losing a job? Not quite.

5 Disruptions to Marketing, Part 1: Digital Transformation (2018 Update)

chiefmartech

At the end of last year, I wrote a series on 5 disruptions to marketing.

Is Your Marketing System Broken? [VIDEO]

Hinge Marketing

Do you have the right combination of marketing tools and techniques specifically tailored to your firms needs? Liz Harr explains what works best at each different phase of the buyer journey. Transcription.

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7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

10 Hard Truths About Management No One Tells You

Hubspot

I remember talking with an acquaintance a few years back who had recently graduated from college about how she envisioned her career progressing. Here’s how she broke down the steps: Get a job. Master that job. Manage other people doing that job. Run sh*t” (her exact words).

Bop Design Recognized as a Top Web Designer & Digital Agency in Clutch’s Global Leader Press Release

BOP Design

Bop Design, a San Diego based B2B Agency for Web Design, Content Marketing, & Branding, was awarded a spot as a Clutch Global Leader, a list of the 475+ most highly reviewed companies around the world.

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How to Avoid the “Not Secure” Warning with Google Chrome Browser Changes

Modern B2B Marketing

Earlier this year we all saw the first of a series of planned changes to how Google’s Chrome browser will display HTTP web pages without TLS/SSL encryption.

How You Can Use Video To Enhance Your Customer Support

Vidyard

There’s only so many hours in the day—that’s why top support teams use video to increase deflection and resolve cases 25% faster, all while boosting overall customer satisfaction. Have we piqued your curiosity?

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The No. 1 Gift This Holiday Season? Whatever Looks Awesome on Instagram

Content Standard

If all you want for Christmas is a gift that’s worthy of posting on the ’Gram, you’re not alone. New research shows that for many this gift-giving season, what’s most important isn’t the gift they receive—it’s whether it looks cool on Instagram.

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Fundamental SEO Strategies for B2B Organizations

Launch Marketing

The importance of search engine optimization (SEO) is widely recognized, yet all too often it’s not as high of a priority for B2B organizations, which is a bit mind-boggling when you consider the following statistics: 93% of online experiences begin with a search engine.

B2B Digital Marketing in 2018: Best Practices You Should Know

LeadSquared

The rapid evolution of the digital world has changed the way B2B marketers think and how they create and launch marketing activities. Marketers have learned to lean more heavily on technological tools. B2B digital marketing has started implementing traditional ‘B2C tactics.

12 Days of B2B Marketing: Technology (Day 6)

Heinz Marketing

By Lisa Heay , Marketing Consultant for Heinz Marketing. On the 6 th day of B2B Marketing, let’s talk marketing technology. It’s easy to get lost in the vast array of tech options at marketers’ fingertips these days. According to chiefmartech.com , almost 5,000 companies are now part of the marketing technology landscape, a huge leap from the 150 back in 2011.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

A Healthcare Marketer’s Guide to Local SEO

EMagine B2B Blog

Searching for the right healthcare provider is a unique process that differs from other service-related decisions. Seeking medical care involves a great deal of research. Very few individuals make impulse decisions when it comes to their health or the wellness of a loved one.

Bring Balance to the Force

InsightSquared

Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. It’s that most magical time of year again. A buzz is in the air, the temperatures changing, and we’re all ready to see that grey-haired man we all know and love. Santa?!

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5 Account-Based Marketing Challenges (and How to Solve Them)

Strategic-IC

We explore common account-based marketing challenges and look at how to solve them. Account-Based Marketing (ABM) is an increasingly considered B2B tactic; designed to drive growth and awareness with specific high-value, high-propensity accounts. Many marketers are already using ABM to some success - yet still face a few challenges. For example, as ABM campaigns are highly personalised and targeted, they can require substantial resource.

Alfresco and Amazon Web Services – Disrupting Legacy Content Services – Alfresco Day London – Keynote

Technology Services Group

TSG gave a keynote presentation on December 7th for Alfresco Day London.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

The Heinz Marketing Must-Have Holiday Playlist 2017

Heinz Marketing

We’re back! With the holidays officially in full-swing, and with Christmas right around the corner, I’d like to present the second year of the Heinz Marketing Must-Have Holiday Playlist. Below, you’ll find an array of our favorite Christmas songs from this year, ranging from pop favorites to new originals to the Christmas classics and more! (And And don’t forget to check out last year’s playlist too!).

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4 Steps to Ensure a Successful Salesforce Implementation

Overground

Ensure that your B2B organization is equipped for success during its first 60 days of Salesforce implementation with these four tips

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Forget Trends and Predictions: Do More of What Works

Kapost

As we near the end of the year, everyone will be talking about which trends you should watch for in 2018. And they’ll make lofty predictions about all of them—which. The post Forget Trends and Predictions: Do More of What Works appeared first on Kapost Content Marketing Blog.

The Biggest Paid Search Trends of 2017 – Year in Review

QuanticMind

The biggest paid search trends of 2017 include changes to AdWords budgets, attribution, expanded functionality for Google Shopping and Product Listing Ads (PLAs), enhanced audience targeting tools and more. The biggest paid search trends of 2017 made this an interesting year for paid search professionals, to say the least.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Agency and Vendor Searches without Losing your Mind

Jackie Walts

The right vendors act as valued strategic partners and maximize the time of your marketing team. But if your call center, agency or marketing automation platform aren’t doing the job, is it time to make a switch? Here’s some hints on how to replace a critical vendor without losing your mind. First, figure out why you want to make a change. Is it possible that if you had a frank discussion, you could work things out with your existing vendor? It’s also smart to take a look in the mirror.

Investing in the future of B2B eCommerce – why the customer experience deserves your attention

Aspidistra

By the end of 2017, more than half of b2b buyers are forecast to be making over 50% of their purchases online.

Rebrand Leads to Big Acquisition

Bluetext

Many companies turn to Bluetext for a rebrand to increase visibility and market share, to better compete against other major challengers, and to enter new markets with a compelling message. In the case of some of our clients, the goal is to launch their product or service into the market with a look and feel that will attract attention and result in an acquisition. It’s always gratifying when our work pays off for our clients.