KoMarketing Associates
DECEMBER 13, 2017
Looking ahead to 2018, marketers have already carved out their top priorities heading into the new year, according to a new survey. WARC recently surveyed more than 600 marketers from around the world to gauge their top priorities heading into 2018. The results showed that more than 50 percent of marketers are making artificial intelligence (AI) a priority in the yew year.
Marketing Insider Group
DECEMBER 13, 2017
“Everyone’s in sales,” Chris said to me on a conference call. Chris and I have been friends for 20+ years and this is the first time our paths have crossed professionally. I know he’s a great sales professional by reputation, but having a front-row seat to watch the magic happen firsthand made me think about […]. The post 3 Tips (and a Bonus) for Writing a Better LinkedIn Profile appeared first on Marketing Insider Group.
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NuSpark Consulting
DECEMBER 13, 2017
Online users leave digital clues about their intentions wherever they go on the internet. When they visit your website or click on links in emails, that information is 1 st party data that belongs to you. If they visit other sites or participate in discussions on social media platforms, it’s 3 rd party data. It’s crucial to consider both when you’re trying to determine a user’s intention.
Marketing Insider Group
DECEMBER 13, 2017
If you work on behalf of a healthcare professional, like a physician, dentist, or other types of healthcare professional, you probably have an idea of the nature of customer service and especially as it relates to the specific clientele of the medical industry (a.k.a. patients). Possibly you know first-hand because you are the healthcare professional […].
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Biznology
DECEMBER 13, 2017
Too many companies try to outsource their social media in hopes that a social media expert, like me, will care about their brand just as much as they do. I hate to break it to you, but no consultant will ever care as much about your brand as you do—even those of us who get paid a pretty handsome penny for our services. When you outsource, you lose touch.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
InsightSquared
DECEMBER 13, 2017
Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. It’s that most magical time of year again. A buzz is in the air, the temperatures changing, and we’re all ready to see that grey-haired man we all know and love. Who? Santa?! No, obviously I’m talking about Luke Skywalker in Star Wars: The Last Jedi. I’m a huge Star Wars fan, so in honor of the new release (December 15) I wanted to write a post about several lessons sales ops can learn from the greatest films of our genera
Marketing Insider Group
DECEMBER 13, 2017
If you work on behalf of a healthcare professional, like a physician, dentist, or other types of healthcare professional, you probably have an idea of the nature of customer service and especially as it relates to the specific clientele of the medical industry (a.k.a. patients). Possibly you know first-hand because you are the healthcare professional […].
Adobe Experience Cloud Blog
DECEMBER 13, 2017
Earlier this year we all saw the first of a series of planned changes to how Google’s Chrome browser will display HTTP web pages without TLS/SSL encryption. To move towards a safer web, Chrome began displaying a “not secure” warning in the address bar of websites that collect passwords or credit card information. Now, the second step of Chrome’s changes is upon us.
Vidyard
DECEMBER 13, 2017
There’s only so many hours in the day—that’s why top support teams use video to increase deflection and resolve cases 25% faster, all while boosting overall customer satisfaction. Have we piqued your curiosity? Read on to find out how you can use video for customer support to enhance your approach and leave your customers feeling informed, satisfied and empowered to get the most out of their experience with your product or service!
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Kapost
DECEMBER 13, 2017
As we near the end of the year, everyone will be talking about which trends you should watch for in 2018. And they’ll make lofty predictions about all of them—which. The post Forget Trends and Predictions: Do More of What Works appeared first on Kapost Content Marketing Blog.
Hubspot
DECEMBER 13, 2017
I remember talking with an acquaintance a few years back who had recently graduated from college about how she envisioned her career progressing. Here’s how she broke down the steps: Get a job. Master that job. Manage other people doing that job. “Run sh*t” (her exact words). I find that this is often how management is perceived by individual contributors (myself included before I became a manager).
Content Standard
DECEMBER 13, 2017
If all you want for Christmas is a gift that’s worthy of posting on the ’Gram, you’re not alone. New research shows that for many this gift-giving season, what’s most important isn’t the gift they receive—it’s whether it looks cool on Instagram. In the lead up to the holidays, Instagram marketing strategy is becoming more and more important to brands’ holiday marketing campaigns.
Strategic-IC
DECEMBER 13, 2017
We explore common account-based marketing challenges and look at how to solve them. Account-Based Marketing (ABM) is an increasingly considered B2B tactic; designed to drive growth and awareness with specific high-value, high-propensity accounts. Many marketers are already using ABM to some success - yet still face a few challenges. For example, as ABM campaigns are highly personalised and targeted, they can require substantial resource.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hinge Marketing
DECEMBER 13, 2017
Do you have the right combination of marketing tools and techniques specifically tailored to your firms needs? Liz Harr explains what works best at each different phase of the buyer journey. Transcription. So you’re charged with running your firm, whether you’re in the leadership or a marketing director, and you have that nagging feeling that although you’ve got a handle on some of the techniques you know that other firms are using, and get traction with, your firm just isnR
BOP Design
DECEMBER 13, 2017
Bop Design, a San Diego based B2B Agency for Web Design, Content Marketing, & Branding, was awarded a spot as a Clutch Global Leader, a list of the 475+ most highly reviewed companies around the world. At Bop Design, we take a holistic B2B marketing approach, and we focus on enthralling branding, avant-garde website designs, and informative marketing collateral.
Jackie Walts
DECEMBER 13, 2017
The right vendors act as valued strategic partners and maximize the time of your marketing team. But if your call center, agency or marketing automation platform aren’t doing the job, is it time to make a switch? Here’s some hints on how to replace a critical vendor without losing your mind. First, figure out why you want to make a change. Is it possible that if you had a frank discussion, you could work things out with your existing vendor?
Heinz Marketing
DECEMBER 13, 2017
We’re back! With the holidays officially in full-swing, and with Christmas right around the corner, I’d like to present the second year of the Heinz Marketing Must-Have Holiday Playlist. Below, you’ll find an array of our favorite Christmas songs from this year, ranging from pop favorites to new originals to the Christmas classics and more!
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
EMagine B2B Blog
DECEMBER 13, 2017
Searching for the right healthcare provider is a unique process that differs from other service-related decisions. Seeking medical care involves a great deal of research. Very few individuals make impulse decisions when it comes to their health or the wellness of a loved one. A patient (or caregiver) goes through several stages of online research before scheduling an appointment to seek treatment.
Crafted Agency
DECEMBER 13, 2017
Ensure that your B2B organization is equipped for success during its first 60 days of Salesforce implementation with these four tips.
QuanticMind
DECEMBER 13, 2017
The biggest paid search trends of 2017 include changes to AdWords budgets, attribution, expanded functionality for Google Shopping and Product Listing Ads (PLAs), enhanced audience targeting tools and more. The biggest paid search trends of 2017 made this an interesting year for paid search professionals, to say the least. While there were PPC trends in 2018 that could arguably be considered helpful to search engine marketing professionals, there were definitely changes that seem less than favor
Bluetext
DECEMBER 13, 2017
Many companies turn to Bluetext for a rebrand to increase visibility and market share, to better compete against other major challengers, and to enter new markets with a compelling message. In the case of some of our clients, the goal is to launch their product or service into the market with a look and feel that will attract attention and result in an acquisition.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Goolara
DECEMBER 13, 2017
A couple years ago, as a gift to our readers for the holidays, we offered The Email Game , a simple luck-based game that also served as an instructional tool for learning what to do, and what not to do when sending out your mailings. This year we’re back with a game we call Spam Attacks , based on the subscription bomb attacks that plagued ESPs everywhere in late 2016.
Content Marketing Institute
DECEMBER 13, 2017
Artificial intelligence is all around us. As I shared in Content Creation Robots Are Here , billions of AI-created pieces of content are published yearly. What does this mean for humans who create content? Are you in danger of losing a job? Not quite. Despite the growth in artificial intelligence capabilities, the human content writer is needed more than ever.
LeadSquared
DECEMBER 13, 2017
The rapid evolution of the digital world has changed the way B2B marketers think and how they create and launch marketing activities. Marketers have learned to lean more heavily on technological tools. B2B digital marketing has started implementing traditional ‘B2C tactics. This is because they are often easier to measure, more straightforward, and are designed to provoke emotional responses.
Launch Marketing
DECEMBER 13, 2017
The importance of search engine optimization (SEO) is widely recognized, yet all too often it’s not as high of a priority for B2B organizations, which is a bit mind-boggling when you consider the following statistics: 93% of online experiences begin with a search engine. 81% of people perform some type of online research before making a large purchase. 75% of people never scroll past the first page of search engines.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Heinz Marketing
DECEMBER 13, 2017
By Lisa Heay , Marketing Consultant for Heinz Marketing. On the 6 th day of B2B Marketing, let’s talk marketing technology. It’s easy to get lost in the vast array of tech options at marketers’ fingertips these days. According to chiefmartech.com , almost 5,000 companies are now part of the marketing technology landscape, a huge leap from the 150 back in 2011.
chiefmartech
DECEMBER 13, 2017
At the end of last year, I wrote a series on 5 disruptions to marketing. I wanted to look beyond the typical kind of prediction posts that we are inundated with at holiday season to scope out the larger changes underway over the next 3-5 years: Digital transformation redefines “marketing” beyond the marketing department. Microservices & APIs (and open source) form the fabric of marketing infrastructure.
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