Webbiquity

OCTOBER 5, 2021

The 2022 IT spending forecast is bright for B2B technology marketers. 61% of companies expect higher revenue in the coming year. More than half (53%) expect their IT budgets to increase, while just 7% anticipate budget cuts. Those are among the findings from the 2022 State of IT report just released by Spiceworks Ziff Davis (SWZD). The conclusions are based on surveying more than 1,000 technology buyers in companies across North America and Europe.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

KoMarketing Associates

OCTOBER 5, 2021

Marketers have begun to implement marketing automation tools to simplify processes such as email, social media management, and campaign tracking. However, new research suggests that there is still room for improvement in this area. Ascend2 recently published its “State of Marketing Automation” report, and the majority of marketers (54%) stated that they do not feel that they are utilizing marketing automation tools to their fullest potential.

Marketing Automation Services 213

Marketing Automation Services Marketing Automation Budget Programs Automation 213

Vision Edge Marketing

OCTOBER 5, 2021

There’s nothing more comfortable than something that fits perfectly. Whether it is great fitting shoe. A right fit job. Or the right fitting customer. Finding customers, acquiring customers, and retaining right fit customers is the focus on this episode of What’s Your Edge. A right fitting customer is essential to realizing customer lifetime value – an excellent KPI for every organization.

Acquisitions 189

Acquisitions Touchpoints Paid Search Agency Planning 189

B2B Marketing Zone Submitted Articles

OCTOBER 5, 2021

Examine three of the planning tools we use most to carry out successful marketing programs for our clients: the content (editorial) calendar, social media calendar and email marketing planner.

Planning 189

Planning Tools B2B Marketing B2B 189

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

OCTOBER 5, 2021

It’s the day of a new product launch. You’ve got butterflies, your team is excited and you know your customers are going to be impressed. Launching a new product stirs excitement for any company, regardless of size. Introducing each new solution is a milestone for a brand’s continuous growth and success. And for that launch’s success, it’s crucial to set goals, plan future steps, and obtain a competitive advantage.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Zoominfo

OCTOBER 5, 2021

Messaging, distribution, reach, and optimization. These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is the process of building awareness and interest in a brand’s products and services.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

SEMrush

OCTOBER 5, 2021

There are so many whys and hows in link building, but just a few right answers. I’m happy to present you with 9 techniques that actually worked for Semrush users.

Link Building 145

Link Building Ad Building SEO Best Practices 145

Zoominfo

OCTOBER 5, 2021

Take a trip with us for a moment. Imagine you’re gliding across the European landscape by rail, enjoying picturesque views on your way to explore some beautiful quaint village. What’s the one item most critical to this successful trip? Yep, you guessed it: your passport. For sales or marketing professionals, planning go-to-market efforts in Europe and the UK without reliable B2B contact data and software solutions is like traveling without a passport: You’ll spend a lot of time and money, but yo

Zoominfo 130

Zoominfo Privacy Marketing Analytics Tools Opt-out 130

Search Engine Journal

OCTOBER 5, 2021

After an initial rollout to a small test group, Twitter is now opening up applications for professional profiles to all interested businesses. The post Twitter Lets Businesses Apply For Professional Profiles appeared first on Search Engine Journal.

Profiling 139

Profiling Twitter Business 139

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. In fact, the global business intelligence market is predicted to expand from $23.1 billion in 2020 to $33.3 billion by 2025.

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

SEMrush

OCTOBER 5, 2021

Social media has changed the world and how we communicate. Semrush analyzed various statistics to provide a fascinating snapshot of how social media is being used around the world today.

Social Media 138

Social Media Media Statistics Studies 138

Zoominfo

OCTOBER 5, 2021

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. We like to make sure that we’re setting ourselves up for success. And who wouldn’t? The whole spray and pray method is one of the past. Today, we have solutions like automation, data, and buyer personas to fall back on. What Are Buyer Personas? And How Can They Help Marketers?

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Planning Zoominfo 130

Search Engine Journal

OCTOBER 5, 2021

We asked SEO professionals how they generate leads and where they win new business. See what they said in our State of SEO industry survey. The post How SEO Professionals & Agencies Win New Business [Survey Results] appeared first on Search Engine Journal.

Customer Surveys 131

Customer Surveys Ad Agencies SEO Business 131

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Zoominfo

OCTOBER 5, 2021

Many high-profile businesses have taken big leaps in their focus on climate change, workplace diversity, employee benefits, and more. These innovators didn’t just impact their own businesses — they made a permanent impact on their industries at large. Keep reading to learn about 14 of the most innovative and socially responsible leaders of the past few years, and be sure to look out for their names in the years to come.

Examples 130

Examples Business Budget Programs Advertising Agencies 130

Search Engine Journal

OCTOBER 5, 2021

An artist wonders how to get his paintings ranking against photos in Google Search. Find helpful image optimization tips in this Ask an SEO. The post How to Optimize Gallery Page Images for Google Search appeared first on Search Engine Journal.

Optimization 127

Optimization Google SEO Tips 127

Zoominfo

OCTOBER 5, 2021

Nothing captivates an audience like a great story—no matter what industry you work in. Storytelling has long been used to activate a reader’s imagination through an interactive narrative. Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

Only B2B

OCTOBER 5, 2021

Consider a situation in which you can extract data from your prospective clients who are searching for a product that is comparable to (or identical to) what you provide. What if we claim it’s conceivable? If you utilize intent data correctly, it will provide you with such capacity. According to Retail Dive , 87 percent of buyers use the internet and search online to study a product before purchasing it.

Intent Data 118

Intent Data Purchase Intent Intent Vendors 118

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Zoominfo

OCTOBER 5, 2021

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. But, we’re here to tell you this: brand activation is much more than an industry buzzword. In the past, it was merely considered a bonus if a brand resonated with its audience on a personal level.

Activities 130

Activities Brand Identity Branding Sample 130

seo.co

OCTOBER 5, 2021

All of the insights I’ve shared thus far have been relegated to optimizing websites for mobile browsers, but there’s another form of user interaction on mobile devices you should be preparing your business for: apps. Apps have surged in popularity, just as mobile devices have, and there’s no sign that their growth has an end point. In fact, they’re responsible for much more mobile use than web browsers.

Optimization 121

Optimization Deep Linking API Mobile Marketing 121

Zoominfo

OCTOBER 5, 2021

There’s a saying in marketing: “If you’re targeting everyone, you’re targeting no one.” As much as we like to think that all of our content is amazing, relevant, and engaging, if it’s not reaching potential customers, it’s not getting the job done. That’s where personalized content comes in. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice.

Ideal Customer Profiles 130

Ideal Customer Profiles Zoominfo Buyer Personas Paid Search Agency 130

Benchmark Email

OCTOBER 5, 2021

SEO is a technical endeavor, making it seem pretty intimidating, but it doesn’t have to be. It’s also often considered a long-term strategy, one that you don’t see results from immediately. However, there are simple steps you can take today (yes, today) that will allow you to see pretty astonishing results in less time than… The post 5 Quick SEO Tips You Can Implement Today appeared first on Benchmark Email.

SEO 119

SEO Tips Advertising Benchmark Marketing & Strategy 119

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

Zoominfo

OCTOBER 5, 2021

The way people communicate in life, let alone in business, has transformed significantly over the years. The modern buyer is accustomed to the real-time, instant communication that the WhatsApps, Slacks, and Facebook Messengers of the world deliver — and they expect the same always-on communication in their B2B buying journey. This transformation gave birth to what we know today as chatbots, conversational marketing , live chat, etc, and they enable marketers to be more customer-centric in their

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Work Management Marketing Management 130

Liveintent

OCTOBER 5, 2021

With more than 4.6 billion active internet users worldwide — and more sophisticated data for identifying web users than ever before — there is no excuse not to have a full marketing funnel in 2021. The success of every brand is intrinsically linked to reaching the right audience at the right moment in their customer journey. Think about how your customers are engaging with your brand from awareness to conversion and how you can continue to nurture those relationships.

Acquisitions 114

Acquisitions Top of Funnel Lead Ranking Funnel Advertising 114

Zoominfo

OCTOBER 5, 2021

The phrase ‘MQL is Dead’ bubbles to the surface in marketing feeds. Yet, it seems the die-hard label lives on. Here’s why. What Is an MQL? Marketing qualified lead (MQL) is the term marketers give prospects who interact with their brand’s content. The MQL’s actions (for example, providing contact information in return for downloading a whitepaper) signal their purchasing potential and readiness to talk to sales.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 130

Search Engine Journal

OCTOBER 5, 2021

Google's John Mueller discusses the practice of linking out to authoritative sites for SEO purposes The post Outbound Links to Authority Sites Good For SEO? appeared first on Search Engine Journal.

SEO 115

SEO Google Practices 115

Advertiser: ZoomInfo

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

B2B Sales

Zoominfo

OCTOBER 5, 2021

What’s the difference between demand generation and lead generation? If you don’t know, you’re not alone. Many B2B marketers recognize the value of both and incorporate them into the same campaigns. However, in order to see results, you need to separate the two and have them work together in sequence. Definition: Demand Generation vs. Lead Generation The difference between demand generation and lead generation is simple.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Lead Generation Demand 130

The Daily Egg

OCTOBER 5, 2021

Filing articles of organization isn’t a glamorous job – but it is a big step in launching a business and forming an. The post 6 Easy Steps to File Articles of Organization appeared first on The Daily Egg.

Organization 112

Organization Business Startups 112

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130