Content Marketing Institute
MAY 9, 2022
If you don’t proactively troubleshoot or actively execute your SEO plan, you won’t get the organic traffic your site deserves. Here are 11 quick hits to create a successful SEO plan.
US Data Corporation
MAY 9, 2022
In the world of marketing, there is nothing more important than content marketing. Google makes every publisher of advertising and informational. The post Top 5 Content Marketing Tips to Get You Started appeared first on US Data Corporation. Top 5 Content Marketing Tips to Get You Started was first posted on May 9, 2022 at 5:35 pm.
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Tomorrow People
MAY 9, 2022
What marketers need to know about internal product launches. So, you’ve developed a product. You want to set your organisation up for long-term success and feel you have to launch your product internally to key stakeholders before releasing it to customers. But how do you get started the right way? This article provides tips on best practices for internal launches, including what you should do and what you should avoid.
Zoominfo
MAY 9, 2022
It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. This process was inefficient, time-intensive, and unpredictable. Today, sales is driven by insights. The most successful sales teams rely on a combination of sophisticated technology and human expertise to ensure they’re selling the right product, to the right prospect, at the right time.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Sprout Social
MAY 9, 2022
If you’ve spent any time scrolling through TikTok, you’re likely impressed by the seemingly endless video ideas brands and content creators alike are able to produce. So if you’re hitting a bit of a dead spot in your brainstorming, we’ve put together 15 TikTok ideas that will boost engagement and get your audience tapping that heart button.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
DivvyHQ
MAY 9, 2022
When you think of content planning templates, you likely think about spreadsheets for editorial calendars. Gross. That’s not what we're going to talk about today. Instead, we're providing a variety of templates to help you ideate and plan content that is aligned with your strategy, and create content efficiently in many different formats. Let’s dive in!
Martech
MAY 9, 2022
Thanks to technology we no longer have to worry which half of our ad budget is wasted. Now we can know how much of it is being stolen. Advertising fraud is a widely known, widely ignored and very expensive fact. Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? Let us know! Take the 2022 MarTech Replacement Survey today!
Visitor Queue
MAY 9, 2022
A strong lead generation strategy will help your company increase revenue, and ultimately grow. However, we all know that lead generation is not as easy as it sounds. Even veteran marketers can struggle to perfect their lead generation strategy. A lot of the time, marketers struggle to understand why their leads are not converting. While […]. The post 12 Reasons Why Your Leads Are Not Converting appeared first on Visitor Queue Blog | Identify Website Traffic.
Search Engine Journal
MAY 9, 2022
In a new video from Google, Developer Advocate Alan Kent shares six tips for optimizing images for ecommerce websites. The post 6 Image Optimization Tips From Google appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Oktopost
MAY 9, 2022
Melissa Francois shares her perspective on managing global social media. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. Managing a global brand’s social media is no easy feat. How do you appeal to multiple audiences and stay respectful of cultural differences? How and when should you localize content?
Anyword
MAY 9, 2022
This five-part series will dive into how you can take a data driven approach to Facebook Ads copywriting, using research-backed insights to improve your content’s form, targeting and engagement. We’ll look at the ideal length and structure for different elements of your Facebook ads. Headline and call-to-action best practices vary for different industries, content types and audience profiles, so we’ll take a deep dive into all.
Search Engine Journal
MAY 9, 2022
Google shares a preview of new advertising features it will be announcing at Google Marketing Live on May 24. The post Google Shares Sneak Peek At New Advertising Features appeared first on Search Engine Journal.
Martech
MAY 9, 2022
“Our digital future was happening well before a global pandemic; it just simply accelerated it,” said Mark Bornstein, VP of content marketing at ON24, in his presentation at The MarTech Conference. “But the way in which we engage has changed, and our ability to learn about people is changing as well.” Industry experts have been well aware of the digital-first environment for years now.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
MAY 9, 2022
Google's John Mueller is asked if "plagiarizing" one's own content was okay. Mueller's response teaches a valuable lesson. The post Is Google Okay With Multiple Variations of the Same Content? appeared first on Search Engine Journal.
Salesforce Marketing Cloud
MAY 9, 2022
The Summer ’22 Release preview is here! There are great new features and enhancements for you to explore. You’re probably wondering: why should I care? What’s in it for me? How is it possible that Salesforce can help my business in even more ways? We release hundreds of new products, features, and enhancements three times a year, and many of them are free!
Search Engine Journal
MAY 9, 2022
HTTP/3 is a significant step forward for the web – but what does it mean for your organization's SEO goals and strategy? The post How HTTP/3 Helps Feed SEO’s Need For Speed appeared first on Search Engine Journal.
Stevens & Tate
MAY 9, 2022
The number of seniors continues to grow every year as the Baby Boomers are hitting their golden years. This demographic shift has put more emphasis on businesses serving older adults, including senior living facilities. Your business should know about senior living marketing to help present itself to potential clients. Buyer personas can help you when it comes to senior living marketing.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
MAY 9, 2022
Google's John Mueller answers a question about how to handle unwanted spammy backlinks. The post Google: What to do About Spammy Links from “Malicious Domains” appeared first on Search Engine Journal.
Martech
MAY 9, 2022
Cord cutting is gaining steam again, with 30% of US cable users saying it’s likely they will end their subscriptions in the next six months. That’s up from 26% last year and about the same as in 2020, according to a new poll from YouGov. Cable subscriptions down. Overall, there are about 30 million fewer cable subscribers in the US this year than in 2020 where there were slightly more 140 million.
Search Engine Journal
MAY 9, 2022
Snap, Twitter, Meta, and TikTok all shared interesting updates from the IAB NewFronts digital content showcase. Here's what you may have missed. The post Here’s What We Learned From TikTok, Meta, Snap & Twitter At IAB NewFronts appeared first on Search Engine Journal.
Sprout Social
MAY 9, 2022
May 1, National College Decision Day, is one of the biggest days in higher education admissions. The US deadline for college commitment is exciting, promising and a little stressful—the perfect precursor to the college experience. As high school seniors look toward the future, they’re also looking to social media to share their excitement and celebrate their success—and their future alma maters are joining in on the fun.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Martech
MAY 9, 2022
As a startup founder in the martech industry, I’m routinely asked by other founders what should be in their marketing stack. It was also a topic of discussion during a birds-of-a-feather session at the MarTech Conference. It would be nice to respond with “acquire these ten products, and then you’ll be all set,” but unfortunately, that’s not how marketing works.
Litmus
MAY 9, 2022
Here’s a look at the most popular email clients of April 2022, plus the shifts that took place with email client market share between March through April 2022. Top email clients. Before we get started, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens).
Visitor Queue
MAY 9, 2022
In this episode of What the Growth!? Nick goes through how you can update old and/or underperforming website content to boost its organic ranking on search engines. This is a tactic that Visitor Queue has been using for just a few months, but has already increased traffic around 300%. Identify Pages That Don’t Rank You’re […]. The post EP 21: What the Growth!?
Sharpspring
MAY 9, 2022
To understand why thought leaderships matters, we should first try and agree on what exactly it is. Simply put, a thought leader can be described as a person or organization whose authority in a certain industry is generally well-known within that industry. This person or organization may be looked at as a go-to for questions within that industry, even if they don’t directly relate to a product or service.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Heidi Cohen
MAY 9, 2022
Want to create an email newsletter that build relationships and warm leads? Includes 5 email marketing tips and 3 case studies with images. The post Email Newsletters: How You Can Build Better Reader Relationships appeared first on Heidi Cohen.
Hubspot
MAY 9, 2022
Even the most seasoned, effective salespeople can struggle when hashing out how to lead a sales team. Taking the reins doesn't come naturally to everyone, and even born leaders might need a little guidance when transitioning into a sales management role. That's why we put together a list of some key tips aspiring sales leaders can refer to as they find their footing as managers.
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