SalesIntel

MARCH 23, 2023

Account-based marketing (ABM) is an increasingly popular concept, placing an emphasis on personalizing an organization’s marketing efforts to reach highly sought-after target accounts. As business goals have shown a need for greater personalization, AI software has proven instrumental in optimizing ABM strategies. With an AI marketing platform, businesses can quickly understand customer buying behaviors, generate highly accurate insights, and create individualized campaigns with ease.

Marketing AI 52

Marketing AI Account Based Marketing Work Management Marketing Management 52

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect.

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Multi-Touch Attribution Word of Mouth Content Landing Pages 164

The Point

MARCH 23, 2023

One way to increase marketing ROI in a “do more with less” economy is to integrate Conversion Rate Optimization (CRO) into demand gen strategy and planning. CRO isn’t a new concept, but traditionally has been more often the province of Web teams and SEO specialists. Increasingly, however, it’s being leveraged as an effective, affordable way to maximize campaign performance across a range of different demand generation channels.

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Demand Landing Pages Conversion Rate Paid Social Agency 130

Industrial Marketing Today

MARCH 23, 2023

Manufacturers have unique marketing challenges that other businesses don’t face. As a result, they must develop innovative manufacturing marketing strategies to reach their target audience to succeed. Engineers and technical professionals are two key audiences that manufacturers need to focus on. This blog post will discuss six innovative marketing strategies that manufacturing companies can use.

Marketing Strategy 150

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing 150

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Search Engine Journal

MARCH 23, 2023

Google has just released Bard, its answer to ChatGPT. Here is everything we know about Bard. The post Google Bard: Everything You Need To Know appeared first on Search Engine Journal.

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Google SEO 143

Search Engine Journal

MARCH 23, 2023

Mozilla announced an open source counterweight against profit-focused AI companies. Will create an open source challenger to ChatGPT and Bard The post Mozilla Open Source AI To Challenge ChatGPT & Bard appeared first on Search Engine Journal.

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Companies SEO 131

Buffer

MARCH 23, 2023

What do creators like Mr. Beast and Ali Abdaal have in common? Not much, actually, other than the ‘Creator’ label and being YouTubers. They serve distinctly different audiences and create very different types of content. However, no matter how you look at it, they’re both pretty successful in their own rights. For content creators , one of the biggest debates is whether or not to "niche down" and focus on a specific topic or audience.

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Newsletter Youtube High Quality Lead Case Study 120

Search Engine Journal

MARCH 23, 2023

OpenAI introduces plugin support for ChatGPT. It can now access the web, interpret code, and retrieve data from custom knowledge bases. The post OpenAI Introduces Plugin Support For ChatGPT appeared first on Search Engine Journal.

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Knowledge Base Tools 126

Content Marketing Institute

MARCH 23, 2023

Here’s how to generate a program that really deserves the thought leadership label from someone who’s been doing it for 20 years. Plus, get an inspiring example with each of her tips.

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Thought Leadership Tips Generation Examples 113

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Heinz Marketing

MARCH 23, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing As a B2B SaaS marketer, creating effective messaging is key to driving success for your business. It can be challenging to craft messaging that resonates with your target audience, but with the right approach, you can create messaging that converts leads into customers. Here are some tips for creating effective messaging for the SaaS Industry. 1.Understand your target audience The first step in creating effective messaging is to under

Ideal Customer Profiles 111

Ideal Customer Profiles Effectiveness Tips B2B 111

Martech

MARCH 23, 2023

This is part one of a four-part series on AI’s infusion into marketing automation platforms. The rapid adoption of generative AI has increased the excitement volume to 11 for martech professionals. AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders.

Marketing Automation Services 107

Marketing Automation Services Marketing AI Marketing Automation Automation 107

Ahrefs

MARCH 23, 2023

It’s simple—you can use a tool like Ahrefs to find out. If you want to get an overview of the organic search competition in your industry, the first step is to identify your competitors.

Organization 108

Organization Tools SEO 108

Sprout Social

MARCH 23, 2023

“Celebrate change.” One of our core values here at Sprout Social, and a phrase that defined my unique career path. Over the past six years, my journey at Sprout has taken me from the marketing organization to IT and engineering. Along the way, I used the many growth opportunities Sprout provides to find the role that’s right for me.

Work Management 106

Work Management Marketing Management Thought Leadership Organic Leads 106

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Seismic

MARCH 23, 2023

In periods of economic uncertainty, many organizations are proactively investing in enablement. Enablement is a critical function for organizations that are determined to achieve more revenue, sales efficiencies, and higher employee efficiency and morale. In the 2023 Value of Sales Enablement Report , 71% of respondents reported that their company plans to increase its investment in enablement technology in 2023.

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Paid Search Agency Consulting Organic Leads Conference 104

Martech

MARCH 23, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. With so many new AI products coming out, it can be hard to keep track of them. To help with that, here is a roundup of recent AI-powered martech products, platforms and features to hit the market, grouped by function. CRM/Personalization Salesforce’s Einstein GPT for Commerce combines proprietary AI models with generative AI technology and real-time data from the Salesforce Data Cloud, such as customer demographic data

Marketing AI 98

Marketing AI Paid Search Agency Training Search Engine Marketing 98

AgencyEA

MARCH 23, 2023

Last month, Agency EA brought together representatives from DropBox, Yahoo, Meta, T-Mobile, and more for an intimate discussion between brandside marketers in the technology industry. There’s no question that it’s been an unusual year for the industry where mass layoffs, tighter budgets and economic uncertainty have spurred concern.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Mobile Marketing Ad Agencies 98

Salesforce Marketing Cloud

MARCH 23, 2023

We’re living through a time in which the rights, lives, and autonomy of women across the globe continue to be threatened. While we recognize the accomplishments and contributions of women every day, this March, Women’s History Month, we’re especially mindful of the ways we honor women everywhere. Women have been at the forefront of some of our most impactful movements, as innovators, disruptors, and global leaders positively changing the world around us.

Ad Agencies 98

Ad Agencies Studies Promotion Positioning 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SmartBug Media

MARCH 23, 2023

As a leading provider of digital marketing solutions, SmartBug Media has done it again! We are thrilled to announce that we have earned HubSpot Platform Enablement accreditation —making us one of the few organizations around the globe to hold this recognition. We understand how important marketing technology is for modern companies, and we owe our success in developing top-tier campaigns to our ability to capitalize on the latest advancements in industry-related tools.

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Hubspot Enterprise Management Work Management Advertising Agencies 98

Search Engine Journal

MARCH 23, 2023

Intense scrutiny at a US congressional hearing explores privacy, data security, and TikTok's ties to China. The post TikTok’s US Future Uncertain: CEO Faces Congress appeared first on Search Engine Journal.

Privacy 94

Privacy 94

Brandwatch Marketing

MARCH 23, 2023

No business is immune to crises. There are an infinite amount of ways for things to go wrong. You may run a tight ship, but all it takes is one employee to embroil your entire business in a huge scandal ( just ask Starbucks ). We’ve just released a crisis management guide that will help you become an expert in the area. It explains the whole process from preventative measures to analyzing the aftermath.

Work Management 92

Work Management Press Case Studies Act-On 92

DivvyHQ

MARCH 23, 2023

Wondering what existing content assets or specific types of content would be worth repurposing? Take a look at our latest article for a step-by-step guide on how to determine what's prime for recycling!

Content 79

Content Efficiency Distribution Analysis 79

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Ataccama

MARCH 23, 2023

Learn about some of the biggest pain points in data quality and how data observability can help.

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Engagio

MARCH 23, 2023

The fake web can stand in the way of even the most intelligent strategy. In this blog, we've teamed up with CHEQ to discuss how the fake web can impact ABM and what you can do. The post How the Fake Web Impacts ABM appeared first on Demandbase.

Account Based Marketing 62

Account Based Marketing ABM DemandBase 62

Only B2B

MARCH 23, 2023

In today’s fast-paced business world, finding new customers and expanding your company’s reach can be a daunting task. One of the most effective ways to grow your business is by setting appointments with potential clients. However, B2B appointment setting requires a lot of time, effort, and resources, and it can be challenging to keep up with the demands of this task while also managing other business responsibilities.

Allocation 62

Allocation Work Management B2B Sales Cycle 62

Hannon Hill

MARCH 23, 2023

Meet Tim Reilly, Hannon Hill's Director of Support and the winner of the 2023 "Hannon Hill MVP" Cassie Award. As Director of Support, Tim helps field issue reports, feature requests, and various other inquiries surrounding our Cascade CMS and Clive products. Get to know Tim in our March Employee Spotlight.

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Features Product 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

LeanData

MARCH 23, 2023

Automated scheduling software like BookIt, by LeanData, empower inbound website visitors to immediately schedule meetings with the representatives that best. The post BookIt: Automated Scheduling Software for the Win/Win appeared first on LeanData.

Software 52

Software Automation Marketing Websites Best Practices 52

Hannon Hill

MARCH 23, 2023

Meet Tim Reilly, Hannon Hill's Director of Support and the winner of the 2023 "Hannon Hill MVP" Cassie Award. As Director of Support, Tim helps field issue reports, feature requests, and various other inquiries surrounding our Cascade CMS and Clive products. Get to know Tim in our March Employee Spotlight.

Features 52

Features Product 52

Madison Logic

MARCH 23, 2023

Success or failure in account-based marketing (ABM) hinges on account prioritization. By focusing on high-value accounts you can create personalized experiences that foster long-lasting customer relationships. To do so, you need to know who these accounts are, who the decision-makers are, and what they care about. In our ML Insights Data Series, we examine the data on organizations and decision makers within the buying committee who purchase leading B2B technologies today.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52