Fri.Aug 23, 2019

4 Tips for Building a Content Calendar that Converts

DivvyHQ

A content calendar is one of the most vital parts of your content marketing plan. Building a content calendar, however, is just the start. Your content has to be relevant and compelling to attract your target market and encourage conversions. So, how can you make your content irresistible?

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Rising From the Ashes – The New Agency Model

Brickfish

It has been said that marketing has changed more in the last five years than in the last 500. In this rapid evolution, public relations and ad agencies must adapt if they want to survive. Although creativity will continue to be the heart and soul of agencies, that alone is no longer enough.

Here’s added incentive to create a unique visual brand identity

Digital Marketing World Forum

Every brand is built upon a good story, and it’s on you as a marketer to create content that makes the story compelling. That’s what makes a unique visual identity so important. Hop aboard this train of thought and put on your hypothetical hat for a moment.

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Report: Many B2B Marketers are Interested in AI, But Still Lag in Terms of Adoption

KoMarketing Associates

Many B2B marketers are still in the early stages of exploring artificial intelligence (AI) solutions, and as a result, most of them have yet to implement this form of martech, according to new research.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

What Brands Need to Know Before Starting a Content Marketing Campaign

Modern Marketing

The worlds of advertising and editorial, once separated by a metaphorical (if not literal) wall at all media companies, are now blurring in very strange ways. In fact, let’s be honest, it’s becoming increasingly difficult to tell the difference between the two.

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7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Single Grain

Successful businesses are built on effective stories. People love to see, read or hear stories because it creates a human connection based on empathy. The best marketers in the world leverage the power of storytelling to improve branding and conversion rates.

Why Print Advertising Should Be Part of Your Marketing Mix

Bannersnack

When was the last time you actually read a brochure, a flyer, or a leaflet? Chances are that you got used to ignoring these type of marketing materials, especially when they are handed to you on the street.

CDP investment outcomes: 2.5x more likely to outperform competitors

ClickZ

ClickZ recently hosted a webinar called “The Customer Data Maturity Model: Where Do You Sit?”, featuring some of the top minds in the CDP industry and marking the launch of a new seven-stage Customer Data Maturity Model.

Interview: Exploring Data Science at Brandwatch with Hamish Morgan

Brandwatch Marketing

Interview Uncategorized

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

16 Things That Can Hurt Your Site Rankings (SEO Checklist)

SEMrush

The worst nightmare for a webmaster happens when they find a sudden drop in their site rankings and all their hard work is gone! Are you one of those? Well, take a deep breath! You are not the only one. Every website has faced or will face a drop in rankings in the future.

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10 Strategies To Grow Your Business Fast

Only B2B

It is hard to scale your business. You need to have effective strategies to grow your business quickly and put in considerable efforts. Initially, it means that you will have. The post 10 Strategies To Grow Your Business Fast appeared first on ONLY B2B. blogs Business Growth

On Deadline: A Freelancer’s Guide to Turn Everything in on Time

ClearVoice

You unloaded your dishwasher, organized your spice cabinet and sorted through the mail on your dining room table. You could easily find 20 more house projects, but admit it, you’re just procrastinating.

How Poor Website Security Negatively Impacts SEO Rankings

Single Grain

“Website security” – let's be honest here: when was the last time you seriously thought about it? When was the last time you or your SEO team spent two seconds on the latest security trends for websites?

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Examples of Blogs From Every Industry, Purpose, & Readership

Hubspot

When you hear the word “blog”, what do you think of? Maybe your mind goes to stories about travel, yoga, and exciting new restaurants to try. What if I told you that, although these thoughts may be valid, other terms and phrases should be coming to mind?

3 Methods for activating sales teams with intent data signals

Triblio

Last week’s blog post outlined how you can combine intent data with ABM. We highlighted a highly effective top-of-funnel campaign used by our client Redpoint Global, where they used 3rd party intent signals to segment and target different personas.

B2B Mass Personalization: 5 Tested Tips to Make B2B Personalization Work

Convert

B2C personalization is everywhere. And to be frank, it is supposedly easier to implement than its B2B counterpart. So what is the best practice or approach to B2B Marketing personalization at scale? That is what we are going to explore in this short article.

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10 Affiliate Marketing Softwares That are Worth Your Time

Hatchbuck

Affiliate marketing is one of the most powerful tools in your digital marketing toolkit. A successful affiliate marketing campaign can help you find exceptionally high-quality leads without extraneous advertising costs. So, look at it like this.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

8 Ways to Gain New Members When You're Competing with Big Banks

SmartBug Media

Would you rather listen to this blog instead of reading it? Just click play below. Whether you’re a privately owned credit union or small town bank, competing with big banks can be a daunting task.

Making Technographics Easily Accessible and Actionable

HG Data

Large amounts of technographic data can be difficult to implement into your business because it can be time consuming and often involves getting help from your operations team.

Publish Ads with a CMP Using the Power of AdTags

Bannersnack

I should start this article by giving you a little bit of context regarding the roots of Bannersnack. At first, Bannersnack started out as a platform focused on helping people create banner ads for display advertising.

A Comprehensive Guide to Mindshare and Market Share

Cortex

“People don’t want to be sold they want to be inspired”. Mindshare Market Share A Guide To

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Social Media Down Time Doesn’t Have to Be a Customer Experience Nightmare

Martech Advisor

Social media down time is a challenge for any brand. Marketers are forced to reshuffle their schedules, and customers are often left in the lurch. To mitigate the impacts of social media outage (an increasingly common phenomenon), we look at: What marketers can do to prepare for outage scenarios.

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30 Amazing Graphic Design Tips Professional Designers Want You To Know

Bannersnack

Design can be art. Design can be aesthetics. Design is so simple, and that’s why it is so complicated. Paul Rand Being a graphic designer is so much more than meets the eye. It’s hearing about an idea and turning it into a story.

Podcast: Michelle Cirocco Talks Misplaced Entrepreneurism

Televerde

When someone goes to prison, it doesn’t mean they’re at the end of their options…it can be a new beginning. That’s the message of Michelle Cirocco when she recently joined the Women Your Mother Warned You About podcast.

Case Study: How to Double Organic Traffic in Six Months

MarketMuse

The International Sports Sciences Association (ISSA) is the world leader in fitness education and delivers comprehensive and practical distance education for fitness professionals, grounded in industry research, using traditional and innovative methods.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.