Fri.Aug 23, 2019

4 Tips for Building a Content Calendar that Converts


A content calendar is one of the most vital parts of your content marketing plan. Building a content calendar, however, is just the start. Your content has to be relevant and compelling to attract your target market and encourage conversions. So, how can you make your content irresistible?

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Rising From the Ashes – The New Agency Model


It has been said that marketing has changed more in the last five years than in the last 500. In this rapid evolution, public relations and ad agencies must adapt if they want to survive. Although creativity will continue to be the heart and soul of agencies, that alone is no longer enough.

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Here’s added incentive to create a unique visual brand identity

Digital Marketing World Forum

Every brand is built upon a good story, and it’s on you as a marketer to create content that makes the story compelling. That’s what makes a unique visual identity so important. Hop aboard this train of thought and put on your hypothetical hat for a moment.

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Report: Many B2B Marketers are Interested in AI, But Still Lag in Terms of Adoption

KoMarketing Associates

Many B2B marketers are still in the early stages of exploring artificial intelligence (AI) solutions, and as a result, most of them have yet to implement this form of martech, according to new research.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

What Brands Need to Know Before Starting a Content Marketing Campaign

Modern Marketing

The worlds of advertising and editorial, once separated by a metaphorical (if not literal) wall at all media companies, are now blurring in very strange ways. In fact, let’s be honest, it’s becoming increasingly difficult to tell the difference between the two.

More Trending

16 Things That Can Hurt Your Site Rankings (SEO Checklist)


The worst nightmare for a webmaster happens when they find a sudden drop in their site rankings and all their hard work is gone! Are you one of those? Well, take a deep breath! You are not the only one. Every website has faced or will face a drop in rankings in the future.

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7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Single Grain

Successful businesses are built on effective stories. People love to see, read or hear stories because it creates a human connection based on empathy. The best marketers in the world leverage the power of storytelling to improve branding and conversion rates.

Why Print Advertising Should Be Part of Your Marketing Mix


When was the last time you actually read a brochure, a flyer, or a leaflet? Chances are that you got used to ignoring these type of marketing materials, especially when they are handed to you on the street.

10 Affiliate Marketing Softwares That are Worth Your Time


Affiliate marketing is one of the most powerful tools in your digital marketing toolkit. A successful affiliate marketing campaign can help you find exceptionally high-quality leads without extraneous advertising costs. So, look at it like this.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

30 Amazing Graphic Design Tips Professional Designers Want You To Know


Design can be art. Design can be aesthetics. Design is so simple, and that’s why it is so complicated. Paul Rand Being a graphic designer is so much more than meets the eye. It’s hearing about an idea and turning it into a story.

CDP investment outcomes: 2.5x more likely to outperform competitors


ClickZ recently hosted a webinar called “The Customer Data Maturity Model: Where Do You Sit?”, featuring some of the top minds in the CDP industry and marking the launch of a new seven-stage Customer Data Maturity Model.

Interview: Exploring Data Science at Brandwatch with Hamish Morgan

Brandwatch CX

Interview Uncategorized


Copywriting tips for politically correct content

Integrated B2B

With the globalized world becoming more aware of the sensitivities of diverse cultures and lifestyles, this guide provides tips, red flags, and resources to ensure your words don’t offend others. Specifically, this guide touches on gender, race and sexual orientation.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The Top 15 Marketing Podcasts You Need to Hear


The value of podcasts to marketers and their audiences alike is increasing. You can find podcast on almost any marketing topic: social media marketing podcasts, content marketing podcasts, marketing 101 podcasts, growth marketing podcasts, and many more.

Examples of Blogs From Every Industry, Purpose, & Readership


When you hear the word “blog”, what do you think of? Maybe your mind goes to stories about travel, yoga, and exciting new restaurants to try. What if I told you that, although these thoughts may be valid, other terms and phrases should be coming to mind?

10 Strategies To Grow Your Business Fast

Only B2B

It is hard to scale your business. You need to have effective strategies to grow your business quickly and put in considerable efforts. Initially, it means that you will have. The post 10 Strategies To Grow Your Business Fast appeared first on ONLY B2B. blogs Business Growth

How Poor Website Security Negatively Impacts SEO Rankings

Single Grain

“Website security” – let's be honest here: when was the last time you seriously thought about it? When was the last time you or your SEO team spent two seconds on the latest security trends for websites?

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

On Deadline: A Freelancer’s Guide to Turn Everything in on Time


You unloaded your dishwasher, organized your spice cabinet and sorted through the mail on your dining room table. You could easily find 20 more house projects, but admit it, you’re just procrastinating.

3 Methods for activating sales teams with intent data signals


Last week’s blog post outlined how you can combine intent data with ABM. We highlighted a highly effective top-of-funnel campaign used by our client Redpoint Global, where they used 3rd party intent signals to segment and target different personas.

B2B Mass Personalization: 5 Tested Tips to Make B2B Personalization Work


B2C personalization is everywhere. And to be frank, it is supposedly easier to implement than its B2B counterpart. So what is the best practice or approach to B2B Marketing personalization at scale? That is what we are going to explore in this short article.

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Making Technographics Easily Accessible and Actionable

HG Data

Large amounts of technographic data can be difficult to implement into your business because it can be time consuming and often involves getting help from your operations team.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

A Comprehensive Guide to Mindshare and Market Share


“People don’t want to be sold they want to be inspired”. Mindshare Market Share A Guide To

July Sales Spotlight


The end of of the month is always a busy time for every organization. For the team at InsightSquared, it is also much anticipated for another reason: our monthly company lunch.

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Publish Ads with a CMP Using the Power of AdTags


I should start this article by giving you a little bit of context regarding the roots of Bannersnack. At first, Bannersnack started out as a platform focused on helping people create banner ads for display advertising.

The Top 15 Marketing Podcasts You Need to Hear


The value of podcasts to marketers and their audiences alike is increasing. You can find podcast on almost any marketing topic: social media marketing podcasts, content marketing podcasts, marketing 101 podcasts, growth marketing podcasts, and many more. There are literally hundreds of marketing podcasts out there but, to save you time, we’ve listed 15 of the very best

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.