DivvyHQ
AUGUST 23, 2019
A content calendar is one of the most vital parts of your content marketing plan. Building a content calendar, however, is just the start. Your content has to be relevant and compelling to attract your target market and encourage conversions. So, how can you make your content irresistible? Stay tuned for tips to building a content calendar that converts.
Digital Marketing World Forum
AUGUST 23, 2019
Every brand is built upon a good story, and it’s on you as a marketer to create content that makes the story compelling. That’s what makes a unique visual identity so important. Hop aboard this train of thought and put on your hypothetical hat for a moment. Imagine yourself as the manager of digital ad programs for a Fortune 500 brand. You’re handed ambitious growth targets with the expectation that you’ll generate a healthy amount of engagement and conversions from your ad programs.
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KoMarketing Associates
AUGUST 23, 2019
Many B2B marketers are still in the early stages of exploring artificial intelligence (AI) solutions, and as a result, most of them have yet to implement this form of martech, according to new research. Demandbase recently conducted “The State of AI in B2B Marketing” report, and statistics showed that the majority of B2B marketers (84 percent) are planning, evaluating, implementing or using AI – this suggests that the interest in AI for marketing is high.
InsightSquared
AUGUST 23, 2019
The end of of the month is always a busy time for every organization. For the team at InsightSquared, it is also much anticipated for another reason: our monthly company lunch. More than just another meeting or get-together opportunity, these company gatherings help to build the employee-centric culture at InsightSquared and have become a true celebration of the awesome people working here.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Biznology
AUGUST 23, 2019
The role of the customer support (CS) team has continued to expand. Once a reactive team that responded to inbound requests, customer support now has input into several aspects of the business. In fact, many CS teams are working proactively to create such an amazing experience for customers they may never again have to reach out to customer support with requests or concerns.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SEMrush
AUGUST 23, 2019
The worst nightmare for a webmaster happens when they find a sudden drop in their site rankings and all their hard work is gone! Are you one of those? Well, take a deep breath! You are not the only one. Every website has faced or will face a drop in rankings in the future. You can’t avoid it, but you can certainly minimize the impacts of it. Find out how in this post.
Bannersnack
AUGUST 23, 2019
Design can be art. Design can be aesthetics. Design is so simple, and that’s why it is so complicated. -Paul Rand Being a graphic designer is so much more than meets the eye. It’s hearing about an idea and turning it into a story. Something that will get the main idea across and that […].
Emplifi
AUGUST 23, 2019
The value of podcasts to marketers and their audiences alike is increasing. You can find podcast on almost any marketing topic: social media marketing podcasts, content marketing podcasts, marketing 101 podcasts, growth marketing podcasts, and many more. There are literally hundreds of marketing podcasts out there but, to save you time, we’ve listed 15 of the very best.
Bannersnack
AUGUST 23, 2019
When was the last time you actually read a brochure, a flyer, or a leaflet? Chances are that you got used to ignoring these type of marketing materials, especially when they are handed to you on the street. This has happened mainly because, over the past few years, the business environment shifted towards digital. As […].
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Emplifi
AUGUST 23, 2019
The value of podcasts to marketers and their audiences alike is increasing. You can find podcast on almost any marketing topic: social media marketing podcasts, content marketing podcasts, marketing 101 podcasts, growth marketing podcasts, and many more. There are literally hundreds of marketing podcasts out there but, to save you time, we’ve listed 15 of the very best.
Bannersnack
AUGUST 23, 2019
I should start this article by giving you a little bit of context regarding the roots of Bannersnack. At first, Bannersnack started out as a platform focused on helping people create banner ads for display advertising. The main goal was to improve publishers’ productivity levels by providing a solution that would allow them to cut […].
ClearVoice
AUGUST 23, 2019
You unloaded your dishwasher, organized your spice cabinet and sorted through the mail on your dining room table. You could easily find 20 more house projects, but admit it, you’re just procrastinating. Deadlines, it seems, don’t get any easier as an adult than they were with math homework when you were in fifth grade. You may have been forgiven for that one late assignment in middle school, but deadlines are even more crucial to your work ethic and reputation now.
Hubspot
AUGUST 23, 2019
When you hear the word “blog”, what do you think of? Maybe your mind goes to stories about travel, yoga, and exciting new restaurants to try. What if I told you that, although these thoughts may be valid, other terms and phrases should be coming to mind? These include conversions, a boost in revenue, calls to action, inbound marketing, and improving customer relationships.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
BenchmarkONE
AUGUST 23, 2019
Affiliate marketing is one of the most powerful tools in your digital marketing toolkit. A successful affiliate marketing campaign can help you find exceptionally high-quality leads without extraneous advertising costs. So, look at it like this. In traditional marketing pipelines, like cold calling or social media advertising, you’re paying to put your brand out there.
Emplifi
AUGUST 23, 2019
The value of podcasts to marketers and their audiences alike is increasing. You can find podcast on almost any marketing topic: social media marketing podcasts, content marketing podcasts, marketing 101 podcasts, growth marketing podcasts, and many more. There are literally hundreds of marketing podcasts out there but, to save you time, we’ve listed 15 of the very best.
Martech Advisor
AUGUST 23, 2019
Social media down time is a challenge for any brand. Marketers are forced to reshuffle their schedules, and customers are often left in the lurch. To mitigate the impacts of social media outage (an increasingly common phenomenon), we look at: What marketers can do to prepare for outage scenarios. What to do when social media is down – three action points.
Convert
AUGUST 23, 2019
B2C personalization is everywhere. And to be frank, it is supposedly easier to implement than its B2B counterpart. So what is the best practice or approach to B2B Marketing personalization at scale? That is what we are going to explore in this short article. Thankfully, this is the age of big data and data veracity.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
SendGrid
AUGUST 23, 2019
Wondering if you should use IP pools? Learn about IP pools, what they are, why email senders use them, and a couple different use cases. The post IP Pools: All You Need to Know appeared first on SendGrid.
Martech Advisor
AUGUST 23, 2019
A recent Accenture research found that CEOs hold their CMOs responsible for driving disruptive growth. This means that CMOs need to upgrade operating models so they are more agile and can continue to adapt in today’s fast-changing environment, writes Laura Gurski, Senior Managing Director, Global Lead Consumer Goods & Services at Accenture.
DivvyHQ
AUGUST 23, 2019
A content calendar is one of the most vital parts of your content marketing plan. But you have to fill it with relevant and compelling content ideas to attract your target market and encourage conversions. Here are 4 tips to help you do just this. .
Versium
AUGUST 23, 2019
Predictive modeling analyzes the characteristics of business or consumer leads to find what characteristics (or signals) correlate with desired behaviors (such as purchasing your product), and then creates and tests a statistical model to assess the probability of future behaviors and outcomes. The model is then used to predict, with a high degree of accuracy, which new customers are most likely.
Advertiser: ZoomInfo
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
DivvyHQ
AUGUST 23, 2019
A content calendar is one of the most vital parts of your content marketing plan. But you have to fill it with relevant and compelling content ideas to attract your target market and encourage conversions. Here are 4 tips to help you do just this. .
Televerde
AUGUST 23, 2019
When someone goes to prison, it doesn’t mean they’re at the end of their options…it can be a new beginning. That’s the message of Michelle Cirocco when she recently joined the Women Your Mother Warned You About podcast. The post Podcast: Michelle Cirocco Talks Misplaced Entrepreneurism appeared first on Televerde.
MarketMuse
AUGUST 23, 2019
The International Sports Sciences Association (ISSA) is the world leader in fitness education and delivers comprehensive and practical distance education for fitness professionals, grounded in industry research, using traditional and innovative methods. With over 200,000 certified personal trainers and fitness experts, the community has a wealth of knowledge to share using various platforms including their [.].
Valasys
AUGUST 23, 2019
LinkedIn unveils a new element of its Success Hub marketing data & insights platform. The new hub aims to provide additional information pertaining to the specific clusters of audiences. With the help of this tool the marketers will be able to delve into additional data points to make better marketing decisions that would resonate with the areas of interest of their specific clusters of audiences.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Aberdeen
AUGUST 23, 2019
Product teams face a never-ending struggle to come up with new features to develop for customers. And no matter how you look at the task, it’s anything but an exact science. In fact, Steve Jobs famously said that “a lot of times, people don’t know what they want until you show it to them.”. But not every product team has (or should have) the kind of blind confidence that Jobs might have had.
Bannerflow
AUGUST 23, 2019
Programmatic creative is so much more than presenting the right offer at the right time. It provides unbeatable display advertising performance through the automation and control of all aspects of a display campaign. Performed correctly, programmatic creative enables marketers to easily produce sophisticated and targeted display advertising. In this blog, we will define what programmatic creative is, what it includes, and suggest different programmatic creative technologies.
AdSquare Audiences in Motion
AUGUST 23, 2019
Ever wondered what “Location Intelligence” is all about? Check out Eyleen Fuhrmann’s point of view and why she believes it is important for programmatic advertising campaigns to run successfully. Audiences In Motion Milan 2019 During adsquare’s latest “Audiences In Motion” event in Italy’s beautiful and vibrant capital Milan, we didn’t miss the opportunity to interview Eyleen Fuhrmann, Account Executive from The Trade Desk , and learned more about her perspective on the importance of “Location I
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