Thu.Dec 17, 2020

How To Generate Blog Post Ideas For Your Content Marketing Strategy


The business of content marketing is the business of ideas. Blog post ideas, newsletter or ebook ideas, ideas for courses or whitepapers—we need them all. And we need a lot of them!

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Tips for Increasing Customer Retention via Email Marketing


Emails are an effective, easy, and great way for companies to improve customer retention. More than 60 percent of B2B marketers feel that email marketing is the best and most effective channel for revenue generation. It is hard to win new customers and also keep the ones you have.

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The 10 Most Fascinating People in B2B Marketing in 2020


B2B marketing quickly adapted to the challenges of the global pandemic, thanks to the many talented people who have chosen business markets as their professional focus. I am pleased to introduce ten standouts here. This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ).

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Reinventing President’s Club in 2021


What do you do when all your plans fall out from under your feet? After a big deep breath and maybe a (couple) of beer(s), we adapt. It’s what humans do best and this year that effort took center stage. We are used to celebrating big moments with our friends and colleagues.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Take Your Content Beyond the Blog in 2021

Marketing Insider Group

We use the word “content” all the time in B2B digital marketing. Content drives engagement, delights and assists your audience, and gives people confidence in your brand.

More Trending

You’ve collected customer data, now what?


30-second summary: Effective data analytics expands far beyond the collection of customer info. Marketers and business leaders aiming to become more data-driven should consider how they can accelerate, automate and reduce cost per insights on data.

10 EASY Ways to Generate More Leads With Quizzes


Do you want to generate leads with quizzes? Without a doubt, running an online quiz is one of the best ways to boost audience engagement. You provide a fun interaction for your audience, and you get your lead’s contact details in return.

3 Ways Financial Advisors Can Use Online Ads to Grow their AUM

FMG Suite

Financial advisors who want to grow their business and increase their AUM need to learn about PPC advertising. Investing in paid ads has gone from an alternative growth-strategy to a necessary one.

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28 Unique Gifts for Creative Thinkers

Carla Johnson

December 17, 2020 Find just the right something for the creative person in your life can feel like a lot of pressure. Some original thinkers are more hands on and others prefer more techie things.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

5 Key Sales Mindsets for your ABM Transition

Heinz Marketing

By Winfield Salyards , Marketing Coordinator at Heinz Marketing. Sales and Marketing alignment is critical to any ABM transition’s success, and while sales-marketing alignment requires changes in mindset, changes are also needed on an individual level.

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Demand Generation Strategies & Tools for 2021


In business, whether it’s B2B or B2C, the ultimate goal is to create demand, delight customers, and have them coming back for more. And sparking interest is the first step to success.

How to Manage a Data-Driven Content Marketing Calendar via @JRiddall

Search Engine Journal

A well-planned content calendar is a must-have for marketers to make sure their campaigns are optimized and performing well. Here's what you need to know. The post How to Manage a Data-Driven Content Marketing Calendar via @JRiddall appeared first on Search Engine Journal. Content Marketing SEO

New Privacy Standards Coming to Apple & Google App Stores


App Privacy Requirements Added to the iOS App Store & Mac App Store. At WWDC 2020, back in June , Apple announced it would start asking app makers to disclose the data they access and collect so that users can make more informed decisions about the apps they download.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

HTML Sitemap: The Benefits for SEO and Users


An HTML sitemap makes it easy for search engine bots to find and categorize new pages on your website, improving SEO rank. The sitemap doesn’t just list the pages on your website.

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Ringing in the New Year with ABM


With the new year comes new ideas and more exciting innovation. In an industry that is constantly adapting and evolving, a new year is like a breath of fresh air before we turn the page to the next chapter.

3 Key Steps to Integrate Marketo with Salesforce

SmartBug Media

Marketo and Salesforce are powerful programs that can drive more leads and higher sales. But what if you want to access the best features from both programs in a single system? It’s time to sync your Salesforce account with Marketo.

40 Beautiful Logo Color Combinations That Go Together Like Peanut Butter and Jelly


Colors are one of the most important things to consider when creating your logo. Using the right logo color scheme is crucial because it will impact the perception people have about your brand.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Is Your Website ADA-Compliant? Here’s What You Should Know


As a business owner, you may not have given much thought to whether your website is accessible to people with disabilities. And so far, U.S. organizations aren’t legally required to adjust their sites toward any particular ADA guidelines. What is ADA-Compliance?

How to Use Content In Your Recruitment Strategy


It’s the end of the year, which means it’s time to evaluate how your company fared and what you’ll need to adjust to increase performance next year. It’s a necessary evil if you want to make 2021 more prosperous. . The upside?

2020 Retrospective: How trust helped overcome uncertainty


The company had just come off a record-setting fourth quarter in January 2020. We’d recently switched to a new fiscal calendar which started in February 2020, just in time to onboard several leadership positions.

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9 Product Category Marketing Examples to Inspire Your Own


Stores and websites aren’t a mishmash of products with no discernible organization for a reason. People want a sense of direction and a positive customer experience , even when they are “just browsing.”

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

G2 Users Rank InsightSquared a Leader in Sales Analytics…Thank you??!


The results are in and once again, InsightSquared is a Leader in G2’s Sales Analytics and Analytics Platforms categories. Showcasing the breadth of our 6 in 1, Revenue Intelligence Platform, we are also featured in the Conversation Intelligence, AI Sales Assistant and Sales Coaching categories.

PureB2B Partners with Melanoma Research Foundation for 2020 Charitable Donation Initiative


2020 has been quite a year. At PureB2B , we have made it a holiday tradition to make donations to various charities nationally and globally, and this year we decided not to scale back on that initiative.

What’s the best way to structure an international B2B PR team?

Champion Communications

Over the course of nearly 30 years working in B2B Tech PR I have had the privilege of being hired, fired, sometimes re-hired and in one case re-fired, by some of the biggest multi-national B2B technology brands.

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6 Transformational Marketing Upgrades To Exceed Lead Generation Goals In January

Square 2 Marketing

What You Do This Month Will Make Or Break Your Lead Gen Numbers In January. I get it. You’re winding down the year. Most of your prospects aren’t looking to start sales conversations during this time of year. Maybe you’re doing a little planning for next year.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.