BuzzSumo

DECEMBER 17, 2020

The business of content marketing is the business of ideas. Blog post ideas, newsletter or ebook ideas, ideas for courses or whitepapers—we need them all. And we need a lot of them! [click_to_tweet tweet=”A reliable source of inspiration for multiple topics can make-or-break our content marketing. #ContentMarketing ” quote=”A ready, reliable source of inspiration for multiple topics, in multiple industries can make-or-break our content marketing.” theme=”̶

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing SMB 145

Zoominfo

DECEMBER 17, 2020

What do you do when all your plans fall out from under your feet? After a big deep breath and maybe a (couple) of beer(s), we adapt. It’s what humans do best and this year that effort took center stage. We are used to celebrating big moments with our friends and colleagues. We love the energy in the room when we sign a new client. We thrive on the thrill of that “deal closed” handshake.

Zoominfo 234

Zoominfo Class Rules High Quality Lead 234

SendX

DECEMBER 17, 2020

Emails are an effective, easy, and great way for companies to improve customer retention. More than 60 percent of B2B marketers feel that email marketing is the best and most effective channel for revenue generation. It is hard to win new customers and also keep the ones you have. It can cost nearly 16 times more to acquire a new customer than to retain an existing one.

Email Marketing 195

Email Marketing Tips Planning Allocation 195

Biznology

DECEMBER 17, 2020

B2B marketing quickly adapted to the challenges of the global pandemic, thanks to the many talented people who have chosen business markets as their professional focus. I am pleased to introduce ten standouts here. This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ). We are lucky to have all these skilled B2B marketers in our camp.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

InsightSquared

DECEMBER 17, 2020

The results are in and once again, InsightSquared is a Leader in G2’s Sales Analytics and Analytics Platforms categories. Showcasing the breadth of our 6 in 1, Revenue Intelligence Platform, we are also featured in the Conversation Intelligence, AI Sales Assistant and Sales Coaching categories. Yowza. Can you feel us beaming with pride? . Sales Analytics Leader: Four Years in a Row .

Lead Scoring 156

Lead Scoring Lead Ranking Marketing Management Analytics 156

Content Marketing Institute

DECEMBER 17, 2020

Whether you’re looking for a promotion or new job, or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Here’s how to do it. Continue reading → The post How to Create a Content Marketing Strategy for Your Personal Brand appeared first on Content Marketing Institute.

Marketing Strategy 145

Marketing Strategy Marketing & Strategy Personalization Content Marketing 145

Search Engine Journal

DECEMBER 17, 2020

A well-planned content calendar is a must-have for marketers to make sure their campaigns are optimized and performing well. Here's what you need to know. The post How to Manage a Data-Driven Content Marketing Calendar via @JRiddall appeared first on Search Engine Journal.

Planning 144

Planning Content Marketing Content Search Marketing 144

SEMrush

DECEMBER 17, 2020

An HTML sitemap makes it easy for search engine bots to find and categorize new pages on your website, improving SEO rank. The sitemap doesn’t just list the pages on your website. It also contains information about each page, such as when it was created and last updated and its significance relative to the website’s other pages. Here’s how to make one.

SEO 143

SEO Marketing Websites 143

The Daily Egg

DECEMBER 17, 2020

A computerized maintenance management system sounds like a mouthful. It’s also known as CMMS, and it helps your business keep track of and manage their maintenance operations. Think of CMMS software as the digital sidekick that ensures your systems are running, renewed, and updated on time without the troublesome paperwork, conflicting management schedules, or overdue […].

Software 134

Software Best Practices Business 134

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Heinz Marketing

DECEMBER 17, 2020

By Winfield Salyards , Marketing Coordinator at Heinz Marketing. Sales and Marketing alignment is critical to any ABM transition’s success, and while sales-marketing alignment requires changes in mindset, changes are also needed on an individual level. Here are 5 key sales mindsets needed for sales success during an ABM change. Quality over quantity.

Account Based Marketing 132

Account Based Marketing ABM Top of Funnel Lead Scoring 132

Zoominfo

DECEMBER 17, 2020

What do you do when all your plans fall out from under your feet? After a big deep breath and maybe a (couple) of beer(s), we adapt. It’s what humans do best and this year that effort took center stage. We are used to celebrating big moments with our friends and colleagues. We love the energy in the room when we sign a new client. We thrive on the thrill of that “deal closed” handshake.

Zoominfo 100

Zoominfo Class Rules High Quality Lead 100

FMG Suite

DECEMBER 17, 2020

Financial advisors who want to grow their business and increase their AUM need to learn about PPC advertising. Investing in paid ads has gone from an alternative growth-strategy to a necessary one. While advertising in traditional print media has served financial advisors well for a long time, that age is coming to an end. Circulation of physical print media is down to its lowest level since 1940. .

Paid Content 119

Paid Content Paid Search Agency Ads PPC 119

Optinmonster

DECEMBER 17, 2020

Do you want to generate leads with quizzes? Without a doubt, running an online quiz is one of the best ways to boost audience engagement. You provide a fun interaction for your audience, and you get your lead’s contact details in return. In this article, we’ll look at ten ways you can use quizzes to generate more leads. Why Add a Lead Generation Quiz.

Generation 113

Generation Lead Scoring Lead Ranking Leads 113

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Convert

DECEMBER 17, 2020

App Privacy Requirements Added to the iOS App Store & Mac App Store. At WWDC 2020, back in June , Apple announced it would start asking app makers to disclose the data they access and collect so that users can make more informed decisions about the apps they download. The update — which was pushed out last week — populates the app stores with all-new privacy labels that make that information transparent and easy to digest for users. iOS and macOS developers are now required to pr

Privacy 105

Privacy Privacy Policies Google Ad brokers 105

ClickDimensions

DECEMBER 17, 2020

The words “plan” and “planning” are heard frequently in marketing teams this time of year. As we marketers prepare to close out the current year and focus on a new one, we look to build on successes in some areas, start anew in others and experiment in still others. The foundation for all these actions and activities is a digital marketing strategy, particularly during a time when it isn’t possible to connect with audiences in-person and everything is digital.

Marketing & Strategy 105

Marketing & Strategy Marketing Strategy Planning Allocation 105

EveryoneSocial

DECEMBER 17, 2020

If you have perused the EveryoneSocial website, you’ll end up learning quite a few things about our company and product: We are a leading employee advocacy platform that keeps employees informed, creating, and sharing content — no matter where they are working. We work with some of the biggest companies in the world (i.e. Dell, Indeed, ADP, Teradata, United Airlines, etc.).

Thought Leadership 98

Thought Leadership Ideal Customer Profiles Paid Search Agency Network Marketing 98

Bannersnack

DECEMBER 17, 2020

Colors are one of the most important things to consider when creating your logo. Using the right logo color scheme is crucial because it will impact the perception people have about your brand. In this article, we’ll look at the best logo color combinations used by some of the most famous brands to help you […]. The post 40 Beautiful Logo Color Combinations That Go Together Like Peanut Butter and Jelly first appeared on.

Brand Identity 98

Brand Identity Branding Best Practices Design 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. Since the virus went viral , marketers started looking for new ways to communicate with their audiences. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. Rewind a year from now, who would have thought that the great human race would be on house arrest in fear of an invisible enemy!

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Really B2B

DECEMBER 17, 2020

Part of an effective content plan is being able to see what works and what doesn’t, then amending your plans and content in accordance. Granted, this is not the easiest task in today’s B2B marketing world, but it’s vitally important if you are to succeed. Without the ability to measure open rates, click through rates, and download numbers for your content, you won’t have the insights you need to avoid bad tactics and replicate good results in future.

Click Rate 97

Click Rate Open Rate Content Planning 97

Sharpspring

DECEMBER 17, 2020

In business, whether it’s B2B or B2C, the ultimate goal is to create demand, delight customers, and have them coming back for more. And sparking interest is the first step to success. This blog will serve as a helpful guide to demand generation strategies and will provide you with all the steps necessary to help you master demand generation tactics.

Demand Generation Agencies 90

Demand Generation Agencies Demand Generation Marketing Automation Services Top of Funnel 90

DivvyHQ

DECEMBER 17, 2020

How can you begin to use AI in content marketing? Many industries have already adopted artificial intelligence to gain a competitive advantage and its use within content processes is an emerging trend. Let’s look at ways AI can make the lives of content marketers easier.

Content Marketing 86

Content Marketing Planning Content Trends 86

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Square 2 Marketing

DECEMBER 17, 2020

What You Do This Month Will Make Or Break Your Lead Gen Numbers In January. I get it. You’re winding down the year. Most of your prospects aren’t looking to start sales conversations during this time of year. Maybe you’re doing a little planning for next year. But believe it or not, this is the time of year to add a few easy-to-install marketing upgrades so that when January starts and people begin engaging again, you’ll have the tactics in place to drive lead generation through the roof.

Lead Generation 70

Lead Generation Planning Generation Leads 70

SEMrush

DECEMBER 17, 2020

Para que seu conteúdo chegue até as pessoas certas, é interessante incluir RP na estratégia de marketing de conteúdo. Aqui estão as cinco principais razões pelas quais RP e marketing de conteúdo devem ser realizados em conjunto, além de exemplos de atividades bem-sucedidas de RP e marketing de conteúdo.

PR 67

PR Marketing SEO 67

Litmus

DECEMBER 17, 2020

2020 threw a lot of curveballs. One of them was messing with everyone’s plans for, well, everything. Including ours for the Delivering podcast. We had originally planned on recording and releasing a lot more episodes beyond the 21 that made their way to your podcast player this year. Still, we received a ton of great feedback from listeners and thousands of downloads of our podcast devoted to all things email.

Deliverability 61

Deliverability Planning Communities Email Marketing 61

Moz

DECEMBER 17, 2020

Posted by Joyce.Obility In the B2B space, it's important to be realistic about who your competitors are. Keeping that rule in mind, in our last Whiteboard Friday episode before 2021, guest presenter Joyce Collardé of Obility walks you through how to conduct a competitive SEO audit, helping you address your improvement areas and surpass your competition in the SERPs. ?

Analysis 61

Analysis SEO B2B Top of Funnel 61

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

BenchmarkONE

DECEMBER 17, 2020

It’s the end of the year, which means it’s time to evaluate how your company fared and what you’ll need to adjust to increase performance next year. It’s a necessary evil if you want to make 2021 more prosperous. . The upside? You’re eliminating failed or less-than-impressive tactics to create room in your marketing budget for new approaches that may be more promising. .

Marketing Budget 58

Marketing Budget Top of Funnel Marketing & Strategy Content 58

Really B2B

DECEMBER 17, 2020

Like many B2B businesses, you are probably creating and distributing content on a regular basis, but without the right strategy, you’re unlikely to realise the results you are hoping for. In this blog, we look at the key reasons your content isn’t performing well – from failing to understand your prospects, to using formats that won’t keep your prospects engaged.

Marketing & Strategy 57

Marketing & Strategy Content Distribution B2B 57

Seismic

DECEMBER 17, 2020

The company had just come off a record-setting fourth quarter in January 2020. We’d recently switched to a new fiscal calendar which started in February 2020, just in time to onboard several leadership positions. Retired United States Navy Seal and endurance athlete David Goggins spoke at our annual Sales Kickoff (SKO) and our team left Boston, inspired to chase revenue goals.

Enterprise Management 57

Enterprise Management Work Management Bandwidth Cold Calling 57