Spiralytics

SEPTEMBER 3, 2017

Retargeting can be a powerful digital marketing tactic, as it tracks people who visit your website and display your retargeting ads to them as they visit other sites.

Statistics 107

Statistics Display Tactics Ads 107

TaylorMadeIn KEW

SEPTEMBER 3, 2017

September has come. The nights are noticeably cooler and each day is darkening that much earlier. Summer is over. Credit: Terry Rodham. Which means I’m home from my summer holidays and my search for serendipity – back online, back blogging and engaging once more with my social media feeds. A lot has changed for me in the years since I began taking extended summer holidays.

Social Media 95

Social Media Media Opt-out Fulfillment 95

B2B Marketing Directions

SEPTEMBER 3, 2017

Today's customers clearly expect great experiences. But most of their expectations are focused on a few critical interactions. What most customers really want is fast and responsive service that addresses their needs, solves their problems, or makes their lives easier. A recent study by the CMO Council and SAP Hybris provides several important insights regarding the kinds of customer experiences that consumers are really looking for.

CMO 40

CMO Touchpoints Customer Surveys Loyalty 40