Heinz Marketing
DECEMBER 19, 2020
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 5 Ways to Nail Your B2B Strategy with ABM. A look at some of the key areas for ABM optimization to improve your B2B strategy.
PureB2B
DECEMBER 19, 2020
Take a look at your current marketing data and lead situation. What is missing? Most marketers will agree that MQLs have slowed down over time, and sales isn’t seeing the conversions they need to support growth. Where are your leads getting stuck at in the funnel? By evaluating your current lead generation, you can tell if a predictive analytics solution is right for you.
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seo.co
DECEMBER 19, 2020
Table of Contents. + Affiliate Marketing 101. + Types Of Affiliate Marketing. + Technical Elements – Getting Started. + Affiliate Marketing Demands Brand Awareness. + Success Depends On “Who You Know” – And We’ve Got Contacts. + You Stay In Control. + Up To The Minute Knowledge. + Get Started With SEO.co. Passive income: it’s the dream of every digital business owner, but to generate such income, your site needs to carry the load.
PureB2B
DECEMBER 19, 2020
Fighting the Decline in Lead Conversions. There’s nothing revolutionary in saying that too many sales or marketing activities to one lead can be detrimental to the overall lead conversion. At the same time, you won’t find a whole lot of push back in wanting higher quality lead conversions. That’s because, at the end of the day, we’re all fighting for the same thing: MQLs and SQLs.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
seo.co
DECEMBER 19, 2020
Table of Contents. + Why Should You Care About Google Alternatives? + 15 Search Engine Alternatives You Should Know. + 1. Bing. + 2. DuckDuckGo. + 3. Boardreader. + 4. BrandMentions. + 5. CC Search. + 6. WolframAlpha. + 7. Quantcast. + 8. Crunchbase. + 9. Yandex. + 10. Swisscows. + 11. StartPage. + 12. OneSearch. + 13. Ekoru. + 14. Twitter. + 15. YouTube. + Don’t Get Tunnel Vision.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
PureB2B
DECEMBER 19, 2020
Fighting the Decline in Lead Conversions. There’s nothing revolutionary in saying that too many sales or marketing activities to one lead can be detrimental to the overall lead conversion. At the same time, you won’t find a whole lot of push back in wanting higher quality lead conversions. That’s because, at the end of the day, we’re all fighting for the same thing: MQLs and SQLs.
PureB2B
DECEMBER 19, 2020
The Marketing Qualified Lead Dilemma. To some, this may seem obvious, but the current lead generation process is flawed. As marketers, you spend countless hours nurturing leads and fixing campaigns only to have leads still not convert through the funnel. One of the main reasons for this is the sheer number of unqualified leads in your database. Having a high number of fatigued and tired leads creates for a major decline in MQL conversions, resulting in repetitive marketing activities and ultimat
PureB2B
DECEMBER 19, 2020
Fighting the Decline in Lead Conversions. There’s nothing revolutionary in saying that too many sales or marketing activities to one lead can be detrimental to the overall lead conversion. At the same time, you won’t find a whole lot of push back in wanting higher quality lead conversions. That’s because, at the end of the day, we’re all fighting for the same thing: MQLs and SQLs.
PureB2B
DECEMBER 19, 2020
The Marketing Qualified Lead Dilemma. To some, this may seem obvious, but the current lead generation process is flawed. As marketers, you spend countless hours nurturing leads and fixing campaigns only to have leads still not convert through the funnel. One of the main reasons for this is the sheer number of unqualified leads in your database. Having a high number of fatigued and tired leads creates for a major decline in MQL conversions, resulting in repetitive marketing activities and ultimat
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
PureB2B
DECEMBER 19, 2020
Intent Isn’t Enough Anymore. Historically, predictive analytics and intent have not crossed paths. Intent has solely relied on a one-dimensional approach by utilizing singular keywords and topics, resulting in a somewhat vague output of data that can be confusing at times. Most intent providers utilize some sort ecosystem of websites to track engagement.
PureB2B
DECEMBER 19, 2020
Intent Isn’t Enough Anymore. Historically, predictive analytics and intent have not crossed paths. Intent has solely relied on a one-dimensional approach by utilizing singular keywords and topics, resulting in a somewhat vague output of data that can be confusing at times. Most intent providers utilize some sort ecosystem of websites to track engagement.
PureB2B
DECEMBER 19, 2020
Converting Buyers Through Content is More Necessary than Ever. Your ideal customer is constantly changing. Whether that’s due to job changes, additional work-loads, shifting needs, or even just personal preferences; there’s little consistency. This sporadic buying environment is only going to get more and more challenging as new solutions come about that add in more research around needs that haven’t even arisen yet.
PureB2B
DECEMBER 19, 2020
Converting Buyers Through Content is More Necessary than Ever. Your ideal customer is constantly changing. Whether that’s due to job changes, additional work-loads, shifting needs, or even just personal preferences; there’s little consistency. This sporadic buying environment is only going to get more and more challenging as new solutions come about that add in more research around needs that haven’t even arisen yet.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
PureB2B
DECEMBER 19, 2020
Converting Buyers Through Content is More Necessary than Ever. Your ideal customer is constantly changing. Whether that’s due to job changes, additional work-loads, shifting needs, or even just personal preferences; there’s little consistency. This sporadic buying environment is only going to get more and more challenging as new solutions come about that add in more research around needs that haven’t even arisen yet.
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