Sat.Jul 20, 2019

B2B Reads: Emotional Intelligence, Keeping Leads Warm, and Keywords

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Can brands automate emotional intelligence? A look at the importance of emotional intelligence when it comes to business. Thanks for your insight, Gregg Johnson. It’s Never Going to Be Perfect, So Just Get It Done.

3 Keys to Improving Content Marketing for Your Freelance Business


True story, I once let a dentist work on my teeth that had bad breath. And I have to say I questioned his abilities. Why am I starting this post by talking to you about my dentist and Halitosis? Because, just like you do not want to hire a dentist with bad breath for their “expertise,” a client may not want to hire you as a freelancer if you are not displaying your skills on your own marketing channels. It’s a harsh reality I know.

Why are Advertising Signs so Important for Local Businesses?

Altitude Branding

If you’re in business and have a physical location, it’s vital you have a strategic approach to driving customers through your door. With so much focus on online advertising media such as Facebook, Google Ads, and other platforms, it’s largely forgotten that bricks and motor stores can still use traditional means to promote their business. One such method that is so frequently overlooked is signage.