KoMarketing Associates

OCTOBER 23, 2018

Want to optimize your optimization efforts? Most marketers do. And if you’ve been focusing on A/B split-testing as the way to get there, you’ve already done something smart: A/B split-testing is widely named as the most effective way to improve conversion rates. That’s according to a survey of conversion rate optimization pros from Econsultancy: And according to another survey of optimization pros from ConversionXL : But as good as it is, A/B testing can get stale after awhile.

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

Marketing Insider Group

OCTOBER 23, 2018

Let’s face it. The marketing skills gap is widening. Not because there aren’t amazingly talented marketers out there but rather because the landscape of marketing technology is shifting that fast. It’s no longer the Grand Canyon-sized dilemma we faced during the digital transformation. This one – think from here to the moon. That’s how far […].

Digital Transformation 246

Digital Transformation Marketing Content Marketing Content 246

Tony Zambito

OCTOBER 23, 2018

A hot buzzword during the past couple of years has been digital transformation. It has branched off a few more in the world of marketing and sales: Martech Transformation. Sales Transformation. CX Transformation. Customer Engagement Transformation. I am sure there are more. At the risk of being a buzz killer, there is something amiss about all of this that may not be that great.

Digital Transformation 184

Digital Transformation Buyer Personas Work Management Marketing Management 184

Webbiquity

OCTOBER 23, 2018

Guest post by Nick Rojas. Being at the forefront of marketing sometimes requires shifting resources away from old practices. That’s why 52% of outbound marketers say their marketing efforts are “ineffective”. In fact, inbound marketing is starting to be used more than outbound marketing. By understanding the effectiveness of inbound marketing, business-to-business (B2B) companies can achieve marketing goals in a faster, more efficient manner than previous efforts. “33% of inbound marketers

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. What worked five years ago may not work now. If you’re focused on email marketing campaign optimization you’ve come to the right place. In today’s blog post, we’ll explore five modern campaign optimization tips for better email marketing results.

Email Marketing 183

Email Marketing Optimization Campaigns Tips 183

Biznology

OCTOBER 23, 2018

My amazing team and I just launched a site called Newconomy. On the surface, it’s a news site focusing on the new crypto-economy, with daily market reports on how cryptocoins are trending in the marketplace , how blockchain is being used to track the digital rights management of Sony’s creative assets , and all the people that drive the industry and the prices and market caps of the crypto-economy.

Disintermediation 126

Disintermediation Ad brokers Communities Youtube 126

Adobe Experience Cloud Blog

OCTOBER 23, 2018

The best salespeople pay attention to buying cues from their customers. If there are no buying signals, they move on to a better lead. They are persistent when they sense a deal can be closed quickly but recognize that sometimes timing issues are at play. By giving their prospect space and following up a little later down the road, they build trust, rapport and when the time comes, they close the deal.

Email Marketing 134

Email Marketing Deliverability Marketing Automation Services Click Rate 134

Oktopost

OCTOBER 23, 2018

The B2B social media landscape is always evolving. One day Facebook Bots are on the rise, the next Instagram launches IGTV. Yet one trend remains constant: LinkedIn is the go-to platform for B2B companies, with 97% of B2B marketers integrating LinkedIn into their lead generation strategy. While the LinkedIn code has been relatively easy to […].

Linkedin 131

Linkedin Trends Social Media Lead Generation 131

Act-On

OCTOBER 23, 2018

Marketers are embracing LinkedIn Native Video, where they can dramatically increase engagement with prospects and others. Read our how-to guide for a winning strategy.

Linkedin 106

Linkedin Video Marketing Marketing Prospects Marketing Strategy 106

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Sprout Social

OCTOBER 23, 2018

In Summer 2018, Instagram finally smashed the 1 billion users milestone. Today, Instagram is one of the most popular social platforms on the web. It’s a place where people create, share and interact with both their friends and their favorite brands. 80% of Instagrammers follow businesses on the channel. As with any social platform, brands that want to get the most out of Instagram need a substantial following.

Buy 111

Buy Tagging Peer-to-peer Eye-Tracking 111

BOP Design

OCTOBER 23, 2018

Your brand is not the products or services you sell. It’s not the features of your products or the cost of your services. Rather, your brand is the value that you offer to your clients. Refining your brand story and telling that story through your marketing and everyday activities can be a little tricky. In this blog, we share a 5-step process for refining and telling a B2B brand story.

Process 86

Process Brand Identity Branding Buyer Personas 86

Sprout Social

OCTOBER 23, 2018

Black Friday is around the corner. Brands are gearing up for the infamous day that they’ll go from operating in the red to black (if you didn’t know—that’s how the day got its name). Since its inception, social media has played a significant role in Black Friday advertising. In this post, we’ll explore how you can win this year with a killer Black Friday social media strategy.

Social Media 93

Social Media Media Marketing & Strategy Paid Search Agency 93

SEMrush

OCTOBER 23, 2018

Researching local keywords can be a time consuming process, but not with this guide. Turbo charge your research using Keyword Magic and Position Tracking to hack your competitors‘ rankings and discover the local keywords they rank for. This process gives you the ability to quickly evaluate large keyword sets so you apply the appropriate SEO strategy from the start.

Keywords 89

Keywords Intent Ad Building SEO 89

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Fusion Marketing Partners

OCTOBER 23, 2018

As sales people, our goal is to become the “go-to” resource for our customers in helping them solve their business […].

Resources 86

Resources Business 86

DemandBase

OCTOBER 23, 2018

As we transition to Fall with 2019 planning and the holiday season on our brains, we can’t help but reflect back on all Summer ‘18 had to offer. We went out on the road for our ABM Summer Road trip allowing us to meet you at workshops, certifications, dinners and happy hours! We earned some frequent flier miles going all around the country, even up to Toronto and the UK.

Account Based Marketing 78

Account Based Marketing Trends B2B Marketing DemandBase 78

Strategic-IC

OCTOBER 23, 2018

Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. You can learn more about how considering buying intent can transform marketing and sales strategies here. Enhancing Inbound and ABM Campaigns With Behavioural Intent Data. With only 2-5% of a given audience actively seeking to make a purchase at any given time, it’s increasingly important to consider buying intent to ensure strategies reach and resonate with the right active

Intent 72

Intent Buy Account Based Marketing ABM 72

Brandwatch Marketing

OCTOBER 23, 2018

Online forums, like Reddit, can reveal deep and detailed insights into consumer preferences in the financial tech industry. Learn how this data can help brands adapt.

Brand Identity 75

Brand Identity Branding Marketing 75

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Content Standard

OCTOBER 23, 2018

In the same way that each person has a unique fingerprint, every brand seems to have their own complex publishing workflow. Your mix of ideation, editorial creation, and distribution sets you apart from any other—and your audience notices. For all the work involved in bringing even a simple blog post to a page, marketers want to know that their content will actually be seen.

Distribution 72

Distribution Marketing Budget Marketing & Strategy Burn Rate 72

Hubspot

OCTOBER 23, 2018

More companies are using Instagram in 2018 than ever before -- there are now over 25 million businesses on Instagram, most of which are small businesses. To capture a new audience and engage with your existing customers, it's critical you consider using Instagram for your business. With over 800 million Instagram users , Instagram is one of the most popular social media tools at your disposal.

Business 77

Business Paid Search Agency Ideal Customer Profiles Tagging 77

Golden Spiral

OCTOBER 23, 2018

Good user experience design is like a great navigation app on your phone. You trust it to get you where you need to go quickly and stress-free. Think about a website known for good UX. The design is mesmerizing. The navigation is seamless. The visual and text content flow like water. Calls-to-action are helpful guides, pointing you to the next place you should visit.

Marketing Websites 67

Marketing Websites B2B Design Contacts 67

Magisto

OCTOBER 23, 2018

Halloween is just a week away and we have an entire creative suite of options to get your business ready. Read on to see example videos and tips below. HALLOWEEN TEMPLATES: . Short on time but want to create some pre-Halloween promotions? Check out our easy plug and play templates below. These are super quick and easy to use. Add your logo and use as is – or edit/add a few titles and voila!

Video Marketing 69

Video Marketing Template Social Media Mobile Marketing 69

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Heinz Marketing

OCTOBER 23, 2018

By Brian Hansford , VP of Performance Management. Marketing planning season is here for the top performing B2B marketers. Yes, just one month into Q4 the most proactive B2B marketers are starting their 2019 planning process. I also know a lot of B2B marketers don’t start planning until late January simply because corporate objectives aren’t finalized and budgets aren’t set.

Marketing Budget Creation 70

Marketing Budget Creation Planning Marketing Budget Budget Programs 70

Sprout Social

OCTOBER 23, 2018

It’s that time of year, where a global community of agency partners, experts and transformative industry pros join Sprout Social in one inspiring space. We get to the heart of the buzzwords, get to know one another, and ultimately, walk away with the knowledge to help our organizations thrive. Last year’s Agency Partner Day was such a success that we decided 2018 needed to see more—more speakers, more partners, more food, more drinks, more space.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Ad Agencies Digital Marketing Funnels 69

Apollo

OCTOBER 23, 2018

The sales development profession has advanced considerably since its inception. Whether you’re just getting started in it, or if you’ve been leading outbound sales teams for a while now, there’s more to learn than there ever was! Since launching RevenueZen in early 2017, I’ve helped over 30 startups with their outbound sales initiatives, mostly consisting of building either the entire sales development program or a piece of it, from scratch.

Sales Management 68

Sales Management Work Management Top of Funnel Practices 68

Hubspot

OCTOBER 23, 2018

Once upon a time, on a fateful day in August, the world witnessed 45 minutes without Facebook. According to a spokesperson , "a technical issue caused some people to have trouble connecting to Facebook," which was resolved within the aforementioned 45 minutes. For that brief period, however, visitors to Facebook.com merely saw this blank display: Source: Business Insider.

Facebook 72

Facebook Aggregators Content Marketing Distribution 72

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

JotForm

OCTOBER 23, 2018

Let’s be clear: No one wants to live through a bad accident or medical emergency. But no one wants to be sued or hit with massive financial losses because of someone’s negligence either. That’s where waivers can help. Businesses and individuals use these common forms to seek an exception.

Business 60

Business 60

BenchmarkONE

OCTOBER 23, 2018

As long as there are humans in the workplace, there will inevitably be disagreements. How you respond to and manage that conflict can determine how successful you’ll be throughout your career. Whether you’re a front-line employee who needs some guidance for how to handle discourse amongst coworkers or you’re a manager who is tasked with keeping the peace with your team, here are a few tips for turning disagreements into positive, productive conversations.

Positioning 63

Positioning Work Management Marketing & Strategy Barriers 63

Content Standard

OCTOBER 23, 2018

Last June, I stood on the stage at Forward , our annual brand storytelling conference, and announced the next generation of our content marketing platform— Skyword360. Skyword360 was designed with the understanding that content marketing can no longer be viewed as a standalone tactic. Today, content sits at the center of all marketing. Skyword360 is a reimagined version of our platform, designed to enable marketers to plan, create, and deliver extraordinary content experiences that connect with

Class 62

Class Analytics Best Practices Planning 62