Roketto

JUNE 5, 2020

What makes a good content marketing strategy? Is it a great idea for a webinar? Some solid blog post topics? A hilarious ad on social media that hopefully goes viral?

Planning 83

Planning Webinar Metrics Marketing & Strategy Marketing Strategy 83

Webbiquity

JUNE 5, 2020

Guest post by Kara Smith. With the deluge of new content being produced online every day, SEO is becoming increasingly competitive. Standing out in search and staying ahead of competitors is no longer as easy as it once was. There are plenty of pitfalls and mistakes that can beset beginners and advanced SEO consultants alike. There are many complex, highly technical practices in SEO which can get lead to a lot of mistakes of their own.

SEO 242

SEO Mobile Marketing SERP Consulting 242

Zoominfo

JUNE 5, 2020

Throughout the COVID-19 pandemic, there’s one question our account management, sales, customer support team keeps getting. It’s a question we are hearing more than any other question. “With most people working from home, how does this affect ZoomInfo’s ability to assign IPs to companies?”. After all, ZoomInfo’s products on Intent and visitor identification ( WebSights ) rely heavily on our ability to identify which IP traffic reflects which company’s consumption.

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Zoominfo Work Management Paid Search Agency Companies 246

Content Marketing Institute

JUNE 5, 2020

Truly diverse and inclusive content marketing – the kind that resonates with your audience – requires far more than an image. It requires deep thinking, from audience research to team structure, from a style guide to user experience. Continue reading → The post How to Do Diverse and Inclusive Content Marketing That Matters appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Content Paid Search Agency Marketing 145

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

JUNE 5, 2020

Throughout the COVID-19 pandemic, there’s one question our account management, sales, customer support team keeps getting. It’s a question we are hearing more than any other question. “With most people working from home, how does this affect ZoomInfo’s ability to assign IPs to companies?” After all, ZoomInfo’s products on Intent and visitor identification ( WebSights ) rely heavily on our ability to identify which IP traffic reflects which company’s consumption.

Zoominfo 147

Zoominfo Work Management Paid Search Agency Companies 147

Biznology

JUNE 5, 2020

Businesses are looking for any and all means of making money during the COVID-19 pandemic. One great way is to make your money work for you. Money market accounts are a safe way to earn an extra few percentage points on your cash. Money market accounts usually require a higher minimum balance upon opening than a regular savings account, and also a higher daily balance – but the interest rates are also higher, so you’re sure to benefit if you’ve got a larger balance.

API 104

API Work Management Business Marketing Management 104

ClearVoice

JUNE 5, 2020

There’s a reason it’s called taking a leap of faith when you decide to transition from full-time employment to a completely freelance career. For even the most seasoned of content marketing professionals, letting go of the comforts and protections of an employer and setting out into what feels like a sea-of-unknowns is a terrifying jump. Becoming a full-time freelance content marketer.

Work Management 120

Work Management Content Marketing Planning Marketing Management 120

Bannersnack

JUNE 5, 2020

Although it’s often optional and by no means the silver bullet when it comes to getting ahead in your career, a simple cover letter is a useful tool to have up your sleeve. Research suggests that more than half of employers favor resumes accompanied by a cover letter, so it’s definitely far more than a […].

Template 99

Template Research Tools Marketing 99

SmartBug Media

JUNE 5, 2020

Customer churn is painful for any business, but if you run marketing for a SaaS company, losing customers can be downright devastating. On the flip side, a solid B2B customer retention strategy can lead to the growth you need to power ahead. Wondering what strategies are working out best for SaaS companies? Read on for 10 of the best strategies for B2B customer retention.

Marketing Strategy 95

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 95

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Seismic

JUNE 5, 2020

A methodology for leading new hires to success. Enablement practitioners put a great deal of time, thought, and effort into building effective onboarding programs that will ensure that our new hires will perform well, and ideally exceed, in their role. It is a lot of blood, sweat, and tears that go into this critical Enablement function. The Seismic Enablement team is responsible for onboarding our Go-to-Market Sales, Marketing and Customer Teams.

Peer-to-peer 90

Peer-to-peer Cold Calling Education Work Management 90

SmartBug Media

JUNE 5, 2020

Guest author Brad Beutler is the Director of Content at Terminus. An account-based marketing (ABM) strategy helps B2B manufacturers with finite addressable markets take a personalized approach to targeting, engaging, acquiring, and keeping best-fit accounts. Marketers and sellers in the manufacturing world today are trying to find new ways to speed up sales cycles, engage with growing buying committees, and sustain efficient revenue growth.

Account Based Marketing 95

Account Based Marketing Ideal Customer Profiles Paid Search Agency Advertising Agencies 95

Conversica

JUNE 5, 2020

It’s been over 10 tumultuous days across the United States as emotional energy peaks after the private memorial service for George Floyd. It took only 8 minutes, 46 seconds to rob George Floyd, his family and his community of a life that should be valued no differently than any other. I can’t stop hearing the words, “I can’t breathe.” And as many know, those words were not only George Floyd’s last, but they were voiced by Eric Garner 11 times before he died during a similar event in 2014.

Peer-to-peer 90

Peer-to-peer Marketing Management Business Training 90

Hubspot

JUNE 5, 2020

What are some of the reasons you run an A/B test? When I think of the benefits of A/B testing, I think of one of the most popular and concrete ways to experiment with ad designs that are effective for target audiences. I think of how changing one simple element can be the deciding factor for customers, and that running a test will help me figure out the preferred design.

Click Rate 97

Click Rate Distribution Conversion Rate Paid Search Agency 97

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Conductor

JUNE 5, 2020

Will Amazon replace Google as the go-to search engine? Not yet. But the e-tailing giant has seen a dramatic rise in search volume in recent years. In 2015, Google accounted for 54 percent of product-focused searches, compared with 46 percent on Amazon. By 2018, customer behavior evolved and Amazon became the leading search engine for product searches, accounting for more than 55 percent – with Google as the runner up.

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Amazon SEO Google Product 75

Stevens & Tate

JUNE 5, 2020

We are well-aware that the coronavirus has economically affected many companies drastically. However, what matters more is what your company is doing to respond to these trying times. With many states following the stay-at-home order, people are at home surfing the web now more than ever. This means there is a greater chance that they will end up on your company’s website.

Inbound Marketing 73

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 73

Porch Group Media

JUNE 5, 2020

The news of the death of George Floyd and the subsequent outpouring of anger and emotion have affected us all. Unfortunately, this wasn’t an isolated incident, and we all need to take time to reflect and then act to end systemic racism and bias in all forms. As I have personally reflected on these issues I have had some realizations. As many of you know I grew up in northern Maine.

Personalization 69

Personalization Thought Leadership Communities Opinions 69

Outbound Engine

JUNE 5, 2020

You finally have a few minutes to spare and you’re all set to follow up with your customers, but the cursor is just blinking back at you. You know you need to touch base, but you can’t think of what to say. We’ve all been there, and that’s why we created these easy customer follow-up templates. Personally reaching out to your customers will help you build stronger relationships and bolster customer loyalty.

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Template Loyalty Email Marketing Marketing Prospects 67

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Content4Demand

JUNE 5, 2020

More than ever, B2B marketers need to connect SEO and content to implement a successful content strategy. Conductor’s recent virtual C3 conference covered some of the latest best practices for executing SEO. Here are my top takeaways. The Truth Is in the Search Box. People lie. We lie to other people, to ourselves and even to market researchers. But one place people continue to be truthful is the search box.

SEO 60

SEO B2B Thought Leadership Privacy Lead Scoring 60

flux.la

JUNE 5, 2020

Most, if not all of us have been affected by the COVID-19 pandemic professionally, and it has also affected the search engine and SEO dramatically over the past few months. Search behavior has dramatically changed, and how consumers purchase things has also taken a great shift during these months. So, how should we shift our SEO and content strategies for now and after the COVID-19 crisis?

SEO 59

SEO Marketing & Strategy Lead Ranking FAQ 59

Method and Metric

JUNE 5, 2020

Infographics – Are They Worth It? Infographics have a unique knack for their ability to blend predominantly dry statistics with eye-catching visuals. This form of communication was super popular circa 2012, taking over both the digital landscape and Pinterest boards across the globe. And as with any marketing trend, some great and some not so great examples exist.

Marketing & Strategy 59

Marketing & Strategy Content SEO Mobile Marketing 59

Visitor Queue

JUNE 5, 2020

The Coronavirus (COVID-19) pandemic has impacted businesses on a global scale. Not only has it affected supply chains for both essential and non-essential items, but it’s caused many businesses to shut their physical doors due to mandatory stay-at-home orders. But with many of these orders being lifted and consumer behavior more or less going back […].

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Business Order 56

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

MarketMuse

JUNE 5, 2020

The adoption curve for AI-based marketing is slow. Here's how to accelerate adoption at your company. The post The Business Case for AI for Marketing appeared first on MarketMuse.

Business 52

Business Paid Search Agency Marketing Companies 52

DivvyHQ

JUNE 5, 2020

If you’re managing social media for a large enterprise, you know how much of a beast it can be. But leveraging an effective social media schedule template – one that can tie in with your current content marketing platform – is the only way to fly on the social web.

Enterprise Management 52

Enterprise Management Social Media Template Effectiveness 52

RebelMouse

JUNE 5, 2020

RebelMouse supports an infinite scroll feed of content that is mobile-friendly by using expandable posts. Your users can read the beginning of your article that is "before the jump," but instead of jumping to a new page, the story expands upon click to show the rest of the post. We do this with our " Keep Reading " functionality: Now, you can control whether a new page view is triggered when a user clicks the "Keep Reading" button.

Features 52

Features Analytics Google Contacts 52

DivvyHQ

JUNE 5, 2020

If you’re managing social media for a large enterprise, you know how much of a beast it can be. But leveraging an effective social media schedule template – one that can tie in with your current content marketing platform – is the only way to fly on the social web.

Enterprise Management 52

Enterprise Management Social Media Template Effectiveness 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

RebelMouse

JUNE 5, 2020

RebelMouse supports an infinite scroll feed of content that is mobile-friendly by using expandable posts. Your users can read the beginning of your article that is "before the jump," but instead of jumping to a new page, the story expands upon click to show the rest of the post. We do this with our " Keep Reading " functionality: Now, you can control whether a new page view is triggered when a user clicks the "Keep Reading" button.

Features 52

Features Analytics Google Contacts 52

DivvyHQ

JUNE 5, 2020

If you’re managing social media for a large enterprise, you know how much of a beast it can be. But leveraging an effective social media schedule template – one that can tie in with your current content marketing platform – is the only way to fly on the social web.

Enterprise Management 52

Enterprise Management Social Media Template Effectiveness 52

Valasys

JUNE 5, 2020

Accomplishing sales enablement is the ceaseless process of providing your sales teams with all the resources they need to optimize sales closure. The right resources play a very important role in accomplishing the desired sales enablement framework including subject-matter knowledge, content, the right sales enablement tools including sales enablement software, and all the relevant information to upsell your product or service to the customers.

Top of Funnel 52

Top of Funnel Work Management Sales Qualified Leads Marketing Management 52