Fri.Jun 05, 2020

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Content Marketing Strategy Template | Step-by-Step Planning

Roketto

What makes a good content marketing strategy? Is it a great idea for a webinar? Some solid blog post topics? A hilarious ad on social media that hopefully goes viral?

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Three Simple (But Common) SEO Mistakes to Avoid in 2020

Webbiquity

Guest post by Kara Smith. With the deluge of new content being produced online every day, SEO is becoming increasingly competitive. Standing out in search and staying ahead of competitors is no longer as easy as it once was. There are plenty of pitfalls and mistakes that can beset beginners and advanced SEO consultants alike. There are many complex, highly technical practices in SEO which can get lead to a lot of mistakes of their own.

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How ZoomInfo Matches IPs to Companies While Employees Work from Home

Zoominfo

Throughout the COVID-19 pandemic, there’s one question our account management, sales, customer support team keeps getting. It’s a question we are hearing more than any other question. “With most people working from home, how does this affect ZoomInfo’s ability to assign IPs to companies?”. After all, ZoomInfo’s products on Intent and visitor identification ( WebSights ) rely heavily on our ability to identify which IP traffic reflects which company’s consumption.

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How to Do Diverse and Inclusive Content Marketing That Matters

Content Marketing Institute

Truly diverse and inclusive content marketing – the kind that resonates with your audience – requires far more than an image. It requires deep thinking, from audience research to team structure, from a style guide to user experience. Continue reading → The post How to Do Diverse and Inclusive Content Marketing That Matters appeared first on Content Marketing Institute.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How ZoomInfo Matches IPs to Companies While Employees Work from Home

Zoominfo

Throughout the COVID-19 pandemic, there’s one question our account management, sales, customer support team keeps getting. It’s a question we are hearing more than any other question. “With most people working from home, how does this affect ZoomInfo’s ability to assign IPs to companies?” After all, ZoomInfo’s products on Intent and visitor identification ( WebSights ) rely heavily on our ability to identify which IP traffic reflects which company’s consumption.

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The Ultimate Guide to Transitioning to Full-Time Freelance Content Marketing

ClearVoice

There’s a reason it’s called taking a leap of faith when you decide to transition from full-time employment to a completely freelance career. For even the most seasoned of content marketing professionals, letting go of the comforts and protections of an employer and setting out into what feels like a sea-of-unknowns is a terrifying jump. Becoming a full-time freelance content marketer.

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AI in martech – Five problems it solves for marketers

ClickZ

30-second summary: Personalization combined with AI can help you make the most of all the data you are collecting. It allows you to be more strategic with your tactics that will bring you closer to your objectives. Social media posts, mentions, reviews can all contribute to the overall sentiment analysis. AI can help you filter all the feedback to organize the themes you need to focus on.

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14 Professional Cover Letter Templates and Ideas for 2020

Bannersnack

Although it’s often optional and by no means the silver bullet when it comes to getting ahead in your career, a simple cover letter is a useful tool to have up your sleeve. Research suggests that more than half of employers favor resumes accompanied by a cover letter, so it’s definitely far more than a […].

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10 B2B Customer Retention Strategies Every SaaS Marketer Should Use

SmartBug Media

Customer churn is painful for any business, but if you run marketing for a SaaS company, losing customers can be downright devastating. On the flip side, a solid B2B customer retention strategy can lead to the growth you need to power ahead. Wondering what strategies are working out best for SaaS companies? Read on for 10 of the best strategies for B2B customer retention.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Four E?s Of Successful Onboarding

Seismic

A methodology for leading new hires to success. Enablement practitioners put a great deal of time, thought, and effort into building effective onboarding programs that will ensure that our new hires will perform well, and ideally exceed, in their role. It is a lot of blood, sweat, and tears that go into this critical Enablement function. The Seismic Enablement team is responsible for onboarding our Go-to-Market Sales, Marketing and Customer Teams.

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Account-Based Marketing for Manufacturers: 4 Key Benefits

SmartBug Media

Guest author Brad Beutler is the Director of Content at Terminus. An account-based marketing (ABM) strategy helps B2B manufacturers with finite addressable markets take a personalized approach to targeting, engaging, acquiring, and keeping best-fit accounts. Marketers and sellers in the manufacturing world today are trying to find new ways to speed up sales cycles, engage with growing buying committees, and sustain efficient revenue growth.

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Blog: Actions Speak Louder Than Words: A Path Forward for Diversity, Inclusion, and Equality in Business

Conversica

It’s been over 10 tumultuous days across the United States as emotional energy peaks after the private memorial service for George Floyd. It took only 8 minutes, 46 seconds to rob George Floyd, his family and his community of a life that should be valued no differently than any other. I can’t stop hearing the words, “I can’t breathe.” And as many know, those words were not only George Floyd’s last, but they were voiced by Eric Garner 11 times before he died during a similar event in 2014.

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Bayesian A/B Testing: A More Calculated Approach to an A/B Test

Hubspot

What are some of the reasons you run an A/B test? When I think of the benefits of A/B testing, I think of one of the most popular and concrete ways to experiment with ad designs that are effective for target audiences. I think of how changing one simple element can be the deciding factor for customers, and that running a test will help me figure out the preferred design.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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SEO for Amazon & the Future of Non-Traditional Search

Conductor

Will Amazon replace Google as the go-to search engine? Not yet. But the e-tailing giant has seen a dramatic rise in search volume in recent years. In 2015, Google accounted for 54 percent of product-focused searches, compared with 46 percent on Amazon. By 2018, customer behavior evolved and Amazon became the leading search engine for product searches, accounting for more than 55 percent – with Google as the runner up.

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Inbound Marketing Strategies To Use During The Pandemic

Stevens & Tate

We are well-aware that the coronavirus has economically affected many companies drastically. However, what matters more is what your company is doing to respond to these trying times. With many states following the stay-at-home order, people are at home surfing the web now more than ever. This means there is a greater chance that they will end up on your company’s website.

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A Personal Message From Andy Frawley, CEO of V12

Porch Group Media

The news of the death of George Floyd and the subsequent outpouring of anger and emotion have affected us all. Unfortunately, this wasn’t an isolated incident, and we all need to take time to reflect and then act to end systemic racism and bias in all forms. As I have personally reflected on these issues I have had some realizations. As many of you know I grew up in northern Maine.

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Customer Follow-Up Templates You Can Cut and Paste

Outbound Engine

You finally have a few minutes to spare and you’re all set to follow up with your customers, but the cursor is just blinking back at you. You know you need to touch base, but you can’t think of what to say. We’ve all been there, and that’s why we created these easy customer follow-up templates. Personally reaching out to your customers will help you build stronger relationships and bolster customer loyalty.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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3 SEO Takeaways from C3

Content4Demand

More than ever, B2B marketers need to connect SEO and content to implement a successful content strategy. Conductor’s recent virtual C3 conference covered some of the latest best practices for executing SEO. Here are my top takeaways. The Truth Is in the Search Box. People lie. We lie to other people, to ourselves and even to market researchers. But one place people continue to be truthful is the search box.

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SEO After COVID-19: Strategies For Now & After COVID-19

flux.la

Most, if not all of us have been affected by the COVID-19 pandemic professionally, and it has also affected the search engine and SEO dramatically over the past few months. Search behavior has dramatically changed, and how consumers purchase things has also taken a great shift during these months. So, how should we shift our SEO and content strategies for now and after the COVID-19 crisis?

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Infographics: Pros and Cons for Your Content Strategy ? Updated for 2020

Method and Metric

Infographics – Are They Worth It? Infographics have a unique knack for their ability to blend predominantly dry statistics with eye-catching visuals. This form of communication was super popular circa 2012, taking over both the digital landscape and Pinterest boards across the globe. And as with any marketing trend, some great and some not so great examples exist.

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How Will Business Change After COVID-19?

Visitor Queue

The Coronavirus (COVID-19) pandemic has impacted businesses on a global scale. Not only has it affected supply chains for both essential and non-essential items, but it’s caused many businesses to shut their physical doors due to mandatory stay-at-home orders. But with many of these orders being lifted and consumer behavior more or less going back […].

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The Business Case for AI for Marketing

MarketMuse

The adoption curve for AI-based marketing is slow. Here's how to accelerate adoption at your company. The post The Business Case for AI for Marketing appeared first on MarketMuse.

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An Effective Social Media Schedule Template for the Enterprise (FREE Download)

DivvyHQ

If you’re managing social media for a large enterprise, you know how much of a beast it can be. But leveraging an effective social media schedule template – one that can tie in with your current content marketing platform – is the only way to fly on the social web.

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Trigger New Pageviews With “Keep Reading” Feature

RebelMouse

RebelMouse supports an infinite scroll feed of content that is mobile-friendly by using expandable posts. Your users can read the beginning of your article that is "before the jump," but instead of jumping to a new page, the story expands upon click to show the rest of the post. We do this with our " Keep Reading " functionality: Now, you can control whether a new page view is triggered when a user clicks the "Keep Reading" button.

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An Effective Social Media Schedule Template for the Enterprise (FREE Download)

DivvyHQ

If you’re managing social media for a large enterprise, you know how much of a beast it can be. But leveraging an effective social media schedule template – one that can tie in with your current content marketing platform – is the only way to fly on the social web.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Trigger New Pageviews With ?Keep Reading? Feature

RebelMouse

RebelMouse supports an infinite scroll feed of content that is mobile-friendly by using expandable posts. Your users can read the beginning of your article that is "before the jump," but instead of jumping to a new page, the story expands upon click to show the rest of the post. We do this with our " Keep Reading " functionality: Now, you can control whether a new page view is triggered when a user clicks the "Keep Reading" button.

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An Effective Social Media Schedule Template for the Enterprise (FREE Download)

DivvyHQ

If you’re managing social media for a large enterprise, you know how much of a beast it can be. But leveraging an effective social media schedule template – one that can tie in with your current content marketing platform – is the only way to fly on the social web.

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6 Steps to Accomplish Sales Enablement Like a Pro

Valasys

Accomplishing sales enablement is the ceaseless process of providing your sales teams with all the resources they need to optimize sales closure. The right resources play a very important role in accomplishing the desired sales enablement framework including subject-matter knowledge, content, the right sales enablement tools including sales enablement software, and all the relevant information to upsell your product or service to the customers.