Fri.Jun 05, 2020

Content Marketing Strategy Template | Step-by-Step Planning

Roketto

What makes a good content marketing strategy? Is it a great idea for a webinar? Some solid blog post topics? A hilarious ad on social media that hopefully goes viral? Featured Content Marketing

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Three Simple (But Common) SEO Mistakes to Avoid in 2020

Webbiquity

Guest post by Kara Smith. With the deluge of new content being produced online every day, SEO is becoming increasingly competitive. Standing out in search and staying ahead of competitors is no longer as easy as it once was. There are plenty of pitfalls and mistakes that can beset beginners and advanced SEO consultants alike. There are many complex, highly technical practices in SEO which can get lead to a lot of mistakes of their own.

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Has This Pandemic Taught Every Marketer to Include “Crisis Marketing” In Their Marketing Playbooks?

Unbound B2B

Introduction. According to employment statistics in Canada , the employment rate in March 2020 fell by -5.3%, which is the lowest recorded since April 1997. The situation is similar across the globe. Thousands of consumers have lost their jobs. This is not the time for brands to push their product. It’s not the time to increase the prices for on-demand products either. The world is watching your next move, and we will judge you harshly.

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How ZoomInfo Matches IPs to Companies While Employees Work from Home

Zoominfo

Throughout the COVID-19 pandemic, there’s one question our account management, sales, customer support team keeps getting. It’s a question we are hearing more than any other question. With most people working from home, how does this affect ZoomInfo’s ability to assign IPs to companies?”. After all, ZoomInfo’s products on Intent and visitor identification ( WebSights ) rely heavily on our ability to identify which IP traffic reflects which company’s consumption.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How to use social media wall for events

RockContent

Promoting interactions is one of the mainstays of Digital Marketing. Companies that realize this are better prepared to generate opportunities, especially using the social media wall for events. This strategy is successful, thanks to the capacity to stimulate people to take action and generate content about a theme. In events, participants feel encouraged to interact and have their participation highlighted, generating valuable content for companies.

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Top Money Market Accounts for Businesses During COVID-19

Biznology

Businesses are looking for any and all means of making money during the COVID-19 pandemic. One great way is to make your money work for you. Money market accounts are a safe way to earn an extra few percentage points on your cash. Money market accounts usually require a higher minimum balance upon opening than a regular savings account, and also a higher daily balance – but the interest rates are also higher, so you’re sure to benefit if you’ve got a larger balance.

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AI in martech – Five problems it solves for marketers

ClickZ

30-second summary: Personalization combined with AI can help you make the most of all the data you are collecting. It allows you to be more strategic with your tactics that will bring you closer to your objectives. Social media posts, mentions, reviews can all contribute to the overall sentiment analysis. AI can help you filter all the feedback to organize the themes you need to focus on.

Online Communities in 2020: 28 Key Facts + Statistics to Know

Higher Logic

Every year, The Community Roundtable releases the State of Community Management Report. It’s always filled with insightful analysis on how online communities, both internal and external, are making a difference. This year is no different. 2020's report, The State of Community Management: Changing the Way the World Works , highlights three big themes: Advanced communities create generative value. External communities elevate the customer experience. Internal communities reveal untapped potential.

What is Conversion-Focused Web Design (+ Tips & Examples)

Optinmonster

Wondering what makes some websites have significantly higher conversion rates than others? Well, it’s probably because they’ve chosen a conversion-focused web design. If you want to know what that is, you’re in the right place. Here’s what we’re covering: What conversion-focused website design is and why it’s important. Tips to follow if you want to level up your conversion rates. Successful examples of conversion-focused web design. Ready? Let’s dive right into it! Table of Contents.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Interpret Email Analytics to Inform Your Strategy: Webinar Recording + Q&A

Litmus

Brands use email insights to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration—and without the right tools, you might not be getting all of the analytics you need to iterate on your strategy. DEG, a full-service agency, uses Litmus Email Analytics to educate their clients and constantly improve their strategies.

Customer Follow-Up Templates You Can Cut and Paste

Outbound Engine

You finally have a few minutes to spare and you’re all set to follow up with your customers, but the cursor is just blinking back at you. You know you need to touch base, but you can’t think of what to say. We’ve all been there, and that’s why we created these easy customer follow-up templates. Personally reaching out to your customers will help you build stronger relationships and bolster customer loyalty.

10 B2B Customer Retention Strategies Every SaaS Marketer Should Use

SmartBug Media

Customer churn is painful for any business, but if you run marketing for a SaaS company, losing customers can be downright devastating. On the flip side, a solid B2B customer retention strategy can lead to the growth you need to power ahead. Wondering what strategies are working out best for SaaS companies? Read on for 10 of the best strategies for B2B customer retention. But first: Why Do SaaS Businesses Need a B2B Customer Retention Strategy?

What is interactive white paper and how to use them in your strategy

RockContent

Content Marketing is a strategy that has been helping many companies to increase market share and authority, in addition to educating the market about their product or services. Within a marketing plan, you can use various materials at different stages of the sales funnel. The most popular are ebooks, infographics, videos, and blog posts. White papers represent another relevant type of content but have been losing space over time.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Account-Based Marketing for Manufacturers: 4 Key Benefits

SmartBug Media

Guest author Brad Beutler is the Director of Content at Terminus. An account-based marketing (ABM) strategy helps B2B manufacturers with finite addressable markets take a personalized approach to targeting, engaging, acquiring, and keeping best-fit accounts. Marketers and sellers in the manufacturing world today are trying to find new ways to speed up sales cycles, engage with growing buying committees, and sustain efficient revenue growth.

The Four E?s Of Successful Onboarding

Seismic

A methodology for leading new hires to success. Enablement practitioners put a great deal of time, thought, and effort into building effective onboarding programs that will ensure that our new hires will perform well, and ideally exceed, in their role. It is a lot of blood, sweat, and tears that go into this critical Enablement function. The Seismic Enablement team is responsible for onboarding our Go-to-Market Sales, Marketing and Customer Teams.

Blog: Actions Speak Louder Than Words: A Path Forward for Diversity, Inclusion, and Equality in Business

Conversica

It’s been over 10 tumultuous days across the United States as emotional energy peaks after the private memorial service for George Floyd. It took only 8 minutes, 46 seconds to rob George Floyd, his family and his community of a life that should be valued no differently than any other. I can’t stop hearing the words, “I can’t breathe.” And as many know, those words were not only George Floyd’s last, but they were voiced by Eric Garner 11 times before he died during a similar event in 2014.

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Revamping your Display Advertising Strategy this Summer (Part 1)

Triblio

It’s Friday, so let’s jump right in! We’re going to be sharing a two-part series on how you can revamp your display advertising strategy within the next few months. First up, we’re going to discuss what you should be looking for in an ABM ads vendor. What to Look for in an Account-Based Advertising Vendor. First things first, whether you’re new to ABM or a veteran practitioner, it’s never a bad time to revisit your ABM tech stack. Are your tools up to date?

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

What?s Digital Transformation? The Answer of 10 Experts

Exo B2B

In a previous post, I talked about the opportunity for businesses, in these times of uncertainty, to finally work through their digital transformation, the inevitable transition to a new economy. It’s one thing to talk about digital transformation as a phenomenon, but what exactly does it mean for society and especially for businesses? To better integrate this transformation, we need to understand what it is, right?

14 Professional Cover Letter Templates and Ideas for 2020

Bannersnack

Although it’s often optional and by no means the silver bullet when it comes to getting ahead in your career, a simple cover letter is a useful tool to have up your sleeve. Research suggests that more than half of employers favor resumes accompanied by a cover letter, so it’s definitely far more than a […]. Marketing

The Ultimate Guide to Transitioning to Full-Time Freelance Content Marketing

ClearVoice

There’s a reason it’s called taking a leap of faith when you decide to transition from full-time employment to a completely freelance career. For even the most seasoned of content marketing professionals, letting go of the comforts and protections of an employer and setting out into what feels like a sea-of-unknowns is a terrifying jump. Becoming a full-time freelance content marketer.

How Will Business Change After COVID-19?

Visitor Queue

The Coronavirus (COVID-19) pandemic has impacted businesses on a global scale. Not only has it affected supply chains for both essential and non-essential items, but it’s caused many businesses to shut their physical doors due to mandatory stay-at-home orders. But with many of these orders being lifted and consumer behavior more or less going back […]. The post How Will Business Change After COVID-19? appeared first on Blog Visitor Queue. Business Strategy COVID-19

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Trigger New Pageviews With “Keep Reading” Feature

RebelMouse

RebelMouse supports an infinite scroll feed of content that is mobile-friendly by using expandable posts. Your users can read the beginning of your article that is "before the jump," but instead of jumping to a new page, the story expands upon click to show the rest of the post.

3 SEO Takeaways from C3

Content4Demand

More than ever, B2B marketers need to connect SEO and content to implement a successful content strategy. Conductor’s recent virtual C3 conference covered some of the latest best practices for executing SEO. Here are my top takeaways. The Truth Is in the Search Box. People lie. We lie to other people, to ourselves and even to market researchers. But one place people continue to be truthful is the search box.

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SEO After COVID-19: Strategies For Now & After COVID-19

flux.la

Most, if not all of us have been affected by the COVID-19 pandemic professionally, and it has also affected the search engine and SEO dramatically over the past few months. Search behavior has dramatically changed, and how consumers purchase things has also taken a great shift during these months. So, how should we shift our SEO and content strategies for now and after the COVID-19 crisis? The Effect of COVID-19 To SEO.

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An Effective Social Media Schedule Template for the Enterprise (FREE Download)

DivvyHQ

If you’re managing social media for a large enterprise, you know how much of a beast it can be. But leveraging an effective social media schedule template – one that can tie in with your current content marketing platform – is the only way to fly on the social web.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.