Wed.Apr 04, 2012

Three careers that will dominate social media (and it’s not what you think)

grow - Practical Marketing Solutions

I’m a marketing guy. And boy I love it. There’s nothing I enjoy more than a great case study! Well, almost nothing.

How to Run a Great Dinner Meeting

Paul Gillin

I had the pleasure of being invited to a dinner last night with some local technology luminaries and guest of honor Reid Hoffman , the co-founder of LinkedIn and already a Silicon Valley legend at the age of 44.

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Trending Sources

How ‘Draw Something’ Is Taking Over the World [INFOGRAPHIC]

Tomorrow People

Ever since Draw Something was launched in both Apple App Store and Android Market, everyone it has sold 37 million times worldwide. See these 20 Amazing Smartphone Sketches by Mashable.

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Plugging The Leaks – Addressing The Early Stages of the Funnel


Our good friend Ardath Albee and I have recently had a series of conversations about the standard funnel that is used by many organizations. (If If you don’t know Ardath I highly recommend you follow her: @ardath421.) This post is a result of those discussions.

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The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

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How to Use Email to Re-Engage Sleepy Subscribers


As an email marketer, you already know you're losing about 25% of your email list every year. It happens; people lose interest in your company, change email addresses, unsubscribe -- it's all part of the email marketing game.

Online Publishing at Top – Newspapers at Bottom


An interesting report published by LinkedIn that calculated the growth rates in industry size between 2007 and 2011. Here’s what they found: Look at what’s at the bottom: Newspapers. Look at what’s at the top: Internet. Online Publishing.

15 Powerful Reconversion Opportunities for Your Welcome Emails


Marketers have a huge opportunity with welcome emails. According to Skyline Technologies , welcome emails have an average open rate of 50-60%.

How Much Should I Spend on My B2B Marketing (Part 2)

B2B Marketing Traction

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. When you budget your marketing dollars, it’s important to understand where you are in your product, service, or company life cycle.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Revenue Performance Management: Startling Stats Show that Your Success Depends on It

Modern B2B Marketing

by Seth Resler “Revenue Performance Management” (RPM) will be one of the most important business concepts to emerge in this decade. The future of B2B revenue revolves around it. Your success as an organization depends upon it. And your career as a leader may hinge upon it. How do we know?

Top 5 Things Marketers Should Know About Facebook's Timeline Brand Pages


Below is a quick overview of some of the things Facebook page administrators should know today to? prepare for and manage their Facebook Page with Timeline, but first, start with a quick ?Are Are you ready for Timeline?? quiz to test how much you know about Timeline and what it means for your page. It's not Optional: Your page has already swapped over! Make sure you check it out. On March 30th, Facebook migrated? all company/ brand pages to Timeline?