Wed.Apr 04, 2012

How to Run a Great Dinner Meeting

Paul Gillin

I had the pleasure of being invited to a dinner last night with some local technology luminaries and guest of honor Reid Hoffman , the co-founder of LinkedIn and already a Silicon Valley legend at the age of 44.

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How ‘Draw Something’ Is Taking Over the World [INFOGRAPHIC]

Tomorrow People

Ever since Draw Something was launched in both Apple App Store and Android Market, everyone it has sold 37 million times worldwide. See these 20 Amazing Smartphone Sketches by Mashable.

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Trending Sources

Plugging The Leaks – Addressing The Early Stages of the Funnel

ANNUITAS

Our good friend Ardath Albee and I have recently had a series of conversations about the standard funnel that is used by many organizations. (If If you don’t know Ardath I highly recommend you follow her: @ardath421.) This post is a result of those discussions.

Social Business Q&A: 10 Questions with Augie Ray

Modern Marketing

by Joe Chernov | Tweet this One of life’s unspoken disappointments is this: Rarely do we know the extent of the difference we make in one another’s lives. We stumble across an article, catch the tail end of a conversation, receive a kind word from someone special, notice a tweet in passing … and something about it sticks. Maybe it inspires, or perhaps it irritates. But it calcifies, until we do something about it. And that’s one of the ways change happens.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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Online Publishing at Top – Newspapers at Bottom

Aggregage

An interesting report published by LinkedIn that calculated the growth rates in industry size between 2007 and 2011. Here’s what they found: Look at what’s at the bottom: Newspapers. Look at what’s at the top: Internet. Online Publishing.

15 Powerful Reconversion Opportunities for Your Welcome Emails

Hubspot

Marketers have a huge opportunity with welcome emails. According to Skyline Technologies , welcome emails have an average open rate of 50-60%.

How Much Should I Spend on My B2B Marketing (Part 2)

B2B Marketing Traction

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. When you budget your marketing dollars, it’s important to understand where you are in your product, service, or company life cycle.

Revenue Performance Management: Startling Stats Show that Your Success Depends on It

Modern B2B Marketing

by Seth Resler “Revenue Performance Management” (RPM) will be one of the most important business concepts to emerge in this decade. The future of B2B revenue revolves around it. Your success as an organization depends upon it. And your career as a leader may hinge upon it. How do we know?

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Top 5 Things Marketers Should Know About Facebook's Timeline Brand Pages

SnapApp

Below is a quick overview of some of the things Facebook page administrators should know today to? prepare for and manage their Facebook Page with Timeline, but first, start with a quick ?Are Are you ready for Timeline?? quiz to test how much you know about Timeline and what it means for your page. It's not Optional: Your page has already swapped over! Make sure you check it out. On March 30th, Facebook migrated? all company/ brand pages to Timeline?