Vision Edge Marketing

JULY 11, 2017

If you want to demonstrate the importance of Marketing to the rest of the organization you need to be able to quantify Marketing’s value to the business. A recent study by Ernst & Young found that only 13% of the CFOs said that the agendas of Finance and Marketing were completely aligned on the issue of measurement methodologies. An essential part of alignment is working from an agreed set of definitions.

Planning 162

Planning Lock-In Work Management Comparison 162

Marketing Insider Group

JULY 11, 2017

Most marketers will agree that events are one of the most challenging one-off content marketing techniques to successfully pull off. From creating the Twitter build-up and coordinating speakers, to getting the live video streaming to look professionally done, an event can require a lot of energy and organization. If you believe your work is done when the […].

Content 159

Content Twitter Video Marketing Content Marketing 159

KoMarketing Associates

JULY 11, 2017

In June 2017, data from the “ State of Social Video: Marketing in a Video-First World ” report from Animoto suggested that more customers were being influenced by the video content on social media. About 84 percent of consumers said they now watch video on mobile devices, and 81 percent of marketers are optimizing their social videos for mobile. But how is this shift in content consumption and formatting impacting marketers’ overall strategies?

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

Contently

JULY 11, 2017

In one of the most talked-about ads in recent memory, reality star Kendall Jenner walks off a photoshoot to join a crowded protest. The demonstration eventually comes to a halt in front of a line of policemen, so Jenner walks up to an officer and tries to make peace with … a can of Pepsi. People like to say there’s no such thing as bad publicity.

Youtube 156

Youtube Sample Trigger Marketing Storytelling 156

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

JULY 11, 2017

For a lot of B2B companies, summer means a slower pace. If this rings true for your business, consider investing your free time in refining your marketing materials and online web presence – a task that often gets pushed to the bottom of to-do lists during the first two quarters of the year. Here’s a […]. The post Quick B2B Marketing Fixes to Tackle During the Summer appeared first on Marketing Insider Group.

B2B Marketing 134

B2B Marketing B2B Paid Search Agency Marketing 134

Marketing Insider Group

JULY 11, 2017

Source: [link] In the age of technology and flexibility, the landscape of modern office is changing. Remote working has become one of the most popular modern working preferences. Also known as telecommuting and telework, remote working is when an employee carries out duties outside an office. In Hong Kong, where space is scarce and the prices […].

Business 114

Business Pricing Price Marketing & Strategy 114

Spiralytics

JULY 11, 2017

Much has been said about the importance of business blogging and yet some still question whether or not blogging is an investment worth making. Understandably so, considering that it takes a whole lot of work and dedication to maintain a blog.

Statistics 95

Statistics Paid Search Agency Companies Business Blogging 95

The Mx Group

JULY 11, 2017

I like to say interactive content is the quinoa of 2017. It’s the hot topic you hear in conversations, blog posts and webinars. It’s the apparent answer to all your problems, yet most of us are hard-pressed to say why. Or how much of it we need. Or if this kind is more or less beneficial than that kind. Well, I’m not a nutritionist (or a very good cook) so I’ll leave it to the experts to answer the quinoa questions.

Top of Funnel 79

Top of Funnel Digital Marketing Funnels Content Marketing Funnels 79

SnapApp

JULY 11, 2017

The B2B customer experience isn’t a shifting landscape anymore. It’s a whole other planet. . Your customers are relying on honest peer reviews, and they’re not fooled by 100% 5-star evaluations. . They insist on personalized communications – even when those communications are automated. . They educate themselves – thoroughly – online before even thinking about making a purchase.

Buy 70

Buy Process B2B Peer-to-peer 70

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

The ROI Guy

JULY 11, 2017

Two years ago, I was sitting amongst a shocked audience, listening to analyst Andy Hoar pronounce the “Death of the B2B Sales Rep”. I n this session, Forrester boldly predicted that 1 million B2B salespeople would be displaced by 2020, as B2B buyers by-pass reps who just take orders or pitch products, instead favoring digital self-service and more value-added interactions with a select group of more capable, consultative sales reps.

Forrester 66

Forrester B2B Sales Disintermediation B2B 66

Hubspot

JULY 11, 2017

Here at HubSpot, we take culture pretty seriously. After all, we have an entire code dedicated to it, and it doesn’t just apply to our internal environment -- it also shows up when we’re recruiting new people to join our team. We have an inbound recruiting mission of attracting top talent through a world-class candidate experience. That’s why, one January night that started like any other -- watching Netflix in my pajamas and eating chicken tikka masala from my favorite Indian takeout joint -- I

Hubspot 0

Hubspot Work Management Marketing Management Mobile Marketing 0

RebelMouse

JULY 11, 2017

A lot of people know RebelMouse from when we went viral in 2012 as a social aggregation tool — later dubbed "social media's front page." Those who stuck around with us got to later know us as a social-forward CMS. This is still true, but RebelMouse has since evolved into an enterprise-level publishing solution that — just like we always have — adapts to the current digital landscape.

Paid Search Agency 61

Paid Search Agency CMS Development Creativity Advertising Agencies 61

Hubspot

JULY 11, 2017

As agencies continue to adopt principles of Growth-Driven Design , their client service-offerings must shift to reflect the new needs of this approach. Continuous improvement cycles -- the structured, on-going validation process within Growth-Driven Design -- is one of the primary advantages for clients and agencies over a traditional web design and development offering.

Design 70

Design Advertising Agencies Paid Search Agency Ad Agencies 70

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Social Media

Golden Spiral

JULY 11, 2017

You remember Alfred, Bruce Wayne's unassuming yet brilliant butler. His demure demeanor belies all the ways that he assists and empowers the sometimes-volatile Wayne. Batman gets the kudos but Alfred makes it possible. Let’s face it: not many of us aspire to be the butler — but when is better to be Alfred rather than Batman? When you are fighting to win a B2B buyer.

Marketing & Strategy 54

Marketing & Strategy Marketing Strategy Ad Building B2B 54

Hubspot

JULY 11, 2017

Here's where you can meet all our speakers at today's event and find details on each of their sessions. With speakers from HubSpot, Canva, LinkedIn and more, we're covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers. Enjoy!

Hubspot 69

Hubspot Demand Generation Agencies Work Management Top of Funnel 69

JotForm

JULY 11, 2017

At JotForm, we’re always on the search for new integrations to help your forms do more. So what better way to put your forms to work then to help you get paid? That’s where our integration with top United States-based payment provider WePay comes in. WePay is a leading provider of integrated pa.

Leads 48

Leads Lead Marketing Qualified Leads Product 48

Launch Marketing

JULY 11, 2017

Account-Based Marketing (ABM) is a B2B strategy in which businesses target a clearly defined set of targeted accounts and create personalized campaigns focused on key decision makers within those accounts. Instead of casting a wide net to capture an array of varying leads, the focus is placed on quality over quantity. Targets are generally high-yield accounts and are considered a good fit for the business’ products or services.

Account Based Marketing 48

Account Based Marketing Top of Funnel Enterprise Management Marketing Strategy 48

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

QuanticMind

JULY 11, 2017

Why do 97% of marketing influencers believe the future of digital marketing will involve human marketers working with machine learning-powered automation? Thought leaders in PPC, social and mobile marketing explain in this in-depth survey. Where is digital headed? Are disciplines such as search engine marketing, social and mobile marketing all trending towards a fully automated world where artificial intelligence (AI) robots take over our jobs?

Paid Content 40

Paid Content Marketing AI Work Management Marketing Management 40

Televerde

JULY 11, 2017

As many of you know, Televerde operates its European headquarters out of Glasgow, Scotland. It’s from this location that we help our North American clients expand their sales and marketing initiatives throughout Europe region. We launched our European office in Glasgow just about a year ago and have found the city to be welcoming and supportive of the work we do to help North American companies come to Europe and European companies broaden their scope to North America.

Marketing Automation 40

Marketing Automation Paid Search Agency ROI Automation 40

Terminus

JULY 11, 2017

If you could turn any company into a superfan of your brand, what company would you choose? What if you could create a list of “dream accounts,” turn them all into customers, and build a symbiotic business relationship with each of them? Account-based marketing can’t quite do that for you, but it can help you get pretty darn close. In the Blueprint to Account-Based Marketing Campaigns , we will explore the steps B2B companies can take to drive more revenue from best-fit accounts using account-ba

Account Based Marketing 38

Account Based Marketing Campaigns Planning ABM 38

The Freeman Company

JULY 11, 2017

Counterintuitively, Asia focuses on the message, not the mechanism

Brand Identity 40

Brand Identity Branding 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Walker Sands

JULY 11, 2017

Creativity 56

Creativity Campaigns Marketing 56

Webbiquity

JULY 11, 2017

Guest post by Brooke Cade. Monitoring customer feedback is more important than ever. In the past, word of mouth was fleeting and temporary. Now, with the Internet, it’s easy for a single review to severely damage or ruin a company’s reputation. Negative reviews can tank a product, or even a whole product line, leaving businesses struggling to move inventory.

Word of Mouth 238

Word of Mouth Amazon Click Rate Marketing Management 238

Adobe Experience Cloud Blog

JULY 11, 2017

Today Beyoncé is a household name—she commands attention with her work, and what she says, wears, and shares. Beyoncé has spent years carefully creating her brand—from her early days as the lead in Destiny’s Child to her career as a solo artist to her launch of a clothing line, philanthropy and investments. She has built a brand that is recognized and loved by generations of fans the world over.

Brand Identity 0

Brand Identity Branding Thought Leadership Barriers 0

DivvyHQ

JULY 11, 2017

“In strategy, it is important to see distant things as if they were close and to take a distanced view of close things.”. – Miyamoto Musashi, Famous Japanese Swordsman & Author. If you work in marketing, you’ve probably noticed that content, social media, technology, and customer behavior are changing at light speed. It’s changing so fast that trying to keep up can feel like battling a seasoned Samurai.

Marketing Strategy 46

Marketing Strategy Marketing & Strategy Planning Content Marketing 46

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

PureB2B

JULY 11, 2017

Account-based marketing (ABM) is starting to gain a lot of traction in the B2B world. According to the Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” This means taking marketing personalization to a whole new level. Based on a survey by Zoominfo, ABM is very effective when it comes to increasing revenue and predictability, as 96% of the marketers surveyed attributed their marketing success to ABM.

Account Based Marketing 62

Account Based Marketing ABM Planning Effectiveness 62

AgencyEA

JULY 11, 2017

Brand experiences are significantly evolving and it’s time for the ROI conversation to catch up. How we evaluate the success of a brand experience has shifted to include evaluating the Return on Innovation, more specifically, how innovative strategies deliver more impact, increase engagement and inspire stronger connections. How is your brand evaluating ROI to ensure […].

ROI 40

ROI Conversion Brand Identity Branding 40

PureB2B

JULY 11, 2017

Account-based marketing (ABM) is starting to gain a lot of traction in the B2B world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” This basically means taking marketing personalization to a whole new level. Based on a survey by Zoominfo , ABM is very effective when it comes to increasing revenue and predictability, as 96% of the marketers surveyed attributed their marketing success to ABM.

Account Based Marketing 48

Account Based Marketing ABM Planning Effectiveness 48