Tue.Jul 17, 2018

How to Build a Killer Content Marketing Team

Marketing Insider Group

Those spellbinding content marketing strategies – the ones that have catapulted startups into industry dominance and made decades-old brands more relevant than ever – they are not the product of a single creative genius.

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5 Key Differences Between Email Marketing and Marketing Automation

Act-On

Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation. Email Marketing Marketing Automation email email marketing marketing marketing automation

The Complete Guide to Scale Your B2B Business to Success by Marrying PR with Content Marketing

Webbiquity

Guest post by Sphoorti Bhandare. As a B2B marketer, you navigate a long purchase cycle to get buy-in from decision-makers at every touch point. You work with sales, content, SEO, and customer care champions to promote targeted messaging. Overall, you’re doing the right things.

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Integrating Content Marketing Into Your Online Campaigns

KoMarketing Associates

As a content marketer, it’s very common to be pulled in many directions, having to wear multiple hats at once. While the ability to react to current trends and evolving buyer demands is just part of the job, reactionary behavior should not define your content strategy. If you don’t take a step back every now and then, you could spend weeks or months at a time creating content that’s simply meeting the demands of individual branches (sales, PR, social media, etc.)

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

What influencers want and expect from influencer marketing, according to creator relations master, Kristen Matthews

Biznology

While it’s impossible to lump online influencers into one pile, there are quite a few things that Kristen Matthews and I came up with when we chatted last week. It Takes a Client to Make a Campaign.

Report: Marketers Not Making the Most of Customer Data

KoMarketing Associates

Marketers are aware of the benefits of harvesting customer data, but new statistics suggest that they are still struggling to make the most of it. Forbes Insights and Treasure Data recently conducted the “Data Versus Goliath: Customer Data Strategies to Disrupt the Disruptors” report and discovered that only 13 percent of companies express the highest level of confidence that they’ve taken the necessary steps to ensure they’re making the most of customer data.

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The 5 Best Free Sales Prospecting Tools for Martech Sales Development Representatives

Reachforce

sales tip

Interview with Adam Saxton

Onalytica B2B

Adam Saxton – Senior Program Manager at Microsoft. Key Topics: Power BI, SQL Server Reporting Services, Analysis Services. Location: Conroe, Texas (Greater Houston area), USA. Bio: Adam Saxton is just a guy in a cube doing the work!

My Secret Weapon For Increased Database Health

LeadGnome

I’ve talked about sales and marketing alignment extensively and how, particularly with an ABM strategy, alignment increases productivity and revenue. But there’s another often-overlooked facet: how alignment supports the health of your database.

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Interview with Jonathan Aufray

Onalytica B2B

Jonathan Aufray – Co-founder and CEO at Growth Hackers. Key Topics: Startups, Growth Hacking, Digital Marketing. Location: Taipei, Taiwan. Bio: Jonathan Aufray is the co-founder and CEO at Growth Hackers.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Should You Worry About Your SEO and Google’s Mobile-First Index?

Content Marketing Institute

Given your vigilance with the all-powerful search engine rankings, it is reasonable to be concerned about Google mobile-first or at least more curious than usual. Google recently weighed in, knowing its plan led to confusion.

10 Webinar Metrics to Measure Success

Zoominfo

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. Among such strategies, webinars come out on top.

TV Ads Say Websites Are Cheap and Easy, So Why Are Custom B2B Websites Expensive?

BOP Design

You’ve seen the ads, putting together a website is as easy as 1…2…3! All you need to do is add your logo, change the colors, and put in some copy, right? It’s true that certain website builders, like Wix or Squarespace, enable you to build a website fairly quickly.

Only B2B - Untitled Article

Only B2B

Is Your Lead Really Sales Qualified? Here’s How To Tell This article was originally written by Vikas Bhatt and first appeared on Marketo. Marketing and sales team are active players in. The post appeared first on ONLY B2B. blogs marketing qualified lead MQL sales qualified lead

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

6 Ultimate Tips to Becoming a Top Employee Advocate

Oktopost

Whether you’re already participating in an employee advocacy program or just getting started, it should come as no surprise that “thought leadership” can have a huge positive impact on your career. But with multiple social networks, tons of available content, and a typically busy schedule, how does one become a top employee advocate, without spending […]. Employee Advocacy Content Marketing Social Engagement Social Media Social Selling Thought Leadership

HG Data Ranked as a Leader in G2 Crowd’s 2018 Best Sales Intelligence Software Report for Second Consecutive Quarter

HG Data

Thanks to the support and reviews from our customers, we were once again ranked as a leader in G2 Crowd’s latest Best Sales Intelligence Software grid report (Summer 2018 edition). This is the second consecutive we’ve received this honor. Reviews from Our Customers.

Top 10 Technology Trends Set to Disrupt HR

Aberdeen

The unemployment rate reached the lowest point in the last 18 years in May of this year, giving a heavy dose of optimism to both employers and employees. With such a strong economic environment, many companies are on the path to expansion and growth.

Use Video to Turn Your Sales Fails into #Wins

Vidyard

“The hardest part of the sales process is getting to engagement,” says Trish Bertuzzi. All too often salespeople make the problem worse by bombarding their prospects with impersonal and irrelevant messages. So how do you avoid the pitfalls of sales fails and create outreach that wins?

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Machine Learning Fuels a Virtuous Circle of Data and Insight

Aberdeen

Artificial intelligence (AI) is a major opportunity for manufacturers, fueling a “virtuous circle” in which AI-ingested data fuels better insights via machine learning. Data is plentiful in manufacturing, but operational insight and predictive maintenance insight is in short supply.

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Making Customer Surveys Great Again

Navigate the Channel

Learning more about your customer base may be the number one way to grow your presence in the market and zoom ahead of your competition. However, those same tired customer surveys from years ago are simply not getting the job done anymore.

The MarketMuse Suite Launch

MarketMuse

You spoke we listened. In our effort to help organizations create stronger content that ranks better, we carefully listened to the needs of users in our previous platform. The result is a content command center we call the MarketMuse Suite.

6 Ways to Include Customers in Your Content

Modern B2B Marketing

Customers are the heart of your businesses. After all, they provide the revenue to keep your establishment running strong—the fuel to your engine, the peanut butter to your jelly, the milk to your mustache—too much?

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

How Unsubscribes Can Be Good For Your Email List

Opt Intelligence

Breakups are tough. Romantic, platonic…it’s never fun to see someone go, even if it’s for the right reasons. So if the word “unsubscribe” sparks fear in your heart, you’re not alone. But you also may be missing the bright side of unsubscribes.

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10 Ways to Write Stronger Personnel News and Get Free Publicity

Marketing In Real Life

Nearly everyone reads, or at least skims, the personnel moves sections in magazines and email newsletters to see what competitors are up to, what long lost colleagues are doing and to find new prospects.

How Search Trends Can Help Address the Challenges of Creating Financial Content

Content Standard

Ask any marketer what their goal is for their day-to-day work, and you might get a long list of acronyms, metrics, or business jargon in response.

The 14 Management Principles Every Manager Needs to Know

Hubspot

When you think of the French mining industry in the 1890’s, what pops in your mind? Terrible working conditions? A catastrophic collapse? The black lung? What about the birth of modern work culture?

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Outreach Announces Integration with Highspot

Outreach

At Outreach, we believe that salespeople are the lifeblood of any business. They form real connections with prospects through authentic communication and a consultative approach. And that takes the right messaging and content at the right time. That’s why we are excited to announce our new integration with Highspot , a leading enablement solution for high-performing sales teams! So what does this partnership mean for Outreach customers?

Creating Fan Engagement: How to use customer data to create an unfair playing field

QuickPivot

I’m from Indiana. And with my heritage comes a natural predisposition to college basketball. Customer Experience

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Acrolinx and MarketMuse Join Forces to Amplify Content ROI

MarketMuse

At MarketMuse we have a special place in our heart for companies that value content as much as we do. That’s why we’re so excited to announce our partnership with Acrolinx. Here's the official press release.

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New Technology in Vape World

Altitude Branding

Since the invention of paper, the design of rolled cigarettes hasn’t changed much. Not so with vaporizers. The great thing about technology is that it’s changeable, adaptable, and customizable.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.