Navigate the Channel

MARCH 13, 2025

You might think the age-old debate of digital marketing vs. traditional marketing was born with the arrival of TikTok influencers. Nope. Marketers have been duking it out long before ROI became a dinner table buzzword. Everyone has an opinion, and everyones convinced theyre right. But guess what? Before digital marketers started flexing their analytics dashboards, some audacious souls were already breaking free from the predictable patterns of traditional advertising.

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Zoominfo

MARCH 13, 2025

Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove. ZoomInfo equips marketing teams with data-backed insights that make it easier to refine messaging, target the right buyers, and scale impact through AI-driven automation.

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Martech

MARCH 13, 2025

AI agents are changing the game for business in general and marketing in particular. While they bring automation and efficiency to a new level, they require strong governance. As AI agents get smarter and more embedded in daily operations, ensuring they’re used responsibly, securely and ethically isn’t just a nice-to-haveit’s a must. “The question is the same, whether it is generative AI, traditional AI, machine learning or agentic,” said Kavitha Chennupati, senior

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Salesforce Marketing Cloud

MARCH 13, 2025

Our forward-looking statement applies to this blog. Thats a wrap on TDX 2025! We blew the roof off Moscone West last week as Agentforce 2dx made its official debut. Thousands of Trailblazers from around the world gathered for two days of inspiring keynotes, hands-on workshops and expert-led technical deepdives. As our marquee developer event, TDX is ground zero for some of the years most important Salesforce product announcements.

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API Template Paid Search Agency User-Generated Content 82

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding

Stevens & Tate

MARCH 13, 2025

In the rapidly evolving world of digital marketing, email marketing remains a cornerstone of effective customer engagement. With the advent of artificial intelligence (AI), email marketing has transcended traditional practices , leveraging AI to revolutionize how businesses interact with customers throughout their journey. From initial awareness to loyal advocacy, AI-driven tools are transforming the email marketing customer journey by enhancing efficiency, personalization, and predictive capabi

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Marketing AI Email Marketing Psychographics Marketing & Strategy 76

sagefrog

MARCH 13, 2025

In an industry traditionally driven by function over form, manufacturers often overlook branding as a crucial part of their business. However, todays market demands more. With shifting buyer behaviors, increasing competition, and rapid digital transformation, a well-defined brand is no longer optional. Key decision makers now expect more than just a supplier; they seek a trusted partner with a strong, recognizable identity.

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Work Management Marketing Management Branding Brand Identity 52

CMSWire

MARCH 13, 2025

The future of content isnt just text, video or audio. Its all of them, working together. Continue reading.

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Content Marketing Institute

MARCH 13, 2025

Youve been told a lie. Delivering the right message to the right person at the right time isnt enough. Learn the crucial missing step and how to can tackle that brain-centric challenge.

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The Daily Egg

MARCH 13, 2025

Storyselling is a sales strategy that uses meaningful stories to connect customers with products or services and convince them to make a purchase. Its a. The post The Only Story Elements That Matter in Storyselling appeared first on The Daily Egg.

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Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

CMSWire

MARCH 13, 2025

CMSWire's DXP Market Guide for 2025 finds that AI, composability and M&A are shaping the latest trends in digital experiences. Continue reading.

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The Daily Egg

MARCH 13, 2025

Picking a blog niche is a big commitment. The niche you choose determines how much money you can end up making on your blog. You. The post 42 Blog Niche Ideas that Beginners Can Still Win appeared first on The Daily Egg.

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Ahrefs

MARCH 13, 2025

Before I started SEO, I was an educator for about 10 years. To say education is close to my heart would be an understatement.

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Education SEO 84

CMSWire

MARCH 13, 2025

As AI chatbots become more common, companies must balance automation with human support to meet rising customer expectations and handle complex issues. Continue reading.

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Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Oktopost

MARCH 13, 2025

If you’re a B2B social media manager or advocacy program leader, you know LinkedIn is the go-to platform for reaching your target audience. But beyond just posting content, how do you make sure your company and employees stand out as industry leaders using LinkedIn specialisms? The first step as an advocate is to optimize your LinkedIn profile.

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Linkedin Ideal Customer Profiles Branding Brand Identity 62

DivvyHQ

MARCH 13, 2025

We all dread burnout, and yet, it often seems unavoidable. But stay with me here burnout can be prevented. I’ll give you a moment to process that. By strategically using the data from your Projects Dashboards in Lytho’s Creative Workflow, you’ll have the info you need to plan smarter, push back tactfully, and set up your team for (appropriately paced) success.

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CMSWire

MARCH 13, 2025

Forget rigid scripts AI is training CX agents to think fast, solve problems and handle real-world challenges. Is your team ready? Continue reading.

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Webbiquity

MARCH 13, 2025

Contributed post. Traveling for business can be exhausting, requiring tight travel schedules, meeting preparation, and jet lag issues, all combined into a stressful experience. But by using some simple strategies and smart choices you can systematize your trips, making them more productive and even more enjoyable. Image credit: bruce mars on Unsplash Pack Like a Pro Packing can make or break your business trip.

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Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Martech

MARCH 13, 2025

If you’ve been around the corporate world long enough, you might remember when “failing up” was the latest concept in corporate success. It describes the ability to rise above failure and move on, to share your experiences with others, understanding the point of failure, learning from it and moving on. Like most corporate cliches, it came and went.

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Salesforce Marketing Cloud

MARCH 13, 2025

Let’s say you’re launching a new product. You need to understand how big the market is in order to determine whether it’s worth the investment. What if you could find the number that answers your question and helps you paint an accurate yet exciting picture for investors? This number exists in the form of total addressable market (TAM).

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Martech

MARCH 13, 2025

Can you imagine an AI start-up saying no to money from investors? DeepSeek founder Liang Wenfeng is doing just that. According to The Wall Street Journal, In recent weeks, executives from Chinese technology companies including Tencent and Alibaba have met Liang to discuss potential cooperation, said people familiar with the companies. Those people said Liang didnt want to charge for DeepSeeks core AI models, which are currently free.

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B2BMarketing.net

MARCH 13, 2025

According to a new report by Google , just 40% of senior marketing decision-makers believe that their organisation has a clear marketing effectiveness goal, and just 20% agree on how to actually measure it. In Googles words, This misalignment brings real commercial risk: when CMOs cant demonstrate the full impact of their work, marketing investment can suffer, ultimately undermining business growth.

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Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Oktopost

MARCH 13, 2025

Employee advocacy is one of the most effective ways to expand your brands reach, build trust, and drive engagement on social media. But running a successful advocacy program isnt always straightforward. We hear a lot of the same questions from B2B social media marketers who are managing advocacy programs. Weve compiled the top employee advocacy FAQs here, with clear and actionable answers to help you get the most out of your efforts.

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Martech

MARCH 13, 2025

Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) and B2C (business-to-consumer) organizations. While both use AI-powered content generation, personalization and automation, the most significant gaps appear in social media management, advertising and sales enablement. Why are there differences?

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Hinge Marketing

MARCH 13, 2025

Each year, we ask our High Growth Study participants to list their top business challenges. Since a global pandemic turned the world upside down in 2020, one theme has dominated the professional services landscape: uncertainty. A lot changed in a short period of timeand five years later, weve adjusted to some of this change. Remote and hybrid work policies are now commonplace across the professional services.

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Hubspot

MARCH 13, 2025

Why are revenue targets so hard to hit? According to a 2023 survey of over 450 sales leaders, 91% of their teams missed quota that year. And even with revenue up in 2024 , reps are still struggling to meet their sales goals. To shed some light on the matter, Ill offer my personal insights on why teams are missing their targets. In addition, I reached out to other sales experts to hear what they had to say about setting and meeting revenue goals so you can take home some best practices from their

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Animalz blog

MARCH 13, 2025

Stewart Hillhouse shares a refreshingly practical perspective on using AI for content marketing. He explains how the modern content marketer must operate at the intersection of strategy and rapid execution: “I don’t think in this environment you can think more than 90, 100 days in the future because it’s gonna be a totally different conversation.” Stewart offers concrete workflows, specific prompting techniques, and a clear vision for how content teams should restructure

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Oktopost

MARCH 13, 2025

If you’re a B2B social media manager or advocacy program leader, you know LinkedIn is the go-to platform for reaching your target audience. But beyond just posting content, how do you make sure your company and employees stand out as industry leaders? The first step as an advocate is to optimize your LinkedIn profile. One often-overlooked tool is LinkedIn specialisms, specific areas of expertise that help improve search visibility and credibility.

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Linkedin Ideal Customer Profiles Branding Brand Identity 62

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. Explore some of the most important social media statistics in Australia to find the data you need to stay competitive, boost ROI and build better strategies.

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