Convince & Convert
MARCH 20, 2025
My theory is that marketing leaders dont need more content. They need better filters. Each day new marketing reports, frameworks, and case studies flood your feed and inbox. Theres always another podcast episode, a LinkedIn think piece, and a must-read report. But, you don’t have time to consume it all. And yet, working in marketing requires knowing what matters and why.
Salesforce Marketing Cloud
MARCH 20, 2025
A finance team streamlines operations, thanks to an AI agent that reconciles transactions, flags discrepancies, and generates reports in seconds. A product manager accelerates go-to-market strategies via an AI agent that instantly analyzes customer feedback and predicts trends. A salesperson, once drowning in paperwork, now spends their time closing deals, armed with AI-driven insights that anticipate customer needs.
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B2BMarketing.net
MARCH 20, 2025
Theres been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But hype doesnt always equal reality. Except in this case, it does. Following the excellent discussion that I had with Katy Howell of IF and Kevin Sutherland of Volume Agency on this very topic , I wanted to see what the data from the hundreds of entries into the B2B Marketing Awards 2024 showed when upl
Webbiquity
MARCH 20, 2025
Contributed post. Marketing a small business isnt easy. Its simple to read articles online, but when the time comes to put this into practice, the actual implementation can be a lot harder than it looks. Ideas may be laid out so it looks like nothing can go wrongbut things can go off the rails if youre not careful. Image credit: Pixabay on Pexels This post looks at marketing your small business using approaches that are effective but not complex.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Martech
MARCH 20, 2025
HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM. Let’s take a look at the biggest HubSpot updates for February 2025.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
MARCH 20, 2025
Half of all Americans use AI, according to a survey by Elon Universitys Imagining the Digital Future Center. And its not just the tech bros and Silicon Valley elites, either. Sure, younger, wealthier, and better-educated folks are slightly more likely to use AI, but guess what? It is also used by 53%of households earning under $50. Hispanic adults (66%) and Black adults (57%) are even more likely to use LLMs than White adults (47%).
Hinge Marketing
MARCH 20, 2025
We have written before about what it takes to become a Visible Expert in your industry. In this article, we will focus on the one skill we believe can accelerate your Visible Expert journey faster than any other. Call it a superpower, if you like. But this superpower affects more than the professionals who wield it. It elevates their firm, too. How do we know?
Navigate the Channel
MARCH 20, 2025
Launching a B2B product today is no simple task. With the evolution of public relations and the rise of digital tools, the days of relying on a press release and a single trade article are long gone. Modern product launches need a blend of new strategieslike podcast outreach, influencer partnerships, and social media campaignsto thrive. Heres your guide to launching a new B2B product quickly and strategically while leveraging the evolving PR landscape.
Salesforce Marketing Cloud
MARCH 20, 2025
Small and medium-sized businesses (SMBs) are like plants — they need nurturing, care, and attention. You want them to grow big and strong. Scalability is like giving your plant the right tools to grow, even if you don’t have a giant garden and fancy tools, like say, big competitors. It means using smart systems and tools that can handle more customers and information as your business grows.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Industrial Marketing Today
MARCH 20, 2025
The rise of AI Overview in search results is transforming how manufacturers approach online marketing. Googles AI-generated summaries are changing the way content is discovered, impacting both manufacturing content marketing and SEO strategies.
Heinz Marketing
MARCH 20, 2025
By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing When we enter a new client company, we establish our baseline using the Predictable Pipeline Maturity Model. It measures companies across five stages (scored on a range of 1-5): Initial(1), Ad-Hoc, Defined, Managed, and Optimized(5). This year, Heinz Marketing analyzed that dataset from companies across the B2B market and reviewed the findings to establish these Predictable Pipeline benchmarks we’ve published in our rece
Animalz blog
MARCH 20, 2025
“The thing that AI is really good at right now is giving us adequate stuff,” says Ines Lee, Head of Content at Ali Abdaal. “It’s like a cover band that really hits all the notes perfectly, but you’re never gonna feel that element of personality, that element of jazz.” In this episode of The Animalz Podcast, Ines shares how she went from teaching economics at Oxford to running the content machine behind one of YouTube’s biggest educational creators.
Orange Owl Blog
MARCH 20, 2025
B2B Marketing Managing Up in B2B: How to Work with Other Executives, Sales, and the CEO Vivek Goel March 21, 2025 Share : Table of Contents Introduction Managing up in b2b is a crucial skill in B2B organizations , enabling employees to build strong relationships with executives, sales teams, and the CEO. Effective management of these relationships leads to better collaboration, enhanced job performance, and increased business success.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Lead Forensics
MARCH 20, 2025
Why Read Cold Calling Books? Cold calling isnt just about picking up the phone and hoping for the best. It requires a well-structured approach, psychological insights, and the ability to handle objections. Reading cold calling books by industry professionals can help you: Develop effective cold calling scripts. Overcome the fear of rejection. Improve your persuasion and sales techniques.
Valasys
MARCH 20, 2025
In todays competitive e-commerce landscape, having a well-built and well-maintained online store is crucial to business success. Shopify is one of the most popular and powerful e-commerce platforms available, providing businesses with the tools needed to launch, manage, and scale their stores. However, setting up and maintaining a Shopify store can be overwhelming, especially for those unfamiliar with the platforms intricacies.
Oktopost
MARCH 20, 2025
The hidden complexity of B2B social media management For B2C brands, social media is a direct line to customers. Engagement, clicks, and conversions happen quicklysometimes instantly. However, the game is entirely different for the B2B social media manager. Buyers make complex, high-stakes decisions that take weeks, months, or even years to finalize.
Valasys
MARCH 20, 2025
Business procedures alter significantly as technology develops. In the current digital era, firms have to really think about how to stand out online and attract visitors to their websites. Significant changes in buyer expectations and wants are ultimately driving the need for a suitable platform to increase visibility. SEO and PPC is the most powerful and useful digital marketing technique that is helpful for boosting your store visibility.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Orange Owl Blog
MARCH 20, 2025
B2B Marketing What is Cross-Device and Multi-Stakeholder Tracking? Vivek Goel March 21, 2025 Share : Table of Contents Introduction In todays digital ecosystem, consumers interact with brands across multiple devicessmartphones, tablets, laptops, and even smart TVs. Meanwhile, businesses must cater to multiple stakeholders, from customers and suppliers to employees and partners.
Heinz Marketing
MARCH 20, 2025
By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing When we enter a new client company, we establish our baseline using the Predictable Pipeline Maturity Model. It measures companies across five stages (scored on a range of 1-5): Initial(1), Ad-Hoc, Defined, Managed, and Optimized(5). This year, Heinz Marketing analyzed that dataset from companies across the B2B market and reviewed the findings to establish these Predictable Pipeline benchmarks we’ve published in our rece
Orange Owl Blog
MARCH 20, 2025
B2B Marketing Social Media for Brand Growth: A Guide to Driving Your Sales Pipeline Vivek Goel March 21, 2025 Share : Table of Contents Introduction In today’s digital-first world, social media is more than just a place to connect with friendsit has become a powerhouse for businesses to build brand awareness, engage with their audience, and drive leads into the sales pipeline.
FMG Suite
MARCH 20, 2025
SAN DIEGO, CALIF., March 20, 2025 FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, has been recognized for the third year in a row as one of the top mid-size workplaces in the nation by Top Workplaces Awards, as featured in USA Today. Top Workplaces identifies organizations from across the country dedicated to a people-first culture.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
CMSWire
MARCH 20, 2025
What if your best-performing content didnt need marketing? Continue reading.
SalesIntel
MARCH 20, 2025
Your website is working hard by attracting visitors, generating interest, and showcasing your solutions. But heres the problem: most of those visitors come and go without a trace. You see the traffic numbers, but do you know who they are? Many businesses pour resources into SEO, paid ads, and content marketing to drive traffic, yet when it comes to turning visitors into leads, they hit a wall.
Confessions of a B2B Marketer
MARCH 20, 2025
Kris Rudeegraap's LinkedIn Kris Rudeegraap's X (Formerly Twitter) Kris Rudeegraap's Email: kris@sendoso.com Sendosos LinkedIn Sendoso's Website Sendoso's Case Studies Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of Time On His Personal Brand?
Roketto
MARCH 20, 2025
If you're running an online business, you already know that Shopify is one of the best eCommerce platforms out there. But to truly maximize its potential, you need expert guidanceand that's where a Shopify agency comes in.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Content Marketing Institute
MARCH 20, 2025
If your brand treats video like an extra in the background of your marketing strategy, its time to make it the star. Discover why, learn the trends for 2025, and see examples of B2B and B2C brands that make video shine.
CMSWire
MARCH 20, 2025
Agentic AI is ready to address customer concerns fast and effectively, solving customer issues and making the customer feel seen each and every time. Continue reading.
Scoop.it
MARCH 20, 2025
Web copywriting can be an exceptionally intricate process. And it can take years to perfect your technique. Yet, getting it right holds the key to positioning your brand and products and, consequently, reaching your conversion goals. With this in mind, it’s no surprise that business owners regularly seek opportunities to outsource the copywriting process.
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