Sun.Mar 31, 2019

Conversion, Touching the Point


Conversion, the act of turning a viewer who browses your site into a paying customer, is the name of the game in modern marketing. Conversion is the Holy Grail everyone aims for in a business. It’s life and death. It’s the difference between success and failure, but it’s no cakewalk.

White Space In Graphic Design: Guidelines & Examples


What is white space? In graphic design, “white space” refers to the space that surrounds the elements. You may find the term “negative space” here and there, indicating the exact same thing. However, this space is neither white nor negative. It’s simply the space in a design and it can have any color, texture or […]. Advertising Design

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The Super Bowl Is Just One Ad — Here’s How to Stay Competitive All Year


Instead of pinning all your competitive hopes on a Super Bowl ad that gets everyone talking — for about 10 minutes — start looking to the future. The post The Super Bowl Is Just One Ad — Here’s How to Stay Competitive All Year appeared first on ReadWrite.

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Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings


Posted by Cyrus-Shepard Links matter for SEO. A lot. Most marketers understand that links to websites count as “votes” on the web. Google — and other search engines — use these votes to rank web pages in search results.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!


The Lead Agency

When it comes to gaining the greatest value out of your existing customers, customer retention is fundamental. As a business, earning this loyalty is a continuous and integrated approach that requires universal input from all members of an organisation. 68% of customers discontinue their purchasing from a specific business because they believe that they’re no longer cared for.

What’s Trending in Marketing For April 2019

Stevens & Tate

Staying current on recent marketing trends is an excellent way to reflect and verify whether your marketing efforts are harmonious with what’s going on in today’s ever-evolving marketplace.