Sat.Jan 22, 2022

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Google Says It’s Not Possible To Prevent Outages via @sejournal, @MattGSouthern

Search Engine Journal

Google says it's impossible to prevent outages from happening, but the company is aiming to get better at alerting the community when issues are found. The post Google Says It’s Not Possible To Prevent Outages appeared first on Search Engine Journal.

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Why Data Enrichment Helps Boost Your Marketing Funnel

PureB2B

As a digital marketer your day is mostly comprised of two things – running marketing campaigns and balancing the analytics from said campaigns. Needless to say, you’re wrapped up in data. Probably for a good reason. Data enrichment has become somewhat of a buzzword in the digital space, and as it gets defined, it’s worth looking into just how it effects and molds your marketing funnel.

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15 Best Marketing Podcasts

Visitor Queue

In order to continue to thrive in the business world, we all know that you need to continue learning. This means that the stack of books beside your bed grows taller. The number of articles you read each day goes up. Online training courses get longer. And your podcast list grows. As many of us […]. The post 15 Best Marketing Podcasts appeared first on Visitor Queue Blog | Identify Website Traffic.

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B2B Reads: Full-Funnel Ramp Up, Data Driven Storytelling, & Creating The Greatest Impact

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Are You Pulling The Thread Through? When that feeling of disconnect from work arises it’s important as leaders to pull the thread through.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to Scale ABM and Improve Demand Generation

PureB2B

B2B marketers use content marketing as one of the primary demand creation techniques. According to a recent eMarketer study, marketers create content mainly to increase sales, among other key marketing goals. For B2C marketing, creating and delivering content to your target audience on significant platforms is effective; however, it might fall short when meeting B2B marketing objectives.