B2B Marketing Directions

AUGUST 11, 2024

Source: John Willey & Sons, Inc. "Revenue operations" has been a notable topic of conversation in the B2B world for the past few years. Interest in revenue operations has been increasing because astute business leaders have recognized that revenue growth results from a combination of several interdependent activities that should be treated as components of a larger revenue generation process.

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B2BMarketing.net

AUGUST 11, 2024

As B2B marketing leaders navigate the evolving landscape of artificial intelligence (AI) and its integration into marketing strategies, the importance of assessing risks and ensuring compliance with new regulations cannot be overstated. The EU AI Act, among other regulations, sets a framework that B2B marketers must understand and adapt to. I spoke with David Smith, AI Sector Specialist, and Paul Griffiths, Data Protection Officer, both from the DPO Centre and Ethan Lewis, CTO, Kochava.

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Thinkers360

AUGUST 11, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Sustainability for 2024. Congratulations to all our Sustainability influencers who participated! Top 50 Global Thought Leaders and Influencers on Sustainability 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

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Fount Media

AUGUST 11, 2024

Customer retention means keeping your existing customers happy, engaged, satisfied, and continuing to do business with them. Customer retention is important in B2B markets, where companies sell products or services to other organizations. Keeping your current customers is often more valuable than finding new ones. This blog will explain the The post The Importance of Customer Retention in B2B Markets appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

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Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity