Search Engine Journal
JULY 2, 2025
Faulty conversion tracking can tank PPC campaigns. Here's how to fix the seven most common Google Ads tracking issues hurting your performance. The post Is Your Conversion Data Misleading You? 7 Common Google Ads Tracking Issues appeared first on Search Engine Journal.
Zoominfo
JULY 2, 2025
When customers speak, we listen. And we like what they’re saying. ZoomInfo has been named a Customers’ Choice in the 2025 Gartner ® Voice of the Customer Report for Account-Based Marketing (ABM) Platforms, the only vendor positioned in the Customers’ Choice quadrant in this report. For us, this recognition highlights the unique value that Go-to-Market Intelligence delivers for marketers everywhere and reinforces our dedication to shrinking the gap between ideas and execution in GTM.
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Pearl Digital Marketing
JULY 2, 2025
Humour and viral culture have become powerful communication tools for modern brands. Instead of relying solely on traditional advertising, businesses increasingly use memes to create emotional connections with their audiences. In 2025, this trend continues to grow, helping companies strengthen brand identity and drive engagement in subtle yet effective ways.
Search Engine Journal
JULY 2, 2025
YouTube is updating its monetization policies to target mass-produced and repetitious content. Here's you need to know. The post YouTube Targets Mass-Produced Content in Monetization Update appeared first on Search Engine Journal.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Computer Market Research
JULY 2, 2025
In a world where decisions are driven by data, bad information is worse than no information at all. For manufacturers managing distributors, resellers, and VARs, channel data accuracy isn’t a luxury—it’s a requirement. Without it, your forecasts are off, your rebates are wrong, and your partner relationships start to erode. If you’re still struggling with inconsistent, delayed, or inaccurate channel data, now is the time to take control.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Ahrefs
JULY 2, 2025
There are tons of AI detectors available.
Martech
JULY 2, 2025
AI Max now appears as a distinct search match type in reporting dashboards, giving marketers a new layer of visibility into performance data that previously lived in a black box. How to find it. Users with AI Max-enabled campaigns can now segment their Keywords tab by “Search terms match type” to view performance specifically attributed to AI Max. That data includes critical metrics like ROAS, CPA, CPC, and revenue.
Only B2B
JULY 2, 2025
“B2B Buyer journey has changed.” But marketers’ behavior is still the same. Often disconnected from reality. Too many CMOs still cling to marketing and sales playbooks from 2018, or even 2022. The B2B buying landscape has undergone a profound transformation. And clinging to outdated models not only hinders growth but also risks obsolescence. Consider this: 80% of B2B buyers initiate contact only after completing 70% of their purchasing journey, and 81% have a preferred vendor in mind by that poi
Search Engine Journal
JULY 2, 2025
YouTube is replacing the "returning viewers" metric with new viewer segments to help creators better understand long-term audience engagement. The post YouTube Adds New Viewer Metrics To Track Audience Loyalty appeared first on Search Engine Journal.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
CMSWire
JULY 2, 2025
Editorial Channels Marketing & CX Leadership Customer Experience AI in Customer Experience Modern Customer Service Contact Centers AI in Call Centers Voice of the Customer Digital Experience Digital Experience Platforms (DXPs) Hyper-Personalization Journey Orchestration Customer Data Platforms Digital Asset Management Modern Ecommerce View All Topics Podcasts CX Decoded Podcast Research Research Reports White Papers View All Events Webinars Conferences View All About Us Editorial Calendar IM
Search Engine Journal
JULY 2, 2025
Cloudflare's new pay-per-crawl feature blocks AI crawlers and allows publishers to charge for access, sparking debate in the SEO industry over content visibility and monetization. The post Cloudflare Sparks SEO Debate With New AI Crawler Payment System appeared first on Search Engine Journal.
Martech
JULY 2, 2025
When it comes to data, marketers have focused primarily on the quality of the structured data in their CRM and marketing automation platforms over the past 15 years. In my March article , I discussed why current data governance and management processes must be revisited. This time, I will maintain my focus on unstructured data by diving into the challenges of customer satisfaction surveys.
Search Engine Journal
JULY 2, 2025
LLM tools appear to be gaining maturity, though there are differing views on what should be tracked. The post LLM Visibility Tools: Do SEOs Agree On How To Use Them? appeared first on Search Engine Journal.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
JULY 2, 2025
Too many marketing teams get trapped in endless feature comparisons when choosing core technology. They scrutinize capabilities lists, technical specifications and product demos without asking a more fundamental question: What will this help us accomplish? Feature obsession leads to buyer’s remorse. Marketing teams invest in technically impressive platforms that fail to deliver practical value.
Oktopost
JULY 2, 2025
Before your buyer visits your website, there’s a good chance they’ve already “spoken” to an AI about you. In the era of AI search, B2B marketers face a new mandate: you need to optimize not just for search engines, but for more machines that humans trust. The rules of search engine visibility and discoverability are shifting rapidly, and brands that adapt early will reap significant benefits.
Valasys
JULY 2, 2025
As AI continues to infiltrate every layer of modern business, a curious trend is beginning to take shape—one that blurs the line between marketer and consumer. With bots now crawling websites not just for indexing but also to mimic engagement, and AI-generated personas increasingly participating in online spaces, marketers are starting to face a profound new question: What happens when your audience isn’t human?
CMSWire
JULY 2, 2025
Business communications provider introduces generative AI phone agent to transform front-office operations for over 2,000 organizations. Continue reading.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Lead Forensics
JULY 2, 2025
Mat Morrison, Strategy Director at Digital Whisky, joined us for a webinar all about attribution strategies. During the 45-minute chat, he unpacked why many attribution strategies fail and what marketers can do to fix theirs. The B2B Attribution Strategy Dilemma B2B marketers face a unique set of challenges. Unlike consumer brands, B2B companies deal with: Long sales cycles Multiple decision-makers Small, highly targeted audiences Offline transactions These factors make it nearly impossible to a
CMSWire
JULY 2, 2025
Editorial Channels Marketing & CX Leadership Customer Experience AI in Customer Experience Modern Customer Service Contact Centers AI in Call Centers Voice of the Customer Digital Experience Digital Experience Platforms (DXPs) Hyper-Personalization Journey Orchestration Customer Data Platforms Digital Asset Management Modern Ecommerce View All Topics Podcasts CX Decoded Podcast Research Research Reports White Papers View All Events Webinars Conferences View All About Us Editorial Calendar IM
Confessions of a B2B Marketer
JULY 2, 2025
Tom Hunt’s LinkedIn Tom Hunt’s X (Formerly Twitter) Sam Dunning’s LinkedIn Breaking B2B’s LinkedIn Breaking B2B’s Website Breaking B2B on YouTube Breaking B2B Blog Breaking B2B Newsletter Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of Time On His Personal Brand?
Lake B2B
JULY 2, 2025
In today’s B2B landscape, data is the new sales currency. The days of relying solely on instincts and cold outreach are fading fast. Now, AI-powered B2B data solutions are enabling sales teams to identify the right prospects, personalize engagement, and accelerate deal velocity with remarkable precision.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
The ABM Agency
JULY 2, 2025
Reading Time: 4 minutes The Great B2B Disruption: How AI is Rewriting the Rules of Enterprise Growth A Strategic Analysis for Enterprise Leadership in the Age of Artificial Intelligence By Vincent DeCastro July 2025 Executive Summary The enterprise B2B landscape is experiencing its most profound transformation since the advent of the internet, yet most organizations remain dangerously unaware of the magnitude and velocity of change reshaping competitive dynamics.
MarketJoy
JULY 2, 2025
In today’s dynamic world of B2B lead generation , one type of lead stands above the rest: the Sales Qualified Lead (SQL). As companies aim for predictable pipelines and sustainable growth, SQLs are proving to be the ultimate currency. Here’s why SQLs are critical—and how partnering with MarketJoy can get you industry-leading results. 1.
Roketto
JULY 2, 2025
Your website is often the first—and sometimes only—chance to make a lasting impression. As a business owner, you know how hard you've worked to build your brand, but it's frustrating when your website doesn't reflect that effort. Maybe it loads too slowly, looks outdated, or worse—fails to convert visitors into customers.
MKT1
JULY 2, 2025
We made a library of 60+ AI prompts that you can use to build useful tools for your marketing team. It’s available below for paid subscribers. Want a preview? Check out this interactive hackathon idea generator we made in Lovable. For more on getting your team to adopt AI, read this newsletter on running marketing hackathons. And you can find all MKT1 resources in our template library here.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Unbound B2B
JULY 2, 2025
Buyers have altered their decision-making process. Now, the journeys are longer, more unpredictable, and often happen behind the scenes or we can call it the dark funnel. In this arena, relying on traditional marketing metrics simply doesn’t give us the full picture. These numbers might be familiar, but they don’t show how your brand is performing in the market or how your marketing efforts are influencing buyer decisions.
JotForm
JULY 2, 2025
Jotform AI Agents HubSpot Smart CRM Pipedrive Zoho CRM Salesforce AI CRMBest forAI featuresPricingJotform AI AgentsTailored AI agents for customer-centric processes- 7,000-plus AI agent templates- Easy AI training methods- Website and messenger chatbot- Integrations with popular.
Televerde
JULY 2, 2025
Previously published on inBusiness Phoenix Go beyond the limitations of efficiency B2B services, the ability to move fast and smart is more than a competitive advantage; it has become a necessity. Operational agility is what allows service providers to meet shifting client priorities, respond to real-time changes, and deliver consistent outcomes without getting stuck in process quicksand.
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