Content Marketing Institute
JULY 17, 2024
If you can’t capture your audience immediately, they won’t keep watching, listening, or reading. Learn how to develop strong hooks that transform the ordinary into extraordinary, and watch your audience grow.
Martech
JULY 17, 2024
Eighty-three percent of Chinese business decision-makers say their organizations are using AI. This contrasts with the U.S. (65%) and the U.K. (70%). However, closer questioning reveals that U.S. organizations are ahead in terms of genAI maturity, having fully implemented solutions. These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics ven
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SmartBrief - Marketing
JULY 17, 2024
Business agility is a requirement for survival and growth in today’s market competition. Along the same lines, modern data management practices are at the core of gaining the much-desired agility for any organization to respond timely to changes in markets or operational challenges. Effective data management empowers an organization toward improved decision-making, rationalization of processes and innovation.
Martech
JULY 17, 2024
Summer is a time to get out of the house and maybe on the road. It’s filled with activities like long-distance vacations, trips to the beach and farmers’ markets. Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Here’s why DOOH is the ticket to this summer’s marketing success.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
BOP Design
JULY 17, 2024
Once upon a time, they were called Bing Ads…but now they are just Microsoft Ads. However, many B2B marketers still refer to them as “Bing Ads” because they are shown in the Bing search engine (among other places). As a marketer for a B2B firm, you may be wondering if Microsoft Ads are worth the. The post Are Microsoft Ads the Next Frontier for B2B Marketers?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SocialPilot
JULY 17, 2024
You have put a lot of effort into your social media content, but you are unsure how well it performs, right? You are not alone. Many marketers and businesses like you struggle to understand if their social media efforts are hitting the mark or falling flat. But what if you had a clear roadmap to guide you? Social media benchmarks are your guiding compass, helping you measure how your current performance stacks up against the industry standards and competitors.
Martech
JULY 17, 2024
As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done. A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform.
CMSWire
JULY 17, 2024
Think your AI is cutting-edge? Without the right data, it's just another expense with no return. Continue reading.
Confessions of a B2B Marketer
JULY 17, 2024
Garrett Mehrguth on LinkedIn Directive's website Garrett Mehrguth's Course Garrett Mehrguth's YouTube Channel Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of Time O
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Benchmark Email
JULY 17, 2024
Staying connected with your audience and delivering fresh, relevant content is one of the biggest jobs a marketer has to accomplish. This is what makes RSS email automation so great. But what exactly is RSS email automation, and how can it enhance your marketing strategy? In this blog post, we’ll explore the ins and outs… The post What is RSS Email Automation?
Confessions of a B2B Marketer
JULY 17, 2024
Garrett Mehrguth on LinkedIn Directive's website Garrett Mehrguth's Course Garrett Mehrguth's YouTube Channel Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of Time O
CMSWire
JULY 17, 2024
To harness composability and generative AI, companies must merge marketing agility with IT stability through a structured approach. Continue reading.
Televerde
JULY 17, 2024
Reflecting on my 26-year journey with Televerde and Televerde Foundation , I am amazed by how society has evolved to embrace the concept of second chances. It’s nothing short of remarkable. My story begins on a pivotal day—May 10, 2001—when I graduated from the Televerde prison-to-workforce program in Perryville prison after a decade behind bars.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
ClearVoice
JULY 17, 2024
Getting your design launch-ready is more than just making it look good; it’s crucial for keeping your brand’s reputation spotless. Imagine the impact of off-brand colors, shoddy print jobs, cluttered layouts, or using generic stock photos when you should be showcasing real products. Mistakes like these can do more than just mess up your design — they can really ding your brand.
CMSWire
JULY 17, 2024
DeLu Jackson of ADT discusses innovative marketing strategies and ADT's legacy in an insightful episode of The CMO Circle. Continue reading.
Top Rank Marketing
JULY 17, 2024
The concept of a marketing funnel is one of the core differentiators between B2B marketing and B2C marketing. This audience-centered model creates a tangible and visual depiction of the long and complex nature of B2B purchase cycles, while also providing a framework for marketing teams to build their strategies around. What is the B2B marketing funnel?
Contently
JULY 17, 2024
Novelty in marketing refers to anything new, original, or unusual that makes a story stand out and grab your audience’s attention. In our information-saturated world, incorporating novelty can make all the difference. Whether it’s a unique plot twist, an unfamiliar setting, or an innovative character, novelty keeps your audience engaged and eager for more. 5 brainy benefits of novelty in marketing By understanding and leveraging the power of novelty, you can elevate your brand’
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
SmartBug Media
JULY 17, 2024
With so many free and accessible digital tools available, it should be relatively easy to get a handle on marketing efforts for your franchise business. right? If you’re a marketer, you know that’s not the case. The reality is that even established franchise networks struggle to succeed and scale their brands without some outside support. Most in-house franchise teams don’t have the bandwidth required to adequately serve each franchisee once the brand expands beyond a few locations.
Only B2B
JULY 17, 2024
75% of B2B marketers are now focusing their demand generation tactics on customer retention and enrichment, a significant increase from previous years, emphasizing the need to include existing customers in demand generation strategies.” – Forrester Demand generation isn’t about forcing or tricking people into buying products or services.
B2B Marketing Exchange
JULY 17, 2024
We have some exciting news to share! The #B2BMX Podcast is celebrating its 10th season, and we couldnt be more thrilled with how much weve grown together. Over the past 10 seasons, our podcast has blossomed into a thriving hub for B2B marketing professionals worldwide, with over 5,000 subscribers and 150 episodes packed with insights from industry leaders.
Confessions of a B2B Marketer
JULY 17, 2024
Garrett Mehrguth on LinkedIn Directive's website Garrett Mehrguth's Course Garrett Mehrguth's YouTube Channel Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of Time O
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Orange Owl Blog
JULY 17, 2024
Marketing Automation orangeowl July 17, 2024 Unlocking the Power of Marketing Automation: A Complete Step-by-Step Guide Share : Marketing automation has become a critical component of modern B2B marketing strategies. By leveraging technology to streamline and optimize marketing efforts, businesses can achieve greater efficiency, accuracy, and effectiveness.
Versium
JULY 17, 2024
Kevin Marcus told CMSWire that in many ways, Oracle’s decision to shut down its advertising business is a natural evolution of the ecosystem and highlights the extraordinary competition in the adtech space.
Orange Owl Blog
JULY 17, 2024
B2B Marketing orangeowl July 17, 2024 The Importance of Analyst Relations in B2B Marketing: A Comprehensive Guide Share : Analyst relations (AR) play a crucial role in the B2B marketing landscape. Building strong relationships with industry analysts can significantly enhance a company’s reputation, credibility, and visibility in the market. This comprehensive guide will delve into the importance of analyst relations, key benefits, best practices, strategies for successful AR programs, and
Lusha
JULY 17, 2024
Let’s face it: traditional marketing can feel like throwing darts blindfolded. You blast out your message to the masses, hoping something sticks. But what if you could laser-focus your efforts on the accounts that truly matter – the ones with the highest revenue potential? That’s the essence of Account-Based Marketing (ABM). It’s not about casting a wide net; it’s about strategically hunting big game.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Orange Owl Blog
JULY 17, 2024
GTM admin July 18, 2024 Partnerships vs. Channel Sales: Choosing the Right Strategy for B2B Success Share : In the dynamic landscape of B2B marketing and sales, companies often explore various strategies to expand their reach and increase their market share. Among the most effective approaches are partnerships and channel sales. While these GTM strategies may seem similar at a glance, they serve distinct purposes and operate differently.
Lusha
JULY 17, 2024
In 2024, when things are constantly changing, lead generation is still the most important thing for any business that wants to succeed. It’s the art and science of attracting potential customers, nurturing their interest, and guiding them toward becoming paying clients. But in this digital age, the game has changed. Gone are the days of relying solely on cold calls and mass emails.
Anyword
JULY 17, 2024
The ability to quickly generate content using AI tools has become essential. However, measuring and predicting the performance of AI-generated content compared to existing publications remains a critical challenge. Without effective performance assessment, valuable insights and optimization opportunities may be missed. This is where Anyword steps in.
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