KoMarketing Associates

NOVEMBER 2, 2022

More marketers are leveraging customer data platforms (CDP) to provide a personalized experience. However, new research suggests that the data in these platforms is often flawed, making it challenging to deliver an optimal experience to customers. Merkle recently published its “2022 Q3 Customer Engagement Report,” and statistics indicated that most marketers (27.1%) cite implementation as the biggest barrier when it comes to utilizing a CDP.

Marketing Report 245

Marketing Report Barriers Custom Publishing Statistics 245

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Produced by MarketingProfs and CMI , the annual study surveys more than 1,100 content marketers from around the globe about their experience with and predictions for the future of B2B content marketing.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Search Engine Journal

NOVEMBER 2, 2022

Online directories are an easy way for businesses to build links and draw traffic to their site. Learn the benefits of using an online directory. The post How To Use Relevant, Targeted Directories For Link Building appeared first on Search Engine Journal.

Link Building 140

Link Building Relevance Ad Building Traffic 140

The Daily Egg

NOVEMBER 2, 2022

After reviewing 16 business brokers, we selected Synergy Business Brokers as our favorite broker for selling your ecommerce business. Synergy Business Brokers. The post Best Broker to Sell Your Ecommerce Business Compared appeared first on The Daily Egg.

Ad brokers 124

Ad brokers eCommerce Best Practices Business 124

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Engagio

NOVEMBER 2, 2022

Nothing beats tangible stuff — as long as it’s relevant and on-strategy. And with ABM (account-based marketing) and ABX (account-based experience), you’re focusing on high-value prospects, so you can justify doing something special. The post How to Use Direct Mail and Gifting to Engage ABM Accounts appeared first on Demandbase.

Account Based Marketing 118

Account Based Marketing ABM DemandBase Marketing Prospects 118

Martech

NOVEMBER 2, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). There are links to all the articles at the end of the post. Channel groups are rule-based definitions of your website’s traffic sources that let you monitor the performance of all of the channels sending traffic to your website.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Advertising Channels Google 120

Benchmark Email

NOVEMBER 2, 2022

The holiday season is no time to relax on your marketing activities. It’s one of the best times to reach out to your customers, and it’s also an excellent opportunity to build relationships with them. While the holiday season is a great time for people to relax and bond with family and friends, it is… The post Your Holiday Email Marketing Guide appeared first on Benchmark Email.

Email Marketing 119

Email Marketing Advertising Benchmark Marketing Activities 119

Search Engine Journal

NOVEMBER 2, 2022

Learn tips for surviving crises from a Ukrainian team; their business processes helped them stay strong through the invasion of Ukraine. The post 5 Lessons For Surviving Crises From The Ukrainian Team Of SE Ranking appeared first on Search Engine Journal.

Tips 113

Tips Process Business Tools 113

Martech

NOVEMBER 2, 2022

Recently, I attended an event hosted by the product management group Product Hive here in Utah that featured Spiff (a B2B SaaS company offering sales commission management software) Chief Product Officer Raphael Bres. Bres spent a lot of his presentation focusing on interpersonal and leadership skills, which reveals how important he considers them for product management. .

First-Mover Advantage 110

First-Mover Advantage Advertising Agencies Work Management Marketing Management 110

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Benchmark Email

NOVEMBER 2, 2022

Today, we do everything on our smartphones, from catching up with friends and finding love to reading our emails, ordering cabs, banking, making dinner reservations, and buying things we need. Mobile shopping, in particular, has become so popular that it accounts for more than 54% of all eCommerce sales. Yes, more than half of online… The post 5 Reasons To Adopt Mobile-First eCommerce Site Design appeared first on Benchmark Email.

eCommerce 105

eCommerce Design Advertising Benchmark Order 105

DivvyHQ

NOVEMBER 2, 2022

If you're looking to scale your content marketing efforts, there's a variety of things to consider. It's not like you can just throw more people at it and call it good. It will require better documentation, more sophisticated processes, more data analysis, and better tools to support a more robust endeavor. And that's not all. Check out our latest post from DivvyHQ co-founder, Brody Dorland, that is sure to get you thinking bigger.

Content Marketing 102

Content Marketing Paid Search Agency Content Analysis 102

Genroe

NOVEMBER 2, 2022

The Customer Retention Rate formula, what goes into it and download a free Customer Retention Rate calculator. The post Customer Retention Rate Formula and Free Calculator appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe.

Promotion 98

Promotion B2B Marketing B2B Marketing 98

Buffer

NOVEMBER 2, 2022

Here’s a question that puzzles most social media users … Why do some of my posts get more views than others? It’s a difficult question to answer. Each social network has a different algorithm. Each algorithm promotes and demotes posts in their own unique way. Learning why some posts go viral while others don’t is nigh on impossible.

Social Networks 97

Social Networks Analysis Impressions Viral Marketing 97

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Search Engine Journal

NOVEMBER 2, 2022

Meta is rolling out new ways for creators to earn revenue directly from their Instagram audience. The post Instagram Launches New Ways For Creators To Earn Revenue appeared first on Search Engine Journal.

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95

ClearVoice

NOVEMBER 2, 2022

Search engine optimization (SEO) is an essential strategy for businesses in all industries. It uses a sometimes technical approach to rank higher in search, often through content. While SEO and SEO writing differ from the broader practice of content marketing, it helps power it. It’s no longer enough to tackle a checklist of SEO tactics without considering your overall content strategy.

SEO 95

SEO Content Marketing Paid Search Agency Planning 95

SendGrid

NOVEMBER 2, 2022

Email encryption protects the data sent over email from cybercriminals. Learn what it is, how it works, and the commonly used types. The post Email Encryption FAQ: What It Is, How It Works & More appeared first on SendGrid.

FAQ 85

FAQ Practices Best Practices Email Marketing 85

Litmus

NOVEMBER 2, 2022

The submission window for the Email Excellence Awards is now closed… but the fun is just beginning! This year’s Best Email Design B2B and Best Email Design B2C categories rely on a little help from our email marketing community friends. We have narrowed the submissions down to the top four emails in each category. Now, we need your votes to help us decide who takes home the prize. .

Design 81

Design Best Practices B2B Loyalty 81

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

TowerData

NOVEMBER 2, 2022

Now that the summer is fast becoming a wistful memory, many of us turn to preparing for the upcoming holiday season. Of the many tasks that marketers have to start thinking about, planning your all-important multi-channel holiday marketing campaigns should be a significant priority.

Multi-Channel 79

Multi-Channel Advertising Channels Campaigns Planning 79

Search Engine Journal

NOVEMBER 2, 2022

Keep up with Google Ads' recent changes for a healthy digital advertising ecosystem. Reimagine how to analyze and activate campaign data with this guide. The post How To Get More Out Of Search Terms Reporting In The Age Of Privacy And Automation appeared first on Search Engine Journal.

Privacy 79

Privacy Automation Advertisements Advertising 79

The Daily Egg

NOVEMBER 2, 2022

Selling a business is a far different animal than it was several decades ago. Back then, you had a brick-and-mortar store with. The post 8 Easy Steps to Sell a Business appeared first on The Daily Egg.

Business 78

Business 78

Navigate the Channel

NOVEMBER 2, 2022

As a small business, you may not be entirely sure where public relations fits within your marketing efforts and why it matters, and you may not be sure where advertising and promotion end and public relations begins, let alone have a dedicated public relations department that knows PR’s ins-and-outs. Maybe you have a part-time employee who handles the occasional issue that arises, or you outsource your public relations on an as-needed basis to guide you when necessary.

Public Relations 65

Public Relations Marketing & Strategy PR Analysis 65

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Brandpoint

NOVEMBER 2, 2022

You can’t click on a link, open an email or turn on your iPad without knowing the world is in turmoil, and the PR industry is evolving to reflect this. Business news is beating out traditional branding information in what’s important to a company’s stakeholders. Finding new ways to bring brand and business continuity to your company and clients is increasingly important.

Brand Identity 62

Brand Identity Branding Media Business 62

Convert

NOVEMBER 2, 2022

For many e-commerce businesses, the product detail page (PDP) is one of the most important pages on the website. After all, this is where potential customers make the decision to add an item to their cart. As such, it’s important to ensure that the product detail page is as effective as possible and has all the necessary information to push a potential customer to buy the product.

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

BenchmarkONE

NOVEMBER 2, 2022

The holiday season presents unique opportunities for both businesses and consumers. It’s a time when consumers happily purchase products for family, friends, and loved ones. For businesses, it’s a chance to increase sales, brand awareness , and engagement. Every year, the holidays are pretty promising for small businesses. Some even know that they’ll make the majority of their sales for the entire year in these couple of months.

Planning 64

Planning Advertising Agencies Landing Pages Marketing & Strategy 64

Brandfolder

NOVEMBER 2, 2022

With over [1 billion]([link] "Instagram Demographic Statistics: How Many People Use Instagram in 2022?") active users each month, Instagram is like Facebook for the younger generation. An estimate of [70.8%.

Demographics 52

Demographics Statistics User-Generated Content Facebook 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

DealSignal

NOVEMBER 2, 2022

Data accuracy and coverage are crucial to create the kind of personalized marketing messages customers are demanding. But is your B2B data provider meeting the needs of your business? The average B2B data provider supports your business by giving you vague estimates and analysis, often resulting in unreliable information. Meanwhile, a prolific provider will help you achieve your recruiting, sales, and marketing goals.

Zoominfo 52

Zoominfo B2B Sales Ideal Customer Profiles Paid Search Agency 52

PathFactory

NOVEMBER 2, 2022

Are you a content, demand, or sales person at a manufacturing company that is curious how content can help you strategically reach your prospects (and close deals faster)? Keep reading. . PathFactory, the leading content intelligence platform, has multiple manufacturing customers that are leveraging B2B content at all stages of the funnel to attract and guide buyers through their buyer journey.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Content 52

Acrolinx

NOVEMBER 2, 2022

The content chaos problem Big companies often produce, publish, and promote large amounts of content. In fact, the biggest ones can have hundreds of thousands of documents in … Continue reading "Content Governance Models: Out with the Old and In with the New". The post Content Governance Models: Out with the Old and In with the New appeared first on Acrolinx.

Content 52

Content Promotion Companies 52