Zoominfo
OCTOBER 27, 2022
When my father immigrated to the United Kingdom nearly 50 years ago, he was motivated to create a better life for himself and his family, and prove to his father back home that starting over in a new country was worth it. My dad worked three to four jobs at a time to support himself and start building a new life. Although incredibly challenging, these hardships shaped the person he became, and paid off for my family.
CopyBlogger
OCTOBER 27, 2022
You’ve heard the email marketing strategy principle a thousand times: The money’s in the list. If you’re serious about your. Continue Reading. The post The Betty Crocker Secret to an Email Marketing Strategy People Enjoy appeared first on Copyblogger.
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Content Marketing Institute
OCTOBER 27, 2022
Video remains a top priority in content marketing programs. But how well are marketers using the popular format? What do they need to do better? Find out that and more in the newly released 2022 Video and Visual Storytelling survey.
Search Engine Journal
OCTOBER 27, 2022
Google is pushing the sunset date of Universal Analytics 360 (UA360) to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4). The post Google Pushes Universal Analytics 360 Sunset To 2024 appeared first on Search Engine Journal.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Sprout Social
OCTOBER 27, 2022
What does it mean to have exceptional customer service? Automated phone systems? Website chatbots? Help guides? These ease your customer support teams’ workload, but they don’t always cater to the needs of your customers—especially if they have a unique or urgent issue. When this happens, they don’t want to click through a series of irrelevant options or read through useless FAQs.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
OCTOBER 27, 2022
Google announced a bunch of updates for Google Analytics 4 (GA4) today. They include a big improvement for the Setup Assistant, real-time behavioral modeling reports, more customization features and a new homepage design. Setup Assistant: Currently the user has to create a new property in GA4 for each Universal Analytics (UA) property and then configure the data collection and privacy settings.
Search Engine Journal
OCTOBER 27, 2022
Discover when it's best to use one or the other, depending on where your customer is at on the marketing funnel and your goal. The post SEM Or Paid Social: Why Use Both? appeared first on Search Engine Journal.
Ahrefs
OCTOBER 27, 2022
To find all of these opportunities, you need to look in different places: content, links, technical issues, and more. This is something Google Search Console and Ahrefs Webmaster Tools are designed for.
Search Engine Journal
OCTOBER 27, 2022
Google is rolling out new features for Performance Max campaigns and sharing best practices to help marketers promote holiday sales more efficiently. The post Google Ads Performance Max New Features & Best Practices appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
TrustRadius Marketing
OCTOBER 27, 2022
Innovation is a hot-button topic for small businesses and enterprises alike. Low-code is a form of development that does not require high-end programming skills, but its efficacy is called into question. Many wonder if it has a future or if it’s even as good as it seems. . There are legitimate reasons people are apprehensive about it, just like there are fantastic reasons to implement it for your company.
Martech
OCTOBER 27, 2022
We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.
TrustRadius Marketing
OCTOBER 27, 2022
One of the biggest professional commitments is the marriage between a vendor and a buyer. By marriage, we mean a 1-5 year relationship bound with a contract. The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. Otherwise, you’re in for a messy divorce. What is the Vendor Selection Process?
LeanData
OCTOBER 27, 2022
Digital transformation is a huge buzzword in business today, but digital transformation is far from a new, novel concept. Approximately 50 years ago, at the dawn of the Information Age, businesses — manufacturers in particular — began turning to digitizing manual processes to improve efficiency and increase productivity. . Those who have been around the block once or twice will undoubtedly remember, of course, digitization sweeping into enterprise resource planning in the 1980s, followed by cust
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Buffer
OCTOBER 27, 2022
For small businesses, a little visibility can go a long way. And there’s no better time to show off your small business or the ones in your community than Small Business Saturday. Small Business Saturday is an annual event that takes place on the Saturday after Thanksgiving in the United States. It was pioneered by American Express in 2010 after the global recession and is now recognized all over the U.S. and the world at large.
TrustRadius Marketing
OCTOBER 27, 2022
Effective customer engagement is essential for any business. Large enterprises have more resources than smaller companies but need to engage their audience on a larger scale. Strong, positive engagement strategies can keep existing customers happy and help you attract new ones. We’ll explore the features and strategies your enterprise should consider for customer engagement.
Acrolinx
OCTOBER 27, 2022
Before we get into this blog, let’s take a moment to think about your enterprise content. Consider these questions: Does your company actually have full governance over its … Continue reading "Why terminology and content governance belong together". The post Why terminology and content governance belong together appeared first on Acrolinx.
DivvyHQ
OCTOBER 27, 2022
If you're not using creative briefs, you may be missing out on efficiencies and performance boosts for your content team. Check out our latest article for examples and templates to get you started.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Acrolinx
OCTOBER 27, 2022
Governance and guidance are two concepts that need to be intrinsically linked in order to get measurable results from your content. I explain the differences and why you need both in this post. The post Governance, Guidance & Guardrails: What They Mean & Why You Need Them appeared first on Acrolinx.
Heinz Marketing
OCTOBER 27, 2022
“By” W1n S4ly4rds , Senior Marketing Consultant at Heinz Marketing. Note: AI tools have completely written, edited, and designed this blog post. We are now in the age where Artificial Intelligence (AI) is no longer a thing of fiction but reality. It has changed the way we live, work and play. With its rapid developments, it was inevitable for AI to make its way into marketing.
Martech
OCTOBER 27, 2022
No fewer than 98% of brands believe that CTV advertising will be bigger than mobile. That’s the eye-grabbing headline from a report released today by mobile analytics and attribution platform AppsFlyer. A quarter of respondents say that CTV advertising will overtake mobile in the next two to three years, and around a third believe CTV is a measurable performance channel.
Search Engine Journal
OCTOBER 27, 2022
Learn how to get your website indexed as quickly as possible when launching. The post How To Get Your Site Indexed Before Launch & Why It Matters appeared first on Search Engine Journal.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Scoop.it
OCTOBER 27, 2022
Do you think content curation is just another term for content creation? While you’re not alone in assuming the two terms are synonymous, they’re actually different. Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. For instance, if you’re a career coach, you might write blog posts about how to write a compelling resume or how to land your first engineering job.
Square 2 Marketing
OCTOBER 27, 2022
The answer is a complicated one simply because the challenge of generating leads, new sales opportunities and new customers is also complex — especially today. Generally, a handful of signals indicate something’s not working right, and that often means you have something missing from the core set of ingredients required to run a marketing program that produces results and business outcomes.
Engagio
OCTOBER 27, 2022
Technology and data are key to deploying a Smarter Go-To-MarketTM strategy, especially for modern manufacturing sales teams today. This is HP’s success story. The post Make Smarter Decisions and Grow Your Book of Business with Account Intelligence appeared first on Demandbase.
Brandpoint
OCTOBER 27, 2022
Brandpoint’s partnership with The Business Journals has elevated the Premium Business MAT Release offering by including a brand-new network for our team to distribute branded content. Our PR and communications partners can now choose The Business Journals as a publication option when creating their Premium Business MAT Release campaign, giving them access to business audiences in over 40 key U.S. markets online.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Optinmonster
OCTOBER 27, 2022
Are you trying to be creative and looking for Halloween popup ideas for your website? The Halloween party is just around the corner, and it’s time to put that Halloween decor on your site to boost sales and increase conversions. Halloween-themed popups can make your marketing efforts successful and earn you great returns in terms of leads and revenue.
Sana Commerce
OCTOBER 27, 2022
SaaS solutions were first introduced in the 1990s and were groundbreaking (if you can believe it!) for their time. Why? You no longer had to go through clunky, time-consuming process of local installation. Multiple users could also use the same application and have data aggregated and centralized to leverage for company intelligence. These might sound like basic benefits now, and indeed, SaaS has come a long way since it’s early days.
EveryoneSocial
OCTOBER 27, 2022
Every employee can be an influencer because everyone has a network — whether it’s 100 people, 1,000, or more. However, many employees are hesitant to get involved in their companies’ advocacy programs and post about their employer online because they suffer from imposter syndrome. Specifically, social media imposter syndrome. In fact, 70% of people report experiencing imposter syndrome at some point during their careers.
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