PureB2B

AUGUST 16, 2022

The post How Do I Lower My B2B Customer Acquisition Costs? appeared first on DemandScience.

Acquisitions 62

Acquisitions Cost B2B Lead Generation 62

KoMarketing Associates

AUGUST 16, 2022

Although data and analytics systems have proven to be beneficial to marketers, new research indicates that many still lack confidence in them. The CMO Council recently published “The High-Velocity Data Marketer” report, and statistics indicated that the majority of respondents (44%) are only “moderately” confident in their data, analytics , and insights systems.

Analytics 253

Analytics Validation Barriers CMO 253

Vision Edge Marketing

AUGUST 16, 2022

In our efforts to gather and apply data within marketing analytics, it’s important to see the complete picture within the numbers and to fully utilize the insights they reveal, to drive growth. When it comes to data and analytics, many organizations know they need two primary areas of capability: performance management analytics and analytics to support key decision-making models.

Analytics 210

Analytics Lead Ranking Analysis Lead Scoring 210

Zoominfo

AUGUST 16, 2022

The foundation for most successful go-to-market teams is data — but not just any data will do. B2B sales and marketing teams need reliable firmographic profiles of their target accounts that will stay up-to-date amid the rapid pace of change in business. Sourcing a continuous stream of reliable business data isn’t a straightforward process. Data teams continue to struggle with outdated records and fragmented systems that, at best, result in unpredictable sales outcomes.

Zoominfo 130

Zoominfo Best Practices SMB SIC 130

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

The Daily Egg

AUGUST 16, 2022

If you’re considering starting a limited liability company (LLC) in California, you‘re probably wondering a lot of things—whether it’s the right decision, The post How to Start an LLC in California appeared first on The Daily Egg.

Companies 122

Companies 122

The Daily Egg

AUGUST 16, 2022

Effective email marketing is crucial for success in the ecommerce space. It’s one of the best ways to communicate with both current. The post The Complete Guide to Ecommerce Email Marketing appeared first on The Daily Egg.

eCommerce 119

eCommerce Email Marketing Marketing Effectiveness 119

Content Marketing Institute

AUGUST 16, 2022

Smooth content marketing operations can happen when your team members have a clear workflow and efficient processes to make the work manageable. Follow this approach to build both elements with greater ease.

Ad Building 115

Ad Building Content Work Management Efficiency 115

Martech

AUGUST 16, 2022

As the IAB rolls out new ad standards for gaming , marketers at brands and agencies are preparing for the future of in-game ads. That’s because more consumers than ever identify as gamers (up to three billion globally), and with new technology and gaming experiences, they’re more reachable by brands. One sign of how the landscape is changing, adtech companies like Anzu are partnering with publishers to provide dynamic ad placements in-game.

Paid Search Agency 113

Paid Search Agency Advertising Agencies Ads Mobile Advertising 113

Search Engine Journal

AUGUST 16, 2022

From goal setting to communication skills to technical skills, LinkedIn announced its top 20 learning courses are free until August 31, 2022. The post LinkedIn’s 20 Most Popular Courses Are Free – For Now appeared first on Search Engine Journal.

Course 113

Course Linkedin 113

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Litmus

AUGUST 16, 2022

B2B marketers continue to rely on their most effective channel —email—due to its proven performance and high return on investment (ROI). Since potential customers are already 57% of the way to making a decision before they actively engage with sales, marketers must be savvy. It’s important to be intentional with how and when you communicate your message by tapping into B2B email campaign ideas with proven success.

Email Campaigns 110

Email Campaigns Campaigns Ideal Customer Profiles B2B 110

CopyBlogger

AUGUST 16, 2022

One of my favorite lessons about writing introductions brings me back to a distinct moment in a cramped airplane seat. Continue Reading. The post In Search of Better Writing Introductions appeared first on Copyblogger.

Features 107

Features Content Marketing Content Marketing 107

Search Engine Journal

AUGUST 16, 2022

Creating your first SEO strategy can seem daunting. But, with the right resources, businesses of any size can see the growth they are looking for. The post Getting Started In SEO: 10 Things Every SEO Strategy Needs To Succeed appeared first on Search Engine Journal.

SEO 101

SEO Webinar Metrics Resources Business 101

Benchmark Email

AUGUST 16, 2022

With the economy continually shuffling between the highs and lows, small business owners and eCommerce stores are bearing the brunt more than ever. Fear-inducing economic news has raised concerns about an impending recession. Although no one is sure whether the economy will reach a complete downturn, businesses need to prepare as though it is imminent.… The post How to Recession-Proof Your eCommerce Business appeared first on Benchmark Email.

eCommerce 98

eCommerce Business Advertising Benchmark Small Business Marketing 98

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

HG Data

AUGUST 16, 2022

Analysis: $160B Cloud Services Opportunity In this step-by-step video, Adrian Escobar, Senior Enterprise Accounts Manager, reveals how HG’s technology intelligence helped one of his clients analyze a segment of the cloud services market worth $160B. Experience HG Insights Accelerate your customers time to value with HG Insights’ world-leading technology intelligence solutions – you can drill … The post HG Use Case: Cloud Services Opportunity appeared first on HG Insights.

Enterprise Management 98

Enterprise Management Marketing Management Service Analysis 98

Heinz Marketing

AUGUST 16, 2022

By: Tom Swanson, Engagement Manager at Heinz Marketing. “This is a constantly changing field”, I was told in my first marketing course. It was literally Marketing 101, and of the many lessons I learned in business school, this one has held the truest. You can prepare students for all kinds of business challenges, but the goal is to get them to think critically, not to equip them with specific tools.

Work Management 97

Work Management Planning Training Marketing & Strategy 97

Search Engine Journal

AUGUST 16, 2022

A reader asks Adam Riemer for help improving the Google Search rankings of existing content in this Ask An SEO (with video). The post How Can We Improve Rankings For Older Content? Ask An SEO appeared first on Search Engine Journal.

SEO 94

SEO Content Google Video Marketing 94

Ataccama

AUGUST 16, 2022

Manual data quality management via spreadsheets and coding is slow, inefficient, and costly. Learn the essentials of automated DQM in this whitepaper.

High Quality Lead 98

High Quality Lead Automation Cost 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

DivvyHQ

AUGUST 16, 2022

Data is the backbone of everything we do as content marketers. But you may not have the benefit of a large amount of content consumption data to guide and inform your content strategy and planning. Luckily, we have companies like Netline who employ content marketers like Jon Steiert and who are willing to share their latest research data with the rest of us.

Planning 89

Planning Content B2B Marketing Report 89

Sharpspring

AUGUST 16, 2022

If you and a friend text using Android to Apple products, you quickly find that the platforms don’t always play well together. The problems include how text appears (green vs. blue), subpar data encryption, pixelated photos, and group-chat hiccups. Google’s public campaign called “Get the Message” urges Apple to adopt newer technology (RCS) to eliminate the problems and create a safer communication channel and improved user experience.

Google 87

Google Budget Programs Lock-In SMS 87

Search Engine Journal

AUGUST 16, 2022

Instagram is announcing three new features for users who make Reels videos, which include the ability to crosspost to Facebook and more. The post New Instagram Reels Features Include Crossposting, Insights, + More appeared first on Search Engine Journal.

Features 87

Features Facebook Video Marketing 87

Scoop.it

AUGUST 16, 2022

Email remains the most effective channel to boost business profitability and enhance the brand reputation. It helps in increasing brand recall and staying ahead of your competitors. These facts do not imply that it works as a magic wand for your business. You need to have the right thought process and create emails with engaging content and attractive offers that stand out.

Curation 85

Curation Newsletter Business User-Generated Content 85

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Martech

AUGUST 16, 2022

When Christian humanitarian organization World Vision wanted to improve their donor experience, they knew getting a CDP was key. “To do this work well, we need to identify prospective donors and engage them in a way that feels personalized and relevant,” said Tamalyn Ramsey, World Vision’s digital technology program director, at The MarTech Conference.

Marketing AI 88

Marketing AI Organization Digital Asset Management Touchpoints 88

Content Marketing Institute

AUGUST 16, 2022

When your content compels readers to respond, you get measurable proof of engagement success. Follow these writing tips to make that goal easier to achieve.

Tips 89

Tips Content Companies 89

Conductor

AUGUST 16, 2022

Keyword cannibalization can occur when multiple URLs on your site rank for the same keyword. Understanding when keyword cannibalization is an issue on your site and how to fix it is one SEO strategy that will have a significant positive impact on your organic presence. A guide to keyword cannibalization. If you’re concerned your website is experiencing keyword cannibalization, don’t panic.

Keywords 80

Keywords Enterprise Management SERP Long Tail Marketing 80

Search Engine Journal

AUGUST 16, 2022

In six weeks post-launch, Snapchat+ has amassed over a million subscribers. Building on this momentum, Snapchat+ is launching four new features at no added cost. The post Snapchat+ Adds New Features, Reaches 1 Million Subscribers appeared first on Search Engine Journal.

Features 76

Features Cost Ads Ad Building 76

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Sprout Social

AUGUST 16, 2022

You could argue that the concept of reality has lost all meaning. Reality can be virtual, augmented or extended. It can be television carefully orchestrated behind the scenes by producers. If reality can be curated, is anything actually real? For years, social media has been dominated by aesthetic. Instagram grids morphed from a product feature into an aspiration—something you could form into the image of your ideal self, life or brand.

Social Media 75

Social Media Media First-Mover Advantage Curation 75

Optinmonster

AUGUST 16, 2022

Marketing is all about testing. Trying different strategies and tactics to see what makes people take action in a favorable way for your company. The more you test, the better you’ll understand how to persuade your audience. However, a lot of companies don’t know what to test. They don’t know what they should try in their campaigns in order to hopefully see good results.

Lead Generation 75

Lead Generation Lead Ranking Lead Scoring Generation 75

Hannon Hill

AUGUST 16, 2022

In the month of August, we're proud to celebrate the work anniversaries of three team members, Tim Reilly, Dean Smith, and Sam Skinner. Learn more about these team members by reading this month's work anniversary blog post.

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