Martech
JULY 1, 2025
You’ve probably noticed marketing is becoming increasingly complex. It requires diverse skill sets and close coordination with colleagues within and beyond the marketing team. But even in this cross-functional world, many teams struggle with internal silos — departments or individuals operating in isolation, hindering efficiency, consistency and results.
WordAgents
JULY 1, 2025
Picture this: your brand hires an influencer to post a sponsored video. They do it—but instead of a product demo, they eat raw chicken on camera and call it “a bold statement about food safety.” Then, they mention your brand by name. They even say it’s a paid partnership. Commenters start tagging you. The video goes viral for all the wrong reasons.
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Webbiquity
JULY 1, 2025
Guest post by Andrew Crichton. Video marketing has become a staple for software-as-a-service (SaaS) companies, from new startup launches to the big names everyone knows. It’s not a trend—it’s smart marketing based on real data. Image credit: Kenny Eliason on Unsplash Here’s just a tiny bit of that data: Visitors spend 260% more time on web pages with videos.
Marketing Insider Group
JULY 1, 2025
To be honest, it is hard to imagine having a business in the XXI century and not using Google Ads to drive more traffic and increase sales. This platform has already become a default for many companies to integrate with, and not because it does not have analogues. Created by the world’s tech giant, Google Ads has proven itself to be a convenient and effective tool for boosting and improving ad results.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Martech
JULY 1, 2025
Ecommerce is more competitive than ever, so your emails need to work harder by being more fun. In a sea of special offers and near-identical services, something happier, zanier and unexpected makes your brand stand out. Creating a memorable, enjoyable brand interaction doesn’t have to be daunting. From spin-the-wheel discounts to mix-and-match product features, there’s so much you can achieve with the latest tech and a more playful approach.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Sprout Social
JULY 1, 2025
Wondering how to team up with the right TikTok influencers in Australia? You’re not alone. With nearly 9 million active Aussie users (including 38% of the population over 18), TikTok is one of the fastest-moving brand networks, but finding the right creators can be tricky. Trends shift fast, attention spans are short and what works globally doesn’t always land locally.
Search Engine Journal
JULY 1, 2025
Google's trust ranking patent suggests that user behavior can influence how search results are ranked. The post Google’s Trust Ranking Patent Shows How User Behavior Is A Signal appeared first on Search Engine Journal.
Roketto
JULY 1, 2025
The integration that just changed how businesses will think about customer data analysis. On June 4, 2025, HubSpot dropped a game-changing announcement: "doctorate-level research and analysis" is now at your fingertips, even if you've never written a line of SQL (Structured Query Language, used to manage and query data in databases). Their new Deep Research Connector with ChatGPT lets you ask plain-English questions about your HubSpot CRM data, right within ChatGPT.
Search Engine Journal
JULY 1, 2025
A study finds Google’s AI Mode returns different URLs 91% of the time for the same query, offering insight into how sources are chosen. The post Study: Google AI Mode Shows 91% URL Change Across Repeat Searches appeared first on Search Engine Journal.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Sprout Social
JULY 1, 2025
Side parts. Skinny jeans. The Valencia filter. We could only be talking about one generation: Millennials. Once dismissed as unforgivably cringe, Millennials are making a pop culture comeback. After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as Gen Z sauntered into the limelight. But in recent months, they’ve regained cultural cache and are finally getting the flowers they deserve for pioneering social media culture.
Hinge Marketing
JULY 1, 2025
Normally we point to all the things that High Growth firms do differently from ordinary firms. And we have explored some of those practices in the articles about Hinge’s 2025 High Growth Study. But today, we want to talk about something that even the High Growth firms—those that grow 20% or more for three consecutive years—don’t do particularly well (and by their own admission).
Ahrefs
JULY 1, 2025
With AI, you can bypass coding, hiring a developer, or staring at a blank page for hours. You can automate everything from writing content to choosing a professional layout and images.
MKT1
JULY 1, 2025
👋 This is a monthly free edition of MKT1 Newsletter—a deep dive into a B2B startup marketing topic, brought to you by Typeform , 42 Agency , and Caspian Studios. Upgrade to a paid subscription to get 100+ templates & resources , a vetted contractor & agency list , exclusive discounts on marketing tools , free posts on the MKT1 job board , and full access to the MKT1 archive including bonus newsletters.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Search Engine Journal
JULY 1, 2025
You’ve got traffic but no checkout action. These CRO insights from Kevin Gibbons help you turn clicks into customers without overhauling your entire site. The post Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions? appeared first on Search Engine Journal.
sagefrog
JULY 1, 2025
In B2B marketing, your brand voice not only helps you communicate, but it also defines how your company is perceived. From your website content to email campaigns, the tone you adopt sets the stage for every interaction your audience has with your brand. Despite this, many B2B brands fall into extremes. Overly technical, rigid language can alienate your audience, while casual, overly friendly tones can diminish credibility.
CMSWire
JULY 1, 2025
Editorial Channels Marketing & CX Leadership Customer Experience AI in Customer Experience Modern Customer Service Contact Centers Voice of the Customer Digital Experience Digital Experience Platforms (DXPs) Hyper-Personalization Journey Orchestration Customer Data Platforms Digital Asset Management Modern Ecommerce View All Topics Podcasts CX Decoded Podcast Research Research Reports White Papers View All Events Webinars Conferences View All About Us Editorial Calendar IMPACT Awards CX Deco
Animalz blog
JULY 1, 2025
“Nobody is coming to the Klaviyo site specifically for the content unless we are driving them there.” Planning distribution first isn’t a new idea, but making it a hard rule is rare. In this episode, Tracey Wallace shows how a channel plan guides every draft, keeps large B2B SaaS teams focused, and turns content into real growth. Tracey Wallace, Director of Content Strategy at Klaviyo, sets a clear rule: every piece of content must have a plan for how it will get in front of people.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Single Grain
JULY 1, 2025
What makes a LinkedIn strategy successful? Connecting with your audience by understanding their wants and needs. But what about LinkedIn advertising? While you might think this engagement would lead to conversions, most LinkedIn ads tend to fade into the background noise of busy professionals’ feeds. But what if your ads could start actual conversations, guide prospects through personalized journeys, and generate qualified leads at scale?
Brightedge
JULY 1, 2025
Search is evolving faster than ever—and that’s opening up a big new opportunity for PR teams. Thanks to AI-powered search engines like Google’s AI Overviews, ChatGPT, and Perplexity, more people are getting direct answers without ever clicking a link. These AI systems aren’t just listing websites—they’re making recommendations. And when your brand is mentioned in those answers, it’s a powerful signal to the user: this is someone to trust.
Martech
JULY 1, 2025
Today, Cloudflare unveiled “pay per crawl,” a way for websites to charge AI crawlers for access. Currently in private beta, the program provides more control over AI bots and lets each site set a price. The company also announced it will block AI crawlers from accessing web pages by default. “If the Internet is going to survive the age of AI, we need to give publishers the control they deserve and build a new economic model that works for everyone – creators, consumers, tomorro
The Daily Egg
JULY 1, 2025
Looking for the best Hello Bar alternatives to build popups, banners, and opt-in messages on your website? You’ve come to the right place. In this. The post The 7 Best Hello Bar Alternatives That I Recommend appeared first on The Daily Egg.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
nDash
JULY 1, 2025
Content fuels B2B marketing success, but producing it consistently isn’t easy. We learn from the Content Marketing Institute that 57% of B2B marketers say creating the right content is their biggest challenge. This post breaks down the root causes of stalled content creation workflows and offers tactical, scalable solutions designed for experienced teams.
The Daily Egg
JULY 1, 2025
If you’ve ever struggled to stay consistent with content, an editorial calendar might be the missing link. It’s more than just a publishing schedule. It’s. The post Step-by-Step Guide to Planning Content With an Editorial Calendar appeared first on The Daily Egg.
Search Engine Journal
JULY 1, 2025
Google says core updates rely on long-term patterns, not recent link spam. Should you disavow? Here's what John Mueller told SEO professionals. The post Google’s John Mueller: Core Updates Build On Long-Term Data appeared first on Search Engine Journal.
Salesforce Marketing Cloud
JULY 1, 2025
Lynn Knaak, Jeffrey Roy, and Ana Elena Vedoveli Francisco are all Salesforce alumni turned boomerangs – meaning they left the company and returned (to open arms!). So just what is it about Salesforce that continues to draw them, and many others, back? Let’s hear straight from the source: Lynn Knaak – Vice President, SMB Sales Jeffrey Roy – Area Vice President, SMB Sales Ana Elena Vedoveli Francisco – Senior Solutions Engineer Lynn started her Salesforce career in the Bay Area leading the busines
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
CMSWire
JULY 1, 2025
Data from Quantum Metric’s latest survey uncovers the reasons why companies need to prioritize digital improvements for their contact centers. Continue reading.
SalesIntel
JULY 1, 2025
In B2B sales, time is money, and chasing the wrong contact data can cost you both. That’s why tools like RocketReach have become go-to solutions for professionals looking to find verified emails, phone numbers, and social profiles in seconds. But with so many tools out there, and budgets tighter than ever, understanding exactly what you’re paying for is no longer optional, it’s essential.
Ataccama
JULY 1, 2025
In a time of rapid regulatory evolution, AI disruption, and growing customer expectations, financial institutions face mounting pressure to master their data. This whitepaper, authored by Bloor Research, provides a strategic guide to the most impactful data management trends, technologies, and use cases driving success in financial services today. What’s inside: Practical strategies for regulatory compliance, credit risk, fraud prevention, and customer 360 Insightful coverage of essential capabi
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