SendX
DECEMBER 10, 2024
Email deliverability isnt just about hitting the send button and hoping for the best. These days, ensuring your emails reach the inbox demands sophisticated analysis tools and a deep understanding of deliverability factors. This quick guide explores the top content analysis tools that will transform your email marketing strategy from uncertain to unstoppable.
Marketing Insider Group
DECEMBER 10, 2024
CRM email marketing is a powerful tool that combines relationship management with targeted outreach, enabling your brand to reach customers more effectively. By integrating email marketing with your CRM, you gain a strong approach to audience segmentation, personalized messaging, and campaign tracking – all of which improve engagement. This guide will walk you through the steps to set up a CRM email marketing system that generates results.
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Webbiquity
DECEMBER 10, 2024
Guest post by Irina Weber. Content remains king, just as Bill Gates said nearly 30 years ago. Strategic content creation and smart distribution drive B2B business growth, no matter your industry. Image credit: Videodeck.co Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant.
Vision Edge Marketing
DECEMBER 10, 2024
Bringing a new B2B product and/or service (solution) to market is a multifaceted process. At the very minimum it requires a solid understanding of the customer, a compelling value proposition and associated positioning and messaging, an excellent go-to-market (GTM) strategy, and a keen awareness of the competition. Each phase of this process is crucial.
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Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Hinge Marketing
DECEMBER 10, 2024
How many true competitors does your business have? And how well do you know them? Is it even important, anyway? At Hinge, we do a lot of competitive analysis for our our clients. So if you’re unsure on the number of competitors your business has, then our buyer-focused research can supply you with an approximate answer thats probably not too far off from the truth.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
CMSWire
DECEMBER 10, 2024
The move raises concerns about Googles increasing dominance in AI and cloud services. Continue reading.
Acrolinx
DECEMBER 10, 2024
Here at Acrolinx, were on a mission to help global companies create content that uses respectful, inclusive, and non-discriminatory language, thats free from bias. One of our amazing customers Salesforce has been working over the past few months to identify and replace certain technical terms across their products to make their technology (and documentation) more inclusive.
CMSWire
DECEMBER 10, 2024
Omnichannel proliferation needs more than your average agent. Organizations should develop super agents to better address customer needs. Continue reading.
Martech
DECEMBER 10, 2024
Organizations face a balancing act: empowering teams to create impactful campaigns while maintaining brand consistency. Marketing teamsstruggle with inconsistent branding across channels, cumbersome list management and segmentation, or limited control over campaign creation. Add to that the challenge of identifying whats workingand what isntand the need for a more streamlined approach becomes clear.
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Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
The Daily Egg
DECEMBER 10, 2024
Adobe Fireworks was a graphic design tool developed initially by Macromedia. It became part of the Adobe family in 2005, when Adobe Systems bought Macromedia. […] The post What Was Adobe Fireworks? + The Best Alternatives Today appeared first on The Daily Egg.
Martech
DECEMBER 10, 2024
As businesses aim to deliver consistent, personalized engagement across multiple channels, a brand LLM stands out as a transformative solution. Powered by generative AI, a brand LLM ensures that customer interactions remain consistent, compliant and personalized at scale, effectively shaping every touchpoint to reflect the companys identity. What is a brand LLM?
SmartBrief - Marketing
DECEMBER 10, 2024
Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts. For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Deloitte Vice Chair Jana Arbanas explained that modern video games provide interaction, socialization and utility and their popularity with younger generations could potentially transform the media and entertainment industry.
CMSWire
DECEMBER 10, 2024
What it truly takes to deliver a real customer 360 and how organizations can harness its transformative potential. Continue reading.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
SocialPilot
DECEMBER 10, 2024
When it comes to review management, BrightLocal emerges as a great platform that enables you to manage your business’s presence across multiple locations, platforms, and brands. While BrightLocal is a fantastic tool for review management, some customers have expressed concerns, such as the pay-as-you-go model for the citation builder feature, pesky reporting, and occasional challenges with customer support.
Orange Owl Blog
DECEMBER 10, 2024
B2B Marketing Unlock the Top B2B Marketing Predictions and Trends for 2025 Vivek Goel December 11, 2024 Share : Table of Contents Introduction As we approach the end of 2024, it’s crucial for B2B marketers to look ahead and prepare for the evolving landscape of 2025. The business world is dynamic, and staying ahead requires an understanding of upcoming trends and the ability to adapt swiftly.
B2BMarketing.net
DECEMBER 10, 2024
In B2B organizations, clients increasingly expect a seamless, personalized and efficient experience. An elevated customer experience (CX) is no longer just a “nice-to-have” its essential for business growth and long-term success. But what exactly is CX and how can you effectively measure and enhance it? Lets unpack the fundamentals of B2B customer experience and explore actionable strategies for improvement.
SalesIntel
DECEMBER 10, 2024
Imagine you have a new SDR joining your sales team. How do you help them hit the ground running and set them up for success? Answer: Provide them with impactful sales enablement content, resources, and tools that help them work more effectively and secure more deals! You see, B2B sales is like chess. You need to engage the other side (here, the potential customer) at multiple touchpoints to win the gameand while content is indispensable to building awareness and wooing prospects into your pipeli
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
FMG Suite
DECEMBER 10, 2024
Comprehensive resource provides financial advisors with practical blueprints across five essential marketing pillars to drive business growth. SAN DIEGO, December 11, 2024 — FMG, a leading SaaS company specializing in marketing content, automation, and websites for financial advisors, today announced the release of its inaugural 2025 Marketing Guide for Financial Advisors.
Single Grain
DECEMBER 10, 2024
Every business is unique, and all marketers know this. How can marketers drive growth for a specific client profile? Account-based marketing (also called signal-based selling) targets a high-value audience, and marketers can use different tactics to meet their needs. However, if you target accounts in your strategy, your marketing team can become disorganized without the right process.
Inbox Insight
DECEMBER 10, 2024
Inbox Insight, a rising challenger in the Demand Intelligence industry, is thrilled to announce that it has completed a significant investment in its technology platform, and that its investor, Mobeus Equity Partners LLP (Mobeus), has renewed its commitment to the business with further backing. This endorsement highlights Inbox Insights innovative strategies and proven ability to support its clients in achieving measurable growth, even amid a challenging global economic landscape.
Seismic
DECEMBER 10, 2024
The size of the sales enablement platform market is projected to be $3.6 billion by 2028, growing at a rate of 22% year over year.* That means many companies will look to invest in ecosystems that will increase their efficiency and productivity. Historically, enablement technology was siloed and restricted to specific uses cases like content storage, learning, and analytics.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Orange Owl Blog
DECEMBER 10, 2024
Unicorn Chronicles 5 Lessons from Postmans Success Story for every Entrepreneur IIM Kashipur Interns December 10, 2024 Share : Table of Contents Introduction Imagine a world where developers struggled to navigate the chaotic universe of APIsa world where testing integrations felt like deciphering an ancient, unsolvable puzzle. It was in this chaos that a quiet revolution began in Bangalore, India, in 2012.
Acrolinx
DECEMBER 10, 2024
Content is everywhere, and its the glue that holds businesses and customers together. But heres the thing: When it comes to compliance, content isnt just about looking good or sounding smart. Its about playing by the content compliance rules, building trust, and keeping your organization out of trouble. Whether its a medical device manual, a financial disclosure, or a product label, compliant content isnt optional its a must.
Hubspot
DECEMBER 10, 2024
Imagine if you could pinpoint when youll have the cash flow to hire another employee, or how a supply chain disruption would affect your business. As a small business owner, Im not a financial expert and I cant predict the future. What I cant learn or do myself, I automate. Thats how I started using AI for financial forecasting. While AI in finance is useful for entrepreneurs, its helping companies of all sizes make more accurate predictions and better, data-based decisions.
Bluetext
DECEMBER 10, 2024
Scaling a SaaS company from startup to enterprise is no small feat. While landing the first 100 clients is a significant milestone, the strategies that worked early on wont necessarily sustain growth. As the customer base grows, marketing efforts must evolve to support scalability and segmentation. This blog explores how SaaS companies can transition their marketing strategies to thrive in their next phase of growth.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Martech
DECEMBER 10, 2024
HubSpot’s November 2024 updates focus on helping you capture cleaner data, engage contacts more effectively and streamline everyday tasks. From upgrading email personalization with user properties to improving your ability to resubscribe contacts effortlessly, these updates will give you better insights into customer behavior and more control over your processes.
Outgrow
DECEMBER 10, 2024
EPISODE 221: Marketer of the Month Podcast with Dr. Harpreet Seth Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Dr. Harpreet Seth for our monthly podcast – Marketer of the Month ! We had some amazing insightful conversations with Dr. Harpreet Seth and heres what we discussed about – 1. Promoting cross-discipline and cross-campus projects for holistic education. 2.
Martech
DECEMBER 10, 2024
Box, a file-sharing and content management company, announced a new partnership. Adobe Express will now be the default image editor for Box. The company’s enterprise users will be able to work on images and soon videos collaboratively and securely with Adobe Express genAI editing tools. Adobe Express is powered by Adobes Firefly generative AI.
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