Sun.Dec 02, 2018

Word of Mouth Marketing: How to Spark Positive Conversations

B2B PR Sense

What is word of mouth marketing? And what makes it such a powerful tool? Let's start with an example. Say you catch an ad on social media for a new product. It claims to be the best of its class and will transform your business.

My B2B Marketing Christmas Wish-List: top tips for B2B marketers

TaylorMadeIn KEW

Ah, Christmas, that time of year when our Inboxes are flooded with Black Friday and Cyber Monday messages leading into Cyber Week and all those ‘can’t miss’ bargain deals. I’ve been a little startled by the extent and assertiveness of these campaigns this year.

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SEO Guide Stage 2: Competitor Analysis


Competitor analysis is a strategic step in any SEO strategy. In fact, you can already do this during the keyword research process as you select potential words and phrases. However, keywords aren’t the only thing you should evaluate in this process. SEO Competitor Benchmark

Matt’s App of the Week: SpeakPipe

Heinz Marketing

Hat tip to Logan Lyles for turning me onto this one. SpeakPipe allows Web site visitors to literally leave you a voicemail right from your Web site. They can speak instead of type a question or comment to you. Also highly useful for capturing audience questions and comments for podcasts. If you’re looking for an easier way to capture customer comments, it’s definitely worth a look. The post Matt’s App of the Week: SpeakPipe appeared first on Heinz Marketing. App of the week

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Leadfeeder Product Improvements News


The holidays are fast-approaching, and our gift to you: Leadfeeder improvements and updates galore. These lead-generating bits of cheer may not fit in your stocking, but they’re snug in your Leadfeeder app, awaiting you. Happy Holidays! So, let’s get to it. Leadfeeder Update No.

The Most Critical Skill for Tomorrow's CMO

B2B Marketing Directions

A recent article at the Harvard Business Review website argues that many chief marketing officers are at a career crossroads and face four possible futures, some more attractive than others.

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