Sun.Dec 02, 2018

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SEO Guide Stage 2: Competitor Analysis

Spiralytics

Competitor analysis is a strategic step in any SEO strategy. In fact, you can already do this during the keyword research process as you select potential words and phrases. However, keywords aren’t the only thing you should evaluate in this process.

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Matt’s App of the Week: SpeakPipe

Heinz Marketing

Hat tip to Logan Lyles for turning me onto this one. SpeakPipe allows Web site visitors to literally leave you a voicemail right from your Web site. They can speak instead of type a question or comment to you. Also highly useful for capturing audience questions and comments for podcasts. If you’re looking for an easier way to capture customer comments, it’s definitely worth a look.

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My B2B Marketing Christmas Wish-List: top tips for B2B marketers

TaylorMadeIn KEW

Ah, Christmas, that time of year when our Inboxes are flooded with Black Friday and Cyber Monday messages leading into Cyber Week and all those ‘can’t miss’ bargain deals. I’ve been a little startled by the extent and assertiveness of these campaigns this year. Is it just me or has this year been more full-on than in past years? Photo by Aaron Burden on Unsplash.

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6 Easy HubSpot CRM Hacks for Sales Professionals

Genroe

The HubSpot Sales CRM has loads of great features, but putting them together to really rev up your productivity isn’t always obvious. In this post, I’ve accumulated the various HubSpot CRM hacks I’m using in the sales process for you to use. If you have a tip, idea or hack that I haven’t covered (and […]. The post 6 Easy HubSpot CRM Hacks for Sales Professionals appeared first on Genroe.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Leading with Purpose—A Culture I Thrive in

Televerde

Prior to joining the team, I found myself meticulously researching Televerde and what it stands for. I was pleased to learn that they are a company leading with purpose and people —80% of its employees are located within the walls of Arizona and Indiana prisons. I was required to visit the call centers at Arizona Correctional Perryville for a round of interviews.

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