Fri.Sep 23, 2011

Trending Sources

The B2B Marketing Funnel By the Numbers [Graphic]

Modern Marketing

by Jesse Noyes | Tweet this What are the most effective B2B demand generation tactics? What are the best ways to approach email marketing. How can a business become more social? These are the questions on the mind of many B2B marketers today. And these are the questions that will be addressed during the MarketingSherpa’s B2B Summit – the Boston date takes place on September 26-28. Eloqua is a sponsor.).

The Power of the Human Voice in Lead Qualification & Lead Nurturing

ViewPoint

In a recent conversation on marketing approaches, friend and colleague Elizabeth Fairleigh, thE Connection , shared an interesting comment: “I was thinking about outbound telephone calls and why they are relevant today.

Is Twitter “social?”

Chris Koch

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers.

Event Marketing From A to Z [Infographic]

Hubspot

Event marketing can be tough. As there are quite a lot of moving parts involved, we wanted to help you get everything right. So here is your cheat sheet: an Event Marketing From A to Z infographic we designed in collaboration with Constant Contact.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

More Trending

Words, Words, Words: Inspiration for B2B Marketers from Popular Writers

Modern B2B Marketing

by Shonal Narayan A savvy marketer knows that they can find inspiration anywhere and that they can learn from anyone. With this ideal in mind, here are a look at quotes from five well known authors and the reasons they can inspire your B2B marketing mix. “It

43% of Twitter Users Access Twitter From a Mobile Phone [Data]

Hubspot

The latest data on mobile phone usage is out, and the numbers show that mobile isn't slowing down. And where inbound marketing is concerned, some of the key mobile data centers around how people are using their phones to access content and social media.

A Crash Course in Conversion Optimization: Testimonials

MLT Creative

Another lesson from my “Conversion Optimization” training that applies to B2B marketing and buying behavior is the importance of testimonials. The course’s instructor, Bryan Eisenberg , advises incorporating customer testimonials on your website in order to heighten your credibility and thus encourage prospects to stay on your site (further motivating them to buy). Belo w are some key B2B-related takeaways I wanted to pass along: Mirror.

All The Details on Facebook's Newest Updates [Recap]

Hubspot

Facebook shook up the social media world this week. The social networking giant released some major updates to its platform, which came as part of Facebook's annual f8 event and also included a few pre-event announcements.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Is Twitter “social?”

Chris Koch

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers.

3 Ways to Make Inbound Leads More Effective for Sales and Marketing

Hubspot

This is a guest post written by Dave Kurlan , the founder and CEO of Objective Management Group , the leading provider of sales force evaluations and sales candidate assessments. He is also the founder of Kurlan & Associates , official sponsor of HUGS 2011.

Friday Wrap-Up: This Week in B2B Marketing Tips

Reachforce

Geoff’s Market Research Bulletin – 1st Edition This post from Geoff Livingston is a quick summary of his monthly newsletter that rounds up noteworthy marketing research studies from the past month with miles of links, statistics, and data. The post is nice, but the newsletter is excellent. Do yourself a

9 A/B Tests Mere Marketing Mortals Can Use to Increase Leads

Hubspot

If you are not trying any A/B tests currently, you're probably doing yourself a disservice. There, I said it!) Running A/B tests on your website is a killer way to learn how to generate more leads from the same amount of traffic.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.