Mon.Jul 20, 2020

What Marketers Can Learn From “Avatar: The Last Airbender”

Marketing Insider Group

If you’ve been spending some extra time binging shows on Netflix these last few months, you are not alone. In fact the #2 most popular show in July 2020 is an animated series called “Avatar: The Last Airbender.”

How to Create a Not-Awkward Personalization Strategy

Content Marketing Institute

Is it wrong to use audience data to personalize content? Unless they recognize their relationship with your brand, it can come off as awkward at best and creepy at worst. ContentTECH Summit speakers offer their tips for a smart personalization strategy.


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6 best landing page design examples to inspire your next layout in 2020


Need inspiration for your demand generation efforts? SO check out these 6 landing page design examples to convert your leads in 2020. Landing pages are great tools to drive lead conversion.

What the…Fund? Common Funding Types Explained


For many startups, the road to success is lined with meticulous plans to raise money. In exchange for much-needed capital, outside investors receive equity, or ownership, in the company. Each one of these rounds reveals a new valuation for the company and provides much-needed funds for growth.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Finding the Right Recipe: The Do’s and Don’ts of Email Marketing


Having an Email Marketing strategy today is not a question of if but how. It is a channel used by 3.9 billion people and can give a business an incredible return for little investment. But is there a right recipe for the strategy? Can you use some tips to help you build your plan?

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More Trending

Interactive posts for social media: how to approach and engage your audience


Among the best Content Marketing strategies, interaction on social media is one of the best when it comes to bringing results in the short and medium terms. With the right content, you will be able to retain and delight users with thought-provoking and highly engaging content.

Episode #46 – Stephanie Bickel on Creating Engaging Virtual Internal Events (and Speakers)


Amid health, economic and social crises, our leaders are being asked communicate like never before…. and almost all virtually. For today’s comms pros, creating and facilitating engaging virtual town halls, conferences and important meetings is possible – and even culturally rewarding.

6 best landing page design examples to inspire your next layout in 2020


Need inspiration for your demand generation efforts? SO check out these 6 landing page design examples to convert your leads in 2020. Landing pages are great tools to drive lead conversion.

How To Create Successful Call Sales Pitch To Get Results?

Only B2B

Firstly, let’s understand “what a Sales Pitch is”.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Employer Brand Under Pressure: Insights from a New Study

Hinge Marketing

Year after year, our annual High Growth Studies highlight an ongoing theme: attracting and retaining talented team members remains a top challenge for professional services firms. The professional services marketplace is changing fast.

Landing Page Optimization: 7 Best Practices and 5 Case Studies


Are you looking for the best landing page optimization tips to increase conversions? Landing pages are a great way to boost newsletter signups and drive sales. But the hard part is creating a landing page that actually converts.

Attract, convert, and retain your audience with content development outsourcing


Content development outsourcing is a choice usually made when the business realizes it is no longer capable of producing content within the time they have and with the quality, frequency, or scale they need — or want.

Best Practices for Using Twitter Automation Tools to Improve Customer Experience


Since it's simply not feasible for most companies to be present on Twitter 24/7, automation tools can be used to maintain a good customer experience. Let's take a look at some best practices to ensure these tools aren't being overused, or getting you into hot water.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Shift Gears and Navigate Quick Digital Adoption


Shifting gears to navigate digital adoption during the coronavirus pandemic is presenting unique challenges for businesses. The lack of resources has rendered rapid digital adoption ineffective. The shortage of experience in leadership and technology is complicating growth efforts.

YouTube SEO: How to boost your videos’ rankings

Sprout Social

Trying to wrap your head around YouTube SEO? We get it. Getting your channel off the ground is a struggle. The good news is that your audience is out there. Recent YouTube statistics tell us that more and more viewers are discovering content via search.

What Lead Nurturing is and How to Do It for Your Business

G2M Solutions

This is written by guest blogger Courtney. She hails from San Francisco, CA and moved to Boston, MA to work for HubSpot in 2015. She currently works as the Manager for HubSpot Academy Education dedicated to leading the inspiring and passionate Inbound Professors.

Sales Pipeline Radio, Episode 213: Q & A with Tim Riesterer @TRiesterer

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How technology can preserve the integrity of your brand online


30-second summary: Brands rely heavily upon a network of independent, local retailers to drive high-consideration purchase decisions, yet many localized retailer websites lack the visual identity, product information and local purchase information to drive leads and increase revenue.

5 Ways Go-to-Market Strategies Will Change in the Post-Pandemic Economy


This article is part of a series on how business is changing as a result of the COVID-19 pandemic. Other pieces in the series include HubSpot's Chief Customer Officer on Why We Need to Talk About Growth and our VP of Marketing's Content Marketing Playbook for Times of Crisis.

3 Ways IT & Functional Leaders Can Engage for Smarter Technology Investments


Addressing 3 key areas could help build purposeful engagement for smarter technology investments in today’s complex, competitive environment. Blogs

What Lead Nurturing is and How to Do It for Your Business

G2M Solutions

This is written by guest blogger Courtney, Manager for HubSpot Academy Education. Lead nurturing is important in inbound marketing because it’s your opportunity to provide value to your leads and customers and help them grow with your business.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How B2B Marketers Benefit From Social Media?


Any businesses can construct online media accounts and post the articles, products, and services through content or video clips. The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue.

B2B Intent Marketing: A Customer-Centric Approach [FAQ]

Unbound B2B

Intent marketing has earned its place as an important marketing strategy for B2B companies in recent times.

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COVID-19’s Impact on IT


The COVID-19 pandemic has altered the business world, as the world grapples with a global public health crisis and adjusts organizations take part in the largest work-from-home experiment ever. eBooks Resources Content

Three Ninja-Like Tactics for Generating Event Leads in 2020


Digital events are growing in popularity, but making the best of them takes a strategic approach. We all do it…we sign up for that webinar we’re genuinely interested in, but it falls down the list of priorities day-of as issues of the day arise.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.