Influitive
OCTOBER 1, 2017
Every year, we honor 10 customer-centric B2B marketers with the Best Advocate Marketing Awards (also known as the BAMMIES). These awards are given to those marketers who are harnessing the power of their advocates through engaging, creative and effective marketing campaigns to fuel growth and change the way their company does business. Below, we’re featuring.
Envy
OCTOBER 1, 2017
Reading Time: 8 great minutes. Account-based marketing (ABM) or inbound marketing, which way should you go? Well, actually that is the wrong question to ask. In fact, the two strategies complement each other rather well. With all the confusion surrounding account-based marketing and its somewhat complicated relationship with the inbound approach, we thought this explainer article was way overdue.
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Spiralytics
OCTOBER 1, 2017
Email has been around long before there was the internet; in fact, the first email ever sent—back in 1972 by an American computer programmer named Ray Tomlinson—became one of the precursors to the birth of the internet.
TaylorMadeIn KEW
OCTOBER 1, 2017
credit: HeidiTaylor. Three fallacies continue to dominate B2B marketing thinking. These fallacies are hindering our ability as B2B marketers to create and execute marketing that matters to our customers and our businesses. And they are damaging us as a profession. Digital has forever and fundamentally changed marketing’s very foundations, so that its function and purpose are nothing like what has come before.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Champion Communications
OCTOBER 1, 2017
Providing journalists with information which helps them generate off-diary stories can be a really effective way of establishing good one-to-one relationships, gaining press coverage and creating a position of thought leadership. We asked our resident, moonlighting tech journalist, Terry (not his real name) to share his perspective on how B2B brands can get media coversage this way.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
chiefmartech
OCTOBER 1, 2017
Tomorrow we kick of MarTech East in Boston. It’s going to be an amazing three days — largely due to the amazing speakers who are contributing their experience and insights to the community. Would you like to be one of those contributors for our next event, MarTech West in San Jose , April 23-25? We invite you to pitch us a compelling presentation idea at the intersection of marketing, technology, and management that you’d be passionate about delivering.
Capstone Insights
OCTOBER 1, 2017
In my last post , I framed out the three main lead management approaches in B2B SaaS. If you haven’t yet read that post, read it first and then come back to this one and it will make much more sense. In this post, we focus on why Capstone Insights recommends the “unique” model to the vast majority of clients. Rather than framing the benefits of this approach, let me outline the main challenges we see with point of interest (POI) and hybrid.
Bound360
OCTOBER 1, 2017
Ahhh, branding. Branding continues to be one of the single most important factors when it comes to winning over our prospects’ brains, hearts, and of course wallets. While many aspects of marketing have gone to the dark side of metrics, science and predictability, branding continues to push the elusive art vs. science part of our brains. We think that a few tips and tricks can go a long way in your next branding project, so sit back and enjoy hearing about our takeaways from our recent rebrand.
Capstone Insights
OCTOBER 1, 2017
In my last post , I framed out the three main lead management approaches in B2B SaaS. If you haven’t yet read that post, read it first and then come back to this one and it will make much more sense. In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. Rather than framing the benefits of this approach, let me outline the main challenges we see with point of interest (POI) and hybrid.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Bound360
OCTOBER 1, 2017
As you grow, you change and continually take stock in what you put out into the world. As Get Smart Content continued to grow and evolve, I began thinking about how we defined ourselves and whether that definition communicated the significant value we brought to customers. I brought this to the team and they agreed – we had grown way beyond our initial promise and have so much more on the horizon.
Capstone Insights
OCTOBER 1, 2017
In my last post , I framed out the three main lead management approaches in B2B SaaS. If you haven’t yet read that post, read it first and then come back to this one and it will make much more sense. In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. Rather than framing the benefits of this approach, let me outline the main challenges we see with point of interest (POI) and hybrid.
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